transportation and distribution management session-3
TRANSCRIPT
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Freight Transportation Service Spectrum
Source: adapted from Global Insight, Inc., TRANSEARCH database, and U.S. Department of Transportation Freight Analysis Framework data
Conditions Affecting Transportation
Condition Factor Examples
GeographyDistance, physiography, accessibility
Shipping between India and banhaldesh vs. shipping between India and US
Type of productPackaging, weight, perishable
Shipping coalShipping flowers or wine
Economies of scale Shipment size
A 747 compared to 737 (passengers) ULCC compared to a VLCC (freight)
Trade imbalance Empty travelTrade between China and the United States
InfrastructureCapacity, limitations, operational conditions
The Interstate
ModeCapacity, limitations, operational conditions
A bus compared to a car
Competition and regulationTariffs, restrictions, safety, ownership
The European Union, NAFTA4
Friction of Distance FunctionsThere are four major categories of friction of
distance functions:• No effects of distance –Rare, as very few economic activities on which distance has no
effects. telecommunication networks and the have such a cost structure. All those activities generally have a fixed cost which is not related to distance, but often to a service zone.
• Linear effects of distance -Transport costs are increasing proportionally to distance. Fuel consumption can be included in this category since it is a direct function of the distance traveled.
• Non-linear effects of distance -Freight distribution costs are growing in a non-linear fashion with distance from the distribution center. This mainly involves the costs of returning back empty. Inversely, intercontinental air transportation costs may be considered, which are not much higher than continental air transportation costs.
• Multimodal transport chain -Is a combination of linehaul and terminal costs. Transshipment costs at terminals (e.g. ports and airports) which, without involving a distance, increase the friction of distance as efforts must be spent at loading or unloading.
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Shape of Transport Cost Curves• Many simple models, such as Von Thunen and Weber
view transport costs as:• 1. Proportional to distance• 2. Each additional unit of distance adds an equal
increment of cost• In reality transport costs are less than proportional to
distance—why?• Existence of fixed costs of transport facilities incurred
regardless of length of journey • Fixed or terminal costs (interest on capital, costs of
maintaining plant and equipment, depreciation) dilute the unit cost as distance increases
• Therefore costs per mile tend to decline with increasing distance
Factors Driving Costs
• Stowability- how pdt. Dimensions can be positioned.
• Handling- Load n Unload.
• Liability- pdt characteristics that can result in damage n claims.
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Transportation Costs
Product related• density• stowability• ease or difficulty of
handling• liability
Market related• intramode/intermode competition• location of markets• nature and extent of regulation• balance/imbalance of freight traffic• seasonality of product movements• domestic vs. international
Transportation Cost Structures
• Variable: costs vary with services or volume:– line-haul costs of fuel, labor and maintenance– handling– pickup and delivery
• Fixed: constant regardless of activity– Facilities, equipment and administration
• Joint: “hand-in-hand” costs -- unavoidable– Example: the backhaul move
• Common: shared costs (“overhead”)– need for Activity-based costing
Pricing Structures
• Cost-of-service: “cost plus” method
• Value-of-service: “market based” method
• Combination: a middle of the road approach using cost (minimum) and value (maximum)
• Net Rate Pricing: All-inclusive prices specific to customers’ needs (not discount-based)
maximum value of service demand
rate level
minimum cost of service supplyfully allocated
average variableout-of-pocket
Limits on Rates
Fixed and Operating Transport Costs
ModeMode Fixed/Capital Fixed/Capital CostsCosts
Operating CostsOperating Costs
Rail or Rail or HighwayHighway
Land, Construction, Land, Construction, Rolling StockRolling Stock
Maintenance, Maintenance, Labor, FuelLabor, Fuel
PipelinePipeline Land, ConstructionLand, Construction Maintenance, Maintenance, EnergyEnergy
AirAir Land, Field & Land, Field & Terminal Terminal Construction, Construction, AircraftAircraft
Maintenance, Maintenance, Fuel, LaborFuel, Labor
MaritimeMaritime Land for Port Land for Port Terminals,Terminals,Cargo Handling Cargo Handling Equipment, ShipsEquipment, Ships
Maintenance, Maintenance, Labor, FuelLabor, Fuel
Fixed & Variable Cost N Service in Transportation System
Characteristic Fixed Infrastructure Variable Costs
ExamplesHighways, rail tracks, airports, ports
Trucks, railcars, planes, ships
Ownerships Mostly public Mostly private
Lifespan Very long (decades)Short to average (5 to 20 years)
Rate of change Slow Rapid redeployment
Impact on service Shapes accessibility Shapes level of service
Competition Level the playing fieldSource of comparative advantages
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Source: adapted from J. Cortright (2001) Transportation, Industrial Location and the New Economy: How Will Changes in Information Technology Change the Demand for Freight Transportation and Industrial Location? Impresa Inc., March
Cost Variations in Transport• Elasticity of Demand- goods of high unit value are
better able to bear costs of transport than low value goods- “charge what traffic will bear”
• Competition between Transport Modes• Example: Rail wishes to compete with trucks on
short haul must keep rates down• Other examples: Wine ship Angelo Petri
Fixed and Running Costs
• Highway and trucking costs are only slightly less than proportional to distance
• This is due to very low terminal charges (fixed costs are only 10 % of total)
• Rail and Water- relatively high terminal charges but lower line haul costs
• Rail and Water networks are coarser than highway- fewer terminal facilities but larger in scale
• Containerization has helped reduced costs and port costs are becoming more and more efficient
Cost Variations in Transport
• Differences in Cost of Services: • Loading characteristics- light, bulky goods demand
higher charges than heavy, compact articles• Size of Shipment- large, single consignments
permit economies in administration and terminal costs
• Susceptibility to Loss and Damage and Risk Liability- a. fragile and/or perishable goods- b. refrigerated, insulation and special packaging
•
Conditions Affecting Transport Costs
ConditionCondition FactorsFactors ExampleExampleGeographyGeography Distance and Distance and
accessibilityaccessibilityLong distance Long distance ratesrates
Type of productType of product Packaging, Packaging, weight, weight, perishableperishable
Seafood; time Seafood; time sensitive sensitive goodsgoods
Economies of Economies of scalescale
Shipment sizeShipment size Container vs Container vs less than less than containercontainer
Trade imbalanceTrade imbalance Empty travel- Empty travel- “back haul rates”“back haul rates”
Wine shipWine ship
InfrastructureInfrastructure Quality of Quality of SurfaceSurface
Natural Natural disastersdisasters
ModeMode Capacity, Capacity, limitations, limitations, operational operational conditionsconditions
Air cargo; rail Air cargo; rail bulk; distance bulk; distance limits?limits?
ConditionCondition FactorsFactors ExampleExample
Elasticity of Elasticity of DemandDemand
High value High value versus versus
Low value goodsLow value goods
Grain vs. Grain vs.
Fabrication in Fabrication in transittransit
Uniform rate to Uniform rate to capture businesscapture business
Grain to Grain to cerealcereal
InfrastrucureInfrastrucure Quality of surfaceQuality of surface Natural Natural disasters; IHSdisasters; IHS
Competition and Competition and regulationregulation
Cost reductions Cost reductions to capture trafficto capture traffic
Rail vs. Rail vs. highwayhighway
Conditions Affecting Transport Costs
Transportation Rates
Weight(tonne) Bangalore Trivandrum Hyderabad Vijaywada
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2
5
9
12
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Rate from Chennai to rest of India for Vegetables and Fruits
•unit weight rate /per kilometer charge for FTL•Minimum charge n surcharge•Ancillary value added services
Transportation Rates
Ancillary value added services
•COD – Collect payment on delivery
•Inside delivery—deliver product inside a building
•Marking or tagging – mark or tag a product as it is transported
•Notify before delivery – make appointments before delivery
•Reconsignment of delivery—redirect shipments to a new destination
while in transit
•Redelivery –attempt a second delivery
•Residential delivery – deliver at a residence with out a truck dock
•Sorting and segregation – sort commodity prior to delivery
•Storage – store commodity prior to deliver
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Tailored Transportation
• The use of different transportation networks and modes based on customer and product characteristics
• Factors affecting tailoring:– Customer distance and density– Customer size– Product demand and value
Routing and Scheduling
Goals:• find best path a vehicle should follow through
networks of roads, rail lines, shipping lanes, and air routes
• determine best pattern for stops, multi-vehicle use, driver layovers, time of day restrictions
Benefits:• greater vehicle utilization• improved and more responsive customer service• reduced transportation expenses• reduced capital investment in equipment
Principles for Good Routing/Scheduling
• load trucks with deliveries for customers closest to each other
• stops on individual days arranged together • start routes with farthest stops first• circular routes - don’t cross paths• use largest vehicles first if can be filled• mix pickups in with deliveries, not at end• if one stop far from other, use other truck• avoid narrow stop time windows, or handle
separately
Transportation Administration
• Operation n Fleet Mgt
• Freight Consolidation
• Rate Negotiation
• Freight Control
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Trade-offs Between Transportation Cost and Customer Responsiveness
• Temporal aggregation is the process of combining orders across time
• Temporal aggregation reduces transportation cost because it results in larger shipments and reduces variation in shipment sizes
• However, temporal aggregation reduces customer responsiveness