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Training Guide Roseli® Pasta Training

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Page 1: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

Training Guide

Roseli®Pasta Training

Page 2: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Training Goals

Gain product knowledge to identify key product advantages

Improved confidence in the fact that Roseli® pasta is as good or better than the competition

Clear understanding on why you should be selling Roseli® pasta and why your customers will want to buy them

Identification of new selling opportunities

Page 3: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Why Roseli?

Product Innovation – Roseli continues to lead the industry in new product development and innovation

The line is trans-fat free with exception to naturally occurring trans fats

Ready to cook for faster preparation, less labor

Superior filling-to-pasta ratio; more filling less pasta for better value

Pasta made with extra fancy durum or Semolina flour and whole eggs for longer hold times with al dente texture

Variety of offerings: breaded raviolis, filled pastas, lasagna sandwiches, eggplant and meatballs!

Multiple cheese offerings to appeal to a variety of taste demands: Creamy/Smooth Fill (5 cheeses) Original Firm Fill cheese (3 cheeses)

Page 4: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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CHEESE Profiles

Creamy & Smooth

Blend of 5 cheeses provides a light, creamy texture utilizing high-quality cheeses that will not weep or run:

Ravioli’s (5): Ricotta, Asiago, Imported Romano, Mozzarella and Parmesan Shells (3): ricotta, parmesan and mozzarella Manicotti (3): ricotta, white american, parmesan,

Firm

Just like Mama used to make: a blend of 3 cheeses provides a more firm, drier cheese texture utilizing high-quality cheeses that will not weep or run: Ricotta, Romano and Mozzarella

Roseli offers 2 different cheese filling profiles to appeal to a variety of taste demands

Page 5: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Ravioli’s

BreadedTraditionalGourmet

Page 6: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Roseli Breaded Appetizers

Page 7: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Breaded Italian AppetizersInnovation: Roseli offers 3 different breaded ravioli options to help jump start the customers Italian dining experience

30% of people look to the appetizer menu for snacking options, and snacking is a growing opportunity in the industry. Source: Mintel’s Trends in Snacking and Value Menus in Foodservice – US June, 2011

Appetizers have grown over 14% in the past 5 years . Source: Technomic 2014

Technomic finds that impulse is a major driver of fried food sales. Wait staff training is critical here to drive appetizer sales to increase profits

Edges of filled pasta are completely sealed to prevent blow-outs

Page 8: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Breaded Cheese Ravioli (Bakeable/Fryable)

FEATURES Four cheese filling of ricotta,

mozzarella, asiago and parmesan Great addition to any appetizer

menu Crispy, flavorful breading both fryable and bakeable

A Code #: 4654448 (251413)Pack: 2-5# bagsPiece Size: 0.79 oz.Pieces per case*: 203Price per piece*: $0.21

BENEFITS Premium ravioli with exceptional

ingredients full of flavor Allows for use in a variety of operations Convenient and versatile preparation

methods for those with limited fryer space or looking for bakeable options

Pieces per serving: 6Price per serving: $1.26Sides/Sauce/Garnish*: $0.50Total Plate Cost: $1.76Menu Price: $5.99Contribution per plate: $4.23Food Cost: 29.38%Profit per case: $143.12

Page 9: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Breaded Espanol Ravioli

FEATURES Savory cheese and jalapeno pepper

filling Mildly seasoned bread crumb

coating Great spicy appetizer offering cheese and spices

A Code #: 4654695 (251452)Pack: 2-5# bagsPiece Size: 0.75 oz.Pieces per case*: 213Price per piece*: $0.17

BENEFITS Allows for use in a variety of operations Convenient and easy to prepare Spicy profile for those customers who want

a little sizzle – meets the current trends for more intense flavor profiles

Versatile as an appetizer or side item

Pieces per serving: 6Price per serving: $1.02Sides/Sauce/Garnish*: $0.50Total Plate Cost: $1.52Menu Price: $5.99Contribution per plate: $4.47Food Cost: 25.37%Profit per case: $158.70

Page 10: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Breaded Italian Sausage Ravioli*

FEATURES• Savory filling of Italian sausage, cheese and spices• Crispy, flavorful breading both fryable and bakeable

A Code #: 3705639 (933420)Pack: 2-5# bagsPiece Size: 0.78 oz.Pieces per case*: 205Price per piece*: $0.21

BENEFITS• Premium ravioli with exceptional ingredients• Allows for use in a variety of operations• Convenient and easy to prepare

Pieces per serving: 5Price per serving: $1.05Sides/Sauce/Garnish*: $0.50Total Plate Cost: $1.55Menu Price: $6.99Contribution per plate: $5.44Food Cost: 22.17%Profit per case: $223.04

Page 11: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Roseli Traditional

Ravioli

Page 12: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Ravioli’s Quality Advantages

Products are made with Durum flour and whole egg which provides for longer hold times with an al dente texture Roseli has a superior filling-to-pasta ratio: more filling, less pasta than competitorsEdges of filled pasta are completely sealed to prevent blow-outs

PRODUCT FILLING

Approximate % PASTA

Approximate % FILLING

Medium Square Ravioli Cheese & Beef 65 35Jumbo Round Ravioli Cheese & Beef 53 47

Page 13: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Key Marketing/Selling Points– Multiple cheese offerings to appeal to a variety of taste/texture demands

• Creamy – 5 cheese blend that provides a light, creamy texture (ricotta, asiago, parmesan, mozzarella, imported romano)

• Firm – 3 Cheese blend that provides a more firm, drier cheese texture (Ricotta, Romano, Mozzarella)

– Egg used in pasta for richer color and texture/shape– Bolder and enhanced flavor profiles– Parmesan Cheese –cured for a minimum of 10 months and then processed

into grated form– Fresh ricotta used at various levels from fat free to whole milk– Semolina –made from the highest quality cleaned domestically grown wheat

that has been enriched

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Page 14: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Key Marketing/Selling Points

– Fancy Flour - A quality enriched high protein North Dakota flour made from clean, sound hard amber wheat.

