traffic 2.0 info

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Optimize the shopping experience by going beyond traditional traffic counting and conversion. Use Traffic 2.0 to unlock opportunity by adding texture to your traffic and aligning labor hours to true traffic trends. Leverage the RetailNext web-based platform to ensure a seamless and friction-free shopping experience. Layer on Marketing and Loss Prevention analytics as your business grows. Powerful. Advanced. Simple. Are you stuck in the 1990s? It’s time to reinvent traffic counting. Traffic 2.0

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Page 1: Traffic 2.0 Info

Optimize the shopping experience by going beyond traditional traffic counting and conversion. Use Traffic 2.0 to unlock opportunity by adding texture to your traffic and aligning labor hours to true traffic trends.

Leverage the RetailNext web-based platform to ensure a seamless and friction-free shopping experience. Layer on Marketing and Loss Prevention analytics as your business grows.

Powerful. Advanced. Simple.

Are you stuck in the 1990s?  It’s time to reinvent traffic counting.

Traffic 2.0

Page 2: Traffic 2.0 Info

PRODUCT BRIEF: MOBILE ENGAGETM

Benchmark your stores.Integrate traffic data with in-store POS feedsto provide key performance metrics — such asconversion rates — across all stores, in real-time.Easily spot norms, trends and outliers, andbenchmark stores effectively to appropriatelyidentify best practices from high-performingstores and discover opportunity gaps for low performing stores.

SOLUTION BRIEF: TRAFFIC 2.0

5-8%Sales growth YOY

1-2%Increase in conversion in the first 30 days

Operations specific dashboard and key metrics

Direction mapping.Instantly visualize which direction your shoppers go after entering your store - left, center, or right. Understand how in-store employee behavior, marketing campaigns, and promotions guide the shopper journey.

Direction map visualization directly built into UI

Page 3: Traffic 2.0 Info

PRODUCT BRIEF: MOBILE ENGAGETMSOLUTION BRIEF: TRAFFIC 2.0

Add texture to your traffic.Go beyond basic traffic counting by leveraging data from Wi-Fi enabled smartphones. Get powerful insights such as visit duration, unique traffic, pass-by traffic, visit frequency, and new vs. repeat visit rate.

True traffic measurement.Automatically exclude store staff from traffic and key KPI metrics. Isolate employee paths to create complete interaction analysis of shoppers and sales associates.

Optimize staff.Identify traffic cycles across the day, week, or year. Align staff and customer-to-staff ratio to traffic power hours by integrating workforce management with traffic data. Add staff when needed, and remove staff when traffic and conversion are low.

A ‘virtual’ view into your store and trends.Access the RetailNext platform from a web browser and provide access based on role. Through the mobile app, view real-time data and video on the go. Receive reports directly to your inbox. Receive customized analysis of data based on your business objectives.

Page 4: Traffic 2.0 Info

PRODUCT BRIEF: MOBILE ENGAGETM

www.retailnext.net/RetailNext@RetailNext RetailNext

50+countries

$184Mtotal funding

250+customers globally

R E TA I L N E X T AT A G L A N C E

200%YOY growth

10,000+stores and malls

2007year founded

200%YOY growth

250+customers globally

2007year founded

50+countries

500+new sites per month

$100M+invested in R&D

R E TA I L N E X T AT A G L A N C E

See more industry resources at www.retailnext.net/resources

Aurora. The next-generation sensor for shopper measurement.

Easy implementation.Integrate with minimal effort to any sized store, locally or globally. Re-use existing infrastructure from previous traffic counter systems and export the RetailNext traffic data into your existing systems, as needed. Full support for most POS systems. Replace old legacy cameras with without additional hardware or cabling.

SOLUTION BRIEF: TRAFFIC 2.0

From outside the store, to the entrance, and onto the shopper’s mobile device, Aurora simplifies shopper behavior measurement with an all-in-one device built for the future of retail. Suited for your evolving needs, Aurora consists of a stereo counter, live color video, up to 30 days of recording, BLE, Wi-Fi, and a beacon. Use one sensor for traffic counting today and continue to use the same sensor as your business needs grow.