2017 Peer-to-Peer Activation Session

Transitions PRO (Professional Resources Online) for ECPs – A world of information, tools, strategies and materials are at your fingertips – from white papers written by some of the smartest minds in the optical industry to comprehensive training courses designed to help today's ECPs meet the ever-changing needs of discerning patients. Transitions PRO is where ECPs can find the information, tools, strategies and materials

needed to better serve their patients and grow their practices – including all of the latest blue light materials Transitions has to offer and POS materials available for order.

How to Access: www.TransitionsPro.com

Transitions Connect Program for Lab/LC reps – This program is designed to provide sales professionals representing the Transitions® lenses family of products with tools and support to grow your accounts. Additionally, you’ll be eligible for incentives and special promotions throughout the year. As a connected representative, you’ll enjoy fast-track priority access to marketing and education tools, priority access to Point of Sale materials and easy online ordering, access to the latest product news, demo tools and free fits, and exclusive promotion programs designed specifically for connected representatives. It all adds up to growth and success - for you and your accounts.

How to Access: www.TransitionsConnect.com

“Live the Good Light” Campaign Kit – Transitions Optical is launching their new consumer advertising campaign “Celebrate the Good Light.” With the new commercial comes a new Campaign Kit filled with the latest Transitions materials. Each kit comes complete with insights on the benefits of advertising, tools for ECPs to bring the new campaign to life, new POS, the Lens Style Guide, step-

by-step instructions and scripting for incorporating the new campaign into your practice, and social media assets.

How to Access: Watch for announcement via email or ask your lens sales consultant. Available in March 2017

RESOURCES AVAILABLE TO YOU

Academy on the Road – With a 20-year history and strong equity, Transitions Academy is one of the most well- recognized and unique events in the optical industry. This year, we’re taking the content from Academy and bringing it to the industry with Academy on the Road. Academy on the Road will bring key content from Academy re-packaged into a two-day, one-day or half-day workshops that can be co-hosted by labs or lens casters.

How to Access: Lens Casters, Labs and Retailers - Ask your Transitions Consultant to develop a customized Academy on the Road program for you.

Peer-to-Peer Dinners – Quality conversations with colleagues are a key source of information and can fuel success. During these interactive small-group sessions (which can be co-hosted by labs or lens casters) a Transitions Pro Forum advisor will lead an open discussion to encourage attendees to share and learn best practices

on subjects from increasing capture rate to providing a patient experience that earns repeat business.

How to Access: Discuss with your Transitions Account Manager or Lens Caster Account Manager

Kids Materials – In 2017, Transitions will have a renewed focus on Kids. We will continue to communicate our blue light message as well as develop a white paper of clinical research for ECPs: meds, special needs, blue light. Transitions will also be creating a Kids Toolkit that includes What Moms and Dads Should Know: Protect to Preserve (UV, digital devices, sports), a PowerPoint for the exam room, office scripts: from reception, to exam, to dispensary (style tips for kids), turn-key kids promotion assets and social media assets.

How to Access: www.TransitionsPRO.com – Available Q3 2017

Finding the Style in Lenses: Course and Look book – For today’s fashionista, eyewear is the outfit and the outfit is the accessory. This season’s most popular frame shapes – like edgy, classics or oversized – look great with both clear and dark lenses, giving fashionistas stylish options that seamlessly adapt to a chic sunglass look outdoors. The Finding the Style in Lenses educational course and dispensing look book will

highlight style trends and industry experts will show how they pair Transitions lenses with different frame styles and how to pair lens colors and specialty lens coatings with frames.

How to Access: Your Transitions Account Manager or Lens Caster representative. Available Q2 2017

ECP Locator – The ECP Locator is an online tool available on Transitions.com that allows consumers to locate a place to try or buy Transitions lenses. To be included you need to be above the Transitions average penetration of 19% or have your patients register their Certificate of Authenticity which validates that you provided authentic Transitions lenses.

How to Access: http://www.transitions.com/en-us/where-to-buy/

Eyeglass Guide – This interactive guide allows consumers to answer simple lifestyle questions that will help their eyecare professional recommend the eyewear that best meets their needs. After completing, consumers are encouraged to save the information and share it with their ECP.

How to Access: www.eyeglassguide.com

Write down which tools you will use and how:

Using the T chart, please write down what you took away from the professional development courses you took. These included the Effective Negotiating, Customer Experience Design, Team building, and Jason Dorsey’s keynote. For each Ah-Ha write down the actions you will take based on what you have learned.

Ah-Ha’sYou took away

ActionsYou are going to take

Using the T chart, please write down what you took away from the Transitions courses you took. These included the marketing session “Celebrating the Good Light,” the technology sessions on blue light and/or product development, and the Finding the Style in Lenses course. For each Ah-Ha write down the actions you will take based on what you have learned.

Ah-Ha’sBiggest opportunity

ActionsYou are going to take

I will use these actions to grow my Transitions sales ____%

Make it happen!

PROFESSIONAL / PERSONAL GROWTH

TRANSITIONS® LENS GROWTH

Scan the QR Code and Share Your Goals! Buddy Up and Follow Up!