Spring 2013 Collections

Stilettos trump a “man’s, man’s world”

SHOWMEUCSDSean Couey– the man behind the lens for UCSD’s street style

Girls Runthe World

Mercedes-Benz Fashion Week

LETTERThis issue has probably been one of the most exciting to

work on with the contributors and the staff of Trend. Trend

magazine was always focused on women’s fashion and design,

and every launch party, I’d always get similar feedback from

our smaller male audience saying, “Your magazine looks great

and I can’t believe students put these together! I wish I could

show up at your launch party and all, but I honestly would

feel extremely singled out as a guy showing up to a fashion

event”, “I wish you guys did a segment on menswear cause it

could definitely come in handy for a lot of us, guys.” Taking

this into account, the ladies at Trend and I have been hit

with a recent menswear-fever. Winter just calls for LAYERS,

LAYERS, AND MORE LAYERS, so after gawking over countless men’s

boots, shawl collars, patterned button-downs and bow ties

that were taking the runways by a storm, we decided to try

something new and have a menswear issue for the first time.

Needless to say, this issue was extremely exciting to

work on, as our ladies began bringing our A-game into this

work. In the end, our collaborative work towards a new

menswear issue with a spin off of a women’s power issue ended

up, reflecting our own staff as a powerful team with an edge

for fashion. We hope you all enjoy our fruits of labor and get

to share the same rush of passion and excitement we all got

at our pride and joy! Share with us what you thought of the

issue and what else you’d love to see in our upcoming issues at

trenducsd@gmail.com

Stay classy, San Diego!

xoxo,

the editorfrom

Sarah Chung

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contents4 6 7

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behindscenesthe THE W HOTEL SAN DIEGO, SAN DIEGO

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Silicon ValleyMarissa Meyer, the present

CEO of Yahoo! is the youngest CEO of a Fortune 500 company and she was also the first female engineer at Google. She graduated with honors from Stanford University with a B.S. in symbolic systems and a M.S. in Computer Science. Often compared to as the female Mark Zuckerberg of Silicon Valley, Marissa Meyer could not be any different. Ms. Meyer’s sartorial choices are just as watched as the daily stock value of her company. The newest fans of the multi-billion Fashion industry is Silicon Valley, breaking the geek stereotype in Northern California.

While the fashion industry has long been scorned and criticized by skeptics for being superficial, the tables are turned in the hoodie-dominated tech society. According to tech entrepreneur Leila Janah, “ the perception in Silicon Valley is that if you dress well, you couldn’t possibly

Fashion&

be smart”. Many women even describe a pressure to blend in, in order to look smart. It is no question that women are already a minority in science and math majors, and they stand out simply for being a woman. In Silicon Valley, women represent only 5% of founders and executives of tech-startups, a quarter of professionals, and 11% of tech investors. Marissa Meyer believes that the key to encouraging more women into pursuing science and technology fields is to promote their femininity: “You can be into fashion and you don’t have to be the pasty white programmer with a pocket protector staying up all night.”

To all the ladies working nights away in the Computer Science dungeon or representing the minority in Fluid Mechanics with 60 guys; just remember, your berry lipstick doesn’t diminish your coding skills.

PHOTO BY BRIGITTE LACOMBE FOR GLAMOUR

WRITTEN BY PRIYANKA Upadhyay

Norman Jean Roy, Vogue, August 20096

Paint

Obsessive Compulsive Cosmetics Lip Tar in Psycho $16

NYX Extra Creamy Round Lipstick in Chaos $4

MAC Lipstick in Russian Red $15

e.l.f. Studio Matte Lip Color in Rich Red $3

Revlon Super Lustrous Lipstick in Red Lacquer $7.99

NARS Semi-matte Lipstick in Red Lizard $24

NYX Black Label Lipstick in Cherry $7.50

Kat Von D Painted Love Lipstick in Adora $19

Fair skin tone

Bronze or OliveSkin Tone

Deep Skin Tone

Beige or GoldenSkin Tone

For fair skin tone you want to stick with a matte red with an orange tone.

For a bronze or olive skin tone you want to stick with a pink red tone.

For a beige or golden skin tone you want to stick with a dark, deep lip with a golden undertone.

For a deep skin tone you want to stick with a blue-based shade of red.