– Beef – Includes a flavorful wholesome boneless beef – 75%/80% lean– Portobello Mushrooms, IQF - All natural, Grade A, domestic commercially

grown portabella mushrooms– Imported Romano – Freshly grated natural romano cheese that is cured for a

minimum of five months and imported from Italy.– A low moisture whole milk mozzarella cheese

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Page 15: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Medium Square Cheese (Firm)

FEATURES A square shaped pillow of creamy pale

yellow wheat pasta Pasta is made with enriched durum

flour and whole egg A savory three cheese filling of ricotta,

romano and mozzarella Filling has a firm texture

A Code #: 5329123 (620564)Pack: 2-5# bagsPiece Size: 0.57 oz.Pieces per case*: 280Price per piece*: $0.11

BENEFITS Quality low moisture pasta for longer hold

times with al dente texture Sealed edges prevent blow-outs for less waste High quality cheeses will not weep or run Pasta/filling ratio gives you more value for

your money

Pieces per serving: 9Price per serving: $0.99Sides/Sauce/Garnish*: $1.00Total Plate Cost: $1.99Menu Price: $8.99Contribution per plate: $7.00Food Cost: 22.14%Profit per case: $217.80

Page 16: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Medium Square Cheese (Creamy)

FEATURES A square shaped pillow of creamy pale

yellow wheat pasta Pasta is made with enriched durum flour

and whole egg A savory five cheese filling of ricotta, asiago,

imported romano, mozzarella and parmesan

Filling has a smooth and creamy texture

A Code #: 8333411 (626820)Pack: 2-5# bagsPiece Size: 0.57 oz.Pieces per case*: 280Price per piece*: $0.11

BENEFITS Quality low moisture pasta for longer hold times

with al dente texture Sealed edges prevent blow-outs for less waste High quality cheeses will not weep or run Pasta/filling ratio gives you more value for your

money

Pieces per serving: 9Price per serving: $0.99Sides/Sauce/Garnish*: $1.00Total Plate Cost: $1.99Menu Price: $8.99Contribution per plate: $7.00Food Cost: 22.14%Profit per case: $217.80

Page 17: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Medium Square Beef

FEATURES Square shaped pillow of creamy pale

yellow wheat pasta Pasta is made with enriched durum flour

and whole egg Filling is a tasty blend of ground beef,

ricotta cheese, grilled onion, parmesan cheese, red peppers and flavorings

A Code #: 4329132 (626819)Pack: 2-5# bagsPiece Size: 0.57 oz.Pieces per case*: 280Price per piece*: $0.11

BENEFITS Premium ravioli with exceptional ingredients

full of flavor Ready to cook saves time and labor Quality low moisture pasta for longer hold times

with al dente texture Pasta/filling ratio gives you more value for your

money

Pieces per serving: 9Price per serving: $0.99Sides/Sauce/Garnish*: $1.00Total Plate Cost: $1.99Menu Price: $8.99Contribution per plate: $7.00Food Cost: 22.14%Profit per case: $217.80

Page 18: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Jumbo Round Cheese (Firm)

FEATURES A round shaped pillow of creamy

pale yellow wheat pasta Pasta made with enriched durum

flour and whole egg A savory three cheese filling of

ricotta, romano and mozzarella Filling has a firm texture

A Code #: 83329120 (620565)Pack: 2-5# bagsPiece Size: 1.23 oz.Pieces per case*: 130Price per piece*: $0.28

BENEFITS Quality low moisture pasta for longer hold

times with al dente texture Sealed edges prevent blow-outs for less

waste High quality cheeses will not weep or run Pasta/filling ratio gives you more value for

your money

Pieces per serving: 5Price per serving: $1.40Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.40Menu Price: $8.99Contribution per plate: $6.59Food Cost: 26.70%Profit per case: $171.34

Page 19: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Jumbo Round Cheese (Creamy)

FEATURES

A round shaped pillow of creamy pale yellow wheat pasta

Pasta made with enriched durum flour and whole egg

A savory five cheese filling of ricotta, asiago, imported romano, mozzarella and parmesan

Filling has a smooth and creamy texture

A Code #: 2332781 (626822)Pack: 2-5# bagsPiece Size: 1.23 oz.Pieces per case*: 130Price per piece*: $0.29

BENEFITS Premium ravioli with exceptional ingredients full of

flavor Quality low moisture pasta for longer hold times with

al dente texture Sealed edges prevent blow-outs for less waste High quality cheeses will not weep or run Pasta/filling ratio gives you more value for your money

Pieces per serving: 5Price per serving: $1.45Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.45Menu Price: $8.99Contribution per plate: $6.54Food Cost: 27.25%Profit per case: $170.04

