1. Paper Code:MBA-115IT PROJECT MANAGEMENT &CHANGE MANAGEMENTCredit = 4Marks = 100
Objectives: The objective of this subject is to give insight out information about IT Project Management and Change Management in industry. The subject would help students to enhance their technical as well as managerial skills to handle the difficulties in handling software projects in industry.
SECTION-A
Introduction: Project Management, SDLC, Project management and the development life cycle, Elements of Project management, Development process models, project plan.
SECTION-B
Planning & Execution: Approaches to planning, Product flow diagram, activity planning, resource allocation, using software tools for planning, project control life cycle, monitoring progress, applying control, purpose and types of reporting meetings.
SECTION-C
Change control, configuration and Quality management: change management roles and responsibilities, change management process, configuration management, quality criteria, quality characteristics, quality assurance, quality plan, detecting defects, dynamic testing.
SECTION-D
Cost evaluation, Risk management and Project Organization: Estimation, expert judgement, approaches to estimation, parametric approach, estimating by analogy, programmes and projects, identifying stakeholders and their concerns, organizational framework, characteristics of a project manager, project support office, project team, matrix management, team building and dynamics.
Suggested Readings:

• Bob Hughes, Roger Ireland: Project Management for IT-Related Projects, Brian West, Nrmen Smith and David I. Shepherd.

2. Maggie McVay Lynch & John Rocker: Project Managing, E-Learning- A handbook for successful design, delivery & Management.

3. Robert T. Futrell, Donal F. Shafer, Linda I.Shafer: Quality S/W (Pearson )Project Management. 4. Eric Verzuh: The fast forward MBA in Project Management, (Wiley) 5. Dennic Lock: Project Management (Ninth Edition), (Gower Publishing Ltd., England) 6. RobertK. Wysocki, Ph.D.: Effective Project Management, Traditional, Adaptive, Extreme (Fourth Edition), (Wiley Publishing)Paper Code:MBA- 125DATA MANAGEMENT &DATA WAREHOUSINGCredit = 4Marks = 100
Objectives: The objective of this subject is to give insight out information about data management and data warehousing in industry. The subject would help students to enhance their technical as well as managerial skills to handle the difficulties in industry.
SECTION-A
Introduction: Introduction to Data Management and Data Warehousing, Data Warehouse Philosophy, Enterprise data, Data Integration, Time variant, Source System Analysis & RDBMS: Introduction to source system, Entry data, Source Analysis Methods, Relational Set Theory, Residual Casts.
SECTION-B
Database Design & Data Acquisition: Data Modeling Methodology, Conceptual Data Model, Logical Data Model, Physical Data Model, Data Architecture, Target System Analysis, Architecture, ETL Design Principles, ETL Staging Principles, ETL Functions.
SECTION-C
Business Intelligence (BI) Reporting & Metadata, BI Reporting Success Factors, BI Customer Success Factors, BI Reporting Applications, BI Reporting Methods, Data Mining Tools & Activities, Types of Metadata, Metadata Reporting.
SECTION-D
Data Warehouse Customers & its future, Strategic Decision Makers, Tactical Decision Makers, Knowledge Workers, Operational Applications, EDI partners, Data Warehouse Plan, Real-Time Data Warehousing, Increased Corporate Presence.
Suggested Readings:-

Fon Silver: Building & Maintaining a Data Warehouse, (CRC Press) Taylor & Francis Group

