travel contentjourney2
DESCRIPTION
User engagement with travel content. Cette étude d'Expedia Media Solutions avec comScore analyse les habitudes des consommateurs de contenu de Voyage.TRANSCRIPT
Researching Des-na-ons
Shopping for Air Travel/Hotels
Planning Trip Ac-vi-es During Trip
50% Hotel/Accommoda-on info
56% Hotel/Accommoda-on info
58% Ac-vi-es to do
37% Weather/Climate
informa-on
40% Pictures/Images
56% Airfare
37% Restaurant
informa-on/reviews
33% Restaurant
informa-on/reviews
39% Ac-vi-es to do
34% Reviews/Ra-ngs from
other travelers
36% Hotel/Accommoda-on
info
28% Ac-vi-es to do
38% -‐ Reviews/ra-ngs from other travelers 37% -‐ Weather/Climate Informa-on 33% -‐ History/Culture of the des-na-on 32% -‐ Length of -me to des-na-on 32% -‐ Restaurant informa-on/reviews
28% -‐ Length of -me to des-na-on 25% -‐ Pictures/Images 20% -‐ Weather/Climate informa-on
35% -‐ Weather/Climate informa-on 34% -‐ Pictures/Images 33% -‐ Reviews/Ra-ngs from other travelers
21% -‐ Hotel Accommoda-on info 16% -‐ Pictures/Images 16% -‐ Airfare 16% -‐ Local Transporta-on
Researching Des-na-ons
Shopping for Air Travel/Hotels
Planning Trip Ac-vi-es During Trip
50% Hotel/Accommoda-on info
56% Hotel/Accommoda-on info
58% Ac-vi-es to do
37% Weather/Climate
informa-on
40% Pictures/Images
56% Airfare
37% Restaurant
informa-on/reviews
33% Restaurant
informa-on/reviews
39% Ac-vi-es to do
34% Reviews/Ra-ngs from
other travelers
36% Hotel/Accommoda-on
info
28% Ac-vi-es to do
38% -‐ Reviews/ra-ngs from other travelers 37% -‐ Weather/Climate Informa-on 33% -‐ History/Culture of the des-na-on 32% -‐ Length of -me to des-na-on 32% -‐ Restaurant informa-on/reviews
28% -‐ Length of -me to des-na-on 25% -‐ Pictures/Images 20% -‐ Weather/Climate informa-on
35% -‐ Weather/Climate informa-on 34% -‐ Pictures/Images 33% -‐ Reviews/Ra-ngs from other travelers
21% -‐ Hotel Accommoda-on info 16% -‐ Pictures/Images 16% -‐ Airfare 16% -‐ Local Transporta-on
Researching Des-na-ons
Shopping for Air Travel/Hotels
Planning Trip Ac-vi-es During Trip
50% Hotel/Accommoda-on info
56% Hotel/Accommoda-on info
58% Ac-vi-es to do
37% Weather/Climate
informa-on
40% Pictures/Images
56% Airfare
37% Restaurant
informa-on/reviews
33% Restaurant
informa-on/reviews
39% Ac-vi-es to do
34% Reviews/Ra-ngs from
other travelers
36% Hotel/Accommoda-on
info
28% Ac-vi-es to do
38% -‐ Reviews/ra-ngs from other travelers 37% -‐ Weather/Climate Informa-on 33% -‐ History/Culture of the des-na-on 32% -‐ Length of -me to des-na-on 32% -‐ Restaurant informa-on/reviews
28% -‐ Length of -me to des-na-on 25% -‐ Pictures/Images 20% -‐ Weather/Climate informa-on
35% -‐ Weather/Climate informa-on 34% -‐ Pictures/Images 33% -‐ Reviews/Ra-ngs from other travelers
21% -‐ Hotel Accommoda-on info 16% -‐ Pictures/Images 16% -‐ Airfare 16% -‐ Local Transporta-on
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