trignano, linda 2013 apics 093013
DESCRIPTION
Tips for managing your career branding and image as well as your online image in LinkedIn and other social media. How you speak, how you sound and the impact your words make on those you interact with can all be career boosting with the knowledge and coaching to MAKE YOURSELF MEMORABLE! Use DiSC assessments to help ensure that you move past the competition.TRANSCRIPT
Trignano Consulting, LLCwww.trignanoconsulting.com
973-722-9961
Speak and Be Heard—Tips for Meaningful
Communication
Natural Leader
Quick Learner
Communicator
People Connector
Tech Savvy
Hard Worker
Action Oriented Go
Getter
Problem Solver
Dependable
Collaborator
Team Player
is your unique value promise.
Your
How you speak How
you appear
Your Online Image
3 Ways to Catch the Attention of Others
Communication includes:
Voice
Body
Face
Mind
Communicating the Message
Words Voice Body Language
7%
38%
55%
93% non verbal
Your Unique Selling Proposition
• Express what makes you unique and different from others.USP
• Define who you work with and how you help them.
1-2 Sentences
Crafting Your Brand Statement (USP)
Short – no more than 60 seconds
Easy to understandHave a hook to
attract listenersConvincing
• We each have our own unique style of communicating
• DiSC©
• Dominance• Influence• Steadiness• Conscientiousness
Your Communication Style
Non Verbal Communication
Should convey a strong message
Must be in sync with your words
Remember, body language speaks too
First Impressions Matter!
• You only have one chance to make a good first impression.
• It takes as little as 7 – 10 seconds.
• It is difficult to reverse a bad first impression (if at all possible).
Make a Great First Impression
Use other person’s name
Body language congruent with
your words
Good solid handshake
Attend to your personal
appearance
Smile
Don’t ignore your online image!
Utilize a Variety of Social Media Channels to Convey Your Image
TwitterBlogs
• You can and should control your online image
• Digital footprint• Visible to others• Demonstrates your
knowledge of social media
and other sites
Maximize Your LinkedIn Profile
Optimize keywords
Write in the 1st person and have a compelling story
What differentiates you? Why connect with you?
Utilize and initiate contact with your network often
Powerful Tools to Use
• Attention-grabbing introduction
• Style and appearance• Body language• Surroundings• Presentations
• Personal website (name)• Social media• Email signature• Phone greeting• Voice mail/message
Speak So Others Listen
MakeYourself
Memorab
le
Who is your target
audience?
What do you do?
What problems do you solve?
What makes your skills unique?
What is
your value
statement?
Before you speak about yourself answer these questions:
Thank you! www.trignanoconsulting.com
www.linkedin.com/in/lindatrignano
www.twitter.com/lindatrignano