tripda proposal for university engagement
TRANSCRIPT
Tripda (by Rocket Internet)
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Rocket Internet is the world’s largest startup incubator. Founded in Germany in 2007, the group has more than 100 companies across
the globe, mainly in developing markets.
Rocket strategy is to bring already successful business models to new markets, moving fast,
hiring the best people and exceling in marketing and operational execution.
Tripda is a carpooling platform that connects drivers travelling or commuting with empty
seats in their cars and passengers heading the same way.
Founded in Brazil in 2014 by entrepreneurs passionate about sharing economy and
backed by Rocket Internet, the company is already operating in 10 countries, helping
thousands of people to travel more, spending less.
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Consumer Goods#1 SEA online retailer
Fashion Shopping#1 SEA fashion e-commerce
Taxi hailingWorld's most used taxi app
Price ComparisonOperating in 9 countries
Carpooling Platform#1 in Brazil & Colombia
Online Food DeliveryOperating in 45 countries
Online Shopping#1 in SEA
…and many more!
Rocket Internet in Southeast Asia
Tripda is an easy-to-use,safe (and fun!) peer-to-peer online carpooling platform
that is free to use
5Click image for enlarged version!
What is Tripda?
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Web PlatformResponsive website, works on desktop,
tablets & mobile, adapting to screen size.
iOS & AndroidNative app with streamlined messaging
and geo-search features.
Click to download app!
Carpooling at Your Fingertips
Click image to view video!
Mobile App – Video Demo
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Driving with empty seats?
Tired of buses & trains?
Find people to fill them!Click on offer a ride.
Detail your trip route & schedule,and post it to Tripda community.
Search for a ride on Tripdabased on your itinerary.
Filter the results by checkingthe driver’s profiles.
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Registerwith
Have anice trip!
Rate yourtrip buddy
Fast registration via Facebook.
Complete registration withtrip preferences (is pets
or eating allowed in your car?).
Verify your mobile number to getfree SMS notifications.
After both parties have confirmed
the trip, Tripda will connectdriver and passenger, so
they can contact each otherand finalize the trip details.
Rate your trip companion. You get rated back and both
earn reputation pointsin your profiles.
How Does It Work?
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User rating system
Ladies-only rides
Verification system
Mobile & Email
FacebookOnly-Login
Privacy of Information
Freedom to choose who to carpool with
Drivers Certify Having
License & Insurance
Internal Messaging
System
University Trusted Domain
YES! It’s SAFE to use!
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A cheaper means of transportation for both driver and passenger.
Reduce carbon emission and other pollutants from
vehicles with underutilized spare capacity.
Meet new people and make new friends while travelling.
Less cars on the road, reducing the traffic
congestion.
Spread the sharing economy culture. Embrace the alternatives to ownership and possession. Consequently, encourage positive changes in our consumption patterns.
Make newfriends
Save moneyPreserve
theplanet
Lessen traffic
Benefits of Carpooling
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…share the fun!
Make new
friends
Save
money
Preserve the
planetReduce
traffic
Share a ride… …share the costsA car owner who drives for a year at an average driving speed of 50km/hr can save about RM6,000 by car
pooling
A convenient and hassle free way to travel – promotion interaction between employees
4 persons carpooling daily to work over 15km will save up to 8 tons of
greenhouse emissions a year
A CSR initiative at NO cost for a GREAT cause!
A carpool a day goes a long way
Above all, be a university that promotes a fun culture while being environmentally responsible
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Based on mobile and social media trends,Tripda re-thought what carpooling
should be like…
You need to knowabout the people
you’re carpooling with.
With Tripda, you can better trust them.
It’s fair to share the trip costs when carpooling.
With Tripda, everyoneknows how much to
pay.
Carpooling must be reliable and organized.
Tripda carpool rides have detailed locationand time information.
Carpooling needs to be simple and easy.
And with Tripda, carpooling is always
just a few clicks away.
Made the Right Way
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Click each image to view the article!
…and many more globally!
