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Transmedia Narrative: Greetings from Aurora, SA
BenjaminKehrwald
StuartDinmore
Background: Definitions• Transmedia storytelling (also known as transmedia
narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats.
• Key concept comes from Henry Jenkins book Convergence Culture (2006). He describes transmedia as the ‘flow of content across multiple media platforms’.
• Transmedia is about building a story-world and is enabled by a converged mediascape.
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Transmedia Examples• Star Wars• The Matrix• Halo• Harry Potter• Twilight Saga• The Lord of the Rings
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Examples
Transmedia Learning
Transmedia learning is defined as the scalable system of messages representing narrative or core experience that unfolds from the use of multiple media, emotionally engaging learners by involving them personally in the story. (Valencia-García, et al, 2016)
Transmedia story-telling for learning allows learners to engage with expanded parts of a narrative for a variety of reasons—to learn more deeply, gain a different perspective, or to reinforce. (Raybourn, 2014)
The Aurora, SA Context
Course Parameters
• Required course
• Multidisciplinary-caters to 12 discipline areas
• Focus on academic skills, digital literacy, information literacy and academic integrity
• Common story world: multi-billion dollar project in regional Australia
Media elements
• Web pages
• Videos
• Course site/LMS
• Social media
Characters
• Mayor, Gavin Mortlock
• Prime Minister, Laura Foley
• News Reader, Melissa Keane
• HR Lady, Claire Morrison
• Corporate entity-Cerbo Potenco Corporation
• Town Residents
Course at a GlanceIn
tro
du
ctio
n Getting started
Orientation
Setup
Rec
ruit
men
t Sc
enar
io Self awareness
Skill Building
Learning Portfolio development
Pro
ble
m S
olv
ing
Scen
ario 3 main problem
scenarios within Aurora & ACRE
Discipline-specific problem
Report writing
http://welcometoaurora.com.au/http://cerbopotenco.com/http://acreproject.com.au/
Aurora Project - Websites
Aurora Project - Videos
Project Showreel (1 min)
Voices of Aurora (1 min)
Challenges• How do we encourage student contributions? How do we
manage those? What happens after the course is complete?Student ownership
• Who has responsibility for managing the story world?Management of the story
world
• Who manages the future development of the story world? Extending the storyworld
• How will ongoing development be resourced?Sustainability
• Accessibility
• Media standardsTechnical challenges
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• TM approaches are learner-centred, self-paced, flexible.
• Creates an opportunity to harness the ‘collective intelligence’ of learners.
• Learners and content interact seamlessly across multiple platforms.
• The aim of our design is that each media element makes a distinct and valuable contribution to the whole.
Transmedia Learning for our Students
• Engagement – creating opportunities for learner participation.
• The chance for learners to become emotionally involved as protagonists in their own story.
• TM enhances ubiquitous technologies, real-life experiences, and learner-focused pedagogies, making for profoundly productive and powerful learning experiences(Fleming, 2013)
• Helps to advance learner skills in digital and media literacy.
Any Questions?
References
Fleming, L 2013, 'Expanding learning opportunities with transmedia practices: Inanimate Alice as an exemplar', Journal of Media Literacy Education, vol. 5, no. 2, p. 3.
Jenkins, H 2006, Convergence culture: Where old and new media collide, NYU press.
Pence, HE 2011, 'Teaching with Transmedia', Journal of Educational Technology Systems, vol. 40, no. 2, 2011/12/01, pp. 131-140.
Raybourn, EM 2014, 'A new paradigm for serious games: Transmedia learning for more effective training and education', Journal of Computational Science, vol. 5, no. 3, pp. 471-481.
Valencia-García, R, Lagos-Ortiz, K, Alcaraz-Mármol, G, del Cioppo, J & Vera-Lucio, N 2016, Technologies and Innovation: Second International Conference, CITI 2016, Guayaquil, Ecuador, November 23-25, 2016, Proceedings, Springer.
Transmedia story world
• http://welcometoaurora.com.au/
• http://cerbopotenco.com/
• http://acreproject.com.au/