10am 2pm 9pmA day in the life of Traffica, an operator and a customer

Easily identify the root cause of technical problems and take actions to fix them

Real-time, simplified customer-specific data to help solve problems

Solve service configuration issues instantly and keep your services rolling

Meet Anna... A high value customer who is a hard working journalist that loves music. As she relies on her mobile phone to balance her work and personal life, poor quality and service disruptions are frustrating.

Anna has a deadline and needs to send an email urgently from her phone, but the service is not working. Shes getting very frustrated.

Mark in network monitoring gets an alarm about problems with the data service for one region (Traffica alarms). He sees that there are a lot of PDP context activation issues. He sends a request to the support team to fix the issue.

Later, Anna is able to send the e-mail. But shes not happy.

The fault is fed into the report for Product Management and Revenue Assurance (Traffica reports). The fault will now be considered a recurrent issue to be raised with Operations and Engineering.

Still angry about the earlier issue, Anna rings customer care to complain about the quality of service.

She reaches David, a customer service advisor, who sees on his screen that Anna has had a problem in the morning (Traffica for customer care). Well Anna, I see we had a few problems with the quality of your data service earlier this morning. Im terribly sorry about that. Our engineers have fixed the problem. Is the service working for you now?

Anna is impressed with the level of care she receives and is now happy and asks about other services.

Annas gone to see her favourite band and wants to send a multimedia message to her boyfriend. The message delivery fails.

Traffica automatically detects that the multimedia message failed due to a problem with Annas device service configuration settings. The mobile device management platform is triggered to send new configuration settings to Annas phone.

Anna accepts the configuration settings delivered over the air. Her multimedia message is then received by her boyfriend.

...and this is MyTelco. Theyre an operator in a very competitive market. Customers are demanding higher quality and better service.

How does Traffica help them and Anna?

Traffica Stay ahead of whats really happening

Success storiesCustomer care savingsOrange Switzerland has decreased complaints escalated to customer care technical support from 56% to less than 20%. They also reduced call handling time in a call centre by 30% and achieved a 50% faster resolution of escalations.* *Numbers from CCA solution

Increase service usage and revenueBy means of Traffica and MSS pooling Zain KSA Saudi-Arabia, significantly increased their data revenue by serving nearly double the subscribers compared to 2009. During Hajj, peak traffic on voice achieves a landmark figure of 23K Erlang vs. 10K Erlang in 2009.

Understand your customers and how they behave in real timeA Western European operator now understands the end-customer experience when using data services (e.g. network access problems). By identifying affected users in real-time, they can build a proper automated corrective process to keep their customers happy.The solution provides the daily evolution of services, historical graphs, information regarding what season was successful for data transmission, etc. which is very valuable for marketing. Jozef Chyznaj, Packet Core Engineering manager, Orange Slovensko

What is Traffi ca? Traffi ca monitors real-time service quality,

service usage and traffi c across the whole network down to individual cells, subscribers and devices. But Traffi ca is more than a data collection and monitoring system.

It enables visualisation of network performance for operations, customer care, marketing and sales from a subscriber perspective.

It detects and helps to prevent network problems by providing real-time information of network capacity and traffi c patterns related to the planned capacity.

Innovative applications for customer care, real-time analysis and long-term reporting can be built on top of Traffi ca to support every area of the business.

How can Traffi ca help:Marketing insightSee how services are being used and how successful they are in real-time by capturing quality metrics for mobile broadband, messaging, voice, and even detect P2P usage at the subscriber level.

Show you careDiscover and resolve customer problems as soon as they are experienced with real-time, simplifi ed customer-specifi c data. Traffi ca can link with service management applications to provision device settings automatically.

Smooth operationsTraffi ca detects and helps to prevent network problems by providing real time information of network capacity and traffi c patterns related to the planned capacity.

Prevent revenue lossPrevent revenue loss through real-time monitoring tools for network troubleshooting

A competitive edgeTrusted by more than 140 operators worldwide to give them a competitive edge.

Find out moreFor more information please visit:www.nokiasiemensnetworks.com

Probes

TNES

(Traffica Network Element Server)

TNES

TNES

One view to network traffic

The same Traffica functionality and benefits are available to many technologies and vendors networks

Any MSCSGSNGGSN

Any MSCSGSNGGSN

SGSNGGSN

PoC, IMS

SGSNGGSN

PoC, IMS

MSC/MSSSGSN, RNC

MGWHLR

RTTs

CDRs CDRs

RTTsSignalling data

Traffi ca versions at a glance

Traffi ca for MSS Focuses on live traffi c and subscribers activity Mobility management actions

Identify interface failures Detect voice quality problems Monitor network elements and

used paths degrading voice quality

See failures happening before call is established

Complement data sources(visibility over the whole data pipe)

Real-time monitoring for: Subscribers Roaming customers Services (including user plane) Devices Network locations

Interface to signaling links to receive RTTs also from switches from any vendor

Data extracted in real-time from the signaling interfaces

TTs are generated by the probes for each traffi c event and sent to the TNES

No intrusion or load effect to the 3rd party switch

Traffi ca for IP Flow Analysis (IPFA) provides additional visibility to Mobile Broadband Monitoring

Monitors GTP tunnel traffi c in Gn/Gp interface Traffi ca for IPFA can identify several

IP protocols

Call and SMS routing Authentications Subscriber mobility GPRS and LTE profi le updates

Traffi ca for RNC

Traffi ca for Probes

Traffi ca for HLR

Traffi ca for MGW

Traffi ca for Flexi-NGTraffi ca for Flexi-NSTraffi ca for SGSN

Traffi ca for IPFA

Copyright 2012 Nokia Siemens Networks.All rights reserved.

This publication is issued to provide information only and is not to form part of any order contract. The products and services described herein are subject to availability and change without notice.