INTRODUCE PEOPLE TO TRAINING VIA YOUTUBE

• Pre-course video presentation

• You, objectives + agenda

• Encourage pre-work

FAMILIARITY - RAPPORT

ALIGN EXPECTATIONS EARLY

THEY LIKE IT !

MOTIVATION - ENCOURAGEMENT

WIIFM?

HOW TO…

FILM YOURSELF(HI-QUAL / PERFORMANCE NOT REQUIRED)

DIRECT LINK TO YOUTUBE VIA SMARTPHONE…OR VIA CAMERA + COMPUTER

3 MINS

3 - 10 MINS

You need:• « Camera »• Time

• Internet access• YouTube account

FAIL WIN

# Views

Comments IRL

Client feedback

Long-term win

« Unlike » vs. Ego

Firewalls

« Public »

Anonymous views

Very little « reply »

Technical issues

CREATE SHARING COMMUNITIES

LINKEDINWALLWISHER

WHAT???

WIIFM ???

LEARNING EVALUATION

LONGEVITY of LEARNING

BRANDINGBUSINESSDEVELOPMENT

GET

TIN

G S

TART

ED CREATE GROUP/SPACE

ADD SOMETHING

INVITE PEOPLE

• … e.g LinkedIn network• … via email • … other platforms

You need:- Internet     - Time      -  Maybe an account

MEASURINGSUCCESS

Source = ASTD « Using Web 2.0 technologies »

TRAFFICCONTENT

CONTINUITY

RESULTS: LINKEDINFAIL WIN

Privacy ≠ Sharing

Closed groups = admin

No participant LinkedIn account

Feedback IRL shows « watching behaviour »

Client prospect via…

3 good measures• Members, posts• Content (L2 KP)• Comments/replies

RESULTS: WALLWISHERFAIL WIN

Traffic (posts)

Time to implement

Content (L2 KP)

Continuity shows some readership

Number views unknown

« Non-professional » style

Hi-content leads to bad (reading) structure

Anonymity

« Bad quality » posts

STOKE THE FIRE, ENSURE SUCCESS

IN-CLASS RECOGNITION

TRAINER COMMENTS/LIKES

RELEVANT HOMEWORK

REGULARITY

GAMIFICATION

CROSS SEMINATION