travel audience - amadeus for destinations - british ......5. san francisco spain 2 europe 2 —...
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Within IE Within Europe Outside Europe
Where are British and Irish travelers planning to go this summer?
British & Irish searches for July-September 2019
IRELAND
Within IE 0,3%Within EU 44,9%Outside EU 54,8%
Within UK Within Europe Outside Europe
UNITED KINGDOM
Within UK 2,1%Within EU 35,3%Outside EU 62,6%
Within IE Within Europe Outside Europe
Where are British and Irish travelers planning to go this summer?
British & Irish searches for July-September 2019
IRELAND
Within IE 0,3%Within EU 44,9%Outside EU 54,8%
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This online search data provides key information to help you better understand online searchbehavior and identify market trends, which allow travel brands to plan campaigns more effectively.
Within UK Within Europe Outside Europe
UNITED KINGDOM
Within UK 2,1%Within EU 35,3%Outside EU 62,6%
When do the travel searches for Summer holidays begin?
What is the average length of stay?
72%59%18% of UK searches
74%
12% stay 14 nights
11% stay 14 nights
13% stay 7 nights
13% stay 7 nights
18% stay 2-4 days
21% stay 2-4 days
59%
UK Nights Ireland
16% of Irish searches
10 days prior 2 months prior 3 months prior
14
13
12
11
10
9
8
7
6
5
4
3
2
1
There is big potential for last minute campaigns. 18% of British travelers and 16% of Irish travelers search for their summer vacation only 10 days prior.
The markets are similar in terms of length of stay.
For example, 13% of travelers in the UK and
Ireland are searching for 7 night trips.
Outbound Market: United KingdomTop 30 Countries for July-September 2019
3—
4.6%—
-1.4%
ItalyEurope3
Top 5 Destinations
1. Rome
2. Venice
3. Milan
4. Naples
5. Verona
United StatesAmerica1
1—
19.8%—
3.8%
Top 5 Destinations
1. Orlando
2. New York City
3. Las Vegas
4. Los Angeles
5. San Francisco
SpainEurope2
2—
10.9%—
-3.2%
Top 5 Destinations
1. Barcelona
2. Malaga
3. Palma
4. Madrid
5. Ibiza
Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018
9—
2.9%—
0.4%
5—
2.7%—
-0.9%
7—
2.6%—
-0.1%
CanadaAmerica6
GreeceEurope9 Turkey
Asia10
IndiaAsia
AustraliaPacific
4
7
8—
4.0%—
1.4%
10—
2.9%—
0.4%
FranceEurope
ThailandAsia
5
8
4—
3.0%—
-0.7%
16—
2.9%—
0.8%
Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018
15—
1.9%—
0.3%
28—
1.1%—
0.3%
ChinaAsia14
Hong KongAsia19
17—
1.6%—
0.3%
23—
1.1%—
0.2%
IndonesiaAsia15
SingaporeAsia20
13—
2.3%—
0.2%
12—
1.5%—
-0.7%
UAEAsia12
NetherlandsEurope17
6—
2.3%—
-0.5%
11—
1.6%—
-0.7%
PortugalEurope
GermanyEurope
11
16
16—
2.2%—
0.9%
22—
1.4%—
0.5%
PakistanAsia13
JapanAsia18
Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018
30—
0.9%—
0.2%
27—
0.8%—
0.0%
PhilippinesAsia24
MexicoAmerica29
29—
0.8%—
0.1%
39—
0.7%—
0.1%
South AfricaAfrica25
EgyptAfrica30
25—
0.9%—
0.1%
21—
0.8%—
-0.3%
Sri LankaAsia22
IrelandEurope27
18—
1.0%—
-0.3%
20—
0.8%—
-0.3%
CroatiaEurope
PolandEurope
21
26
32—
0.9%—
0.2%
19—
0.8%—
-0.4%
MalaysiaAsia23
CyprusAsia28
Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018
Outbound Market: IrelandTop 10 Countries for July-September 2019
3—
5.3%—
-4.3%
United KingdomEurope3United States
America11—
24.7%—
3.7%
Top 5 Destinations
1. Orlando
2. New York City
3. Las Vegas
4. Los Angeles
5. San Francisco
SpainEurope2
2—
10.2%—
-1.4%
Top 5 Destinations
1. Barcelona
2. Malaga
3. Palma
4. Madrid
5. Ibiza
Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018
Top 5 Destinations
1. London
2. Edinburgh
3. Southampton
4. Glasgow
5. Manchester
7—
4.9%—
0.8%
CanadaAmerica4
14—
2.5%—
0.4%
GreeceEurope9
7—
2.4%—
-0.1%
GermanyEurope10
ItalyEurope5
4—
3.7%—
-0.3%
FranceEurope6
5—
3.1%—
-0.7%
PortugalEurope8
9—
2.7%—
0.1%
NetherlandsEurope7
6—
2.8%—
0.8%
Position in 2018 Share of searches in 2019 Increase in searches compared to 2018 Decrease in searches compared to 2018
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