trending video marketing 11_april2014
Post on 21-Oct-2014
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VIDEO MARKETING: HOW TO USE VIDEO TO REACH CUSTOMERS
http://www.youtube.com/watch?v=pfxB5ut-KTs
Evian Dancing Babies commercial
WHY ONLINE VIDEO?
Online video users are expected to reach
1.5 billion in 2016.
Source: Cisco
More than 1 billion unique users per month, 6 billion hours watching
videos
Source: YouTube
Videos on landing pages increased conversions by 86%
Source: WebDAM
More than 9 million views since Nov 2013
http://www.youtube.com/watch?v=w9Sx34swEG0
Coin commercial
ENTERTAINING & INSTRUCTIONAL
More than 3,000 subscribers, more than 3 million views
http://www.youtube.com/watch?v=Jd58zJCT1_0
Singtel ‘How to restart your iPhone’
VIDEO MARKETING FOR B2B
More than 700 videos; more than 34,000 subscribers
http://www.youtube.com/watch?v=VAb5tOuncKc
Salesforce’s Anthony Robbins testimonial video
INSPIRATIONAL & EDUCATIONAL
More than 1 billion views worldwide
PURE ENTERTAINMENT
More than 124K views since March 2014 for one video
Wah! Banana video
http://www.youtube.com/watch?v=kKjyztPvCr4
Facebook’s 10th Anniversary video
H W?
- Introduce your company, your product - What’s the story you want to tell - Target audience - Message and tone (serious, cool, quirky etc) - Longevity
DEFINE OBJECTIVES
CHOOSE STRUCTURE- Brand documentary video (‘About us’ video) - How-to video: Train your customers on specific uses of your product
- Expert video: Showcase your company’s expertise and drive traffic to your site
- Promotional video: Short videos for events or press releases
- Product demo video: showcasing your product’s unique features
- Commercials
Keep your branding consistent
- Plan in advance on format to avoid edits and additional costs: HD? High resolution needed for ‘traditional’ mediums like TV, cinema, trade shows. - Online: what platforms Youtube, Youtube analytics, how to upload and optimize Youtube Videos for SEO - Provide detailed description to each of your videos and keywords that are relevant
WHERE WILL IT BE FEATURED?
Video Engagement on Mobile is almost 3 times higher than
on desktopSource: Unruly
- How do you hire - Prepare a brief based on your objectives - Budget - Talents (loading fees) - Music (fees) - Duration
CREATIVE
- URL - Ask viewers to subscribe or comment - Contest or giveaway
CALL TO ACTION
- Begin by promoting your videos to people you know.
- Focus on SEO strategies - Consider paying keyword advertising on Google or Facebook.
- Leverage on partners’ database/Facebook/Twitter pages
- Use public relations techniques to generate free media coverage for your videos
PROMOTION
OTHER PLATFORMS
INSTAGRAM (up to 15 seconds) VINE (up to 6 seconds)
http://www.youtube.com/watch?v=2YBtspm8j8M
Generic Brand Video Parody