Make up artist, Bronwyn LeAnn gives us her top brands to help us achieve the timeless look of siren lips with the perfect shade of red for every skin tone. Bronwyn has been in the cosmetics industry for 5

years, working for Christian Dior, Bobbi Brown, and

freelanced using MAC, Makeup

itRED Forever, and Urban Decay. She now works for “A

Style Concierge” in downtown San Diego, taking her from photo shoot sets to runways.

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SeanCoueyFounder of SHOWMEUCSD.com

n the midst of a bustling campus like UCSD,

where everyone is busy trying to rush to

their next lecture on the other side of our

immense school grounds, or weaving through

student traffic to escape the mass marketing

taking place on Library Walk, it’s hard to notice

the diverse culture around us. Transfer student,

Sean Couey, decided to do us a favor by taking the

time to look up at the diversity on campus in the

form of fashion through his camera lens. La Jolla

may definitely not be the fast-paced city full of

culture conspicuously apparent at every corner

like the fashion central cities of New York City

or Los Angeles, as we imagine, but Sean turned

our peaceful college town into his own personal

LOOKBOOK in his street style blog–SHOWMEUCSD.COM

I

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Photos: Robert AsamiMUA: Bronwyn LeAnnHair: Justine Frye

LOCATION: W HOTEL, SD

Button down: G-Star RAW

Bracelets: PuraVida

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Sarah: So, right off the bat: What inspired you to start SHOWMEUCSD?

Sean: I really wanted some experience; I wanted something to show for

myself. I was interested in fashion as a possible career path and knew

that experience would increase my chances for future employment. I

was having a hard time finding ways to get fashion related experience in

San Diego, so I decided to make my own experience. As the website evolved,

it became clear that my website could also be a resource for current

and future UCSD students.

Sarah: That’s awesome and it’s true-most people would glamorize NYC

or LA as being the fashion hosts of the US, and San Diego isn’t exactly

the first city to pop into mind when you think of “fashion”. I know you’re

currently an economics major but what career path in fashion were

you interested in pursuing?

Sean: When I started the website, I envisioned myself working in

marketing or trend spotting for menswear. Now, I am more interested in

the business and operations side of the industry.

Sarah: “SHOWMEUCSD” is all about trend spotting and as the

photographer, what kind of style are you drawn to? Is there a certain

“criteria” you follow in order for someone to stand out as a pick for

your page?

Sean: It’s funny you ask that. It’s actually more of a gut feeling when

I’m out shooting. If there is one “criteria” in the back of my mind, it’s that I

want to get a good representation of what campus is like. I don’t want

to focus on one certain style, I would rather include as many different

styles as possible. I am personally drawn to layering and subtle

flashes of unique patterns and colors, but I try not to let my bias

influence the website.

Sarah: Speaking of bias-What would you define as your own personal

style?

Sean: I am definitely a minimalist. I have a few high quality pieces that

lean towards function rather than form.

INTERVIEW seanCOUEY

withQ&A BY SARAH CHUNG

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Sarah: I heard you studied abroad in Milan, which happened to be a key

to your inspiration in trend spotting. From your time in Italy’s fashion

capitol, how do you think US street style compares to street style in

Milan?

Sean: The people and their styles vary widely in Milan, just as they

do in the US. The difference is that a larger percentage Milanese take

time and think about the way they present themselves to the world

compared to Americans. I would describe the style in Milan as slightly

more refined and calculated. Most of the Milanese take the way that

they present themselves to the world very seriously. I would say on

average, that you see more of the population expressing a style that

is calculated and thoughtful in Milan than you do in the US. It’s really

more a part of the culture there than it is here. To me it looked like

most of the Milanese woke up with an idea of how they wanted to look

that day and made the effort to make that vision a reality. It was

rare to see someone, besides myself, who looked like they just “threw

on whatever” which is what I see most Americans do everyday. So when

I say fashion in Milan is calculated, I mean that thought and effort go

into making one’s style.

Sarah: What’s your Trend Report, as in the top accessories, designs,

style, and clothes for the upcoming winter season for men?

Sean: I’ve never been good at predicting the future, but I would love to

see an explosion of “ugly” Christmas sweaters!

Sarah: Where do you see the future of fashion blogging?

Sean: Fashion blogging will continue to grow as long as bloggers

continue to monetize their sites by leveraging viewership to market

for established brands. If there is money to be made, people will follow.

