syllabus pgdm(ib)- 2014-16 (1st trimester

Unit-VII

Subject CodeSubject NameLectures per week / Student contact hoursCredits

Trimester I

C 101Managerial Economics-I44

C 102Quantitative Techniques-I33

C 103Management Accounting-I33

C 104Marketing Management33

C 105Legal Environment for Business-I44

C 106Organisational Analysis & Human Behaviour33

C 107Managerial Communication33

C 108Information Technology for Management33

C 109International Business Communication (French/ German/Chinese)22

C 110Software Lab-I (Word, Excel, PowerPoint & SPSS) Workshop Course22

Total3030

C 101 Managerial Economics-I

Credits: 4

Lectures: 40Objective: The main objective of this course design is to impart understanding of the application of fundamental economic principles and analytical tools to managerial decisions.

Contents

No. of lectures

Unit I:

Introduction and Basic Concepts

6

Nature and scope of Managerial Economics

Circular flow of Economic Activity

Nature and Objective of a firm

Economic Systems : Free Market Economy vs Planned Economy, Working of Price Mechanism and its Limitations

Unit II: Demand Analysis

6

Theory of Consumer Behaviour, Consumer Surplus, Demand Analysis, Laws of Demand, Elasticity of Demand and its uses in policy making.

Demand forecasting concepts

Unit III:Production and Supply Analysis

8

Meaning and concept of production, Factors of Production, Production Function, Production Analysis, Law of Variable proportions and Law of Returns to Scale

From Production to Supply Functions

Production Decisions

Equilibrium of the Firm

Unit IV:Revenue and Cost Analysis

6

Various Cost Concepts

Cost Function

Applications of Cost Analysis

Unit V:Firm in Theory and Practice

8

Forms and Structure of Market, Price output decision, Pricing under perfect competition, Monopolistic competition, Monopoly and Discriminating monopoly, Oligopoly.

Unit VI: Pricing Policies and Strategies

6

Meaning and Significance of Pricing

Steps in Pricing, Factors affecting Pricing Policy

Suggested Readings:

Text Books:

1. Samuelson Paul A and Willam D Nordhaus: Economics, 17th Edition, Tata McGraw-Hill, New Delhi, 2002.

2. Adhikary Manab: Business Economics, Excel Books, 2000.

3. Lipsey Richard G K and Alee Chrystal: Principles of Economics, Oxford University Press, 2004.

4. Nellis Joseph G and David Parker: The Essence of Business Economics, Prentice-Hall of India, New Delhi, 2004.

5. Salvatore Dominick: Theory and Problems of Micro Economic Theory, 3rd Edition, Schaums Outline Series, McGraw Hill, 1992.

Reference Books:

1. Hirschey Mark: Managerial Economics, Thomson South Western, 2003.

2. Peterson H. Craig and Lewis W Cris: Managerial Economics, Pearson Education, 2001.

The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.

Evaluation CriteriaFinal Exam

=60%

Mid Term

=20%

Assignments

=10%

Attendance & Class Participation

=10%

100%C 102 Quantitative Techniques-I

Credits: 3

Lectures: 30Objectives: The course aims to achieve the following objectives: -

To make the students understand the nature of statistical inferences, and

To acquaint the management students with statistical techniques for decision making in dynamic business environment.

Contents:

No. of lectures

Unit I:

5

Data Classification, Tabulation and Presentation

Measures of Central Tendency, Dispersion, Skewness and Kurtosis

Simple Regression and Correlation

Unit II:

6

Probability

Basic Terminology, Types and Rules

Probabilities under conditions of Statistical Independence and dependence

Bayes Theorem

Probability Distribution

Binomial Distribution

Poisson Distribution

Normal Distribution

Unit III:

2

Sampling Techniques

Theory of Estimation

Unit IV:Testing Hypothesis

6

One Sample Tests

Two Sample Tests

Unit V:

4

Chi Square Test

Analysis of Variance

Unit VI:Non parametric methods

3

Sign Test

Rank Sum Test

Runs Test

Rank Correlation

Kolmogorov Smirnov Test

Unit VII:Time Series and Forecasting

2

Trend Analysis

Cyclical Variation

Seasonal Variation

Irregular Variation

Time Series Analysis in Forecasting

Unit VIII:

