cdo webinar: 2017 trends in data strategy
TRANSCRIPT
The First Step in Information Management
www.firstsanfranciscopartners.com
Producedby:
MonthlyCDOWebinarSeriesBroughttoyouinpartnershipwith:
#CDOVisionDecember1,2016
Sponsoredby:
DataStrategy2017Trendsin
Sponsoredby:JoiningJohnandKelletoday...
MichelineCaseyofCDO,LLCDataandAnalyticsStrategyConsultant
pg 2© 2016 First San Francisco Partners www.firstsanfranciscopartners.com #CDOVision
Sponsoredby:Agenda
▪ 2017trendswe’llcover− DataManagement− DataStrategy,CDOsandTopDataJobs− DataMonetization− Compliance− PredictiveAnalytics− BigData
▪ Anannouncement▪ Q&A
pg 3© 2016 First San Francisco Partners www.firstsanfranciscopartners.com
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▪ DataQuality – Longoverdueforevolution.Lookformetadataneedstoevolvetotagdatawithqualitycertificate.Automationofmanualpolicy,bypasshand-builtcertificationand“trustedsource”identification.▪ ArtificialIntelligenceandMachineLearning– Willbedeployedtogenerateintelligentprofilingandrulesand,therefore,alertstewardsor“closetheloop”andrecommendspecificremediationactions.▪ DataGovernance – AppliedDGwillexpandasstand-aloneprogramslookingforacausewillgivewaytoDGtiedtoprogramslikeMDMandpredictiveanalytics.Governancewillbetiedtobusinessinitiatives,e.g.,customerexperience,notjustdatainitiatives.▪ MasterDataManagement – MDMmarketisshiftingandmaturing.ReferenceDataManagementisbecomingrecognizedasamainstreamdomain.▪ Metadata – It’schanging.Besidetaggingandtokenization,itwillneedtoeasilysupportlineageanddatapurposeregistration.
pg 4© 2016 First San Francisco Partners www.firstsanfranciscopartners.com
DataManagementTREND
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Sponsoredby:DataManagement
− Considerdataqualityneedsforyourfuture(notjustpresent)andplanaccordingly− AppliedDGneedsapplicationwiththesamepriorityasembeddedPM,DQordatalakesget
− AsDGbecomes“businessasusual,”youwillneedtoadapttraditionalorganizationalmodels,compensationandaccountabilities
− Considermasteringyourdataasaprocess,notjustatechnology− Permittedusageshouldbeexplicitlyplannedandmanaged− Structuredatainwayseasytoappropriatelyconsumedata− Knowthepurposeofthedataandregisterthatpurpose;i.e.,datapurposeregistrationisanotherkindofmetadata
− Technicalsolutionsarechanging,butbusinessandgovernancerequirementsarenot
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TAKEAWAYS
© 2016 First San Francisco Partners www.firstsanfranciscopartners.com
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▪ GartnerGrouppredictionthat30%ofCDOswillbecomeCEOsmaybeoptimistic,butitsmessageofgrowingrelevanceoftheCDOisverysignificant▪ FSFP- TherewillbeCDOshakeoutandmanycompanieswillchurntheirCDOs− 50%voluntary,50%not
▪ TDJ(TopDataJob)willgrow,eveniftitlesarenot“CDO”(e.g.,“SVPDataStrategy”or“SVPDataProducts”),ascompaniesmonetizedataandgetmoreserious aboutdataassetmanagement
▪ AsmartDataManager/CDOwillcombineallspecificdataeffortintoadatastrategy
▪ TheDataSupplyChainwillbemorerecognizedasalargerpartofadatastrategy
© 2016 First San Francisco Partners www.firstsanfranciscopartners.com pg 6
DataStrategy,CDOs&TopDataJobsTREND
#CDOVision
Sponsoredby:
− Thedevelopmentofa“DataStrategy”shouldbeviewedasjustthedatarequirements(people,process,technologyanddata)oftheoverallcorporatestrategy.
− IfyouareaCDO,youhadbetterhaveadatastrategyinyourhandasyouwalkaround.
− IfyouareaCDO,makesureexpectationsarerealistic.− IfwanttobeaCDO,lookintoanMBA.− Itisn'tthetitle,itistherole.