Page 20: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Jumbo Round Beef

FEATURES A round shaped pillow of creamy pale

yellow wheat pasta Pasta made with enriched durum flour

and whole egg Filling is a tasty blend of ground beef,

ricotta cheese, grilled onion, parmesan cheese, red peppers and flavorings

A Code #: 6332779 (626821)Pack: 2-5# bagsPiece Size: 1.23 oz.Pieces per case*: 130Price per piece*: $0.30

BENEFITS Premium ravioli with exceptional ingredients

full of flavor Quality low moisture pasta for longer hold

times with al dente texture Sealed edges prevent blow-outs for less waste Pasta/filling ratio gives you more value for

your money

Pieces per serving: 5Price per serving: $1.50Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.50Menu Price: $8.99Contribution per plate: $6.49Food Cost: 27.81%Profit per case: $168.74

Page 21: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Roseli Gourmet Ravioli

Page 22: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Gourmet Ravioli Advantages

Roseli Gourmet Ravioli’s have the highest quality ingredients with large particulates for a homemade appearance and superior texture

Eye-catching colors, shapes and designs, filled with unique combinations of exciting flavors – a great signature dish for any operator

These upscale offerings provide a higher contribution margin to the bottom line vs. steak or seafood

Products are made with Durum flour and whole egg which provides for longer hold times with an al dente texture

Page 23: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Key Marketing/Selling Points

–Upscale quality with premium ingredients:

• All natural colors used in all pasta (carmine, spinach, tomato)• Chunky North Atlantic Cold Water lobster meat• Roasted Fresh Butternut squash• Fresh Herbs, rosemary, basil

• All in-house fresh roasted vegetables• béchamel sauce made on premise with fresh onions, milk and flour • Tomato sauce made with real Italian tomatoes, Imported whole

peeled Italian tomatoes from Italy

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Page 24: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Key Marketing/Selling Points

–Upscale quality with premium ingredients:

• Imported Parmesan• Whole milk mozzarella• Ricotta Salata from Italy• Fresh basil• Imported pecorino cheese from Italy• Imported whole peeled Italian tomatoes from Italy• Locally made whole milk Ricotta cheese• Variety of sizes, shapes and colors

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Page 25: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Jumbo Striped Cheese Ravioli

FEATURES Generously filled with creamy blends

of ricotta, mascarpone, Romano & parmesan cheeses

Eye-catching stripes in red and green in yellow wheat pasta

Pasta is made with enriched durum flour and whole egg

BENEFITS High quality with authentic Italian appeal Ideal as a signature dish, Upscale offering for any

menu Ready to cook - saves time and labor Sealed edges prevent premium cheeses from weeping

or running on the plate Pasta/filling ratio gives you more value for your money

Pieces per serving: 4Price per serving: $2.44Sides/Sauce/Garnish*: $0.50Total Plate Cost: $2.94Menu Price: $9.99Contribution per plate: $7.05Food Cost: 29.42%Profit per case: $137.48

A Code #: 251390 (4654307)Pack: 2/3# bagsPiece Size: 1.23 oz.Pieces per case*: 78Price per piece*: $0.61

Page 26: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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3 Mushroom & Wine Ravioli

FEATURES Rich mixture of Portobello, crimini and

shiitake mushrooms Blends of ricotta and parmesan cheeses

and white wine flavoring Cream-colored, round shaped wheat

pasta with specks of mushroom Pasta made with enriched durum flour

and whole egg

BENEFITS Fine-dining quality with piece identity for

home-made appearance Ideal as a signature dish, Upscale offering

for any menu Ready to cook - saves time and labor Pasta/filling ratio gives you more value for

your money

A Code #: 366505 (927004)Pack: 2/3# bagsPiece Size: 1.23 oz.Pieces per case*: 78Price per piece*: $0.50

Pieces per serving: 4Price per serving: $2.00Sides/Sauce/Garnish*: $0.50Total Plate Cost: $2.50Menu Price: $9.99Contribution per plate: $7.49Food Cost: 25.03%Profit per case: $146.00

Page 27: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Tuscan Roasted Vegetable Ravioli

FEATURES Roasted vegetables including red, green

and yellow peppers, mushrooms, béchamel, cheeses and other flavorings

Rectangular shaped pillow of cream colored wheat pasta with green and orange spots

Pasta is made with enriched durum flour and whole egg

BENEFITS Upscale premium ravioli with exceptional ingredients full of flavor Convenient and easy to prepare, saving time

and labor Great vegetarian offering Pasta/filling ratio gives you more value for

your money

A Code #: 3664687(926967)Pack: 2/3# bagsPiece Size: 1.23 oz.Pieces per case*: 78Price per piece*: $0.68

Pieces per serving: 4Price per serving: $2.72Sides/Sauce/Garnish*: $0.50Total Plate Cost: $3.22Menu Price: $10.99Contribution per plate: $7.77Food Cost: 29.30%Profit per case: $151.50

Page 28: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Butternut Squash Agnolotti Ravioli

FEATURES Roasted butternut squash blended with

creamy cheeses Subtle hints of Amoretti cookies and

nutmeg flavorings Half-moon shaped wheat pasta flecked

with parsley and light orange spots Pasta is made with enriched durum flour

and whole egg

BENEFITS Upscale premium ravioli with exceptional ingredients full of flavor Fine-dining quality with home-cooked appeal Convenient and easy to prepare, saves time and labor Pasta/filling ratio gives you more value for your

money

A Code #:3664562 (926955)Pack: 2/3# bagsPiece Size: 0.76 oz.Pieces per case*: 126Price per piece*: $0.35