7. J. Blazewicz, W. Kubiak, T. Morzy, M. Rusinkiewicz: Handbook on Data Management in Information Systems, Springer 8. Bernd-Ulrich Kaiser: Corporate Information with SAP - EIS, Building a Data Warehouse & a MIS-Application with insight, (ViewegGabler) Efficient Business Computing. Paper Code:MBA-115SUPPLY CHAIN MANAGEMENT-2Credit = 4Marks = 100
Objectives: This Module offers better and more practical understanding ofSupply Chain Management.
SECTION A
Material Handling & Wastage Control); Packing & Packaging; Vendor Managed Inventories, Just in Time (JIT); Sourcing decision in Supply Chain- selection of source, technical up-gradation of vendor, vendor performance evaluation, vendor rationalization; Strategicsourcing; Supplier Relationship Management (SRM); Contract for product availability.
SECTION B
Network design in ACM; Competitive advantage through logistics andsupply chain management; Responsive Supply Chain & Bullwhip effect in SCM; Process view of SCM; Pull/ Push view of SCM; Collaborative supply chain.
SECTION C
Reporting tools for finance in SCM; Financial & supply chain management fundamental tools; Audit and control of distribution; Import Procedures; Export Procedures.
SECTION D
Co-ordination in the Supply Chain; Information Technology & the Supply chain; E-business & the supply chain.
Suggested Readings:

Ronald H. Ballou, Samir K. Srivastava: Business Logistics/Supply Chain Management, Pearson Edu.

9. RP Mohanty: Supply Chain Management Theories and Practice, Biztantra Innovation in Management. 10. SarikaKulkarni, Ashok Sharma: Supply Chain Management Creating Linkages for Faster Business Turnaround, McGraw Hill. 11. Ed. HaraldDyckhoff et al: Supply Chain Management and Reverse Logistics, Springer (India) Pvt. Ltd. 12. John. T. Mentres: Fundamental of Supply Chain Management, Twelve Drivers of Competitive Advantage, Response Books by Sage Publication. 13. Ed. JayashreeDubey, M.L. Saikumar: Supply Chain Management, IIPE Hyderabad and New Century Publication, New Delhi. 14. Robert B. Handfield, Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management Pearson Edu. 15. Ed. BS Sahay: Emerging Issues in Supply Chain Management, Macmillan.Paper Code:MBA-125VISUAL MERCHANDIZINGCredit = 4Marks = 100
Objectives: The course has been designed to enable the students to have knowledge regarding visual merchandizing, core designing in strategies mannequins and fashion apparel.
SECTION A
What is Visual Merchandising, need, significance and importance, use of design elements in creating various moods and impressions in visual merchandising,
SECTION B
Core Design Strategies, Principles of design Identify the balance of a display, Identify the point of emphasis in a display, rhythm in a display, harmony in a display. Color principles : Identify the basic colors and their properties. Explain the psychological effects of color, Identify basic color schemes.
SECTION C
Mannequins and Mannequin Alternatives, How to dress a mannequin window display, Display materials, types of ready-made materials used to construct displays, use of paper and fabric in display.
SECTION D
Layout and Fixture for Fashion Apparel, Fashion Apparel Wall Set Ups, Lighting and atmospherics
Suggested Readings:

Martin M. Pegler: Visual Merchandising and Display, Fifth Edition, Fairchild Books

16. Robert Colborne: Visual merchandising: the business of merchandise presentation, Thomson Learning. 17. Richard Carty: Visual merchandising: principles and practice, MPC Educational Publishers.Paper Code:MBA-115LEGAL ASPECTS OF HOSPITAL MANAGEMENTCredit = 4Marks = 100
Objectives: The course has been designed to enable the students to have knowledge regarding legal aspects of health care management and to understand the implications of legal provisions.
SECTION A
Introduction to Legal aspects in health care , health as a fundamental right; Hospital services and law: Medical ethics including Hippocratic oath, declaration of Geneva and international code of medical ethics and violation of these ethics; informed consent; rights and responsibilities of patients; confidentiality issues with respect to contractual obligations towards the patients, electronic medical records and Health Insurance Portability and Accountability Act (HIPPA); Liability and accountability towards patients and third parties and employees (vicarious liability)
SECTION B
Medical negligence definition, The Bolam test, Civil and criminal negligence, relevant sections of Indian Penal code, defence against medical negligence; The Consumer Protection Act its scope, various levels of consumer courts ( District forum, State Commission, National Consumer Dispute Redressal Forum) and procedure followed in each; Professional Indemnity; Legal Implications in Medical Emergencies; Euthanasia- its typesandthe international & national Perspective ; the concept of Living Will.
SECTION C
A brief account of various laws related to healthcare - Human OrgansTransplantation Act, Inquest and its proceedings, The Drugs and Magic Remedies Act, Registration of Birth and Death Act, PNDTact (1994) and MTP Act (1971)
SECTION D
Regulatory framework of hospitals The Indian Medical Council act; Regulatory requirements to set up a Blood Bank; Legal aspects of Assisted Reproductive techniques
Suggested Readings:

