TRAVEL WORLD MAGAZINE

In frame of the efforts deployed by the Egyptian Ministry of Tourism to bring

back the flow of tourists to Egypt, and under the slogan entitled “Egypt in our Hearts”, the Egyptian tourism office in Rome,

initiated by its Italian counterpart, invited a VIP delegation comprised of 50 members of the Italian tourism decision makers, representatives from the most important tour operators and travel agencies, as well

as media members, to visit Cairo recently. The delegation was headed by Mr. Roberto Corbella, ASTOI President and Mr. Alberto Corti, Director General Federviaggio.Read more in page 3

Amadeus has published a spicial

event to present its new technological products and services.

Amadeus has demonstrated its latest products of 2011 that would help agencies increase their revenue and save lots of time.

They showed their new reservation system which gives agencies and companies chance to book airline, hotel and touristic services all through one window.

Desert in Style is a joint venture between an Italian and Egyptian entrepreneur who both loves the Egyptian desert and is firm believers of

a controlled development of tourism in the desert, respectful of its staggering beauty, its scenery, its untouched oasis, its archeological sites, its tradition and culture.

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE 3THIRD PAGE

In frame of the efforts deployed by the Egyptian Ministry of Tourism to bring back the flow of tourists to Egypt,

and under the slogan entitled “Egypt in our Hearts”, the Egyptian tourism office in Rome, initiated by its Italian counterpart, invited a VIP delegation comprised of 50 members of the Italian tourism deci- sion makers, representatives from the most important tour operators and travel agencies, as well as media members, to visit Cairo recently. The delegation was headed by Mr. Roberto Corbella, ASTOI President and Mr. Alberto Corti, Director General Federviaggio.

This visit is in support of Egypt and reflects the depth

EGYPT in our heartsof the bilateral cooperation and relationship between Italy and Egypt.

The delegation organized a stand-up in Tahrir Square in solidarity with the Egyptians, where they had weared t-shirts marked with the Egyptian flag and the event’s logo, as well as, carrying a 40 meters long Egyptian flag. The delegation visited the Pyramids area, the Egyptian Museum and some of the most important touristic sites.

It is noteworthy to mention that Italy was one of the first countries to lift its travel ban on Egypt in support for the Egyptian tourism sector, confirming the return of stability to the country.

5,000 Say ‘We Love Egypt’Huge crowds turned out to show their support for holidays in Sharm El Sheikh at a We Love Egypt festival organized

at SOHO Square, the Red Sea’s #1 venue for restaurants, entertainment and shopping. More than 5,000 people cheered, danced, sang, wined and dined in a unique event in Egypt representing the million UK tourists who come to Sharm El Sheikh each year.

“Holidaymakers, tour leaders, hoteliers, residents and business people from all walks of life came to show why Sharm El Sheikh holds a special place in their hearts.

“Throughout the momentous days that saw our country transform into a new era we rejoiced to see our guests enjoying their holidays in the unchanging tranquillity on the ageless shores of the Red Sea. We watched, as millions did, the events unfold in faraway Cairo. We prayed for the peaceful outcome that thankfully transpired. We took great pride in our young people’s restraint; their determination to show the world that theirs was a legitimate cause.

“The people came to us and asked us to give them an opportunity to show why they love the City of Peace.”A minute’s silence was observed marking the events that ushered in Egypt’s new era. The British Consul Dawn Bacon

told the crowd their support was an affirmation of British-Egyptian continuing cooperation. “We Love Egypt,” she said.

As normality returns to Egypt, the UN World Tourism

Organization (UNWTO) welcomes efforts by national authorities to restore confidence among tourists and by foreign governments to update travel advisories accordingly.

Major tourism sites are open to the public, airlines have resumed flights, tour operators in many of the main source markets have restarted selling holidays, and governments have updated their travel advisories to reflect the unfolding situation.

“As the situation has evolved over the past few weeks, I have been pleased to see that travel advisories have been kept accurate, confined to the affected areas, and regularly updated,” said UNWTO Secretary-General, Taleb Rifai.

As the situation returns to normal, tourism - a highly resilient economic sector - will be among the first sectors to rebound and is, therefore, well-positioned to support the overall economic recovery. UNWTO is working with the relevant authorities to ensure a speedy bounce back and the upcoming travel trade fair, ITB, will be a good opportunity to consolidate these efforts,” he added.

Tourism has long been, and will continue to be, an integral part of the Egyptian national economies. International tourism receipts over GDP alone represent around 6% in Egypt. This share is even higher when the full tourism sector is considered, reaching as much as 11% in the case of Egypt.

Egypt reported 12 million international tourist arrivals in 2009, and preliminary results for 2010 are 14 million.

In terms of international tourism receipts, the figures stand at around US$11 billion in 2009 and US$12.5 billion in 2010.

We are very optimistic with the future of the Egyptian tourism section and I am sure that it will back to normal very soon.

Abouelwafa Badour

My word...

March 2011 ITB - Berlin

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE4 AGENTS NEWS 5AMADEUS

Having just entered 2011 we can see that it will be a year of change. After current events it will be difficult to predict how

the rest of the year will look like. There have been a lot of expectations for this coming year because of the positive response we have received from the markets worldwide. The actual booking situation for the remaining winter; and the forecasts for the upcoming summer season were very promising.