Pieces per serving: 6Price per serving: $2.10Sides/Sauce/Garnish*: $0.50Total Plate Cost: $2.60Menu Price: $9.99Contribution per plate: $7.39Food Cost: 26.03%Profit per case: $155.19

Page 29: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Striped Lobster Ravioli

FEATURES Chunks of lobster enrobed in ricotta

cheese & savory spices Eye-catching yellow wheat pasta

with black stripes Pasta is made with enriched durum

flour and whole egg

BENEFITS Upscale premium ravioli with exceptional ingredients full of flavor Convenient and easy to prepare, saves time and labor Fine-dining quality with home-cooked appeal Pasta/filling ratio gives you more value for

your money

A Code #: 3664208 (926919)Pack: 2/3# bagsPiece Size: 1.20 oz.Pieces per case*: 80Price per piece*: $1.10

Pieces per serving: 4Price per serving: $4.40Sides/Sauce/Garnish*: $0.50Total Plate Cost: $4.95Menu Price: $14.99Contribution per plate: $10.04Food Cost: 33.11%Profit per case: $200.80

Page 30: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Lobster & Shrimp Agnolotti Ravioli

FEATURES Appealing half-moon shaped wheat

pasta dotted with light-red spots Filling is a blend of lobster claw and

knuckle meat, premium shrimp, light cream, and sherry wine reduction, onions and other flavorings

Pasta is made with enriched durum flour and whole egg

BENEFITS Great alternate seafood center of plate option Upscale premium ravioli with exceptional

ingredients full of flavor Convenient and easy to prepare, saves time

and labor Ideal as a signature dish on any menu Pasta/filling ratio gives you more value for

your money

A Code #: 3664182 (926917)Pack: 2/3# bagsPiece Size: 1.14 oz.Pieces per case*: 84Price per piece*: $1.18

Pieces per serving: 4Price per serving: $4.72Sides/Sauce/Garnish*: $0.50Total Plate Cost: $5.22Menu Price: $14.99Contribution per plate: $9.77Food Cost: 34.82%Profit per case: $205.17

Page 31: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Five Cheese Grande Ravioli

FEATURES Large hexagon shaped pillow of

creamy pale yellow wheat pasta Pasta is made with enriched durum

flour and whole egg Filling is a delicious blend of ricotta,

mozzarella, provolone, parmesan, and asiago cheeses in a creamy bechamel sauce

BENEFITS Largest stuffed pasta in the industry, perfect for a signature dish Versatile for a unique appetizer option, for

lunch or dinner, or ingredient with another entree Great Profit potential

A Code #: 3664026 (926901)Pack: 1-10# bulkPiece Size: 3.50 oz.Pieces per case*: 45Price per piece*: $0.99

Pieces per serving: 2Price per serving: $1.98Sides/Sauce/Garnish*: $0.50Total Plate Cost: $2.48Menu Price: $9.99Contribution per plate: $7.51Food Cost: 24.84%Profit per case: $168.98

Page 32: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Florentine Supreme Grande Ravioli

FEATURES Large hexagon shaped pillow of creamy pale

yellow wheat pasta speckled with parsley Pasta is made with enriched durum flour and

whole egg Filling is a delicious blend of ricotta, spinach,

blue cheese, parmesan, mozzarella and seasonings in a creamy white sauce

BENEFITS Largest stuffed pasta in the industry, perfect for a signature dish Versatile for a unique appetizer option, for lunch or dinner, or ingredient with another entree Great Profit potential

Pieces per serving: 2Price per serving: $1.98Sides/Sauce/Garnish*: $0.50Total Plate Cost: $2.48Menu Price: $9.99Contribution per plate: $7.51Food Cost: 24.84%Profit per case: $168.98

A Code #: 3663903 (926889)Pack: 1-10# bulkPiece Size: 3.50 oz.Pieces per case*: 45Price per piece*: $0.99

Page 33: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Roseli Tortellini

Page 34: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Tortellini Quality Advantages

Tortellini is the 2nd largest category of filled pasta and the most versatile – can be used as entrée, side, in soup, or served hot or cold

Our tortellini’s are pre-cooked for faster preparation, ready in minutes

Roseli tortellini is sealed in bite size, ring-shaped pasta formed to allow sauce to penetrate and coat each piece

Page 35: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Key Marketing/Selling Points– Upscale quality with premium ingredients:

• All natural colors used in all pasta (carmine, spinach, tomato)• Chunky North Atlantic Cold Water lobster meat• Roasted Fresh Butternut squash• Fresh Herbs, rosemary, basil

• All in-house fresh roasted vegetables

• béchamel sauce made on premise with fresh onions, milk and flour

• Tomato sauce made with real Italian tomatoes, Imported whole peeled Italian tomatoes from Italy

