Transforming Rural Youth

Into Knowledge Professionals

Through Impact SourcingSkills Development | Business Enablement Services |Technology Enabled Services

• A Countryside, Nationwide social enterprise, operating only at

sub-taluk level in backward areas, focused on providing

underprivileged rural youth with sophisticated & sustainable

employment opportunities

• Transforming lives of rural youth by training and building new skill

sets

• Offering a variety of knowledge and business services to domestic and

international clients, delivered consistently and economically through

a talented and dedicated workforce through a robust business model

with emphasis on sustainability, scalability and information security

• Platform enables clients to harness the power of rural markets and

grow revenues by using insight and non-replicable access that we

provide to companies growing in India’s heartland

• Partnering with us provides corporates a unique opportunity to

contribute to building rural communities and supporting their CSR

programs

A Game Changing Innovation

Founded by Deep Passion & Pillared by Core Values

82Complex Processesbeing HandledWith Excellent QualityDelivered

31Reputed Brands

Serviced

The Goal

RuralShores centers in each

of the 500 rural districts in India

Sustainable employment for

100,000 rural youth

ENSKILL EMPLOY EMPOWER ENGAGE

Bringing Jobs To People Rather Than Bringing People To Jobs

A Mission in Motion

Current

# Center State

1 Thengumpatoor TN

2 Rathnagiri TN

3 Uthiramerur TN

4 Bagepalli KA

5 Muddenahalli KA

6 Thirthahalli KA

7 Pulla AP

8 Kandukur AP

9 Chand MP

10 Sausar MP

11 Kanker CG

12 Dhavalgaon MH

13 Bhiloda GJ

14 Jobner RJ

15 Barmer RJ

16 Dhuri PB

17 Sonari UP

18 Babrala UP

19 Unchahar UP

# Center State

20 Palakkad KL

21 Vijaynagar KA

22 Lonere MH

23 Kopargaon MH

24 Kapadvanj GJ

25 Muzaffarpur BH

26 Shillong MN

27 Uppada AP

Upcoming (by 2015)

1

23

45

67

8

910

11

12

13

1415

16

1718

19

19Centers

10 States

In 12 months

28 Centers

13 States20

2122

25

23

24

27

26

Current

A Mission in Motion

With an Award Winning Business

Model

CORPORATES & GOVERNMENT RURALSHORES CENTERS

OfferingsSkills Development Solutions

Delivers specializedtraining programsthrough a blendedlearning model,by leveraging aworld class partnerecosystem for trainers,hardware and softwareand efficient andscalable training content

Business Enablement ServicesField support & feet-on-streetservices by leveraging the ournetwork of centers to enableorganizations to grow in therural markets

Technology Enabled ServicesRemote processing of corebusiness transactions such asinsurance claims,new bankaccount enrolments,loan/mortgage originations,accounts payables, employeeexpenses claims, Inbound & Outbound calling and document digitization

Cost

Quality

Scale

Speed

RURALSHORES

BUSINESS ENGAGEMENT KNOWLEDGE INTERMEDIATION LOCAL PARTICIPATION

CLIENTSMANAGEMENT BREADTH

CENTER PARTNERS

Value Proposition

Our Offerings: TES-BES-SES

Technology Enabled Services

• Business Processes

• Voice Processes

• Knowledge Processes

• Testing Services

• Technical Helpdesk

• Application Support

Business Enablement Services

• Field Services

• Feet-on-Street (FOS) support

• Rural Markets

Skills Enablement Solutions

• Foundation Skills

• Professional Skills

• Certified Programs

• Tailored Training Programs

• Primarily Rural Youth

Scaling Process Capabilities

Rule based

Transaction

Processing

Testing &

Technical

Services

2010

2014

Nurturing Talent of Bharat Youth

India's Largest Loyalty Card

Programme Handled approx 1200 emails/day as

customer support services for client

Done by youth who had initially never heard

about a loyalty card but subsequently learnt

about product/features & formulated

appropriate response

Productivity increased from 75 to 85 emails

per person per day &·quantum of repeat

emails declined

Invoice Reconciliation for large

Global Accountancy firm Focused on improving savings by reducing

extraneous costs incurred by client on

erroneous invoices & reducing settlement

TAT

Invoice settlement TAT improved by 50% &

extraneous costs reduced by 42% generating

considerable savings

Inbound calling for Large

Telecom in Madhya Pradesh

Circle Delivered service levels at 90% (higher than

industry norms)

Best in class training pass % >90

Built skilled & committed teams to resolve

customer’s complaints, queries & service

requests

Achieved CSAT=75%,Escalation Desk

CSAT=85%

Providing Last Mile Connect

BFSI• Enrollment agency in 9 states • Enrolled over 3 lakh beneficiaries in over 75

districts/ 2000+ villages• Provided them with zero frill bank accounts

PSU Banks Performing on field electronic enrollment of

families in the rural parts of North and Eastern states into Financial Inclusion by opening no-frill zero balance accounts