We can view the effects recent events have had on Egypt’s Tourism industry. All we can do at this

stage in time is to once again show everybody our resilience, as well as, our professionalism in order to get back into the game. By working together we can bring forth the Egypt ‘we’ know, the Egypt that has brought so much joy and fun to our previous guest. Together ‘we’ can show the ‘real’ Cairo, the ‘real’ Alexandria, cities that are not filled with turmoil but places that are waiting to show the world its security and ancient treasures.

Flash Tour “geared up” itself for a strong 2011 mainly on the Nile where the requests from the German, French and Dutch market have exceeded our expectations. We substantially increased our capacity by taking more Nile cruise boats under long-term commitments. We invested quite a considerable amount in up-grading these products to guarantee the standard clients expect to find when joining a Nile cruise with Flash Tour. Therefore, we are very confident that the product portfolio we created for our partners will be their solid base for the seasons to come.

Our main partners on the Nile, the FTI-Group from Germany, Corendon from Holland & Belgium and Promovacance from France, have all promoted the Nile cruise combinations with Hurghada, and Marsa Alam very well. With the FTI-Group, we re-launched the unique program Nile + Sharm El Sheikh based on charter flight capacities from Luxor to Sharm El, which did extremely well.

On the hotel side Flash Tour engaged in a new project together with Minastel for Management in which we opened a small 110 rooms Relax Resort outside of Safaga, the Coral Sun Beach .This is quite a unique property due to its direct position on the beach, and the natural beauty of the Gassous Bay. This is the only bay along the developed coast line that offers divers the ability to enter the sea directly

«By working together we can bring forth the Egypt ‘we’ know».

Flash Group

from the shore. This project has been developed in cooperation with Schauinslandfrom Germany who offers this hotel in exclusivity on the German market.

Flash International will double the room capacity in Makadi, by opening the new Magic Stella extension for the coming winter season with an additional 675 room, and at the same time they will have finalized the very extensive renovation project that started spring 2010 at the Sea Magic in Sharm El Sheikh .

Our International activities in Canada/USA and India have been developing nicely, and tourism will be back on track, as we are confident that the clientele from these countries will return as well to visit Egypt and its many treasures and beautiful sites.

The various “ niche market products” that have been launched by Flash Tour during the year 2010 have attracted some interest especially in USA, Japan, Scandinavia and Germany, which will be strongly promoted in this coming year. We wish todiversify the product portfolio so we can offer it to all our customers’ abroad, a holiday experience that will attract those guests who are looking to have a more active kind of holiday.We are promoting programs and activities linked to the Desert Lodge in the New Valley the “ El Tabouna Camp” a product of Desert in Style, as well as, the Nile+Bike programs launched for Upper Egypt and the Sail+Bike programs created for our Gullet “La Vela” for the destinations of Safaga and Marsa Alam.

Together we at Flash Tour can keep Egypt alive as one of the most interesting and historical destination one can visit, as Egypt is the perfect holiday for anyone and everyone.

Alexandria: Egypt: Amadeus has published an event at Four Seasons San Stefano to present its

new technological products and services. Lots of General Managers of biggest travel agencies in

Egypt and in the world attended, like Abdel Moaty el Zanaty, the airline Manager of Travco Egypt.

Amadeus Egypt’s partner Egypt Air presented by “Mohamed el Kholy” Sales General Manager and Nabil Malika, the Sales Manager were present at the event.

Amadeus has demonstrated its latest products of 2011 that would help agencies increase their revenue and save lots of time.

They showed their new reservation system which gives agencies and companies chance to book airline, hotel and touristic services all through one window with very minor and easy steps.

Amadeus General Manager, Moudy Maguid claimed that their new product is the latest in the world and will help them exceed the 37% they have reached globally which makes them the first in their field.

Ahmed Kamel, Amadeus Sales and Marketing manager stated that they were able to satisfy their customer’s needs and wants by making steps that would take about 45 minutes in only 12 minutes, which can make them do 3 to 4 reservations by Amadeus with the same time they would make without it which reflects directly the increase of revenue of the agencies.

Amadeus to present its new technological products and services.

Moudy Maguid, Amadeus General Manager during the event Many of Alexandria Travel Agents attending the event.

Michael Booker – A travel, tourism and

hospitality veteran with over 40 years industry experience has joined TIA Hotels and Resorts management Company as general Manager.

Michael who was until recently General Manager International Sales and Marketing for Al Kharafi Group›s Port Ghalib Project brings a wealth of experience to this new role and will be instrumental in leading the company forward in the future.

From this base at TIA Heights Resort at Makadi Bay on Egypt›s Red Sea Coast Mr. Booker commented that he is looking forward to this exciting opportunity and working in conjunction with many industry friends and colleagues around the world. TIA Heights is a splendid resort with over 1049 rooms and a host of restaurants and facilities catering for many different markets.

Industry Veteran Joins TIA Hotels and Resorts

March 2011 ITB - Berlin March 2011 ITB - Berlin

Several tourist groups from different nationalities arrived at the city of Edfu for an over day tour by tourist buses and floating hotels. The gradual return of the tourist flow to Egypt

came shortly after things had calmed down and regained stabilization following the events of the 25th of January revolution.

