Digitaltransformation:When HR people can make the difference

Xavier Serra@TeresaNiubo www.teresaniubo.com 9th October 2015

Digital is everywhere…

Business will become more and more digitalized in the future

This is not about Technologyit is about Change Management…

We are PET LOVERS!

Brand Capitalization

Brand building arround emotional stories

Customer Loyalty

Digital enables targeted communication

e-Commerce

A new source of business growth

Employer Branding

Our candidate is on-line

Digital culture

Building digital capabilities

Begin

Anywhere…By John Cage

Vision

Roadmap

Mobilizing the

organization

Digital Transformation:When HR people can make the difference