This isn’t necessarily a bad thing, it’s just the nature of the industry.

The nice thing about it is that anyone can log-on and create a website,

virtually free of cost. This means that content will never be limited to

the opinion of a few at the “top”. I think blogging will continue to provide

a wonderful open resource of inspiration for people.

Sean will be graduating this Winter, and so, to continue the legacy of

trend spotting at UCSD-Trend Magazine has agreed to carrying on with

his blog. Be on the look out for our renovation of SHOWMEUCSD.COM as

we pull it back up from it’s long hiatus!

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grey suit pant: Vocabulary Boutiquenavy suit jacket: Hunt and Gather

WHILE

is still youngTHE NIGHT

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Green cardigan: g-star rawBlue Henley, striped blue button-up: Vocabulary Boutique

orange printed tights, sheer white button up, grey overcoat: hunt and gatherYellow cardigan: G-Star RAW

Scarf: Crow Thiefdenim, tank button up: cotton onblack leather skirt, free people: the fabulous rag

navy Coat: G-Star RAWcharcoal grey sweater, orange button-up: Vocabulary Boutique

Button down: G-Star RAWBlazer: Crow Thief

Photos: Robert AsamiMUA: Bronwyn LeAnnHair: Justine Frye

LOCATION: W HOTEL, SD

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black spiked biker leather jacket, sheer studded tank, black skinny pants: Bubbles Boutique

DamselsDistressin

Photos: Robert AsamiMUA: Bronwyn LeAnnHair: Justine FryeLOCATION: W HOTEL, SD

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Shirt: Love CultureLeopard fur: Bubbles Boutiqueleather skirt: hunt and gather

Bracelets: PuraVida

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sequin fur dress: Bubbles boutique

Gold lace top: the fabulous ragblack skirt: forever21

red clutch: Bubbles boutique

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Black fringe vest: Bubbles BoutiqueRed sweater dress, hype: the fabulous rag

PUT YOUR BEST FOOT FORWARD

Chukka Boots, also known as Desert Shoes, are the hottest trend in menswear this season

MACALISTER BRICKMAN BOOTS IN SUEDE | $158 ANCHOR GREY

Suede Wingtip Chukka Boot | $340 DARK STONE

‘Pete’ Chukka Boot | $179

GREYJ. CREW Thomas Dean J.D. Fisk

Originals ‘Desert’ Boot |call store

Originals ‘Desert’ Boot | $120

blue suede‘Paul’ Winter Chukka Boot | $129.90

bURGUNDY suedeCLARKS CLARKS COLE HAAN

Originals ‘Desert’ Boot | $120 TAUPE DISTRESSED‘Air Colton’ Winterized Chukka Boot | $228 DARK BROWN CLARKSCOLE HAAN

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Mane of Steel

San Diego’s humidity and marine layer can tend to be the bane of

existence for our hair. To help us tame our locks and prevent us

from looking a hot mess, Justine Frye of “A Style Concierge” located

in Downtown San Diego gives us a list of her favorite brands we

just can’t go wrong with.

Justine Werline got into hair styling three years ago when a friend asked to style

her for a boudoir pin-up shoot. The studio offered her a job on the spot after immediately acknowledging her as a natural talent. Justine’s favorite look has to be retro hairstyles from the 1940’s to 1960’s. Since then,

she has traveled all over Southern California, styling for various events

such as runways and photo shoots.

Big Sexy Hair WeatherproofHumidity Restraint Spray $18.95

Bumble and bumble. Defrizz $27

Paul Mitchell SmoothingGloss Drops $23.69

Paul Mitchell Smooth Super Skinny Relaxing Balm $22.49

Paul Mitchell Firm Style SuperClean Sculpting Gel $11.99

Layrite Super Hold Pomade $15.99)For Men (Fragrance-free)

Layrite Original Pomade $14.99 (Fragrance-free)

Paul Mitchell Dry Wax $19.59

Suavecito Pomade Firme/Strong Hold $11.99

For Men (Fragranced)

Paul Mitchell Super Clean Extra $18.49

“Provides a firm weather resistant hold, while

maintaining a healthy shine.”

“Use with any hair type to define and

control any texture.”

“You could dunk your head in water

and it wont budge!”

“Use with straight hair for lightweight but strong hold.”