A tourist group of 80 Germans coming from Luxor visited Edfu aboard the «Monte Carlo» floating hotel which anchored at the city›s river tourist berth. The members of the group rode the «Hantour» carriages (Victoria) in their way to visit the temple of «Horus».

On the same scene, a number of English and German tourist groups visited the city aboard 4 tourist buses carried them from the river berth to «Kom Ombo». And aboard 3 boats, 160 English tourists arrived at Edfu; their transportation to the city from the river berth was the «Hantour» carriages which seem to be a favorite.

500 German & English tourists arrived at Edfu

Kuwaiti tourist delegation visiting «Sharm El-Sheikh»deduction which could reach 70% to help businesses recuperate from the recent crisis.

In the same field, he mentioned that all cities of the governorate are opened for domestic and foreign investment and sent an open invitation to the Kuwaiti people to visit Egypt their second home.

Shosha, governor of South Sinai, asserted in his meeting with the delegation that the situation in Egypt is temporal and will soon pass away. He also said that many steps have been taken to keep and maintain the labor of tourism which is considered a national treasure.

The governor also stressed the importance of rent rate

Under the logo «In love of Egypt», a group of

Kuwaiti business, tourism and media people along with their Egyptian peers working in Kuwait, organized a number of tourist trips to «Shrm El-Sheikh» aiming at pushing up the wheel of tourism in Egypt which was negatively affected by the events Egypt witnessed lately.General Mohammad

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE7 DESERT IN STYLE

March 2011 ITB - Berlin

Desert in Style is a joint venture between an

Italian and Egyptian entrepreneur who both loves the Egyptian desert and is firm believers of a controlled development of tourism in the desert, respectful of its staggering beauty, its scenery, its untouched oasis, its archeological sites, its tradition and culture.

The idea, shared by the two partners, is simple and straight forward: «provide tourists traveling in the Western Desert fixed tented camps offering the comfort of a relaxing and comfortable hotel».

Our guests will sleep in tents elegantly furnished with two real comfortable beds, electricity, private bathroom fully equipped with shower, WC, washbasin, hot and cold running water. They will be served meals in a cozy restaurant with the view on the Temple of Dush. They can have coffee or tea in the typical Bedouin tent, or sit around the wooden fire watching the stars with the telescope available in the

Desert in Style

Discover the beauty and culture of the Egyptian desert

camp. We are convinced that our innovative project will attract the interest of travelers that want to discover the beauty and culture of the Egyptian desert; they can now undertake this fantastic experience in comfort and style

Tabuna camp* Tabuna Camp is located

close to the capital of the New Valley, near the hillside of “Tell Dush”, 60 km before Kharga traveling from Luxor. The camp is surrounded by desert and has a one of a kind view to the ancient ruins of the roman fortress.

* The name Tabuna comes from the Egyptian meaning a traditional oven that was used to bake the local bread. In this camp we will be using a Tabuna to serve our guests with the traditional bread and allow them to experience the preparation of it.

Facts about the CampThe camp is composed

of 20 tents of 35 sqm each including the bedroom, a separate dressing area and a full equipped bathroom. The tent is made out of a

wooden structure covered by material; protecting the clients from the heat of the sun and allowing at the same time a continuous slight breeze go through the tent.

Each tent is fully furnished with two single beds, bedside table, chairs, a dresser and a large wardrobe. The private bathroom offers a W/C, shower and running hot & cold water. The terrace belonging to each tent is furnished with two chairs and a table to be able to enjoy a nice drink while enjoying the amazing scenery.

Camp’s FacilitiesThe camp is managed

by a very professional team providing the highest standards of food, beverage and guest services.

The campsite has the following facilities:

A reception tentMain restaurant with bar

area serving all the meals A cafeteria serving drinks

and snacks all day long A Bedouin tent opened

after sunset Star watching & bonfire

corner available at night

www. desertinstyle.travel

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE 9DUSIT

March 2011 ITB - Berlin

Dusit Thani LakeView Cairo is strategically located in the Fifth Settlement of the New Cairo district, only twenty minutes away from Cairo International Airport

and in close proximity to the main roads leading to Cairo major attractions and sightseeing spots including the Pyramids, Sphinx, Citadel and the Egyptian Museum.

The landscape and design of the hotel make it a real oasis in the heart of the developing district of New Cairo. Featuring two fabulous outdoor swimming pool in a serene surrounding of lavish greenery. A Jacuzzi and a kid’s pool are also set to delight guests of all types.

Dusit Thani LakeView Cairo offers the largest rooms & suites in Cairo; deluxe & club rooms of 52 square meters, Dusit suites of 104 square meters and executive suites of 156 square meters. Upon completion, the hotel will boast 449 superbly appointed with the distinctive

Thai inspirations rooms and suites with terraces overlooking either the pools or the lakes surrounded with the green areas, and embracing the latest new technologies with IP phones and IP Televisions.

The Club Lounge is the ultimate choice for business travelers seeking efficiency and privacy during their stay; it combines the exclusivity of a private club and the personalized service of the ultimate luxury hotel.

Dining options at Dusit Thani LakeView Cairo are set to delight every Dusit guest culinary desire. Choices vary from the international all day dining Branzino Restaurant, the elegant signature Ruen Thai restaurant and the dazzling Blue Rose bar and lounge to the open air Lobby Terrace.

