trender inom e-handel 2011
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Bilder från Jetshop on Tour Stockhol, Göteborg, MalmöTRANSCRIPT
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Køb dig til troværdighed på nye markeder!Postat den 6 februari, 2011 av Anders Lorenzen Andersen
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Det gäller att positionera sig
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Marknads-föring
Betalning
Betalning
Lager
InternLogistik
Kunskap
Distribution
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2011 will be the year of “searchandising.” •
You can’t give consumers too much customer-generated content.
Shoppers are social beings who crave input from those close to them — and those not so close, but who may have valuable information to share. Consumers trust brands, but they trust other consumers a lot
more.
• Personalization will take on greater importance, •
The Internet has driven pricing down to the lowest common denominator. This will create added pressure on retailers who do
business online.
Free shipping, won’t be enough to rouse shoppers.
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Viktigt 2011• Mobil shopping
• Social shopping
• Crosschannel
• Varumärket
• Lojalitet
• Kundservice
• Integration
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E-handeln idag
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?
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Sociala media
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Varför sociala media?
• Stärka varumärket och interagera med kunden
• Skapa en ”plats” för kunder och fans
• Öka trafiken till webbutiken
• Identifiera och reagera på kundbehov
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Instruktionsfilmer
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Eleven har 11 000 fans
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Presentkort
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Varumärket
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Mobil shopping
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Cross shannel
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Cross selling/Upselling
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Kundservice
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Engagera kunderna
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Omdömen
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Logistikens betydelse för e-handeln
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Unboxing
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