trends in content strategy
TRANSCRIPT
Practical Content StrategyTrends in the industry
Photo credit, all photos: Rahel Anne Bailie
INDUSTRY TRENDSContent Strategy Applied, Feb 2017
HANGING ONTO THE STATUS QUO
Adoption innovation curve
http://www.jacobcurtis.com/rogers-adoption-curve/
REDISCOVERING THE SEMANTIC WEB
Meeting the omnichannel challenge
The Semantic Web Stack (from Wikipedia)
• Marketing content• Informational content• User assistance content• Transactional content (microcopy)• Interactive content• Entertainment content• Instructive content• Localised content• Metadata
ARTIFICIAL INTELLIGENCE
Artificial intelligence and cognitive computing (IBM)
http://thecontentwrangler.com/2016/02/23/what-is-cognitive-computing/
CHAT AND OTHER BOTS
Chat bots, web chat, automated assistants
http://www.slideshare.net/NickvanderLinde/bots-vs-content-managers-making-sense-of-artificial-intelligence-ai
VOICE ACTIVATED SEARCH & THE IOT
Voice-activated search & the IoT
https://developer.amazon.com/alexaprize
CONTINUOUS DELIVERY
Continuous delivery using DocOps (cousin of DevOps)
https://dzone.com/guides/continuous-delivery-2
INFORMATION 4.0
Information 4.0 for Industry 4.0 (Wikipedia)
http://www.slideshare.net/jgollner/information-40-for-industry-40-tcworld-2016
FUTURE-PROOFING CONTENT THROUGH CONTENT STRATEGY
Content Strategy = Content Systems
Content superset
Web
Mobile
Email system
App interfaces
Bots flows
SCROLLLondon, UK
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