The Dusit Gourmet with its outdoor terrace is a boutique style bakery shop offering an array of the best bakeries and pastries in town.

Dusit Thani LakeView Cairo is also home of the Lakeview Ballroom; of 1536 square meters offering natural light which is the ideal venue for large and classy events.

The Grand Ballroom with another smaller ballroom in addition to 13 meeting rooms; supported by a professionally staffed business center, compliment the meeting and banqueting facilities of the hotel.

A real oasis in the heart of the developing district of New Cairo.

Dusit Thani LakeView Cairo:

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE10 HOTEL NEWS

Sheraton Dreamland Hotel is located 30 km from Downtown Cairo in the 6th of October City, and overlooking one of the

finest theme parks in Egypt and the Middle East which makes a great base for Leisure and Business travellers.

The hotel consists of 166 pleasantly furnished guest rooms and suites overlooking the pool or the landscape gardens and is equipped with all modern-day amenities. Sheraton Dreamland Hotel offers a variety of restaurants and bars offering an exquisite culinary experience.

To tone up body as well as mind, indulge in a massage or a workout at the hotel›s popular Fitness Center and for golf lover’s Dreamland golf course is available for our guests, only 5 minutes away. While Sheraton Dreamland Hotel & Conference Center is ideal for families as well as for couples, it is also a perfect spot for businessmen as it encompasses fully equipped meeting rooms to host discrete private meetings or large conferences & seminars.

An Ideal Gateway At Sheraton Dreamland Hotel & Conference Center

A small delegation of five Egyptian Culinary Ambassadors traveled to

Luxembourg to participate in a total of 8 individual categories at the Expogast Culinary World Cup.

They scored the amazing results of 8 awards in total, in addition to the 2nd highest score of individual chefs. This special prize was awarded to Mohamed Mahmoud El Saadawy, Chef de Partie of the Semiramis InterContinental, who scored a Gold medal in the tapas & show platter category and a Silver medal in the gastronomic menu and vegetarian platter category.

The results were excellent for such a small delegation at such a prestigious international chef›s competition whose history dates back over forty years. “ Its really great to see Chef Saadawy excel in the World Cup of Chefs in Luxembourg as part of the Egyptian Culinary Ambassadors team .

Our reputation for distinctive & authentic cuisine continuous to grow everyday” said Sameh Sobhy, resident manager Semiramis InterContinental. “Congratulation Chef Mohamed Well done”

Semiramis InterContinental wins at World Cup of Chefs

Luxembourg

Photo shows; Chef Mohamed Saadawy being carried by his rejoicing colleagues and Sameh Sobhy,

resident manager of the Semiramis InterContinental

March 2011 ITB - Berlin

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE12 TRAVEL NEWS

Join the Club!Utopia Beach Club! Your favourite, 4-star beach

resort providing the best sun-kissed family holidays

since 1994. Join the club!

www.utopiabeachclub.com

El Quseir — Marsa Alam — Red Sea — Egypt

Find us on

Facebook

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AIDAK HOTELS

Utopia_EN_TravelWorldAdvert_130x240mm_01-2011.indd 1 23/01/11 11:19 March 2011 ITB - Berlin

In addition to its 14 exceptional awards from worldwide renowned international companies, Baron Resort Sharm El Sheikh has recently had one more award

added to its reputed list of achievements. The Hotel has been awarded with the holiday check top hotel award in 2011, The

prize is based on the hotel reviews of the travelers, The Baron Resort has been one of the popular hotels by the guests in the year 2010 therefore it has been awarded by the holiday check top hotel awards.

Baron Resort Egypt has been selected from 332 hotels worldwide to receive the holiday check top hotel award 2011.

It is worth mentioning the news of the outcome of our 3.5 million Euros worth of renovations, accomplished at Baron Resort Sharm El Sheikh.

Including the Italian restaurant ‘Bella Vista’, the luxurious bar and cigar lounge with Italian leather and Malaysian exclusive wood ‘The Niche Bar’, our main restaurant ‘Sinai’, our lobby, our fine-reputation Indian Restaurant ‘Taj Mahal’, and our stunning beach restaurant & lounge ‘Palm’, and more……..

To add to its eminent profile, 2011 will be witnessing the opening of the five-star luxury Baron Palace Resort Sahl Hasheesh comprising 650 rooms & suites, 18 restaurants & bar, state-of-the-art MICE complex, and 5000m2 swimming pools.

Baron Resort Leading Hotel in Sharm El Sheikh

Abdul Latif Jameel Real Estate Investment Company Ltd. announced

the appointment of its Chief Operating Officer for the new hotel division, Mahmoud Mokhtar, who will drive the company’s growth aspiration in the Kingdom of Saudi Arabia and the Middle East region.

“Mahmoud comes with an extensive hotel operations expertise and a commercial global vision of the hotel industry and the Middle East market. The company is delighted to have Mahmoud lead the hotel division team and become the driving force behind the company’s goal of creating and building the first Saudi-cultured hotel brand”. Said Mohannad H. Mohanna, Chief Executive Officer, Abdul Latif Jameel Real Estate Investment Company Ltd. Mokhtar will commence his plans with the company by building a Saudi-originating hotel brand and culture.