• In house made Italian sausages – 65% lean

• Imported Parmesan

• Whole milk mozzarella

• Ricotta Salata from Italy

• Fresh basil

• Imported pecorino cheese from Italy

• Imported whole peeled Italian tomatoes from Italy

• Locally made whole milk Ricotta cheese

• Variety of sizes, shapes and colors35

Page 36: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Cheese Tortellini

FEATURES A ring shaped pale yellow wheat pasta Pasta is made with enriched semolina &

flour and whole egg A three cheese filling of ricotta, romano

and parmesan Filling is a pleasantly mellow cheese

flavor with hints of flavorings

BENEFITS Versatile – great for soups, hot and cold

salads, and appetizers Formed to allow sauce to penetrate and

coat each piece Convenient and easy to prepare saving

time and labor

A Code #: 3329141 (629430)Pack: 2/5# bagsPiece Size: 0.16 oz.Pieces per case*: 986Price per piece*: $0.04

Pieces per serving: 30Price per serving: $1.20Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.10Menu Price: $8.99Contribution per plate: $6.89Food Cost: 23.36%Profit per case: $226.45

Page 37: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Tri-Color Cheese Tortellini

FEATURES A blend of ring shaped orange, light spinach

green, and creamy pale yellow wheat pasta Pasta is made with enriched semolina & flour

and whole egg A three cheese filling of ricotta, romano and

parmesan Filling is a pleasantly mellow cheese flavor

with light undertones of nutmeg

BENEFITS Versatile – great for soups, hot and cold

salads, and appetizers Formed to allow sauce to penetrate and coat

each piece Convenient and easy to prepare saving time

and labor Three colors of tomato, spinach and wheat

equally blended in one bag – no labor

A Code #: 9329137 (629428)Pack: 2/5# bagsPiece Size: 0.16 oz.Pieces per case*: 986Price per piece*: $0.04

Pieces per serving: 30Price per serving: $1.20Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.10Menu Price: $8.99Contribution per plate: $6.89Food Cost: 23.36%Profit per case: $226.45

Page 38: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Spinach & Cheese Tortellini*green tort on photo below

FEATURES A ring shaped light spinach green wheat pasta Pasta is made with enriched semolina & flour

and whole egg A three cheese filling of ricotta, romano and

parmesan Filling has a pleasantly mellow cheese flavor

with light undertones of nutmeg

BENEFITS Versatile – great for soups, hot and cold

salads, and appetizers Formed to allow sauce to penetrate and coat

each piece Convenient and easy to prepare saving time

and labor

A Code #: 4335949 (629429)Pack: 2/5# bagsPiece Size: 0.16 oz.Pieces per case*: 986Price per piece*: $0.04

Pieces per serving: 30Price per serving: $1.20Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.10Menu Price: $8.99Contribution per plate: $6.89Food Cost: 23.36%Profit per case: $226.45

Page 39: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Beef Tortellini

FEATURES Ready to cook pasta A ring shaped creamy pale yellow wheat

pasta Pasta is made with enriched semolina & flour

and whole egg Filling is a tasty blend of cooked ground beef,

ricotta cheese, romano cheese and flavorings

BENEFITS Versatile – great for soups, hot and cold

salads, and appetizers Formed to allow sauce to penetrate and coat

each piece Convenient and easy to prepare saving time

and labor

A Code #: 4335873 (629427)Pack: 2/5# bagsPiece Size: 0.16 oz.Pieces per case*: 986Price per piece*: $0.04

Pieces per serving: 30Price per serving: $1.20Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.10Menu Price: $8.99Contribution per plate: $6.89Food Cost: 23.36%Profit per case: $226.45

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Roseli Stuffed Shells

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Stuffed Shell Advantages

Stuffed shells are made with enriched Semolina - this has a course texture which holds

the shape through the cooking process

Quality low moisture pasta for longer hold times with al dente texture

Roseli has maximum fill-to-pasta ratio

PRODUCT FILLINGApproximate

% PASTAApproximate %

FILLING

Shells 1.75 oz. Cheese 49 51Shells 2.75 oz. Cheese 42 58

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Key Marketing/Selling Points

– Shells are made fresh in house– Multiple cheese offerings to appeal to a variety of taste/texture demands

• Creamy –cheese blend that provides a light, creamy texture (ricotta, parmesan, mozzarella)

• Firm –cheese blend that provides a more firm, drier cheese texture (Ricotta, Romano, Mozzarella)

– Various sizes– Fresh ricotta used at various levels from fat free to whole milk– Parmesan Cheese –cured for a minimum of 10 months and then processed

into grated form.– Semolina –made from the highest quality cleaned domestically grown wheat

that has been enriched.

42

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Large Stuffed Shells (creamy)

FEATURES Shell shaped creamy pale yellow wheat pasta Pasta is made with enriched semolina A tasty three cheese filling of ricotta,

parmesan, mozzarella Filling is a tasty blend of cheese with light

undertones of flavorings Filling is smooth and creamy

BENEFITS Quality low moisture pasta for longer hold times

with al dente texture Semolina has a course texture which holds the

shape through cooking process High quality premium cheeses will not weep or

run Smooth cheese texture holds up well to sauce Maximum fill-to-pasta ratio

A Code #: 6332787 (629426)Pack: 2/5.25# bagsPiece Size: 1.75 oz.Pieces per case*: 96Price per piece*: $0.41

Pieces per serving: 3Price per serving: $1.23Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.23Menu Price: $8.99Contribution per plate: $6.76Food Cost: 24.81%Profit per case: $216.32

Page 44: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Large Stuffed Shells (Firm)

