transforming the malls into hi tech shopping hub
DESCRIPTION
Presently, shopping malls are in the need of evolving and re-inventing the shopping experience they yields. Embracing iBeacons, shopping malls can bring a huge transformation in the way customers shop and feel; brands sell & promote, take merchandising decision and increase their score board of revenues. - PowerPoint PPT PresentationTRANSCRIPT
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Transforming Malls into hi-tech
shopping hub
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iBeacon Hit The
Shopping Malls
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The technology is still in
CRADLE, but it’s a BIG THING
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Is there anyone, who could tell
me
WHAT IBEACON IS?
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iBeacons is a location sensing technology that built on Bluetooth.
Beacon is a hardware that transmit the information to the Smartphones on Bluetooth connection.
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Standard iBeacon Range is 70 Meter, but it varies depending on different beacon.
When a user enters the proximity of the beacon, the messages are triggered on their mobile phones.
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In simple words, iBeacon is a super accurate version of GPS services that work in
indoors impeccably.
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How iBeacons work like?
Define the response or message to be triggered by beacon.
It is hardware that connect with Smartphone.
Receive the information when come in the proximity of the beacon.
App owner Beacon Customer App
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Why Shopping malls should
consider iBeacons?
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Take a moment to think……
Do people really ENJOY shopping
at malls?
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Today, shopping isn’t what it used to be
SHOPPING HABITS AND CONSUMER EXPECTATIONS ARE CHANGING
Retail Foot traffic is down by 50% in three years from 2010 to 2014.
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Today, Customer resists to step inside the mall because
• Shopping Experience is monotonous
• No Entertainment for all age group of Visitors
• Assisted Guidance lacks
• Clumsy parking
• No way to navigate the indoors
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These facts dropping the footfall at
shopping outlets
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iBeacon can be a game-changer here….
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It completely changes the way people shop!
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Let’s see how it works in the shopping mall……
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Grab Your customer at the entrance & Give them a reason
to come in
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Offer indoor Navigation
functionality to help the
customers to locate you
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Assists customers to find their
favorite Shop/Brands
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Guide the customers to get a way around
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Provide Right Information at Right time & at Right Place
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What else?
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The preference of every customer is different
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Customer mind is hardwired to seek
Happiness,
BUT
They are super bad in recognizing and
predicting what they actually need.
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Here Retailer’s Role Comes Into Play
To provide what customer actually need, even they
have not realized it.
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How shopping malls can do it?
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Fortunately, Beacons has the answer!
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With beacons, You can Measure
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The Section where Customers spent most
of their time
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How long would customer wait In
line during checkout?
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Quantum Of Customers
Accessing the App.
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Conversion Ratio of your Mobile Marketing
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THERE IS SOMETHING MORE….
An amazing solution that change the way customers
shop.
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The Beacon Mobile App
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Smart parking slots
• Handy to find and locate available parking space
• Navigation to the nearby parking space
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Hungry? Get Venue For Food At Fingertips
• Easy to Search the Restaurant or café inside the mall
• Either directly Call or find them through navigation
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Know About the Latest Offers
Every time customers get notified for the recent offers, when they are passing by the different outlets of the Mall
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Explore Retail/Fashion
Outlets effortlessly
• Browse & Search for shops Category wise
• Locate the shop through
Navigation
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Film Shows At Theatre
• Locate the Theater through navigation seamlessly
• View the Movie shows with schedule
• Get the messages regarding the available seats
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Get update about Events & News
Display Current & upcoming events detail with Date & time. Even, events can be shared on Social Media
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The Entire Map Layout Of The Mall In Customer’s Hand
An Indoor map shows the route from one Shop to another shop and also displays other point of Interest through this sections.
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Let’s make shopping more fun with iBeacons