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Hitwise Data for Web in Travel – China

17 February 2012

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Airline and travel related websites have higher visits from Male users than Female users in China.

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Top 10 Travel Agencies Websites visited by Female users - Kuxun is the top website but the proportion of its female visits is still relatively low.

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Top 10 Travel Agencies Websites visited by Male users – Kuxun has higher Male visits among the top sites.

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Top 10 Destination & Accommodation Websites visited by Female users – relatively lower than Male users in overall visits

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Top 10 Destination & Accommodation Websites visited by Male users – relatively higher than Female users in overall visits

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Top 10 Airline Websites visited by Female users – relatively higher Female representation for Shandong Airlines compared to others

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Top 10 Airline Websites visited by Male users – China Easter Airlines & Cebu Pacific Air tends to have more Male visits.

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Appendix

§  Segmented Visits - share of visits to a website by female users in the category

§  Segmented Rate - percentage of female users' visit out of the overall share of visits of a website in the category

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© 2010 Experian Limited. All rights reserved.