FEATURES Shell shaped creamy pale yellow wheat pasta Pasta is made with enriched semolina A three cheese filling of ricotta, romano and

mozzarella Filling is a tasty blend of cheese with light

undertones of flavorings Filling has a firm texture

BENEFITS Quality low moisture pasta for longer hold

times with al dente texture Semolina has a course texture which holds

the shape through cooking process High quality premium cheeses will not weep

or run Maximum fill-to-pasta ratio

A Code #: 3333150(629550)Pack: 2/5.25# bagsPiece Size: 1.75 oz.Pieces per case*: 96Price per piece*: $0.41

Pieces per serving: 3Price per serving: $1.23Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.23Menu Price: $8.99Contribution per plate: $6.76Food Cost: 24.81%Profit per case: $216.32

Page 45: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Jumbo Stuffed Shells (creamy)

FEATURES A shell shaped creamy pale yellow wheat pasta Pasta made with enriched semolina A tasty three cheese filling of ricotta, parmesan,

mozzarella Filling is a tasty blend of cheeses with light

undertones of spice Filling is smooth and creamy

BENEFITS Quality low moisture pasta for longer hold times

with al dente texture Semolina has a course texture which holds the

shape through cooking process High quality premium cheeses will not weep or

run Smooth cheese texture holds up well to sauce Maximum fill-to-pasta ratio

A Code #: 1333152 (626834)Pack: 4/4.125# bagsPiece Size: 2.75 oz.Pieces per case*: 96Price per piece*: $0.65

Pieces per serving: 2Price per serving: $1.30Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.30Menu Price: $8.99Contribution per plate: $6.69Food Cost: 25.58%Profit per case: $321.12

Page 46: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Jumbo Stuffed Shells (Firm)

FEATURES A shell shaped creamy pale yellow wheat

pasta Pasta made with enriched semolina A three cheese filling of ricotta, Romano and

mozzarella A tasty blend of cheeses with light

undertones of spice Filling has a firm texture

BENEFITS Quality low moisture pasta for longer hold

times with al dente texture Semolina has a course texture which holds

the shape through cooking process High quality premium cheeses will not weep

or run Maximum fill-to-pasta ratio

A Code #: 8333155 (629549)Pack: 4/4.125# bagsPiece Size: 2.75 oz.Pieces per case*: 96Price per piece*: $0.66

Pieces per serving: 2Price per serving: $1.32Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.32Menu Price: $8.99Contribution per plate: $6.58Food Cost: 25.81%Profit per case: $315.84

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Roseli Manicotti

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Manicotti Advantages

Manicotti Pasta is made with enriched semolina & durum flour and whole egg

Quality low moisture pasta for longer hold times with al dente texture

Homemade appearance with small overlap of pasta

High quality cheeses will not weep or run

Filled end to end giving you more value for your money

PRODUCT FILLINGApproximate %

PASTAApproximate

% FILLINGManicotti 2.75 oz. Cheese 36 64Manicotti 3.50 oz. Cheese 42 58

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Key Marketing/Selling Points– Multiple cheese offerings to appeal to a variety of taste/texture demands

• Creamy –cheese blend that provides a light, creamy texture (ricotta, white American and parmesan)

• Firm –cheese blend that provides a more firm, drier cheese texture (Ricotta, Romano, Mozzarella)

– Various sizes– Fresh ricotta used at various levels from fat free to whole milk– Parmesan Cheese –cured for a minimum of 10 months and then processed

into grated form.– Semolina –made from the highest quality cleaned domestically grown wheat

that has been enriched.– Fancy Flour - A quality enriched high protein North Dakota flour made from

clean, sound hard amber wheat

49

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Cheese Manicotti – 4.5” (Creamy)

FEATURES A tubular shaped creamy pale yellow

wheat pasta Pasta is made with enriched semolina &

durum flour and whole egg Three cheese filling of ricotta, white

American and parmesan Filling is a tasty blend of cheeses with

pleasantly light undertones of spice

BENEFITS Homemade appearance with small overlap of

pasta Quality low moisture pasta for longer hold

times with al dente texture High quality cheeses will not weep or run Filled end to end giving you more value for

your money

A Code #: 2332856 (629431)Pack: 1/11# bulkPiece Size: 2.75 oz.Pieces per case*: 64Price per piece*: $0.68

Pieces per serving: 2Price per serving: $1.36Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.36Menu Price: $8.99Contribution per plate: $6.63Food Cost: 26.25%Profit per case: $212.16

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Cheese Manicotti – 4.5” (Firm)

FEATURES A tubular shaped creamy pale yellow

wheat pasta Pasta made with enriched semolina &

durum flour and whole egg A three cheese filling of ricotta, romano

and mozzarella Filling is a tasty blend of cheeses with

pleasantly light undertones of spice

BENEFITS Homemade appearance with small overlap of

pasta Quality low moisture pasta for longer hold

times with al dente texture High quality cheeses will not weep or run Filled end to end giving you more value for

your money

A Code #: 2329217 (629548)Pack: 1/11# bulkPiece Size: 2.75 oz.Pieces per case*: 64Price per piece*: $0.68

Pieces per serving: 2Price per serving: $1.36Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.36Menu Price: $8.99Contribution per plate: $6.63Food Cost: 26.25%Profit per case: $212.16

Page 52: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Cheese Manicotti –5.0” (Firm)