India Post Field level digitization of Postal Savings accounts

in state of Rajasthan

SECC(Socio-Economic and Caste Census) Participated in first ever Socio-Economic and Caste

Census Field level digitized data collection on hand held

tablets Processed more than 3.70 crore records in 12 months

Skills Development Solutions

Industry Skills Applicable Rural Jobs Enabled

Banking &

Financial

Services

• KYC Process

• Understanding Banking products

• Customer Account management and Support

• Loan processing

• A/C Statement processing

• Account reconciliation

• New Product launches

Business Correspondents

Field Officers (Client prospecting,

Loan disbursement & Collection)

Insurance

• Life and Health Insurance

• Application processing

• Remittance processing

• Premium related services

Insurance Agents / Intermediaries

Retail• Front end – Store Operations (Sell/Cross Sell)

• Back end Operations

• Credit/Debit Card Payments

• Device Handling (Bar code reader)

• Cash Register Management

Customer Service Associate

Transaction Processing Associate

Purchasing Associate

IT/ITES • Help Desk (Voice & Emails)

• Data processingProcess Associates and Team Leads

Telecom

• Handling inbound and outbound sales

• Customer Account Administration

• Helpdesk (Voice and Email)

• Billing and Invoicing, Collections

Sales Officers

Customer Service Associate

Telecom

• Customer Service• Tele-verification- new

customers• Local Language Voice

Support (In bound & Out bound)

• Customer Application form processing

Diverse Range of Services

Finance &

Accounting

Human

Resources

• Accounts payable

• Employee Records Management

Testing • Test Strategy

• Accounts receivable • Travel Management & expenses

• Invoices Indexing

• Expenses Claims Processing

• Entry to Exit Support

• Test Modeling • Test Design • Test Data Creation• Test Execution • Deployment Readiness Assessment

BankingMedia & Publishing Government

Insurance Financial Services

Mortgage

KPO• Creating synopsis of

Scientific Patents• Taxonomy Classification• Environment sustainability

governance survey (for fortune 500 Companies)

Retail

• Fixed Deposits processing

• Data Digitization Processing• Members Enrollment • Processing of governments

schemes (Health and Life Insurance)

• National Population Register(NPR) (4 districts of Karnataka)

General• Motor, Fire and Cattle Policy

EnrollmentsHealth• Claims Verification and

Processing• Policy IssuanceLife• Persistency Calling• Maturity Calling

Micro Finance• Loan Records Digitization• Loan Processing• Welcome Calling

Loyalty Management• E-mail response • Loyalty Card Enrollments

• Member Profiles update

• Redemptions Processing

FMCG/ Appliances• Distributor/Retailer Sales

Data Collection• Post Sales Customer

Support

• Title Processing• Policy Production

Retail/FMCG

• Outbound

verification

• Lead generation &

Site visits

• Product support

E- Commerce

Center Resource Pyramid

Process Mgr

1:10

Process Leads

1:15

Process Champions

200

Agrarian, low-income families, some

pursue college education while working

Education : PUC + Reside in 10-12 surrounding

villages within 10 km radius

Resource Background

2000 Trained Rural Youth

Transforming Rustic Youth into Knowledge Professionals

Avg Age 22 yrs

Graduates 60%

High commitment +

dedicationHigh work

quality +low attrition

Gestation period for process

learning longer Gestation

period for process learning

longer

Basic English/

Computer skills+

Process training

Low confidence level

(require handholding/

confidence boosting

measures)

