Tribal Moose PR Strategies

December 2009, looking ahead

Twitter results

Exceeding 200 followers Direct connections with retailers, media, key influencers

Facebook results

More than 100 fans Interacting with customers, retailers and fans

Traditional media reviewing TM

National Barbecue News BBQ World Magazine Salmon Trout & Steelheader Taste of Home magazine Shooting Sportsman magazine Arctic Sounder (Alaska) Wrangell St. Elias News (Alaska) Susie’s AlaskaMen USA Yes… we are following-up for placements!

Blogger results

Reviews from key influencers create conversation, spark product interest, produce back links

Food Loves Writing: “An easy yes.” Kath Eats: “I honestly think it’s one of the best BBQ sauces I’ve

tasted.” Smokin’, Chokin’, and Chowing with the King: “I would HIGHLY recommend them.” Smoke in da Eye:

“Tribal Moose Cranberry Barbecue Sauce is one of several AMAZING cranberry based sauces the company produces…”

Search Engine Results, part 1

When you Google“Tribal MoosePremium Sauces,”you get this(pictured). Yourwork with Word’sOut PR has producedthe Facebook fanpage and theFlickr Photostream,increasing your SEOrankings.

Search Engine Results, part 2

When you Google“Tribal MooseBBQ sauce,”you get this(pictured). Yourwork with Word’sOut PR has producedthe Twitterpage the articles & the blog reviews,increasing your SEOrankings.

Missed Opportunities

Whiffies Native Bowl Made in Oregon TM gift box w/ cranberry wine,

holiday gift guides Out of stock on website

Solutions to missed opportunities

Identify lead salesperson Commit to timely follow-up Set a goal – meet with one retailer

per month? Let the PR team know where can

help (i.e. we make initial contact with retailers, scheduling your meetings or interviews)

Why is PR important?

Harvard Business Review: “It is well documented that brands that increase marketing & PR during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”

Business Week: “The right story told at the right time in the right way can bring powerful and valuable attention to your business far in excess of what you spend to develop it.”

For Tribal Moose, you are right on the cutting edge. 2010 is a turning point. We need to use the momentum to grow this company’s image.

Marketing vs. PR – Part 1

PR includes promotional activities that work to create a strong public image of the company. Public relations activities include helping the public to understand the company and its products. Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing.

Marketing strategies such as advertising are often thought of as an interruption, whereas PR is targeted communication to key contacts who care about your product and want to hear & share your message.

Marketing vs. PR – Part 2

Public relations: Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers. It is the umbrella under which advertising and PR can be found.

What are we paying for?

Three trained communication professionals to devote their time and experience daily to building the TM company.

Strategists to build the reputation, increase product demand, so that you may continue your primary careers as TM continues to grow and prosper.

Access to direct contacts through our media database to reach your target audience.

Personalized media distribution capabilities. A reliable team to follow-up with interested

journalists, key contacts and your customers. National exposure in a variety of media genres.

Goals for 2010

Increase revenue: Sales, sales, sales! Increase demand: Build product popularity Establish a strong brand + reputation Build key relationships:

Salvation Army – 2 events in 2010 Camp Chef – video, blog PGA event – Go Rob! Roth’s – meet in-person Made in Oregon – February

PR 2010 approaches

Continue to maximize opportunities in traditional and emerging media

Reach out to retailers, schedule meetings & interviews for client

Coordinate events and trade show appearances, which bring about publicity, recognition and product demand

What we would need to succeed!

Timely responses from client Communicate expectations clearly Action! Work on company so we can find

the spin to make big things happen! More frequent meetings?

Thank you!