transform tales: city of mississaugua
TRANSCRIPT
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Transform Tales:City of Mississauga Transform ConferenceTuesday, Oct. 27th 2014
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how is place branding different?
1.ownership
2.audience
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why brand cities?1. build local pride 2. attract investment3. grow tourism4. change perceptions5. improve awareness
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where were we?
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where are we now?
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Mississauga is a young, vibrant, and thriving city in the heart of one of the most exciting and prosperous regions in North America
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Mississauga’s transformation tale
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the road to our brand
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1. welcoming world culture
130 languages spoken in Mississauga
Canada’s 6th largest city
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2: naturally enriching
1,000,000+ visitors to Celebration Square1.25 million hours of recreation programs70% of residents have post-secondary education
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3. inspiring possibilities
54,000 businesses62 Fortune 500 Headquarters413,000 jobs3rd largest life sciences sector4th largest ICT sector
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what we heardThe Good• ‘Love it, Love it, Love it’• ‘Mississauga unveils
sleeker, modern logo’• ‘Getting Ready for the New
Mississauga’
The Bad
• ‘It looks like a paper clip’• ‘You’ve got mail’• ‘It looks like a corporate
logo. It doesn’t say Mississauga to me’
The Ugly• ’My 6 year-old could have
drawn something better’
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thank you!
for more visit: mississaugabrand.ca