transform the value of video with video analytics at ip ug final

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Transform the Value of Video with Video Analytics Nick Wooler Director Product Marketing 6/26/22

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Getting projects approved in a challenging economic environment requires a strong business case driven by the ability to grow the business. An open platform that can meet the critical security requirements of searching terrabytes of video in seconds, build cases quickly and provide business and security alerting are minimum requirements. Transform the value of video in your organization with new video analytics like customer counting, queue line analysis, advance object tracking and customer not present. These new capabilities will help grow the business by providing video intelligence for marketing, merchandising and customer service and provide access to additional budget to get your project approved.

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Page 1: Transform the value of video with video analytics at ip ug final

Transform the Value of Video with Video Analytics

Nick WoolerDirector Product Marketing

April 10, 2023

Page 2: Transform the value of video with video analytics at ip ug final

The Video Surveillance Challenges Today

04/10/2023 2

Security, Fraud or Loss Prevention

Increased Threats

Adapt to new threats • Mobile based payment• Shrinkage rising• Identity theft• Employee fraud

Page 3: Transform the value of video with video analytics at ip ug final

Skimming Driving Rise in Physical Attacks Verizon Data Breach Report 2011

04/10/2023 3

Physical security more important than ever to combat rise in physical attacks to steal identity and financial data

Page 4: Transform the value of video with video analytics at ip ug final

Shrinkage is on the Rise

04/10/2023 4

Retail shrinkage increased to 1.58% of retail sales in 2010 ($37.1B) -- up from 1.44% in 2009 ($33.5B)

2009 201031

32

33

34

35

36

37

38

33.58

37.1

Retail Shrinkage

Shri

nkag

e ($

Billi

ons)

Source: Shrinkage On The RiseDr. Hollinger's preliminary NRSS findingshttp://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1136

Page 5: Transform the value of video with video analytics at ip ug final

Organized Crime is on the Rise

04/10/2023 5

95% of retailers have been a victim of ORC over the last 12 months

Page 6: Transform the value of video with video analytics at ip ug final

Top Targets Of Criminals = Hospitality, Banks and RetailVerizon Data Breach Report 2011

04/10/2023 6

Are you taking the right steps to protect customers, employees and data?

Page 7: Transform the value of video with video analytics at ip ug final

The Video Surveillance Challenges Today

04/10/2023 7

Security, Fraud or Loss Prevention

Growth of Video

Open platform to support transition• Transition to IP• Millions of Cameras• Terrabytes of Video• Integration with business • Integration with security

Page 8: Transform the value of video with video analytics at ip ug final

04/10/2023 8

30 million cameras

250 billion video hours

How do you make sense of it?

Growth of Video

Page 9: Transform the value of video with video analytics at ip ug final

Challenging Economic Environment

04/10/2023 9

Reduced Resources

Improve reach and efficiency to combat• More locations to protect• Reduced budgets• Reduced resources

Projects Judged:• Increased Productivity• Total Cost Ownership• Return On Investment

Page 10: Transform the value of video with video analytics at ip ug final

How Do You Convince Management To Invest?

04/10/2023 10

FactualEvidence of

Trends

BenchmarkSecurity

Capabilities

Build a Business

Case

What is happening in the industry and what reports can convince management that we need to invest?

Are our competitors investing in security and will I become an easy target if we don’t invest?

How can I build a strong business case for a video intelligence system?

Page 11: Transform the value of video with video analytics at ip ug final

Equipment

Installation

Manage, Maintain, Support

Upgrade

Reduction In Fraud and Loss

Revenue opportunities

$0

ROI

IP Advantage

IP Camera Cost Savings

Page 12: Transform the value of video with video analytics at ip ug final

3VR Video Intelligence Solutions

04/10/2023 12

Solve Protect Grow

Efficiently, Cost effectively Solve:• Bank Robbery• Access Security• Organized Retail Crime• Healthcare Fraud• Identity Theft

Receive Actionable Alerts to Protect Against:• Skimming• Mobile Based Payment• Identity Theft• Employee Fraud • Organized Crime

Grow your business with video intelligence• Improve Sales and

Customer Service• Optimize Staffing levels• Improve Training

Page 13: Transform the value of video with video analytics at ip ug final

3VR Video Intelligence Solutions: SOLVE

04/10/2023 13

SearchSearch on criteria that matters, object tracking, license plates, facial characteristics, movement or direction. Get results within minutes instead of wading through hours of the wrong video

IndexRetrieve the video you need, integrated with the POS, Transaction, Access Control or other data that makes it immediately useful

