transmedia activism_silverdocs presentation
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Transmedia Activism
Transmedia Ac-vism
Lina Srivastava
SilverDocs/TFI Transmedia Lab
June 2011
Transmedia
Transmedia Ac-vism
technique of extending a core storyacross multiple platforms and formatsthrough
coordination strategyintegration designimmersion content
Transmedia ActivismFramework for strategy to
create social impactraise awarenessinfluence perception
through storytelling bydecentralized authors whoshare assets + create entry pointsinto issues and solutions across multiple forms of media
Transmedia Ac-vism
Using Transmedia to Create Impact
Issue Awareness Engagement Action Change
Transmedia Ac-vism
Ac#onable Content
Story Universe
Why is This Important?
Transmedia Ac-vism
“By collectivizing ownership of narrative, transmedia breaks down the “us” and “them”:
It is no longer “you” supporting ”our” work to help “them.” Rather, it is all of us working together to meet and overcome a challenge.”
--David Jammy
Why is This Important?
Transmedia Ac-vism
EngagementParticipationActionStrategy, Coordination, Integration
Entry PointsStory BuildingDiverse PerspectiveImmersion
Transmedia Ac-vism
Transmedia Activism: Some Examples
Transmedia Activism
BreakthroughHalf the SkyCollapsusNational Parks of Canada
Others’ Work:
Transmedia Activism
Transmedia Activism: Some ExamplesOur Work:
Who Is Dayani Cristal?Transmedia Ac-vism
The End of Atrocity
Transmedia Ac-vism
http://www.youtube.com/watch?v=7NgHEL1EMMo
3 GenerationsCreating a transmedia activist organization:
I’m a Victim, Not a Criminal...
Transmedia Ac-vism
http://www.youtube.com/watch?v=CbiXdohJ5H8
3 Generations
What’s next in transmedia?
Transmedia + designTransmedia + business modelsTransmedia = economic generatorTransmedia create shared ownership // local ownership
∴Transmedia in emerging markets
Transmedia Ac-vism
About Me
Lina Srivastava (@lksriv)
http://linasrivastava.comhttp://transmedia-activism.com [email protected]
Transmedia Ac-vism