“The company’s strategy for the hotel division is aimed at introducing to the world a new concept of hotel management based on the Saudi genuine and professional hospitality. We aim to build our presence in the Kingdom first and my role will be to ensure that this is achieved based on a solid strategy, a relevant brand and strong presence. This will nurture the Saudi culture, promote the Saudi dream, create new job opportunities in the Kingdom as well as contribute to the wellbeing of the community”. Mokhtar said.

MAHMOUD MOKHTAR: NEW CHIEF OPERATING OFFICER FOR NEW HOTEL DIVISION

Style and sophistication, plus the magical quality of history and heritage give the

Cairo Marriott Hotel a unique place in the fabric of the city.

The nineteenth century Gezira Palace sits proudly between the hotel’s two modern towers, which offer stunning views as the Nile flows past Zamalek Island. The magical 5 star hotel in Cairo is currently being upgraded with a multi-million dollar two-year renovation program.

An oasis in the midst of Cairo, this downtown hotel features six acres of lush and verdant gardens. Business travelers and conference-goers drawn to accommodations in Cairo will find the Cairo Marriott offers the ideal location to match its unrivalled facilities.

Inside, the hotel Gezira Palace houses Cairo meeting rooms, splendid banquet halls, and conference facilities comprising seventeen multi-purpose rooms. The Aida Ballroom can hold up to 1,000 people and has simultaneous translation facilities. The Salon Vert and Salon Royal offer the perfect setting for receptions and dinners, while Salon Eugenie can be utilized for exclusive private dining in royal settings.

In photo, Mr. Richard Zeolla - hotel General Manager.

Cairo 5 Star Hotel Offers a Royal Experience

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE14 NEWS

Handicrafts Products

Blue Mosque Historic Wall Promenade

Tarabay Mausoleum - Interior

Khayer Bek Mausoleum & Minaret

Aslam al-Silahdar Mosque

Al-Azhar ParkThe Gate to the Historic District of al-Darb al-Ahmar

Located in the heart of Historic Cairo and commanding stunning panoramic views of the world’s most intriguing city, Al-Azhar Park offers every visitor a glimpse into the captivating past. Embracing valuable history, the park is on the

eastern side of the recently excavated Ayyubid wall, constructed by Salah al-Din al-Ayyubi during the 12th century and offers an easy access to al-Darb al-Ahmar district with its rich cultural heritage.The lush green landscaped gardens of the Azhar Park are an enjoyable sojourn. Our plethora of restaurants offer a variety of well chosen menus that we are sure

will satisfy even the most discerning tastes.

Salah Salem Road, Cairo, EgyptTel.: (+202) 25103868 - 25107378 Fax: (+202) 25121054

Hotline 19135www.alazharpark.com

JW Marriott Cairo recently welcomed his Royalty King Yong di-Pertuan Agong at the lavish and spacious Presidential Suite.

The Malaysian King and his Excellence’s family were on a leisure trip discovering Ancient Egypt as well as its modern culture. Upon arrival, his Excellency was escorted to JW Marriott Cairo to enjoy his stay at Cairo’s only resort and award winning luxurious Hotel. His majesty had a memorable stay at the splendid Presidential Suite, on a total area of 266 square meters which comprises of a lavishly designed and furnished reception area, overlooking Championship emerald green golf course and lakes. The Suite features a master bedroom, a bathroom including a Jacuzzi with breathtaking view of the golf course, an elegant wide office, an inviting dining room and a comfortable dressing room in addition to a second bathroom. This perfect blend of high quality facilities makes the Presidential Suite the perfect destination for royalty.

His Excellency Yong di-Pertuan Agong was fascinated by the Hotel’s wide elegant spaces and colossal structure. He was also captivated by the plethora of hotel’s services featuring the luxurious Thai Mandara Spa, state-of-art Fitness Center, the Beach’s golden sandy shores, and the variety of its 12 restaurants offering international cuisine. Most importantly, his majesty was mostly impressed with the hotel’s world class hospitality and attentive service which made his journey in Egypt unforgettable.

The Malaysian King at JW Marriott Cairo!

March 2011 ITB - Berlin

«Egypt in our hearts» Italian delegation atInterContinental and Holiday Inn Citystars

InterContinental Cairo Citystars and Holiday Inn Cairo Citystars hosted all the

participants of «Egitto Nel Cuore» (Egypt in our hearts campaign). The group comprised of 50 politicians, tour operators and journalists from Italy.

The visit was organized by Egypt Tourist Authority in collaboration with Egypt Air and Misr Travel to encourage Italian tourists to resume their visits to Egypt.

The visits’ portfolio included a press conference that was attended by Mr. Mounir Fakhry Abd El Nour, the Egyptian Minister of

Tourism. The group also visited the Egyptian museum and Al Tahrir Square where they held a 40 meter long Egyptian flag to express their support to Egypt.

Thierry Perrot, Area General Manager InterContinental Hotels Group Citystars and General Manager InterContinental Cairo Citystars welcomed the Italian group upon their arrival.

Photo shows Mr. Thierry Perrot, Mr. Mounir Fakhry Abd El Nour with Mr. Roberto Corbella President of ASTOI the Italian Tour Operators Association

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE 17AVIATIONimex

The A380 commenced its scheduled flights on 11 June 2010 on the Frankfurt-Tokyo route, replacing the current Boeing 747400- service.

