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Marketing Technology

Marketing Technology: What’s Trending

Marketing Technology

Marketing Technology

One of the largest trends to take shape over the coming years with respect to marketing technology is transparency.

After all, the consumer is capable of exerting more power and influence than ever before, and what the consumer wants, the consumer gets.

Fact is that many businesses still fight against transparency. They have done so for years, perhaps even decades, and they still shun from the thought.

Marketing Technology

What’s changing with regards to marketing technology trends, you might ask yourself…

Here’s what changed!

From now onward, the best brands in the marketing technology sphere will be those that provide an accurate image of what it is they are doing to positively impact the consumer.

Marketing Technology

Internet Marketing Technologies

Sounds pretty complex but it’s not. Internet marketing technologies basically amount to how those who are involved in internet marketing manage to improve their businesses through the use of various tools available to them.

And of course, there are many tools in the online world that promise to get the internet marketer ahead of the rest of the pack.

Marketing Technology

But which of these tools, or technologies if you prefer, are really cutting it? Which ones are entirely necessary?

Depends on your business model, but generally speaking, there are a few that stand out:

Traffic analytics

Failing to analyze your website’s traffic is like putting an extra few nails in your businesses’ coffin. Try Google Analytics, which is free of charge and can become an extremely valuable asset, provided you know how to use it.

Marketing Technology

Conversion optimization

When people arrive on your website, you want them to take some form of action – signing up to a newsletter, adding an email address to an optin form, buying a product or service, and more besides.

Well, conversion optimization is, as you’d expect, optimizing the level of action that is taken on your site. Optimizely allows you to split test on landing pages, so you know exactly what action your site’s visitors are taking when they arrive.

Marketing Technology

Email marketing

For most online markets, email marketing has proven to be by far the most efficient and lucrative format of marketing. Thus, it makes sense that you heighten your capabilities as much as you can. There are two email autoresponders that stand head and shoulders above the crowed- GetResponse and AWeber.

My own personal favorite, by far, is that of AWeber.

Marketing Technology

Marketing Technology

Internet Marketing Techniques

If you have a day to spare, we could cover the gamut of internet marketing techniques.

If you have a full week to spare, we could likely cover the intricacies of a particular online marketing technique; plenty enough for you to be well ahead of the game.

It’s likely you have neither, so for now, we shall suffice with an exceptionally brief round-up, just so you’re in the picture.

Marketing Technology

At least to some extent.

Presuming you already have a professional-looking website, some of the techniques you may consider using include the following:

- Search engine optimization (SEO)

- Solo ads

- Posting to authority blogs

- Pay per Click (PPC)

- Email marketing (once you have traffic on your website

Marketing Technology

http://wesleyyuhninfo.com/

http://www.scoop.it/t/martech-by-wesley-yuhn-1

https://www.optimizely.com/

http://www.getresponse.com/

www.aweber.com/