Vijay Mallik: Laws Relating to Drugs and Cosmetics, Eastern Book Co.

18. George D Pozgar: Legal Aspects of Health Care Administration, Aspen publications. 19. Michelle A. Green, Mary Jo Bowie: Essentials of Health Information Management - Principles and Practices,Thomson Delmar Learning. 20. Journal of Legal Medicine, Taylor & Francis Group.Paper Code:MBA-125HEALTH INSURANCECredit = 4Marks = 100
Objective: To familiarize with concept of health insurance, its scope and applicability.
SECTION A
Health Insurance for Individual & Group: Standard/Individual, Floater, Critical illness, Cancer Insurance, Group Health insurance, cradle care insurance, Road safety Insurance.
SECTION B
Coverages, Exclusions, limitations, terms & conditions, Role of Third Party Administrator for settlement of claim.
SECTION C
Insurances for Hospital/ Medical establishments: Health Insurance: Uni-Heart care insurance, Trauma care group insurance,Coverages, Exclusions, limitations, terms & conditions.
SECTION D
Liability Insurance-Meaning of Liability, special features of liability insurance, Professional Indemnity insurance for Doctors, Medical establishments and Liability insurance for hospitals, Coverages, Exclusions, limitations, terms & conditions,
Suggested Reading

William S. Stenens: Health Insurance Current Issues and Background, Nova Science Publishers

21. Mishra, M.N. and Mishra, S.B: Insurance Principles and Practice, S. Chand Publication 22. T. Mahundran: Health Insurance Sector in India, Abhijit Publications 23. Tom Sorell (ed.): Health Care, Ethics and Insurance, Routledge publications.Paper Code:MBA-115INTERNATIONAL BANKING Credit = 4Marks = 100
Objective: To familiarize students with the importance and techniques used for effective Management of and international banking.
SECTION A
International and multinational banking; Global trends and developments in International Banking; Operations of foreign branches of Indian banks.
SECTION B
International inter-bank business; Profitability of International Banking Operations; Investment Banking.
SECTION C
Euro Currency Market; Offshore financial centres; International Financial Institutions; IMF, IBRD, BIS, IFC, ADB, WTO.
SECTION D
Investment and Merchant Banking; Correspondent Banking NOSTRO, VOSTRO, Mirror Accounts Etc.; International private banking; Wholesale banking & retail banking.
Suggested Readings: -

R.K. Uppal: Indian Banking in the Globalized World, New Century Publications

24. S.B. Verma, S.K. Gupta, M.K. Sharma: E-banking and Development of Banks, Deep & Deep Publications. 25. Allan D. Morrison and William J. Wilhelm, Jr.: Investment Banking Institutions, politics and law, Oxford University. 26. Rup Narayan Bose: International Banking, Tata McGraw HillPaper Code:MBA-125MISCELLANEOUS & INSURANCE LAWCredit = 4Marks = 100
Objective: To familiarize students with the various issues relating to reinsurance, pricing and marketing of insurance product, credit, HULL, aviation insurance and computer application in insurance sector.
SECTION A
Reinsurance Introduction Types of Reinsurance IRDA Regulation.
Pricing Life Insurance Product- Introduction Types of Polices Method of Pricing
SECTION B
Pricing General Insurance Product Introduction Features Procedure.
Marketing of Insurance Products Introduction Techniques.
Application of Principles of Management to Insurance Company Introduction Applicability if Principles of Management and Organization structure.
SECTION C
Credit Insurance Introduction-types of credit Insurance-coverages Exclusions.
HULL Insurance Introduction Types of Hulls-Coverages exclusions-P&I Club.
SECTION D
Aviation Insurance Introduction-Coverages- Exclusions
Application of Computers in Insurance Sector Introduction uses in marketing, data based management, Investments, Accounts, Practical Training.
Suggested Readings:

IC on Reinsurance, Aviation, Hull Insurance and Mathematics concept of Life Insurance of Insurance Institute of India, Mumbai.