FEATURES A tubular shaped creamy pale yellow

wheat pasta Pasta is made with enriched semolina &

durum flour and whole egg Five cheese filling of ricotta, romano,

parmesan, mozzarella and white cheddar Filling is a tasty blend of cheeses with

pleasantly light undertones of spice

BENEFITS Homemade appearance with small overlap of

pasta Quality low moisture pasta for longer hold

times with al dente texture High quality cheeses will not weep or run Filled end to end giving you more value for

your money

A Code #: 6332852 (629551)Pack: 1/10.93# bulkPiece Size: 3.50 oz.Pieces per case*: 50Price per piece*: $0.88

Pieces per serving: 2Price per serving: $1.76Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.76Menu Price: $9.99Contribution per plate: $7.23Food Cost: 27.63%Profit per case: $180.75

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Roseli Pasta Sheets

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Pasta Sheet Advantages

Pasta is made with enriched semolina & durum flour and whole egg

Cut to fit one-half or full steam table tray for less time and labor

Versatile & Flexible: Thaw and cut into 4 sections for rolling manicotti or cannelloni for homemade entrees

Plastic liner placed between each pasta sheet to prevent sticking

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55

Key Marketing/Selling Points

55

• Overview– Variety of flavor profiles and offerings

• Category Info & Growth– Lasagna Specialties - +5% nominal (2012-15)– Lasagna Sheets - 0.5% nominal (2012-15)

• Key Marketing/Selling Points:– Paper dividers separating the pasta sheets to prevent sticking– Varied pasta sheet designs: flat for versatility; wavy specific to lasagna applications– Fresh wavy sheets, layered for home-style appearance– Whole Fresh egg– Fresh, part skim ricotta cheese– Semolina –made from the highest quality cleaned domestically grown wheat that has been

enriched. We mainly use semolina in our lasagna rollups, pasta sheets, and shells where the structure of the pasta is especially important

– Fancy Flour - A quality enriched high protein Durham North Dakota flour made from clean, sound hard amber wheat for pasta strength, firmness and bite

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Flat Pasta Sheets

FEATURES Ready to cook Pasta is made with enriched semolina

& durum flour and whole egg

BENEFITS Cut to fit one-half or full steam table tray for

less time and labor Plastic liner between each pasta sheet to

prevent sticking Versatile & Flexible: Thaw and cut into 4

sections for rolling manicotti or cannelloni for homemade entrees

A Code #: 8329211 (626109)Pack: 1/10 # bulkPiece Size: 4.00 oz.Pieces per case*: 40Price per piece*: $0.56

Pieces per serving: 2Price per serving: $1.12Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.12Menu Price: $8.99Contribution per plate: $6.87Food Cost: 23.58%Profit per case: $137.40

No photo

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Wavy Pasta Sheets

FEATURES Ready to cook Pasta is made with enriched semolina

& durum flour and whole egg

BENEFITS Cut to fit one-half or full steam table tray for

less time and labor Plastic liner between each pasta sheet to

prevent sticking Versatile & Flexible: Thaw and cut into 4

sections for rolling manicotti or cannelloni for homemade entrees

A Code #: 7333107 (629534)Pack: 1/10 # bulkPiece Size: 5.00 oz.Pieces per case*: 32Price per piece*: $0.72

Pieces per serving: 2Price per serving: $1.44Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.44Menu Price: $8.99Contribution per plate: $6.55Food Cost: 27.14%Profit per case: $104.80

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Roseli Specialty Pasta

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Specialty Pasta Advantages

Roseli offers a unique specialty pasta item that allows for unlimited customization opportunities:

Cheese Lasagna Sandwiches - Versatile - Great for individual lasagna served with operators special sauce or Can be served plain with sauce or upscale with eggplant, salmon, or other protein

Labor saving and convenient Homemade Appearance

Page 60: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Key Marketing/Selling Points

60

• Overview– Variety of flavor profiles and offerings

• Category Info & Growth– Lasagna Specialties - +5% nominal (2012-15)– Lasagna Sheets - 0.5% nominal (2012-15)

• Key Marketing/Selling Points:– Fresh wavy sheets, layered for home-style appearance– Whole Fresh egg– Fresh, part skim ricotta cheese– Low moisture part skim mozzarella cheese– Imported Romano cheese from Italy– Parmesan Cheese –cured for a minimum of 10 months and then processed into grated form.– Semolina –made from the highest quality cleaned domestically grown wheat that has been

enriched. We mainly use semolina in our lasagna rollups, pasta sheets, and shells where the structure of the pasta is especially important

– Fancy Flour - A quality enriched high protein Durham North Dakota flour made from clean, sound hard amber wheat for pasta strength, firmness and bite

Page 61: Training Guide Roseli® Pasta Training. 1 Training Goals Gain product knowledge to identify key product advantages Improved confidence in the fact that

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Cheese Lasagna Sandwiches

FEATURES Savory cheese filling layered between

two sheets of wheat pasta Pasta is made with enriched semolina A three cheese filling of ricotta,

mozzarella, and Romano Filling is a savory blend of cheeses and

spice

BENEFITS Versatile - Great for individual lasagna

served with operators special sauce Can be served plain with sauce or upscale

with eggplant, salmon, or other protein Ready to cook - saves time and labor

A Code #: 4664132 (260178)Pack: 1/50 ct. bulkPiece Size: 3.50 oz.Pieces per case*: 50Price per piece*: $0.68