Community on wheels
As Featured in… (Malaysia only)
Limited Parking SpacesBefore
• Students’ complaint about limited car park problems
• Double-park incidents
After
• Reduce the number of single-occupant vehicle (SOV) eases the search of car parks
• Solve car park problems without constructing more parking spaces
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Campus Traffic Congestion
Before
• Campus traffic congestion delays students’ traveling time especially during peak hours
After
• Smooth campus traffic condition improves students’ productivity
• Higher mobility and accessibility within the campus
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High Mileage & Ownership Cost to Students/Staff
Before
• High mileage cost put a financial constraint on students’ tight budget
• Not every student can afford a car
After
• Cost-sharing carpooling practice reduces the students’ traveling expenses
• Access to vehicle is more practical than ownership
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Low Environmental Awareness Among Students
Before
• Higher carbon footprint
• Noise pollution
• Poor utilization of single-occupant vehicle (SOV)
After
• Increase the quality of environment
• Nurture environmental awareness
• Fund green initiative (carpool)
• Boost university reputation
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Lack of Community of TrustBefore
• Strong sense of individualism
• Strong segregation and polarization inhibit positive interaction among campus members
After
• Foster a culture of sharing, co-operation and trust
• Improves students-students and students-staffs interaction
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High Cost & Underutilized Campus TransitBefore
• Certain campuses do not have enough buses to meet student capacity. Therefore, this causes overload and late arrival issues
• Unscrupulous taxi drivers ripping off students
After
• Tripda’s Fair Pricing Recommendation enables drivers to save face from asking passengers to share traveling cost
• Increase travel comfort level
• Reduce waiting time wastage22
Lack of Entrepreneurial Mindset Among Students
Before
• Socially unaware about campus problems
• Low exposure to entrepreneurship
After
• Offers hands-on business case challenge, internship, campus ambassador programme and mentorship
• Provides career opportunities for top performers to work with Rocket Internet’s global companies
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Flyers endorsed by the Student Union (MPP)
Booth at Uni Go-Green Week provided by MPP
Facebook group just for UTP students to carpool with Tripda (219 members in under a month)
…and much more activities to come!
Example Work with UTP
Government Encouragement for Carpooling
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“Whenever possible, try to carpool and use lower cc vehicles as
they consume less petrol.”
Mohd Yusof Abdul RahmanPengarah Komunikasi Gabungan Persatuan-Persatuan
Pengguna-Pengguna Malaysia (FOMCA)
“The transportation sector constitutes 41% of energy consumption.
With prior planning of trips, carpooling and the use of public transport,
the expenditure on fuel could be reduced.”– Bernama
Government Encouragement for Carpooling
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Datuk Mustapa MuhamedMinister in the Prime Minister's Department
Government Encouragement for Carpooling
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“Budaya berkongsi kereta merupakan cara wajar untuk menjimat
kos perjalanan, terutama bagi mereka yang berulang-alik dari rum
ah ke tempat kerja melalui perjalanan yang jauh.”
Datuk Nadzim Johor Abu JohanMuslim Consumers Association of Malaysia's Executive Secretary
Government Encouragement for Carpooling
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Tan Sri Lee Lam ThyeSocial Activist
“Setiap orang harus memahami bahawa dengan berkurangnya
kereta di jalan raya bermakna tahap pencemaran juga rendah, pemuliharaan persekitaran yang lebih baik dan pengurangan
permintaan untuk tempat meletakkan kereta. Berulang-alik ketempat kerja dengan kenderaan berpenumpang ramaimencerminkan bahawa orang ramai membantu dalam
mengekalkan kualiti udara yang sihat.” – Bernama
Government Encouragement for Carpooling
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“Many people do not car-pool as there is insufficient information on how they could
do so or on the vehicles available in their respective residential areas. Community
involvement is crucial for the success of car-pooling.” - Bernama
Tan Sri Lee Lam ThyeSocial Activist
Provide benefits for campus carpoolers e.g. strategic parking spaces
Endorse Tripda as the university sustainable travel partner e.g. promote Tripda as official event transport partner
Promote Tripda through university students’ email and portal
Integrate Tripda Campus Ambassador Programme into Entrepreneurship curriculum
Dedicate a pen-and-paper registration counter at each faculty
Buy-in and example set by university leaders
Support Tripda campus ambassador in carrying out related promotional activities (flyers and posters)
Collaborate with environmental organizations to achieve green campus
Let’s Work Together to Achieve Green Campus Vision
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Campus Ambassador Programme
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Realized Green Campus Concept
Affiliate Link
Carpool
RoadshowPen-and-Paper
Reg. Counter
Lecture
Bash
Why
How
What
Partnership