27. Emmett J. Vaughan & Theresa Vaughan: Fundamentals of Risk and Insurance, Wiley India Ltd. 28. Mark S. Dorfman: Introduction to Risk Management & Insurance, Pearson Edu.ML Lunwat et al: Insurance in India Changing Polices and Emerging Opportunities, Response Books.
Journals:

The Insurance Times

29. IRDA Journal 30. Insurance PostPaper Code:MBA-115ENVIRONMENTAL IMPACT ASSESSMENT & STRATEGIC ENVIRONMENT ASSESSMENT ON INFRASTRUCTURE PROJECTSCredit = 4Marks = 100
Objective: The purpose of the subject is to support the goals of environmental protection, sustainable development, and economic decisions at the earliest stages, assess plans to mitigate any adverse impacts, involvement of the public, department of the Government and Government agencies in the review of the proposed activities.
SECTION A
Introduction: General Legislations (such as Forest and Wildlife, Water, Air), ADR in Environmental Law Arbitration, Environmental Mediation, Conciliation in Environmental Dispute Avoidance and Resolution, Moderation, Facilitation, And Fact-finding, Environmental Assessment as a Project Management Tool: Benefits, Cost, Timing, Duration, And Acceptable Level of Environmental Impact, Monitoring Environmental Impact, Assessment, Stakeholders, Preparing an Environmental Assessment Report.
SECTION B
EIA and SEA: SEAEIA Systems Legal and Institutional Arrangements, trends and status, factors and capabilities, implementation, Public involvement and consultation, Reporting - EIA report Review of EIA report, Impact management and monitoring, importance of EIA follow-up and evaluation. Public involvement and consultation - Types of public involvement and consultation, stakeholder involvement, Appraisal and EIA/SEA report preparation, Implementation, Evaluation Costs.
SECTION C
Strategic Environmental Assessment & Integration: SEA trends, aims, principles, methodology and good practice Horizontal integration, Integration - project sustainability and wider sustainability issues, distribution impacts, tools, Vertical linking of EIA and Environmental Management Systems. Social and Health impacts- Health impacts, Economic impacts, Fiscal impacts, Risk and uncertainty Hazardous,events Impact probabilities, Screening for HIA Challenges, practices, guidance, Falmer North Community Stadium: Testing a spatial susceptibility screening model for HIA
SECTION D
Legal and institutional changes: National Legislative and Institutional regimes, Current status of EIA legislation in developing countries, Biodiversity Impact Assessment (BIA) - environment clearances for construction of Hydro, Thermal and Nuclear Power Plants,Tools and Techniques for monitoring and prediction, Managerial Input and assessment in Infrastructure Projects for risk, Overview and scope of Social Impact Assessment (SIA) - SIA and community, marginalized/vulnerable groups, indigenous people, resettlement & rehabilitation and development, Role and relevance of GIS Techniques in IIA.
Suggested readings:
Jos Arts and Angus Morrison-Saunders:Assessing Impact - Handbook of EIA and SEA follow-up, Earthscan October 2004, CPL Press.
Ed. Dr. John Brady:Environmental Management in Organizations: The IEMA Handbook, ISBN 1-85383-976-0, James & James Earthscan
Y Anjaneyulu:Environmental Impact Assessment Methodologies (Hardcover - 2002)
RICS: Environmental Impact Assessment, Environment Faculty
Asian Development Bank1997. Environmental impact assessment for developing countries in Asia,Vol I & II. ADB Publication
Lee, N. and C. Kirkpatrick (Eds). 2000. Integrated Appraisal and Sustainable Development in a Developing World. Cheltenham, Edward Elgar.
British Medical Association 1998. Health and Environmental Impact Assessment- an integrated approach.Earthscan
Van clay F and Bronstein D A 1995.Environmental and Social Impact assessment, Wiley publishers.
Linkage methods for environment and health analysis General guidelines.Edited by D Briggs, C. Corvalan, M. Nurminen, World Health Organization, Geneva, 1996
Handbook of Environmental Impact Assessment. R.R. Bathwal. New Age, international Publishers.