Solve Faster With Security AnalyticsRetrieve the video you need, integrated with the POS, Transaction, Access Control or other data that makes it immediately useful

Facial Recognition

LicensePlate

MotionColorSizeDirection

Solve

Efficiently, Cost effectively Solve:• Bank Robbery• Access Security• ATM Security• Identity Theft• Employee theft• Shoplifting rings• Fraudulent returns

Page 14: Transform the value of video with video analytics at ip ug final

Solve Crimes Faster with Security Video Analytics

04/10/2023 14

Face Recognition• Automatically index faces for quick searching• Correlate face events with transaction data• Search across stores to track fraudulent

activity

Advanced Object Tracking• Index and track all moving objects such as

people and vehicles• Search on all aspects of the object including

size, shape, color and direction• Create alerts for suspicious activity or

objects

License Plate Recognition• Automatically detect and index license plate• Create watchlist and alerts for suspicious

vehicles• Search partial license plates numbers

Page 15: Transform the value of video with video analytics at ip ug final

3VR Video Intelligence Solutions: PROTECT

Protect

Receive Actionable Alerts to Protect Against:• Skimming• Mobile Based Payment• Identity Theft• Employee Fraud • Organized Crime

Use the 3VR VIP technology proactively protect your organization

• Protect against high cost of false alarms

• Protect retail from high cost of shrinkage

• Protect against loss of video with remote health-checks and advanced storage options

• Alerts help you to react in a timely fashion to protect your assets

• With the notification, you can review the 3VR data quickly and decide how to act

Page 16: Transform the value of video with video analytics at ip ug final

Protect Against High Cost of False AlarmsNetwork Alarm Panel Integration

04/10/2023 16

Value of Integrated Video and Alarm Panel

• Video verification of Alarm Panel Events Reduce cost of false alarms

• Search & identify video for alarm event

• Audit and enforce compliance for alarm policies for store personnel (e.g. arm, disarm, safe open)

• Platform integration – provides video and alarm data together to respond more efficiently

3VR DATA INTEGRATION

ATM & Teller Access Control

Business Intelligence Alarm PanelPoint of Sale PSIM

Page 17: Transform the value of video with video analytics at ip ug final

Protect: Make Access Control StrongerArchitecture of Access Control Integration

04/10/2023 17

3VR DATA INTEGRATION

ATM & Teller Access Control

Business Intelligence Alarm PanelPoint of Sale PSIM

• Complete visual audit trail • Visual event search better than text alert• Respond more efficiently by viewing the video that matters• Provide secondary authentication to access events even when remote• Manage alarm compliance programs for vendors and employees

• Door Alarm• Door Held Alarm• Any Impact Alarm

Page 18: Transform the value of video with video analytics at ip ug final

Protect Against Shrinkage in Retail3VR Micros XBR Integration

04/10/2023 18

1Run any report in Micros XBR 2

Click on transaction of interest 3

XBR Video Link launches video

4Use 3VR to quickly find additional evidence (surveillance video, POS transactions, License Plate)

5Build a case quickly to export to share with:• Store Management• Law Enforcement

CrimeDex

Transaction# 11194Cashier# 51093Original Amount: ($8.74)

8.Register #811:08:37 pm

3VR DATA INTEGRATION

ATM & Teller Access Control

Business Intelligence Alarm PanelPoint of Sale PSIM

Page 19: Transform the value of video with video analytics at ip ug final

Grow Your Business with Video Intelligence Add Value For Retail Banking Operation Teams

04/10/2023 19

Customer CountingMeasure customer traffic into your business

Advanced Object TrackingMeasure marketing display performance or customer service interactions

Customer Traffic AnalysisAlign merchandise placement with customer traffic flows

Queue Line AnalysisTrack when the queue line exceeds a threshold for the business

Dwell/LoiteringMeasure how long baristas interact with customers or marketing displays for improved customer service

Line QueuingBarrista Line

Page 20: Transform the value of video with video analytics at ip ug final

3VR VIP Analytics Customer Counting

Customer CountingIdentify number of customers that enter your bank, retail or hospital to provide actionable intelligence for decision makers

• Calculate true conversion rates for location or regional sales performance

• Optimize staffing levels based on traffic patterns to increase sales

• Measure impact of local or regional advertising by analyzing traffic

• Budget Relief – turn your security infrastructure into a profit center

• Reduce total cost of ownership by not paying hidden or annual license feesMonday

Tuesd

ay

Wed

nesday

Thursd

ayFri

day

Saturd

ay

Sunday

0200400600800

1000120014001600

450 600300 450 500

900 800

1025800

425600

800

1500 1400

Retail Conversion

SalesCustomers

Page 21: Transform the value of video with video analytics at ip ug final

Line QueuingTeller Line 2

Queue Line AnalysisIdentify when a line gets a certain length or there are more than a pre-defined number of people present