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FASHION WEEK 2013Christian Dior

Jean Paul Gaultie

Maison Martin Margiela

Armani Privé

Giambattista Valli

Jean Paul Gaultie

Armani Privé

Giambattista Valli

Jean Paul Gaultie

Bouchra Jarra

Jean Paul Gaultie

Jean Paul Gaultie

Chanel

Jean Paul Gaultie

Jean Paul Gaultie

What’s beyond the horizon? We took a look into Fashion Week and picked the top looks that

blazed the runway in Paris, London, and Milan for the Spring 2013 Haute Couture Collection.

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FASHION WEEK 2013Armani Privé

Giambattista Valli

Jean Paul Gaultie

Versace

Christian Dior

Jean Paul Gaultie

Maison Martin Margiela

Christian Dior

Jean Paul Gaultie

Valentino

Christian Dior

Jean Paul Gaultie

Valentino

Giambattista Valli

Jean Paul Gaultie

Valentino

Giambattista Valli

Jean Paul Gaultie

Versace

Photographs by Marcus Tondo/

InDigitalteam/GoRunway.com

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Upcoming Events Local events-

yours to enjoy.

Opening night: February 9, 2013Visual Art Supply presents “Nasty City Approved” San Diego’s local contemporary art store hosts an opening show for artists Unique, Keemowerks, and E.vil. Think art from the streets to canvas.

3524 Adams Ave.San Diego, CA 92116(619) 501-5585

February 1-28, 2013San Diego’s 24th Annual Museum Month42 members of the San Diego Museum Council offer half-off their regular admission fees all month! This includes the California Surf Museum, the San Diego Botanic Garden, and many more.

http://www.sandiegomuseumcouncil.org/museum_month/

South Bay Drive-InWant the feel of the retro drive-in movies without the old films? The South Bay Drive-In is a bit pricier at $7 per person, but worth the money compared to a theater ticket when you get to lay back in your car to see new movies like “Django Unchained”. Aside from the awesome fact that they play movies on the daily, every Wednesday, Saturday and Sunday, they have an outdoor Swap Meet during the day.

2170 Coronado Ave. San Diego, CA 92154Coronado Beach(619) 423-2727

http://southbaydrivein.com/#/directions/

Forty Foot Films at Reading CineMAsThe Reading Cinemas at Clairemont pays homage to some great timeless black and white films. For February, they’re dedicating a good portion of their program to the most gorgeous woman of Hollywood- Audrey Hepburn. Catch films like “Sabrina”, “Roman Holiday”, and “Breakfast at Tiffany’s”. Students get in for $6.50 each and get this, FREE popcorn on Mondays!

Town Square 144665 Clairemont DriveSan Diego, CA 92117Clairemont(858) 274-9994

Full Moon Drive-InEnjoy a weekend, Friday-Sunday, in a retro drive-in movie with some classic throwback films! Some upcoming films for February include “A Clockwork Orange”, “Harry Potter and the Sor-cerer’s Stone”, and “Eternal Sunshine of the Spotless Mind”. $20 per car-Decent priced if you can manage to stuff your car and split the fee!

1500 Felspar St. San Diego, CA 92109Pacific Beach

http://www.fullmoondrivein.com/

February 9, 2013, runs through March 22, 2013Spike and Mike Festival of AnimationFrom our heartwarming films like “Toy Story” to our raunchy TV shows like “South Park”, we’ve all got our animations to thank for the greater part of our childhoods. The Museum of Contemporary Art San Diego in La Jolla celebrates Animation’s 30th Anniversary in our pop culture with discussion panels and special guest appearances from Disney Pixar and the Simpsons. Admission fees are $13-15.

Museum of Contemporary Art San Diego700 Prospect St.San Diego, CA 92037La Jolla

http://www.spikeandmike.com/

February 9, 2013, Also every second Saturday of each monthRay at NightNorth Park opens up it’s neighborhood for San Diego’s largest and longest-running monthly art walk. Galleries hosting both local and nationally renowned artworks open especially late to invite the curious and the creatives to explore. Best part? the live music and the vendors that take over the streets.

3803 Ray St. San Diego, CA 92104North Park

http://www.northparkarts.org/

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staffSarah ChungTanya ZhangRachel KimMichele NguyenChristine KimMaggie LiPriyanka UpadhyayStephanie Tsao

EDITOR:GRAPHICS:

STYLISTS:

MARKETING:

SOCIAL MEDIA: