transmedia learnings from la and san francisco
DESCRIPTION
What is Transmedia and how can we tell interesting, interactive and engaging stories? The first TransmediaZH meetup focused on Transmedia basics, and sharing some learnings from Los Angeles and the Transmedia Startup Weekend in San Francisco. *Transmedia SF & startup weekend in San Fran *Story hack Zurich *Transmedia LA meetup group *Story2023 (http://www.story2023.com/)TRANSCRIPT
Transmedia Zurich
May 22nd 2013Colab Zurich
Mark Melnykowycz
TransmediaZH
•Who is organizing this, and why?
•What’s the goal of the TransmediaZHTransmediaZH is all about developing a community of people in Zurch/Switzerland based around storytelling in our increasingly fragmented media age.
It’s organized by Mark Melnykowycz (idezo.ch/lostinreality.net) and Elizabeth Henry (henrygeneral.com/)
Scientist/EngineerArt
User Experience
Writing
Photography
Startups
Location-based storytelling
What’s up with Transmedia?
The Company P
Transmedia
•Monthly meetups•Town Hall style
meetups•Hollywood 2.0
podcase
•Regular workshops and meeups on transmedia, story, technologies, etc.
WorkingIdea Pitch Final Pitch
•Minimum 3 platforms•Use partner technologies•Centered on the city
theme
54 hours
MentorsMentors SponsorsSponsors
City X on Mars
BlogBlog
Learn Solution Idea Making
Interesting Projects
The cupcake craze has taken over, we need to rally and bring back the donut! Don’t let the Cupcakes Win!
Using a mobile location app, residents of Los Angeles can record and geotag things they would like to change in the city.http://www.la2050.org/
The Signpost project is about revolutionizing the printed press by combining publications with augmented reality technology. The purpose is to no focus on the technology, but to create a new way of storytelling that is engaging, intuitive and natural.
A printed paper is paired with a mobile app, and using AR image recognition a person can browse through the electronic content using the physical printed paper.
There are some AR enabled magazines, but I loved seeing the technology be integrated into a local newspaper, although here the paper is really more of a user interface...
http://signpo.st/http://ismashsf.com/
I SMASH SF is a 3-6 player board game where you battle other inhuman demolishers and carve a path of devastation through our beloved city.
A lot of people liked the I SMASH SF game, they used the weekend to develop some monsters for the game. It’s an interesting mix of a board game with a real location (San Francisco).
Thoughts on TransmediaSF SW Experience
•Totally worth the flight from Zurich to West Coast
•54 hrs. too little time to develop a story universe from zero
•Greater focus on story creation tools/methodology would have been huge benefit
•How can we develop a StoryHack planform in Zurich?
•How can we focus on story-technology integration?
•What methodologies/tools should be used in rapid story creation process?
StoryHack ZH
Story First
Writers/Authors UX/UI Design Developers
StoryHack ZHWriters/Authors UX/UI Design Developers
•As a writer/artist who have gotten into user experience and startup weekends, a story hackathon is the next logical step
•The purpose will be to see how established stories can be transformed through design and integration with new technologies
•We’re planning to hold the first StoryHack Zurich in the Fall of 2013
•Leading up to the StoryHack we’ll hold workshops on story, narrative, and technology to make the weekend significant, good stories takes time. 54 hours is too short to develop great story material...but it’s plenty of time to hack.http://www.storyhack.ch/
Open to Swiss university students
Text/audio in the story must be in English
Show a unique vision of the future with the year 2023
Story must use a minimum of three platforms
Text, comics, graphic stories, motion comics, images, mobile apps, games, audio, video, ARG (Augmented Reality Game), posters, flyers, social media, and email
Encourage transmedia storytelling among the future generations in Switzerland
Create a Swiss-American transmedia community
Enhance visibility as pioneers in this field for all the initiative’s stakeholders.
www.Story2023.com
Links and InfoUS OrganizationsTransmediaLA MeetupTransmediaLA.orgTransmediaSF MeetupTransmediaSF.org
Story Hackathon/ChallengesLos Angeles Story HackathonStory2023StoryHack Zurich
Transmedia ArticlesLabour of love: Explaining the transmedia sprawlSelect and arrange: Why transmedia for fiction might be a mess
Books on StoryOn the Origin of Stories: Evolution, Cognition, and FictionThe Storytelling Animal
Donut Dazzler: Donut let the Cupcakes Win
Thank you Colab Zurich for hosting!