Serve atOnce Traffica

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Serve atOnce TrafficaImproving customer insights with real-time subscriber-level information

Agenda

NSN Traffica Traffica Connectivity What does Traffica capture? Traffica Fields Traffica in Globe Current uses of Traffica

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Current uses of Traffica Potential uses of Traffica References

Real-time traffic monitoring and analysis tool for multi-technology,multi-vendor networks

Netact TrafficaTM

Traffica focuses on live trafficand subscriber activity

Traffica provides real-time visibility over theend-users activity and service usage, in the whole network or down to cell level (location)

how much subscribers are using the

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how much subscribers are using the services, at what time, from where in the network, what problems they have

the details of calls and other activities,for each subscriber

the usage and problems per mobile type the activity of user groups, of roamers vs.

home subscribers, corporate customers, etc.

Traffica Connection

TNES

Real Time Traffic (RTT)(binary format)

NSNMSS

NSN SGSN

Real Time Traffic (RTT) (binary format)

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The same Traffica functionality and benefits are available to many

technologies and vendors networks

(binary format)TNES

TNES

SGSN

Any MSCSGSN

RTTs csv fileProbes

Traffica Data

1. Network elements generate statistical data, which is a basis for both the RTT reports. a. A voice call RTT is generated after each call has ended. b. MSCs generate two kinds of SMS RTTs: one is for mobile originated

short messages, and the other for mobile terminated short messages.

2. Traffica receives RTT reports from the NEs and identifies them.

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2. Traffica receives RTT reports from the NEs and identifies them.

3. Database is updated.

4. The real-time graphs and the alarms are updated accordingly.

Advantages of connecting to MSS

It allows operators to see used services, access methods and technologies and their problems in the MSS in real time.

Monitor and troubleshoot the interconnections

Find active mobile types in real-time

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See how services (e.g. Voice, SMS etc) are used

Detect problems of the roaming subscribers

Real-Time Traffic reports from MSC Server

CUL report: Computer Units Load INT report: early INterrupted Transations VLR report USSD report: Unstructured Supplementary

Data FHO report: Failed HandOvers

RTT for calls include e.g.: call start and end time A and B subscriber identity: IMSI, MSISDN A and B mobile equipment identity : IMEI A and B location information:

cell/BSC/RNC/MGW

The MSC can also send a variety of other reports:

RTTs are sent in real-time for each call attempt, SMS sent or received, successful or not:

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FHO report: Failed HandOvers HO report: successful HandOvers DRC report: Data Rate Changes LCS report: LoCation Services TER report: Trunk-side Early Released

calls FRD report: subscriber Fraud Detection,

limitation and reporting

cell/BSC/RNC/MGW LA/RA/SAC

CGR/PCM/TSL clear code paging time etc.

SMS reports include e.g: A and B identity, mobile equipment, location SMS delivery date and time error cause, etc.

Database queries(Traffic News)

Database ExportTraffica Database

OFF-LINE

ON-LINE

TNES

Traffica in Globe

Events

Real-time graphson Traffica Server

NSNMSS

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Clear CodeMatrix

(CCMA)

AdministrationUser Management

on Traffica Server

Alarms on thresholds

At the end of the upgrade project, there will be 34 Traffica in Globes network.

Current use of Traffica

Used in Globe NOC for troubleshooting

Used in Sonia for determining the location of subs and current device

Used in Messaggio for SMS Fraud

Used in Ply for monitoring priority subscribers

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Used in Ply for monitoring priority subscribers

Used in Performance analysis

Potential uses of Traffica

It can be used for roaming quality analysis

Profiling of roamers

Correlation of terminal type and service usage

Profiling of Corporate Customers

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Profiling of Corporate Customers

120+ Traffica customers in 60 countries9 out of 10 users would recommend the solution to their colleagues(Traffica customer survey)

Denis CoakleyDirector of Network Operations

Hutchison 3 UK

Luis MajorcaOSS Senior SpecialistDigitel Venezuela

3 UK Claro Brazil

Digitel VenezuelaVodafone New Zealand

A solution like Traffica is the key to understanding how your service is performing. Its not just looking at network elements and their availability. It tells you how your service is flowing through your network.

We see Serve atOnce Traffica as a strategic component in our business as it allows us to offer solutions for the most critical needs inside our company.

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Hutchison 3 UK

Rob McLennanGSM/Switching Ops Specialist

Vodafone New Zealand

Vodafone New ZealandOrange SwitzerlandTuMobil SloveniaTelefonica Spain

Elisa Finland

Following the adoption of our solution Traffica at Customer Care, Elisa Finland now resolves 98 %of customer queries on the first attempt

Without Serve atOnce Trafficawe wouldnt be able to fix certaincustomer problems.The troubleshooting process is quicker. We can fix a problem right away, in hours instead of days.

References for Traffica using Non-NSN Core

Vodafone New Zealand Shanghai Unicom Claro Brazil Digitel Venezuela Elisa Finland LMT Latvia TusMobil Slovenia

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TusMobil Slovenia Orange Switzerland 3UK

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Thank you!