© 2016 First San Francisco Partners www.firstsanfranciscopartners.com pg 7
DataStrategy,CDOsandTopDataJobsTAKEAWAYS
#CDOVision
Sponsoredby:
▪ Definition:Creatingnewproductswithdataorsellingdata.Manywhoareclaimingdatamonetizationareactuallytryingtoreduceexpenseswithdata▪ CEOswanttodoitandmanyorgs.aretryingto,butabilitiesarelimited▪ Monetizationcomesintwoforms:internalandexternal− Internal:leveragingdatatogobeyondwhatyou’recurrentlydoing;
improveproduct/servicerevenuestream,newproduct/feature/servicedevelopment,bettercustomerengagementandsegmentation
− External:creatingandsellingdataproductstomeettheincreasingdemandforinterestingdatasetstobetterunderstandcustomers,businesses,patterns,macroeconomicconditions,etc.
pg 8© 2016 First San Francisco Partners www.firstsanfranciscopartners.com
DataMonetizationTREND
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Sponsoredby:DataMonetization
− Understandyourdataandhowitcouldbevaluable▪includingqualityissues,limitationsandbiases
− Applyproductmanagement,designthinkingandagiledevelopmenttechniquestodata
− Becreative,thinkoutsidetheboxandsetupnewinnovationparadigmstopullinideas
− Beawareofsecurity,privacyandlegalconsiderations
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TAKEAWAYS
© 2016 First San Francisco Partners www.firstsanfranciscopartners.com
#CDOVision
Sponsoredby:Compliance
▪ 2017istheyearofactionforcompliance-drivenDataManagement(DM)andDataGovernance(DG)− TheGeneralDataProtectionRegulation(GDPR)isaEuropeanCommissionregulationthatintendstostrengthenandunifydataprotectionforindividualswithintheEuropeanUnion(EU).ItalsoaddressesexportofpersonaldataoutsidetheEU
− DoddFrankandotherrulesmayseechangesaswell§ Organizations(governments)areopeningtheirdata
pg 10© 2016 First San Francisco Partners www.firstsanfranciscopartners.com
TREND
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Sponsoredby:Compliance
− ReaduponGDPR,ifyou’renotfamiliarwithit§ Suggestedresource:whitecase.com’s UnlockingtheEUGeneralData
ProtectionRegulation− PlanandbudgetforGDPRifyouhaveanyclientsinEuropeorholddataonanyEUcitizens
− IncorporatetheconsiderationofGDPRintoDM/DGplans
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TAKEAWAYS
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▪ Thehypeisreal,andpredictiveanalyticsisgoingtoremain▪ Whilestillahothire,datascientistsareinforareset▪ DataScienceisanewrole,andmanyorganizationswillstarttopushbackontheseactivitiesastheylookfortheadditionalvaluebeyondwhathasalreadybeenseen
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PredictiveAnalyticsTREND
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Sponsoredby:PredictiveAnalytics
− Don’toverpayforthe“hype”− Leverageothersuccessfulinnovationapproachestomanageaccordingly
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TAKEAWAYS
© 2016 First San Francisco Partners www.firstsanfranciscopartners.com #CDOVision
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▪ Heretostay,butrememberitisaresponsetoaproblem▪ InternetofThingswilldrivemoreBigDataactivity,andhuge datavolumeswillneedtobeontheCDO’sagenda
▪ Constantstreamofnewuseswillensureneedtohandleenormousdatastoresanddealwiththetechnologyramifications
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BigDataTREND
© 2016 First San Francisco Partners www.firstsanfranciscopartners.com #CDOVision
Sponsoredby:BigData
− Capturetherightdata,notallthedata:it’swhatyou’reabletodowiththedatathatmatters
− LinkingBigDatawithanorganization’sSmallData(i.e.,masterdata)willprovidethemaximumvalue
− Stillneedadatastrategy
− IsanIoT architectanecessaryhire?
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TAKEAWAYS
© 2016 First San Francisco Partners www.firstsanfranciscopartners.com #CDOVision
Sponsoredby:NewWebinarSeriesin2017
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▪ LookformoreinfofromDATAVERSITYaboutthenewseries,whichkicksoffJanuary5(andthefirstThursdayofeachmonth)
pg 16© 2016 First San Francisco Partners www.firstsanfranciscopartners.com