Lufthansa A380 operates daily out of Frankfurt to Tokyo and three times a week from Frankfurt to Beijing.

The Airbus A380 has 526 seats in the best and most modern service classes offered by Lufthansa. The completely new First Class, with eight generous seats on the upper deck, promotes a sense of individuality. Business Class, with 98 seats on the upper deck, and Economy Class, with 420 seats on the main deck, provide unprecedented comfort and an impressive feeling of space.

But what does travel perfection look like? It should be timeless, bright and friendly, provide room for passengers to move about and redefine comfort in the process. Noise would fade away, and there would be a luxurious bathroom to freshen up.

A humidifier would make the indoor climate on board more

Lufthansa A380 flights to Tokyo and Beijingpleasant.

The service staff would always be there for your requests. It would be a place designed entirely to meet the needs of passengers. It is a place that actually exists: The new Lufthansa First Class on board the Lufthansa A380

Visitors to the dedicated website «http://www.lufthansa.com/A380» «Opens external link in new window» \ www.lufthansa.com/A380 can obtain the latest flight information, book a flight with the A380 and find inspiration and ideas for trips to the first Lufthansa A380 destinations.

Users can also add their own personal travel recommendations. In addition, the website gives exclusive insights into the A380, including a virtual tour of the aircraft and a virtual flight photos and interesting facts and reports on the development of the first component through to the completion of the Lufthansa A380 round off the information relating to the airliner. Fascinating online games and atmospheric backgrounds also provide entertainment.

Etihad Airways, the national airline of the United Arab Emirates, has appointed Magdi Labib as Country

Manager for Egypt, with responsibility for Etihad commercial operations throughout the country.

Magdi has more than 21 years experience in the aviation industry in the Middle East and UK, and has held the position of Country Manager in Kuwait for Etihad Airways since April 2006.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “This appointment is yet another reflection of our ambitious growth plans for Egypt. Magdi’s extensive commercial experience in the Middle Eastern aviation sector will prove invaluable in his new role, and we look forward to welcoming him to our team in Egypt.”

Magdi joined Etihad in February 2005 and moved to Kuwait to inaugurate the airline’s daily operation in July 2006.

Prior to that Magdi worked for British Airways, where he was responsible for commercial activities in the Central Province in Saudi Arabia from 1999 until 2001.

ETIHAD APPOINTS NEW COUNTRY

MANAGER FOR EGYPT

A more relaxing journey

We can take you to London and onwards to 140 locations in over 70 countries around the world. And when you fly there with us, you will experience the world-class service that theBritish are famous for in all cabins.

Our highly trained crew look forward towelcoming you on board soon.

For more information and to book visit ba.com. Alternatively contact our call centre on 24800380 or visit your local travel Agent

SWK

250

8

SWK2508 Egypt BCA AD210x297.indd 1 23/02/2011 15:33

British Airways’ new First cabin took off last February, following a £100 million

investment by the airline in its flagship brand.

Drawing on British Airways’ rich heritage, the new cabin offers an exclusive experience based on classic design and understated luxury, with features including a 60 per cent wider bed at the shoulders, a 15” in-flight entertainment screen, a personal wardrobe and Anya Hindmarch washbag with amenities by D.R. Harris & Co and REN.

On the other hand, the merger of British Airways and Iberia was officially completed, as International Airlines Group (IAG) officially became listed on the London Stock Exchange and Willie Walsh was installed as Chief Executive Officer. Both airlines will continue to operate under their existing brand names and the new company will carry over 62 million passengers a year to over 250 destinations. By combining British Airways’ extensive network to North America and Asia with Iberia’s to Latin America, customers will have considerably more choice of destinations and frequencies. The new company’s headquarters will be in London, with board meetings taking place in Madrid.

In addition to the merger, last year British Airways and Iberia received approval from the European Union and the US Department of Transportation to form a transatlantic joint business agreement with American Airlines, providing customers with greater access to a global network of more than 500 destinations, discounted fares and more convenient connections. The joint business also gives greater rewards to frequent flyers who will be able to ‘earn and burn’ miles on both BA, Iberia and American flights across the Atlantic.

The joint business will enable the airlines to launch new routes that would not have been economically viable for a single airline and a new route from Heathrow to San Diego which is due to launch on 1 June.

British Airways launches New

First

As part of their sustainability partnership, IMEX America and MeetGreen® have now

agreed the details of a sustainability plan for the new trade show for the international meetings, incentive travel and events industry, which debuts October 1113- at the Sands Expo in Las Vegas.

Specialist consultants in sustainable meetings management, MeetGreen® have been tasked with advising on

a series of measures that can be implemented to enhance sustainable performance across all aspects of the trade show.

As noted by Carina Bauer, IMEX Group CEO: «Our intention is to use this first year to benchmark our performance. The first year goal is to collect baseline information from our various venues and vendors and to use that data to build a solid sustainability strategy over the long-term.

«Among the initiatives taking place at IMEX America 2011 we will have specific objectives relating to water usage, energy, emissions, waste reduction and overall event sustainability. By working with MeetGreen® on reaching these objectives we hope that IMEX can continue to take a strong lead on sustainable practices and create a solid foundation for future years.»