2

Introduction to SPSS package & hands on experience

Suggested Readings:

1. Levin RichardI and Rubin David S: Statistics for Management, Pearson, 1998.

2. Sharma J K: Business Statistics, Pearson, 2005.

3. Anderson David R. etal: Statistics for Business and Economics, South Western Publisher, 2002.


Evaluation CriteriaFinal Exam=60%

Mid Term=20%

Assignments=10%

Attendance & Class Participation=10%

100%

C 103 Management Accounting-I

Credits: 3

Lectures: 30Objective:

The course aims at:

Familiarizing students with basic accounting concepts and preparation of financial statements,

Making them to read and understand financial statements so that they are able to use these as tools of planning and control and

Developing their analytical skills to appreciate trends in financial reporting and their importance.

Contents

No. of lectures

Unit I:Basic Accounting Concepts

3

Introducing accounting discipline to Managers, usefulness of financial accounting in performing Management functions such as planning and control Accounting equation and its relevance in developing accounting cycle and recording of transactions leading to preparation of Trial Balance and rectification of errors. Basic Accounting Assumptions and an overview of Accounting Standards/Generally Accepted Accounting Principles.Unit II:Income Determination

7

Concept of Revenue and Revenue Recognition Revenue Match Concept Related accounting concepts for Income Determination Capital & Revenue Receipts, Capital & Revenue Expenditure and Deferred Revenue Expenditure Reserves and Provisions Methods of Depreciation and Accounting thereof Inventory Valuation Methods & Accounting thereof.Unit III:Preparation of Financial Statements/Final Accounts

6

Relevant Accounting concepts for preparation of Profit & Loss Account (Income Statement) and Balance Sheet (Position Statement)

Opening Entries, Closing Entries and Adjustment Entries

Preparation of Final Accounts/ Financial Statements

Preparation of statements showing changes in financial statements (Fund Flow Statement and Cash Flow Statement)

Unit IV:Accounts of Limited Liability Companies

6

Issue of Share Capital, Debentures and other Financial instruments like ADR/GDR/IDR etc.

Format and Presentation of Balance Sheet (Vertical and Horizontal) as per The Companies Act, 1956.

Preparation of Profit & Loss Account and preparation of schedules of various heads of Expenses, Incomes, Assets and Liabilities

Preparation of Profit & Loss Appropriation Account and the concept of above the line and below the line

Unit V: Communication with Stakeholders i.e. Financial Reporting through Annual Reports, their contents and trends in Reporting

6

Notice of Annual General Meeting

Concept of Corporate Governance and Clause 49 of the Listing Agreement Management Discussions Directors Report and its contents Chairmans Speech Financial Data and Risk Management Segment Reporting Accounting Policies Auditors Report Consolidation of Accounts Other Statutory Disclosures Unit VI:Case Study

2

Case Studies of at least two companies to be discussed in the class and students should be involved in discussion of the cases. Faculty to act only as a facilitator and encourage participation by the students and finally wrap up the discussion

Pedagogy:

1. All concepts will be explained with the help of giving examples from balance sheet and annual reports of companies

2.Short and long assignments will be developed and the students will be given home assignments.

3.Efforts will be made, to make the sessions interactive by the posers on the subject and these will be developed based on the situations and difficulties observed in the class room

4.Focused attention will be given on the pitfalls generally observed in the area of accounting. Special attention will be given to students from non-finance stream so that they actively participate in classroom and develop the clear understanding of the subject

Suggested Readings

1. Monga J R: Introduction to Financial Accounting, Mayur Paperbacks, 2001.

2. Bhattacharya Ashish K: Financial Accounting for Business Managers, Prentice Hall of India, 2006.

3. Fess Warren Reeve: Financial Accounting, Thomson, 2003.

4. Jones Michael: Accounting for Non-Specialists, WSE, 2002.

5. Annual Reports of Companies


Evaluation Criteria

Final Exam

=60%

Mid Term

=20%

Assignments

=10%

Case studies relating Financial

=

Statements, annual reports and

Presentations by students


=10%

100%

C 104 Marketing Management

Credits: 4

Lectures: 40Objectives:

To develop and provide an extensive understanding of the fundamental concepts relating to marketing of products and services

To logically expand and enlarge the conceptual inputs in understanding the strategic role of marketing in an organization.