Dale, R. 2004. Evaluating Development Programme and Project, Second Edition, Sage Publication.
www.hiagateway.org.uk provides access to HIA related resources, networks and information to Assist people participating in the HIA process. The site is designed forbeginners and seasoned HIApractitioners.
Paper Code:MBA-125INFRASTRUCTURE CONTRACTS AND MANAGING NEGOTIATIONS Credit = 4Marks = 100
Objective: The objective of the course is to apprise learner of the special features of the Infrastructure Contracts their various stages of acceptance and operation and the successful closure.
SECTION A
Special features, Infrastructure contracts and basics, contract law, freedom of contract Formation of contract: Fundamentals of the contract law Performance of contract, Joint rights and liabilities and assignment of benefits and liabilities Factors defeating contractual liability, Breach and consequences of breach including damages.
SECTION B
Phases in an infrastructure contract: Negotiation, letter of intent, definitive agreement, construction period, operation, transfer etc in an infrastructure contract, Rights and obligations of the parties during construction period, Financing and financial closure, indemnity and guarantee etc.
SECTION C
Closure of Infrastructure: Contracts Termination and consequences of infrastructure, contract including special damages, Governing law and arbitration.
SECTION D
The Negotiation Problem, Third Party Intervener,Win-Win Negotiation Badly Executed, The Panama Canal Negotiations, The Fixed Pie Syndrome in Union Negotiation
Suggested readings:
Jose A. Gomez-ibanez: Regulating Infrastructure: Monopoly, Contracts, And Discretion (Paperback - Sep 2006)
A. Merna; Cyrus Njiru:Financing Infrastructure Projects
Case Studiesas above at http://www.negotiationtraining.co.uk.
Dr. Avtar Singh: Law of Contract and Specific Relief, Eastern Book Company
Dr. V KesavaRao:Contracts I : Cases And Materials lexisnexis India
Halsburys Laws Of India - Vol 4 Bills Of Exchange And Other Negotiable Instruments, Business Associations (2 copies) lexisnexis India
Law Relating to Infrastructure Projects" 2nd edition by Piyush Joshi (2003) LexisNexis Butterworths
Contracts And Their Management-2ND ED, RamaswamyB.S, 2005, Lexis Nexis India
Pollock &Mulla's Indian Contract & Specific Relief Acts(Two Volumes) - 12th Ed
Model Concession Agreement for PPP in National Highways, State Highways, Operation and Maintenance of Highways and Ports (Overview of the Framework)
Paper Code:MBA-115BRAND MANAGEMENT Credit = 4Marks = 100
Objectives:The objective of this course is to enrich the students about various essentials of brand management including brand identity, brand image, brand awareness, brand equity and brand extension and to ignite the interest in the area of Brand Management.
SECTION A
Introduction to Brands: Introduction, Defining Brand, Development of Branding, From Products to Brands, Developing New Ides to Products and Brands.
Elements of Brand Management: Introduction, Brand Positioning, Brand Equity, Brand awareness, Brand Identity, Brand Personality, brand Communication, Brand Image, The Brand Management Framework.
SECTION B
Brand Identity: Introduction, Defining Brand identity, Models of Brand Identity, Elements of Brand Identity.
Brand Image: Customers Perception of Brand Identity: Introduction, Defining Brand Image, Kapferers Model of Brand Image, Brand Gap, Roles of Metaphors in Delivering Brand Image, Decoding Brand Image (ZMET)
Brand Personality: Carrier of Brand Identity: Introduction, Defining Brand Personality, Scales of Brand Personality, Use of Brand Personality.
SECTION C
Brand Communication: Introduction, Tools for Brand Communication, Brand Awareness.
Brand Positioning: Introduction, Defining Brand Positioning, Need of Positioning, Brand Positioning in Consumers Mind, Rules for Successful Brand Positioning, Brand Repositioning.
Brand Equity: Introduction, Defining Brand Equity, Measuring Brand Equity, Building Brand Equity.
SECTION D
Pharmaceutical Branding Strategies; Building Pharmaceutical Brands; Communicating Pharmaceutical Brands; Future Pharmaceutical Branding Models
Suggested Readings:

Sagar, Mahim et al: Brand Management, Ane Books Pvt. Ltd.

31. Mathur, U.C.: Product and Brand Management, Excel Books Ltd. 32. Pati, Debashish: Branding Concepts and Process, Macmillan India 33. Kapfere, Jean-Noel: The new Strategic Brand Management, London and Philadelphia PublishersPaper Code:MBA-125PATENTS AND DRACredit = 4Marks = 100
Objective: The course is specifically designed so that students can understand various issues in global intellectual property regime. Also specifically with WTO TRIPS agreement there is compliance of member countries Patent and IPR laws and accordingly the industry need to make their strategy. Proper understanding of the subject will give student an insight to prepare the product development strategy.

SECTION A
Introduction to IPR& Patents: Introduction to Intellectual Property Rights: IPR-Definition, Different Form of IPR-Patents, Copyright and related rights, Trademarks, Geographical indications, Industrial designs, Integrated circuit layout-designs and Protection of undisclosed information; History of Patent Protection; Rationale behind Patent System.
SECTION B
Patents System: Definition of Patents- TRIPS Definition -Criterion of Patenting an invention Non Patentable Invention -Product vs. Process Patents; Rights of a Patentee. Freedom to Operate:-Obtaining a patent for an invention- Practicing the invention, Infringement & remedies- pre grant as well as post grant Literal Infringement and Infringement by Equivalents Doctrine of equivalents Defenses to Infringement.; Patent Prosecution and Claim Drafting- Pre filing exercise: Patent Search; Patent Law India: Act of 1970 and further Amendments. TRIPS and obligations; Filing a Patent, Specification- Complete and Provisional Abstract, Drawings, Patent Claims; PCT filing.
SECTION C
Enforcing the Patents Term of a patents - Year from date of filing, Renewal of Patent, Compulsory Licensing: Working of patent within a stipulated time: Licensing of Patent, Obligations of a Patentee.Some Specific Patent Issues with Pharmaceuticals Industry Ever greening of Patents (Case Studies of Pharma), Bolar Provision Section 107 With Reference to TRIALS, Compulosry Licensing with Example Pharma Companies The Natco Case.
SECTION D
Drug Regulatory Affairs: Requirement of Good Manufacturing Practice, cGMP, GLP, USFDA, WHO guidelines and ISO 9000/14000 series; Drug and cosmetics Acts and Rules, Drug Regulatory Affairs.
Documentation: Protocols, forms and maintenance of records in pharmaceutical industry; Preparation of documents for new drug approval and export registration.
Suggested Readings:

Deborah E.Bouchoux: Intellectual Property Rights, Delmar Cengage Learning.

34. Willing, S. H. :Good Manufacturing Practices for Pharmaceuticals, Marcel Dekker, Inc. New York. 35. Drugs and Cosmetics Acts and Rules. 36. Patel, A.H. : Industrial Microbiology, Macmillian India Ltd., Delhi 37. Nash R. A. and Wachter, A.H.: Pharmaceutical Process Validation, Marcel Dekker, Inc., New York.