The full sustainability plan covers the trade show venue, hotels, catering, print material, signage and carpeting, general service contractors and transportation. Some of the key measures at IMEX America will include Energy Star lighting plans;

IMEX America and MeetGreen launch sustainability planrecycling of copper, aluminium, brass and heavy metals including extension cords and power supply cards plus recycling and reuse of waste wood, metal, plastic, cardboard, drywall, carpet padding, concrete, asphalt and glass. Electronic products will be donated to The Blind Center of Nevada, whilst leftover food product will be donated to the Las Vegas Mission every day. Through the Sands Expo, IMEX will also work with 209 local vendors, which will help to keep transportation emissions low and support the local economy.

Bauer continued: «IMEX America is committed to educating the meeting, incentive travel and events industry about sustainability issues and addressing these in a proactive, measured way.

At IMEX America we will also have a Sustainability Center - powered by GMIC - where attendees will be able to pick up ‹green› tips and best practice, as well as meeting experts and attending drop-in workshops.

«Through our sustainability plan, our intention is to develop a long-term relationship with our exhibitors,

attendees, venues and vendors that will help build a successful show and increase our sustainability efforts for the future. We consider this a keystone in our strategy as a progressive organization at the heart of the global meetings industry.»

The IMEX Group already has a long-term partnership with the Green Meeting Industry Council (GMIC), the premier global community solely dedicated to sustainability in the meetings and events industry.

Of the work that IMEX and GMIC cooperate on, one of the most important initiatives is the annual Green Meetings Future Leaders Forum. This event is designed to offer talented young students the chance to gain an unrivalled insight into how to build a successful career and to educate them on the green practices likely to shape their future careers and the industry as a whole.For more environmental information about IMEX America and its partners see:

http://www.imexamerica.com/sustainability.html

March 2011 ITB - Berlin March 2011 ITB - Berlin

16

Since April 15th, 1998 the building hosts the Park Hyatt Hamburg. Warm colours, natural woods and antique furniture combined with modern art and the latest communication technology in the bedrooms and function areas creates a feeling of “home away from home“.

Originally designed in 1912 by Franz Bach and Carl Bensel (Hamburg), the renovations of the brick house began in 1997. Architects of the “new“ Levantehaus are Sidell Gibson, Schafer & Partner (Berlin), Ockelmann and Rottgardt & Partner (Hamburg) who built an arcade on the ground and first floor with a variety of restaurants and shops.

Hirsch, Bedner & Associates, Atlanta (USA) are the interior designers of the hotel. Design and style of the hotel portray the designers’ striving to create a home away from home for the guests.

The Park Hyatt Hamburg is located on the Monckebergstraße in the historic Levantehaus – a former office building

dating back to 1912. In more recent times the building was occupied by Philips and before that a “Kontorhaus”, a warehouse mostly used by companies trading with South Asia – Levante - meaning the „Land of the rising sun“.

Park Hyatt Hamburg: AN EXTRAORDINARY PLACE

The hotel’s elegant combines the old with the new, featuring both antique and contemporary furnishing and fittings.

Among the art pieces in the hotel are original pictures of Matthias Meyer, Sylvia Gobel, Puck Steinbrecher, Nadjy Holland and Adi Holzer. Original photographic art including “Das Spargelbundel“ by Ulrich Tielmann and “Zeitungs-Bucher“ by Gerhard Winkler can be found in the corridors of the hotel, the Club Lounge as well as the Presidential Suite. Signed graphics of international artists decorate suites and apartments. A special edition of “graphic” consisting of four original flower- photos of the US photographer Ohringer can be found in the rooms along with two of the former Hamburg painters Horst Jansen with “Birkenwald” and “Lemmy’s Blume”.

The room design resembles the one of Asian Hyatt hotels, especially the ones in Japan: elegant and simplistic. The bathrooms are at least 11sqm featuring a wet` area with sand stone walls, a bath and a separate shower which consists of a rain shower as well as a handheld shower. Instead of the regular sink, a large white bowl on a counter of black granite reminds of “Grandma’s-times“.

The italian company “Interna“ built the room furnishings, the Park Lounge and Apples restaurant with materials of “Jack Lenor Larsen“, New York.

The 1000sqm fitness area “Club Olympus“ of the Park Hyatt Hamburg is the design highlight of the hotel. Old tiles from the original building have been integrated in the pool, steambath and the sauna. The spacious arrangements and mainly dark green colours and warm high-grade timber of the beauty centre, the aerobic and fitness- studio help create a relaxing atmosphere.

TRAVEL WORLD MAGAZINE TRAVEL WORLD MAGAZINE

TRAVEL WORLD MAGAZINEThe Arab Travel Magazine since 1990

Publisher: Eman Shaaban Chief Editor: Abouelwafa Badoura.badour@yahoo.comHead office: Travel World Publications - England

Cairo office: 7 Abdalla Taher st. Nasr City, Cairo - Egypt Tel. & Fax: +202 274 35 13 & +202 6715 794Saudi Arabia: P.O. Box 118799 Jeddah 21312 Saudi Arabia Tel. +966 55 686 1916 E.mail: travelworld@bluewin.ch

March 2011 ITB - Berlin

18 INTERNATIONAL HOTELS

Anticipate your business challenges.