3VR VIP AnalyticsQueue Line Analysis

Actionable Intelligence– improve customer service by automatically monitoring line lengths and adjusting staffing needs to accommodate more customers

Other Actionable Intelligence:• Optimize Staffing Levels • Analyze Sales and Service Processes• Analyze Customer Satisfaction• Improve Training Programs • Combine with Counting and Customer Traffic Analysis to

gain deeper insight into customer interaction with multiple products within Capital One

Line QueuingTeller Line 2

Page 22: Transform the value of video with video analytics at ip ug final

3VR VIP AnalyticsDwell Time and Traffic Analysis

Dwell Time

Customer Not PresentUse video intelligence from analytics to help protect against fraud and identity theft

Actionable Intelligence:• Protect against employee fraud• Protect against identity theft• Analyze customer not present transactions• Analyze front office vs. back-office sales staff

interaction

Maximize the success of displays and promotions with intelligent monitoring of Dwell Time

Actionable Intelligence:• Improve Customer Experience• Analyze Promotion Display Effectiveness

1.3 MP (1280x1024) overview

352x240 teller 1

352x240 teller 2

352x240 teller 3

Page 23: Transform the value of video with video analytics at ip ug final

04/10/2023 23

Network

EnterpriseManager Network

Enterprise ReportingActionable Intelligence Across Enterprise

Page 24: Transform the value of video with video analytics at ip ug final

Provide Video Intelligence with Enterprise Reporting

04/10/2023 24

Enterprise ReportingEnterprise reporting provides data based on analytics for decision makers on a location, regional or enterprise basis

• Run reports per store, region or for entire enterprise export to Enterprise BI or to build custom reports

• Save costs by remotely analyzing store performance and visually comparing data to what is actually happening

• Improve sales performance by analyzing sales interaction

• New insights into customer interaction with sales and marketing displays

Page 25: Transform the value of video with video analytics at ip ug final

Structuring Video with Analytics & Data

04/10/2023 25

Analog

IP Cameras

MegapixelCameras

PTZ Cameras

AccessControl

ATM & Teller

Point ofSale

Alarm Panel

Facial Surveillance

License Plate Recognition

Customer Counting

AdvancedObject Tracking

Queue Line Analysis

Dwell Time

Customer Traffic

Customer Not Present

Video Intelligence

Platform

ATM Transaction#12459034859304Withdrawal

5. Bank12:54:23 am

RFIDSignal Detected

2. Store Exit12:21:07 pm

Point of SaleTransaction# 678Cashier# 12

5. Store Hallway04:25:33 pm

Access ControlAccess Granted

2. Lobby12:13:20 pm

Page 26: Transform the value of video with video analytics at ip ug final

Estimating ROI

04/10/2023 26

Fraud Prevention Reduced credit card fraud, Solve crimes faster by combining business data from ATM & Teller systems and facial

surveillance to find perpetrators. Meet ATM Security Compliance Requirements

Cost Savings Use existing analog and new IP cameras with one system Implement one system for counting and video surveillance Reduce travel costs of security and fraud prevention team

Grow Revenue Improve customer service by analyzing customer and teller interaction Improve selling techniques of tellers, retail banking staff by analyzing Optimize staffing levels to meet peak customer traffic times Optimize marketing placement based on traffic patters

Cost Savings

Fraud Prevention

GrowRevenue

Return OnInvestment

Page 27: Transform the value of video with video analytics at ip ug final

Getting Projects Approved

04/10/202327

CIO/CSO/CISOSVP Security

• Identity Theft• Compliance• Risk Management• IT Strategy Alignment

Security & Fraud Prevention

• Bank Robbery• Check Fraud• Case Management• Filing Compliance

Reports

Line of Business LeadersRetail Banking, Marketing or

Customer Service

• Branch Sales• Customer Loyalty• Staffing Levels• Training

Page 28: Transform the value of video with video analytics at ip ug final

Questions & Answers

04/10/2023 28

?

Page 29: Transform the value of video with video analytics at ip ug final

Next Steps

04/10/2023 29

Learn More Get Involved Events

Sign-up for CrimeDex or become a Partner• Start receiving alerts today• Register to become a

partner• Register for partner

newsletter

Upcoming events• ASIS – Sept. 9/19-21• Webinars on 3VR.com

Easy to get demo & training:• Go to 3VR.com or

CrimeDex.com• Sign-up for a demo• Online technical training • Training webinars