To equip the students with the necessary analytical techniques and tools for effective marketing planning and control.

Contents

No. of lectures

Unit I: Nature and scope of Marketing

6

Indian Marketing Scenario,

Challenges and Issues in the new millennium and the knowledge economy,

Strategic planning of marketing process

Customer value, loyalty and Satisfaction

Unit II:Marketing Management Philosophies and Company Orientation

4

Product concept

Production concept

Selling concept

Societal concept

Marketing concept

Unit III: Marketing Environment and Market Segmentation

8

Micro and Macro Environment

Identifying and responding to market environment

Market Segmentation

Targeting and positioning

Unit IV:Consumer Market and Industrial Market

8

Consumer market and buying behavior

Business market and buying behavior

Analysing consumer behavior

Buying decision process Stages

Unit V:Marketing Mix Strategy

8

4Ps of marketing Mix

Extended marketing mix

Product Management

Developing new products

Unit VI: Marketing Research and Information system,

6 The marketing research process,

Decision support systems,

Databases,

Data warehouses and Data mining,

Marketing measurement and forecasting.

Suggested Readings:

1. Etzel Michael, Walker Bruce, Stanton William and Pandit Ajay: Marketing, Concepts and Cases, Special Indian Edition, 13th Edition, Tata-McGraw Hill, 2006.

2. Kotler Philip: Marketing Management Analysis, Planning, Implementation and Control, Prentice Hall of India, 1999.

The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.Evaluation CriteriaFinal Exam=60%

Mid Term=20%

Assignments=10%


100%

C 105 Legal Environment for Business-I

Credits: 4

Lectures: 40Objective: The objective of this paper is to help the students in developing basic understanding of the law relating to business dealings and contracts.

Contents

No. of Lectures

Unit I: Introduction to Law

4

Law, its essential characteristics and importance, branches and sources of law

Unit II:The Indian Contract Act, 1872

10

Agreement Offer and Acceptance meaning, definition, communication, revocation, void agreements

Contract essentials, capacity to contract, free consent, consideration, legal object and legal formalities

Rules regarding performance of contracts, Supervening Impossibility, Discharge of contracts. Contingent contracts. Quasi Contracts.

Remedies for breach of contract

Contracts of Guarantee and Indemnity

Contracts of Bailment and Pledge

Contracts of Agency

Unit III:The Sales of Goods Act, 1930.

10

Definitions of sale and goods. Sale Vs. Agreement to sell.

Conditions and warranties

Transfer of Property and Risk

Transfer of Better Title

Performance of Contract

Rights of an Unpaid Seller

Unit IV:The Negotiable Instruments Act, 1881

8

Meaning, definition and characteristics of a Negotiable Instrument, Kinds of Negotiable Instruments

Holder, Holder in due course, Maturity of Negotiable Instruments

Negotiation and endorsements, Presentation and dishonor of a N.I

Discharge from liability, crossing of a cheque

Relation between a banker and a customer

Unit V:The Consumer Protection Act, 1986

8

Objectives, Meaning and Definition of Consumer.

Rights of the Consumer.

Remedies, Redressal Machinery, Authorities under Act

Suggested Readings:

1. Sen and Mitra: Commercial Law, World Press 2002.

2. Singh Avtar: Principles of Mercantile Law, Eastern Book co., 2006.

3. Kapoor N D: Elements of Mercantile Law, Sultan Chand & sons, 1999.

4. Bulchandani K R: Business Law, Himalaya Publisher House, 2000.

5. Jhabwala N H: Law of Contracts, Jamunadas & Co., 1999.

The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.Evaluation CriteriaFinal Exam=60%

Mid Term=20%

Assignments=10%


100%

C 106 Organizational Analysis & Human Behaviour

Credits: 3


To understand the concept of organizations and their governance.

To get acquainted with basic concepts, principles and processes of management

To focus on effectively recognizing and resolving strategic and operational issues in organizational settings.

To inculcate ways of enhancing organizational effectiveness and efficiency.

To understand various issues involved in managing human behavior at work.

Contents

No. of Lectures

Unit I:

6

Meaning and importance of organization and management.