It is All in Training

End to End Employability Solutions

• Computer Skills

• Basic English-Read/Write

• Typing Skills

• Human Values Education

Duration:2-3 Months

Foundation

Skills

BPM Process

Skills

Domain

Skills

• BPO Primer

• Soft skills for Voice Support

• Data processing and Report

Processes

Duration:2 Months

• Banking & Finance

• Insurance

• Retail

• Telecom

Duration: 2 Months

40-60 KVA Generator

Biometric Controlled

Access

3500-5000 sqft of

office space

10 Mbps Connectivity

30-50 KVA UPS

Cat-6 Network Cabling

100 to 150

seats each

200 to 300

jobs @ each center

Fully equipped state-of-the-art

IT infrastructure

ISO 27001 InfoSec

Compliance

10 MBPS connectivity

from 2 ISPs for resilience

IP enabled CCTV

Uninterrupted Facility with Uncompromised Quality

Resilient Infrastructure Ensuring

Reliability

Quality

Quality and Information Security

embedded in our DNA

Governed by Quality Management System

adhering to ISO 9001:2008

Strong Metrics Management based on daily

monitoring

40 mn+ transactions handled annually

maintaining 99%+ Quality

Lean Six Sigma Root Cause Analysis

Sampling based QA Tracking, Training

& Feedback

Strong Maker checker controls

CI

Quality Assurance

Quality Check

3 Tier Quality Model

Physical Infrastructure Level Controls 24x7 dedicated security personnel

Biometric access controls

Paperless environment

Disabled writing devices

CCTV monitoring

Procedural Level Controls InfoSec training at employee induction

Employee acceptance of Non-Disclosure

Agreement

Strong password management

Monitoring activities in network

Clean Desk Policy

Regular audits & sweeps

Adherence to client mandated procedures

Information Security Strong IS controls modelled on lines of

ISO 27001:2005

Hearts Won Globally

Awards & RecognitionAwards

Media Recognitions

Bronze award in

the Lifestyle &

Social Impact

category

Top 3 Best

Innovations in

Asia Pacific

byWall Street

Journal, HK

Asia Business

Awards

Best BPO

organization

NASSCOM

Award

Business

Innovation

IMC Information

Technology

Award 2013

Economic Times

BPO Award

Social Catalyst

What our Clients say

"RuralShores is a valued partner for us, who ensures quality. I wish team RuralShores the very best to scale new highs.“

Leading General Insurance company

"RuralShores delivery model gives excellent value for customers, with high levels of employee retention coupled with quality levels of customer service comparable to Tier 1 and 2 cities.“

Leading Telecom company

“ Service delivered has been commendable considering the location of the delivery center-Bhiloda. We are glad to have been associated with the cause of creating jobs for the rural Indians.“

Leading housing finance company

“Manpower quality is definitely one of your USPs. The enthusiasm and strive for product knowledge and operational efficiency is commendable“

Leading Telecom company

“RuralShores has been an effective cog in the wheel of Customer Experience in Loyalty Marketing . The customer support team has been a delight to work with and we take pride in stating the fact that PAYBACK is RuralShores first customer!”Leading Loyalty Card company PAYBACK

"A spectacular turnaround and effort by the entire RuralShoresteam for an impossible task. When the going gets tough, only the tough gets going. “

Leading life Insurance company

Household

Outcome

Community Level

Outcome

Rural Economy

Impact

• Incremental

household

income :120-

140%• Increase in

family savings:

20+%• Bank accounts

: 100%

• LM3- Local

Economy is

multiplying

2.85 times

after 3 rounds

of spend

• Increase in

purchasing

power

• Increased

employment &

production

• Large trained

pool attracts

industry

• Reduction in

social evils,

strengthens

social fabric

• Women feel

empowered.

Their self-

confidence &

respect in

society improves

Social Footprint

Increased home Ownership

Funding sibling studies

Financial Inclusion

Predictable income

Saving for children

Stimulating

economic activity

Rural development

Checking urban

migration

Women empowerment

Respect in society

81.9%

12.2%4.9%

0.3% 0.7%0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

0-20% 20-40% 40-60% 60-80% 80-100%

% Increase in family savings

42%

2%

7%

2% 1%5%

0% 0%

40%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Cell Phone Gasconnection

TV Fridge Computer Twowheeler

Land House None of theAbove

Assets bought after joining RuralShores

More than 50% have bought consumer durables after joining

RuralShores

74.2%

25.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Yes,Incase no opportunity likeRuralShores was present

No, Would not have moved to city

Migration prevented

Almost 75% of Process Champions would have gone to urban

area in case there was no opportunity like RuralShores in their

villageApprox. 20% increase in family savings

Impact Measured

35%38%

5%3%

19%

0%

10%

20%

30%

40%

Std 12 pass Graduate Post Graduate Diploma Pursuingdegree afterjoining RS

Education Level

Around 20% of Process Champions are pursuing degree after

joining RuralShores

”

Impact Generated

Promoting Inclusive Growth

“I am very happy in this company as we are getting salary on

time and saving enough money. I did not ask for monetary

help during my father’s surgery. My savings helped me out.

It is just like a dream to me. I learned lots of things working with

RuralShores. Before joining here I have never seen a computer, now I

am working on a computer. My dream has come true. My parents are

very happy and I am helping them financially.

“

”

Training sessions for the mentally challenged Visit to Old age home and celebrating

Donation of Food &Stationeries at orphanage

Uttarakhand Flood Relief Fund

Tree Plantation

Blood Donation

45% women

employees - all

empowered

Mayuri N, Kandukur, AP

Sonal Soni (with her father), Bhiloda, Gujarat

Centers

RuralShores Business Services Pvt Ltd

www.ruralshores.com

info@ruralshores.com