Pieces per serving: 2Price per serving: $1.36Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.36Menu Price: $9.99Contribution per plate: $7.63Food Cost: 23.62%Profit per case: $190.75

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Roseli Meatballs

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63

Roseli Meatball Advantages

Lean beef and pork – NO TVP

Premium blend of Ricotta and Romano cheeses

Seasoned with authentic Italian style spices

Oven baked

Fully cooked IQF

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Italian Style Meatballs – 0.5 oz

FEATURES Lean beef and pork – NO TVP Premium blend of Ricotta and Romano

cheeses Seasoned with authentic Italian style

spices Oven baked Fully cooked IQF

BENEFITS No TVP for cleaner texture and flavor Oven baked for crisp texture and rich golden

brown color Italian spice seasonings just like homemade Hand formed appearance for back of the house

look Versatile as a topper, as a sandwich or an entree

A Code #: 4329199 (361501)Pack: 2/5# bagsPiece Size: 0.50 oz.Pieces per case*: 320Price per piece*: $0.10

Pieces per serving: 6Price per serving: $0.60Sides/Sauce/Garnish*: $1.00Total Plate Cost: $1.60Menu Price: $7.99Contribution per plate: $6.39Food Cost: 20.02%Profit per case: $340.80

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Italian Style Meatballs – 1 oz

FEATURES Lean beef and pork – NO TVP Premium blend of Ricotta and Romano

cheeses Seasoned with authentic Italian style

spices Oven baked Fully cooked IQF

BENEFITS No TVP for cleaner texture and flavor Oven baked for crisp texture and rich golden

brown color Italian spice seasonings just like homemade Hand formed appearance for back of the house

look Versatile as a topper, as a sandwich or an entree

A Code #: 1329200 (361502)Pack: 2/5# bagsPiece Size: 1.00 oz.Pieces per case*: 160Price per piece*: $0.20

Pieces per serving: 3Price per serving: $0.60Sides/Sauce/Garnish*: $1.00Total Plate Cost: $1.60Menu Price: $8.99Contribution per plate: $7.39Food Cost: 17.802%Profit per case: $394.13

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Italian Style Meatballs – 2 oz

FEATURES Lean beef and pork – NO TVP Premium blend of Ricotta and Romano

cheeses Seasoned with authentic Italian style

spices Oven baked Fully cooked IQF

BENEFITS No TVP for cleaner texture and flavor Oven baked for crisp texture and rich golden

brown color Italian spice seasonings just like homemade Hand formed appearance for back of the house

look Versatile as a topper, as a sandwich or an entree

A Code #: 2332773 (361503)Pack: 2/5# bagsPiece Size: 2.00 oz.Pieces per case*: 80Price per piece*: $0.41

Pieces per serving: 2Price per serving: $0.82Sides/Sauce/Garnish*: $1.00Total Plate Cost: $1.82Menu Price: $7.99Contribution per plate: $6.17Food Cost: 22.78%Profit per case: $246.80

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Roseli Eggplant

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Roseli Eggplant Advantages

Ready to cook for less time and labor

Par-fried to resist excessive oil pickup

Peeled for great consistent flavor and texture

Versatile as main dish over pasta or sandwich

Can be baked or deep fried

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Round Breaded Eggplant Cutlet

FEATURES Center cut round cutlets Premium large eggplant Lightly breaded Seasoned authentic Italian spices

BENEFITS Ready to cook for less time and labor Par-fried to resist excessive oil pickup Peeled for great consistent flavor and

texture Versatile as main dish over pasta or

sandwich Can be baked or deep fried

A Code #: 6332597 (627826)Pack: 2/5# bagsPiece Size: 1.75 oz.Pieces per case*: 90Price per piece*: $0.32

Pieces per serving: 3Price per serving: $0.96Sides/Sauce/Garnish*: $1.00Total Plate Cost: $1.96Menu Price: $7.99Contribution per plate: $6.03Food Cost: 24.53%Profit per case: $180.90

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Long Breaded Eggplant Fillets

FEATURES Premium large eggplant Long fillet cuts Lightly breaded Seasoned with authentic Italian spices

BENEFITS Ready to cook for less time and labor Par-fried to resist excessive oil pickup Peeled for great consistent flavor and

texture Versatile as main dish over pasta or

sandwich Can be baked or deep fried

A Code #: 5329222 (627966)Pack: 2/5# bagsPiece Size: 2.91 oz.Pieces per case*: 55Price per piece*: $0.52

Pieces per serving: 2Price per serving: $1.04Sides/Sauce/Garnish*: $1.00Total Plate Cost: $2.04Menu Price: $7.99Contribution per plate: $5.95Food Cost: 25.53%Profit per case: $163.63

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Round Battered Eggplant Cutlet

FEATURES Premium large eggplant Lightly battered Seasoned with authentic Italian spices

BENEFITS Ready to cook for less time and labor Par-fried to resist excessive oil pickup Peeled for great consistent flavor and

texture Versatile as main dish over pasta or

sandwich Can be baked or deep fried

A Code #: 9332594 (627965)Pack: 2/5# bagsPiece Size: 1.78 oz.Pieces per case*: 90Price per piece*: $0.32

Pieces per serving: 3Price per serving: $0.96Sides/Sauce/Garnish*: $1.00Total Plate Cost: $1.96Menu Price: $7.99Contribution per plate: $6.03Food Cost: 24.53%Profit per case: $180.90