trends in demand planning - florida west coast...
TRANSCRIPT
Denise D. Gillespie, CPIM, CIRM, CSCP
Supply Chain Solutions for Manufacturers & Distributors
Trends in Demand Planning
Florida West Coast Chapter
January 8, 2013
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Let’s talk!!!!
• Trends• Best Practices• Changing Organizations & Opportunities
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Trends
• Short or long-term• Groups or individual items• Increased focus on Qualitative factors
Break previous forecasting rules
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More Trends
• Demand sensing“…is the translation of downstream data with minimal latency to understand what is being sold, who is buying the product, and the impact of demand‐shaping programs. These three demand elements are then translated into requirements to craft a profitable demand response through internal processes for demand translation.”
AMR Research Definition
In other words: Rapid response in supply based on real‐time actual customer demand
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More Trends
• Monthly to weekly
• More granularity– SKUs, Customers, DCs
Before:1000 x 10 = 10,000 data points
Now:1000 x 10 x 10 = 100,000 data points
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And More Trends
• More Centralized Planning• Use of More Predictive Models
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Predictive Analytics
Supply Chain Digest – Sept 20, 2012
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Best Practices
• Measurement• Focus on the A’s & B’s• “Decomposing” demand• Deploy Executive S&OP
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Best Practices
• Using Technologies– APS and master data management
integrations– Mobile devices for immediate demand
replenishment– Demand-visibility systems
• Business Intelligence (BI)
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Best Practices
• Implementing Demand Management– Not forecasting (event)– It is a business process– Demand Planning is only a part of it– Create demand, not just predict it– Sales & Marketing leads the way
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Changes
• Demand Management is evolving
Additional demand knowledge
Begin S&OP
Statistical forecasts
Executive S&OP
SC Collaboration
Time
Stage
Demand Management
CPFR
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Changing Organizations
• Organizational structures are changing
• Higher level of skills required– Depends on the role
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HOT Career Field
• JOBS!
• New opportunities
• Higher salaries
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Did you record all that?
• Trends in Demand Planning• Best Practices• Changing Organizations & Opportunities
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Where To Go To Learn More
• Institute of Business Forecasting– IBF.org
• Supply Chain Digest– supplychaindigest.com
• Institute of Supply Chain Management– ISM.org
• APICS CPIM courseware
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More Information
Contact me
Denise D. Gillespie, CPIM, CIRM, CSCP
The Denmark Group, Inc.Email: [email protected]
Phone: 407-339-2363
www.thedenmarkgroup.com
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Thank You!!