IMEX +44 (0)1273 227311 | info@imexexhibitions.com

As the global meetings and events sector’s leading source ofindustry thinking, development and business insight, IMEX willput you right where you need to be - in the know when itcomes to the future.

IMEX 2011, live in Frankfurt 24-26 May, will feature our mostfar-reaching New Vision programme yet - seminars, workshopsand education from top experts on a huge range of subjectsincluding future leaders, social media, environmental,technology and economic issues.

And at IMEX 2011 you’ll meet more influential meetings andevents people than anywhere else. New contacts, moreopportunities, great deals done.

Don’t miss IMEX in Frankfurt in May. You’ll be lookingforward in more ways than one.

Frankfurt / 24-26 May

The meeting of minds. imex-frankfurt.com

pre-register now imex-frankfurt.com

Gain access to the industry’s bestforesight and intelligence.

IMEX_TravelWorldSA_March:Layout 1 22/2/11 14:46 Page 1

From the publisher ...

Experts says that Tourism is the way out from the recent economic crisis

in Egypt. Many of them stressed on that the Egyptian tourism sector needs at least 6 months to recuperate from its recent crisis, providing it should rely on both the domestic and Arab tourism during this period.

Mr. Hamdy El-Shamy, former deputy minister in the Ministry of tourism, said that the efforts of Egyptian tourism to come back to the competitive markets should start by promoting domestic tourism. He pointed out that Spain for example has about 4 million domestic tourists every year comparing to Egypt which the number of domestic tourists does not exceed few hundreds.

From his side, the tourist expert Adel El-Sherbiny mentioned that the recent losses of the Egyptian tourism reached about US$825 million only for February and this is a strong blow as it did not suffer such loss before even during other crisis. Mr. El-Sherbiny stressed that promotion campaigns are the main player now in order to lift up tourism sector in Egypt and this requires that the Egyptian Tourist Authority has to focus on launching a big promotional and advertising campaign directed to the international and Arab markets before the summer season in order to make up for its recent losses.

Another tourist expert, Mr. Kamel Mansour, mentioned that the total income of the Egyptian tourism for the year 2010 was about LE 78 billion while it suffered a US$ 7 billion loss in the first half of this year. He assured that during the next few months, the Arab tourism will be the rescuer of the Egyptian tourism from its recent crisis.

It worth mentioning that the Egyptian tourism crisis contributed to the increase of tourist flow in some competitive countries such as Dubai (30% increase compared to same period last year) and Syria which witnessed an increase in hotels occupancy.

spa on the roof that covers an area of 865 square metres and opens onto the sun terrace.

Club Olympus Spa & Fitness’ philosophy of “the energy of life and inner silence through movement and relaxation” guides guests through a new world of harmony of body and spirit in which the senses are revitalised.

Grand Hyatt Berlin is home to three restaurants. In Vox Restaurant, guests dine in a warm ambience with red stucco walls and dark oak wood parquet flooring. Furthermore, the terrace invites guests to indulge in a business lunch or dinner served under the linden trees lining the old Potsdamer Street.

Tizian Restaurant serves international and local classics on a menu that offers dishes that range from rib eye steaks to hamburgers and escalopes.

Restaurant mesa, which opened in May 2008, is a work of art by New York-based architect Tony Chi. Guests entering mesa are faced with a spectacular wine cellar that reaches to the ceiling, while the leather-coated tables and chairs enhance the restaurant’s Spanish feel and create a warm, relaxed atmosphere.

“Guests feel as if they are in a private residence instead of a soulless hotel conference room taking part in a compulsory exercise,” says Fred Hürst, general manager of the hotel and area vice president of Hyatt Hotels Corporation. “You want guests to take a positive experience home with them, which we can accomplish with our composition of the right materials, colours, light and art,” he adds.

Behind the minimalistic facade of reddish sandstone created by Spanish architect and Pritzker award-winner José Rafael Moneo, travellers will find

a home-like ambience, sophisticated design, premium materials and a collection of contemporary art that make Grand Hyatt Berlin a grand hotel with presence in the heart of Berlin at Potsdamer Platz.

In the hotel’s 326 guestrooms and 16 suites, privacy and warmth is evoked by details and design, with each room having its own character. A remote control allows guests to completely darken the room and all rooms are equipped with Bang & Olufsen flat–screen TVs that also offer MP3 access.

At Grand Hyatt Berlin, the marble bathrooms feature a shower, a toilet, a generous bathtub with overflow, a flat-screen TV and a wardrobe, all combined in a spacious area. Sliding doors of cherry wood can be opened on both sides to form a space between the sleeping and bathing areas that allows daylight to shine through both.

Grand Hyatt Berlin offers guests more personalised service and additional amenities in the Grand Club on the seventh floor, which creates a retreat with a home-like atmosphere.

Grand Club guests enjoy daily complimentary continental breakfast with à la minute scrambled eggs; coffee and home-made cakes during the afternoon; and a small buffet of finger food in the evenings, along with alcoholic beverages; as well as concierge services and a separate meeting room.

The hotel’s Club Olympus Spa & Fitness offers a day

THE GRAND HOTEL WITH PRESENCE AT POTSDAMER PLATZ

The first Grand Hyatt hotel in Europe offers a new definition of luxury: noble design, classic natural materials and a collection of contemporary art.

Eman Shaaban

TRAVEL WORLD MAGAZINE