transforming real estate from the inside out. today’s agenda introductions listingbook the company...
TRANSCRIPT
Transforming Real Estate
From The Inside Out
Today’s Agenda
• Introductions
• Listingbook the company
• Listingbook is Partners with your MLS
• How Listingbook Helps
• Live demo of Listingbook
• Your Questions !
• How to get started
0 50 100 150 200 250 300
Trulia.com
AOL Real Estate
Apartments.com
Homes.com
Yahoo Real Estate
Century21
Zillow.com
RENT.com
Listingbook.com
REMAX.com
Zip Realty.com
Realtor.com
Average Monthly Page ViewsAverage Monthly Page Views
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
Listingbook currently ranks as the 4th most viewed Real Estate
Website
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000 Huge GrowthHuge Growth
By Nov. 2010 Listingbook will surpass 250 million
page views/month
250+
Million Views
Listingbook Basics
• Optimize, Increase and Maximize• Listingbook is a System for Success • Works in Tandem with your MLS• MLS Member Benefit• Easy• Agents are in Control • Comes in two flavors
Agents Get an Account and Give Personalized Accounts to their Clients and Customers
Listingbook – What we do
Enabling REALTORS to utilize the power of the Internet for the benefit of their clients and their business
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
1997 1999 2001 2002 2003 2004 2005 2006 2007 2008
2004: More buyers found their home on internet than from signs
2002: Internet surpassed print ads
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
Internet
Signs
Print Advertising
Where Buyers Find THE HOME They Purchase
Working With Buyersin Listingbook
“I found a beautiful home and really appreciated this service and my wonderful agent who made it possible”
– Dawn Hawley
Buyer Morning Report
Property Detail Page
Much more too…Showing Package
Working With Sellersin Listingbook
“… sellers are actually calling the agents to recommend that they lower the asking price.”
- Virginia Bratt, CEO of MiRealSource Detroit
Seller Morning Report
Sellers come to realistic conclusions about their listings
Seller Tools - Cyber CMA
Agent Morning Report
Playbook for the day!
Client Manager
Agents stay “in the know” on ALL client activity
Invite Prospects Easily
Load Prospects in Just a Couple of
Clicks!• Past Clients• Sphere of Influence• Email Contacts• Open House Guests• Prospects From Your E-Farm• Web Leads• Referrals
Or, Export Your Contacts From Your Contact Manager and send them to: [email protected] [email protected]
And We’ll do it For You!
Add Prospects Easily
Agent Testimonial
“Listingbook makes my job easier and eliminates the mind games. You can see what people want without having to play ‘guess what I’m thinking now.’”
– Scott Gaines, Century 21 American Homes, NY
And we have so much more too…
• Property Watches
• Area Sales and Loan Reports
• Hot Sheets
• Interactive Mapping
• Customer and Agent alerts and notifications
• Team Sharing
And more, and more…
• Agent Web Sites
• Flyers
• Built in referrals (lead generation)
• Appointment System
• Listing Reports
And much more….
Equal value - $100s/month
• A super-targeted marketing service that reaches real buyers and their agents
• See the number of potential buyers BEFORE you launch your campaign
• Less risky, more efficient use of your marketing dollars
Everyone who should know about your listing, WILL know about your listing!
Property Promotions - Featured Listings and Open Houses
Buyer Links - Featured Properties
Everyone who should know about your listing will know about your listing
Customizable agent web sites
Personal branding
Dynamic display of your listings
Drive leads
Much more too…Flyers
Fast, EasyCustomizable,
MLS Data
Enhanced Listing Reports for Price Reductions and Listing Retention
Detailed Community Information
FRONTPAGE
Your clients will be reminded that you are working for them each time they log into their Listingbook account.
FRONTPAGE
Brand yourself and your company to all of your clients! Your photo and company logo appear when your clients use
Listingbook.
BUSINESS BUILDER WEBSITE
Listingbook provides a basic web presence for agents.
BUSINESS BUILDER WEBSITE
Listingbook’s upgraded website preloads and automatically updates your listings for display.
Capture online leads, easily!
MORNING REPORTS
Provide exceptional customer service with powerful and complete daily reports.
MORNING REPORTS
Stay front and center!
Your clients’ Morning Report will include your personal branding.
The Listingbook Promise
We Keep You Informed
We Make You Look Good
We Protect You
Summing It Up
• Transformative• Easy• Makes you look good• Saves you time• Makes you money• Clients LOVE IT.
The most important part is giving it to your clients
NOW!
Action ItemsStarting the Magic for You
1. Open Your Account
2. Hands On• Activate your account at www.listingbook.com• Upgrade your Account• Put in All of your Customers and
Prospects
3. Call Them To Ensure They Activate
4. Check to Confirm Open Account
5. Sign Up Today for Additional TrainingQuestions?
This Could Be You Tomorrow!