Evolution of Management Thought

Unit II:

6

Systems perspective on Organizations

Decision-Making Process & Style

Unit III:

6

Organizational structure; types and consequences

Emergence of learning organization

Organizational governance

Unit IV:

4

Decision Making and creativity Organization Culture and processesUnit V:

6

Concept and importance of Organizational Behaviour

Individual and Interpersonal Behaviour Motivation Concept, Theories and their applicationUnit VI:

2

Case Studies

Suggested Readings:

1. Luthans Fred: Organizational Behaviour, 9th edition, McGraw-Hill, 2007.

2. Robins Stephen P: Organizational Behaviour, Pearson Education, 2008.

3. Stoner James A F and Freeman Edward R: Management, Prentice Hall of India, New Delhi, 2004.

4. Mullins Laurie J: Management & Organizational Behaviour, Prentice Hall of India, 2004.

5. Newstrom John W and Davis A Keith: Organizational Behaviour: Human Bevariour at work, Tata McGraw-Hill Publishing Company Ltd N. Delhi, 2006.



Mid Term=20%

Assignments=10%


100%

C 107 - Managerial Communication Credits: 3

Lectures: 30

Contents

No. of Lectures

Unit I: Introductory

4

(Communication: Its meaning, nature, and process

(Importance and purpose of communication

(Functions of communication

(Dimensions of communication

(Channels of communication: Formal vs Informal

(Means / Media of Communication

Unit II:Verbal and nonverbal Communication 4

(Verbal Communication:Oral

(Verbal Communication :Written

(Nonverbal Communication:Kinesics

(Nonverbal Communication :Proxemics

(Nonverbal Communication :Paralanguage

( Nonverbal Communication :Sign Language

Unit III:Speaking Skills

8

(Presentations

(Speeches: Prepared vs Impromptu

(Interviews

(Group decision making

(Conflict and Negotiation

(Use of Telephone

(Barriers and breakdowns in communication

(Guidelines for effective communication

Unit IV:Business Writing Skills

8

(Tips for clear writing

(Essentials of effective correspondence

(Layout of a business letter

(Planning the letter

(Enquiries and replies

(Placing and fulfilling orders

(Complaints and follow up

(Collection letters

(Sales letters or offers

(Applications for Employment

(Press releases and notices

Unit V: Intra-organizational Communication 6

(Memoranda

(Notices, circulars and orders

(Agenda and minutes

(Report writing

(Proposal writing

Methodology:

Interactive (Lectures, Presentations, Examples, Games, Simulations and Handouts)

Reference Books:

1. Chaturvedi P D and Chaturvedi Mukesh: Business Communication-concepts, Cases and Applications, Pearson.

2. Mohan Krisha and Banerji: Developing Communication Skills, McMillan, Publishers India, 2000.

3. Pal Rajendra and Korlahalli J S: Essentials of Business communication, Sultan chand and Sons, 1998.

4. Kaul Asha: Business Communication, 2nd Edition, Prentice Hall of India, 2009.

5. Ludlow Ron and Panton Fergus: The Essence of Effective Communication, Prentice Hall of India, Pvt Ltd, 2002.

6. Personality Enrichment Books on TQP by Dr. C V Ramanan.The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam= 60%

Mid Term=20%

Assignments=10%


__________

100%

__________

C 108 Information Technology for Management

Credits: 2


To introduce the basic concepts of Information Technology

To understand use of Information Technology for business goal & competitive advantage

Contents

No. of Lectures

Unit I: IT in the business Environment

4

Introduction

Business & Information Technology Information Technologies in the Modern organisationUnit II:IT Infrastructure

6

Computer Hardware

Computer Software

Managing Organisational Data & Information

Telecommunication & Networks

The Internet

Intranets and Extranets

Unit III:Applying for Competitive Advantage

5

Electronic Commerce

Computer Based Supply Chain Management & Information Systems Integration

Data, Knowledge and Decision Support

Artificial Intelligence and Intelligent Systems

Unit IV:Achieving Informational and Organisational Goals

5

Strategic Information Systems and Reorganisation

Information System Development

Implementation IT

Ethics, Impacts and Security

Suggested Readings:

1. Turban Efrain, Rainer R, Kelly and Potter Richard: Introduction to Information Technology, John Willey.

2. Norton Peter: Introduction to Computers, 6th Edition, Tata McGraw Hill, 2005.



Mid Term=20%

Assignments=10%


100%

C 109 International Business Communication in Foreign Languages (French/ Spanish/German/Chinese/Russian)

