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What’s your Social Media

strategy these days

on Facebook?

virality friends transformation paid Facebook Actions

impressions Notifications applications Fans interactions

Pages permissions video traffic conversation sharing quiz

big data contests like engagement social

presence Open-Graph KPI reach socialCRM posts

v i r a l i t é a m i s t r a n s f o r m a t i o n p a i d facebook a c t i o n s i m p r e s s i o n s n o t i fi c a t i o n s a p p l i c a t i o n s

fans i n t e r a c t i o n s p a g e p e r m i s s i o n s v i d é o

t r afic c o n v e r s a t i o n p a r t a g e quiz b ig

data j e u - c o n c o u r s l i k e p o s t s e n g a g e m e n t

soc ia l p r é s e n c e n o t o r i é t é o p e n - g r a p h

k p i r each c o m m e n t a i r e s

You have … Apps

Tools

Fans

Campaigns

Pages

KPIs

But you lack

convergence

capitalization

knowledge

How to go

further?

What if you could… activate

your Fans with Notifications?

What if you could… homogenize your brands & countries digital strategy ?

What if you could… optimize

your acquisition costs?

What if you could… capitalize

on your previous campaigns?

What if you could… embase

your contacts?

What if you could… take advantage

of the growing mobile traffic?

We kept these promises.

Orange set up an exclusive platform:

the META-APP

Only 1 Application

1200 store Places 12 themed Pages "(operator, sports, music, movies, etc.)

META-APP

I. TRANSFORM

Above all, the META-APP is Fans we transformed into

USERS

Do you have to restart from scratch

for every new campaign?

NO

∞!∞!

campaigns

1!connection

forever

Pages

II. KNOW

In order to collect data, users have to accept

to share them.

Once embased, we know

what they are INTERESTED IN

21% of users

15%

TV Show

eCommerce

eCommerce

eCommerce

Phone manufacturer

TV Show

TV Show

FMCG

FMCG

eCommerce

Artist

Artist

FMCG

eCommerce

Phone manufacturer top 15 Pages liked

What about the COMPETITION?

Y% users

like Your #2 competitor

X% users like Your #1 competitor

Z% users

like Your #3 competitor

It is possible to know

What to do with all this

DATA?

III. ACTIVATE

All your Pages contribute

COLLECTIVELY to enrich the database both in quality and in quantity

And they benefit from it

MUTUALLY

Once connected, a user can be

RETARGETED

step1 Transform fans into users and embase their interests.

step2 Activate them with interesting contents.

Bob is a fan of Roland Garros; he likes Peugeot and connects to the brand’s application.

Bob gets notified when the Peugeot Page organises a contest related to Roland Garros.

The power of the META-APP?

TRANSVERSALITY

36 36

36

�

Transversality sure, but concretely?

Orange distributes transversaly its users across its Pages, feeding them with new Fans through theme-based contests

IV. CONQUER

Open-Graph Viral Actions

+4,000,000 Open-Graph Actions printed

+100,000 Open-Graph Actions generated

With such a high quality database, we can define

audience clusters and cross them as custom

audience with Facebook ad solutions

What has changed

for Orange?

Today, Orange’s META-APP lives

thanks to the collaboration

of a dozen agencies

Orange has kept its partners

and found a way to get all the players to work together

on a unique and open platform

Orange equiped itself with a unique

Social CRM tool

Based on 909c’s proprietary yet

evolutive solution

OVER-GRAPH

Let’s sum up the strong points of the META-APPLICATION

Management – Animation – Analytics �

s-CRM database and unique connection

Homogenization of campaigns

Optimised acquisition costs

CRM Retargeting (email, Notifications)���

multi-agency ecosysteme available

Multi social networks evolutions

M u l t i l i n g u a l a n d m o b i l e �

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The META-APP, only with 909c

Destinataire : !Date : !

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Contact us: contact@909c.fr

(+33) 9 54 93 36 40 www.909c.fr facebook.com/909c