TRENDS and impact on your Business

Wow-Pow-How-Now

• Spotten van opportunities /kansen in de markt• Is er behoefte aan mijn product?• Creëren van kansen• Onderzoeken van de behoefte van de klant• Marktonderzoek, Interviews, enquêtes

DESTEP

Trends en Ontwikkelingen

• Macroniveau: trends en ontwikkelingen in de maatschappij. vb vergrijzing, duurzaamheid

• Mesoniveau: de markt van jouw bedrijf. Drie spelers:– Klant– Concurrent– Spelers in de bedrijfskolom

• Microniveau: je eigen bedrijf. Vb bedrijfscultuur, kernwaarden, missie, visie, ambities en identiteit van jouw bedrijf

SWOT analysis

Trend: Family – Changing roles• Dads are taking on many more domestic

duties• Women are becoming the primary

breadwinner

Changing roles - Creates Business

Family – The Childfree Life

Childfree Life – Creates Business• Couples only resorts

Pets as Family• Substitute kids (related with Childfree life)

Pets as Family – Creates Business

7 flavors Peanut butterfor birds

Solo Living

• Postpone couplehood• Living apart together• Divorce

Solo Living – creates business

To help solo travelers socialize, KLM have used apps to help customers select a seatmate based on social profiles.

The circular economy

• Design out waste• Everything within the economy has value• Design with disassembly and reuse in mind• Differentiate between consumable and durable components• Find ways to reuse materials across the value chain• Eliminate toxic chemicals• Fuel the system with renewable energy• Build resilience through diversity• Think in systems, taking into account how one action will

impact the whole

What’s driving the circular economy(Macro level)

• Looming resource shortages• Skyrocketing commodity and energy costs• Better technology• Government pressures• New consumer notions of value and

materialism• Access over ownership

The Circular economy – creates business

• Selling temporary ownership

The Circular economy – creates business

Facilitating secondhand sales

DarpDecade – Tinder for closets

The Circular economy – creates business

Designing for circular use

Google Project Ara

Technology TrendsMobile is the Prime Screen

Technology Trends

Do you speak visual?

Opdracht – een gedeelte van je ondernemingsplan schrijven

1) Identificeer 3 trends op Macro niveau van belang voor jouw onderneming.

2) Hoe ga je die verwerken in marketing uitingen?

3) Help elkaar, ga als intervisiegroepje bij elkaar zitten.

Inspiratie voor de workshop “Trends” http://trendwatching.com/http://www.jwtintelligence.com/