Credits:2

Lectures: 20

COURSE DESCRIPTION: The aim of the course is to build skills in speaking, understanding, writing and reading through study, practice and class activities. Elementary Chinese is designed for students with no previous language study. This course provides training in the acquisition and application of basic language, skills and culture. It develops the knowledge and self confidence so, one can understand sentences and frequently used expressions related to areas of most immediate relevance(basic personal and family information ,local geography, employment).Can describe in simple terms aspects of his/her background, immediate environment and matters in areas of immediate need.

LEARNING OUTCOMES:

At the end of the course, students should be able to:

1. Demonstrate basic understanding of Chinese-speaking cultures and people.

2. Demonstrate the ability to communicate in Chinese with classmates on the topics covered in class.

3. Listen and understand basic passages and conversations in Chinese related to unit topics and vocabulary covered in class.

4. Read and understand basic passages in Chinese related to topics and vocabulary.

5. Write basic passages in Chinese on the chapter topics and vocabulary covered in class.

Contents

No. of Lectures Unit-IPronunciation/ Counting 1 to 20

5

Unit-II Pronunciation/ Making an inquiry (Travel)

5Unit-III Pronunciation/Making an Inquiry (Food & Hotels)

5Unit-IV Pronunciation/ Making an inquiry (Employment)

5Books Practical Chinese Reader I & II: Writing Workbook(Traditional character edition) edited by Teng, Shou-hsin. Boston: Cheng & Tsui Company, 1992. Concise English-Chinese/Chinese-English DictionaryThe Commercial Press & Oxford University Press, 1986.

Evaluation CriteriaFinal Exam

=60%

Mid Term

=20%


=10%

Assignments, Caseletts, Presentations, etc.=10%

100%

C 110 Software Lab I (Word, Excel, PowerPoint (2) & SPSS (2)) Workshop CourseCredits: 4

Lectures: 40

Contents

No. of Lectures

Unit I:

6

1 Introduction to MS Office

1.1 Over view of MS Office

1.2 Managing Document Files

1.3 Editing & Formatting

1.4 Overview of Desktop settings, Managing Icons, Creating shortcuts

1.5 Overview of My Computer, Recycle Bin, Network Neighbourhood

Unit II:

10

2. MS Word

2.1 Creating Documents

2.2 Editing Documents

2.3 Formatting Documents

2.4 Working with views and page setup

2.5 Working with columns and tables

2.6 Bullets and Numbering

2.7 Mail Merge

Unit III:

10

3. MS Excel

3.1 Introduction to workbook and worksheet

3.2 Entering and Editing data in cells

3.3 Working with ranges

3.4 Formulas and functions

3.5 Working with charts

3.6 Working with Pivot tables

3.7 Working with Goalseek

3.8 Using scenarios

3.9 Consolidation

3.10 Sorting

Unit IV:

6

4. Power Point

4.1 Creating Presentations

4.2 Working with slides

4.3 Customizing the presentations

4.4 Applying slide layout, background color to presentations

4.5 Animations

4.6 Inserting Graphs, Slides, Charts on slides

4.7. Rehearsing presentation

4.8 Custom Presentation

Unit V:

8

5. SPSS

5.1 Introduction & basic features of software

5.2 Understanding of Data editor5.2.1 Reading data

5.2.2 Defining, entering, editing and displaying data

5.2.3 Data viewer

5.2.4 Pivot tables

5.2.5 Working on pivot tables

5.3 High resolution graphics

5.3.1 Pie-charts, bar charts, histograms, scatter plots, 3-D graphics etc.

5.3.2 Creating & editing charts.

5.4 Data base access

5.5 Data Transformation

5.5.1 Modifying data values

5.5.2 Working with syntax.

5.6 Working with outputs

5.7 Cross tabulation

5.8 Customizing SPSS

Reference Books:

1. Nelson Stephen: The Complete Reference Office 2000, Tata McGraw Hill, 1999.

2. Nelson Stephen and Kelly Julia: The complete Reference office XP, Tata McGraw Hill, 2001.



Mid Term=20%

Assignments=10%


100%

19