aom 2.0 integrating info activism in people's campaigns (leon dulce)
TRANSCRIPT
AOM 2.0INTEGRATING INFO-ACTIVISM
New Media TeamComputer Professionals' Union09 April 2011
IN PEOPLE'S CAMPAIGNS
OUTLINE● Info-Activism in People's Campaigns● Internet and New Media Trends● Local New Media Practices
OUTLINE● Info-Activism in People's Campaigns● Internet and New Media Trends● Local New Media Practices
INFO-ACTIVISM
WHAT IS INFO-ACTIVISM?Info-Activism is the use of all channels of information for activism. Digital Activism, on the other hand, refers to the use of digital tools such as computers and new media for activism.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
WHAT IS INFO-ACTIVISM?The advent of Information & Communications Technology (ICT) has changed the dynamics of information differently across different societies. Our advocacy, then, must put the Philippines' local dynamics into consideration.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
WHAT IS NEW MEDIA?An amalgamation of traditional media such as film, images, music, spoken and written word with the interactive power of computer and communications technology.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM IN PEOPLE'S CAMPAIGNS
TRADITIONAL MEDIA NEW MEDIA
Joyce, Mary. Winning with New Media: The Barack Obama Experience. Manila, July 2009.
INFO-ACTIVISMIN PEOPLE'S CAMPAIGNS
THE MEDIA CONNECTION
TRADITIONAL MEDIA
NEW MEDIA
Joyce, Mary. Winning with New Media: The Barack Obama Experience. Manila, July 2009.
INFO-ACTIVISM IN PEOPLE'S CAMPAIGNS
NEW MEDIA CAN HELP IN:1) Publicity Campaigns2) Resource Generation3) Supporter Network4) Counter Propaganda5) Mobilizing Supporters
Joyce, Mary. Winning with New Media: The Barack Obama Experience. Manila, July 2009.
INFO-ACTIVISM
1) PUBLICITY CAMPAIGNSCampaigners can get attention from the established media by creating buzz using new media tools and tapping their new media networks to help in promotion.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISMIN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
YES MEN: IDENTITY CORRECTION
The Yes Men operate under the mission statement of telling the truth and exposing lies.
From their offices in Milwaukee, they create and maintain fake websites similar to ones they intend to spoof, which have led to numerous interview, conference, and TV talk show invitations.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM IN PEOPLE'S CAMPAIGNS
YES MEN: BHOPALThe Yes Men went on BBC announcing to 300 million viewers that Dow Chemical, owner of Union Carbide the company responsible for the Bhopal gas tragedy, planned to liquidate Union Carbide and use the resulting $12 billion to pay for medical care, clean up the site, and fund research into the hazards of other Dow products.
INFO-ACTIVISMIN PEOPLE'S CAMPAIGNS
YES MEN: BHOPALAfter two hours of wide coverage, Dow issued a press release denying the statement, ensuring even greater coverage of the phony news of a cleanup. By the time the original story was discredited, Dow's stock had declined in value by $2 billion.
INFO-ACTIVISM
2) RESOURCE GENERATIONAn extensive network to raise funds can achieve a significant amount of resources in micro-donations. Various micro-donation tools online can be utilized to get small pledges from many supporters.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
DIASPORA ON KICKSTARTER
Diaspora is an open-source social network where totally separate computers connect to each other directly, and will let us connect without surrendering our privacy.
The project is currently being hosted on Kickstarter, a site that lets entrepreneurs crowdsource funding.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
GOAL: $10,000 PLEDGES: $92,275
When Techcrunch, a popular group-edited technology blog, wrote about the project, funding reached $60,000 from a shortfall of $2,000 in their $10,000 goal. The developers have since raised over $100,000 from over 2100 backers, including some fairly big names in the tech industry.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
3) SUPPORTER NETWORKA central operating team can manage the flow of information in a particular campaign, receiving information from the ground and releasing content back to its network.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISMIN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
350.ORG: CLIMATE ACTION350.org is an international campaign that's building a movement to unite the world around solutions to the climate crisis built on science and social justice.
It coordinated active organizers and recruited new supporters through the internet utilizing a web portal as headquarters alongside e-mails and social networking sites.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
INTERNATIONAL DAY OF CLIMATE ACTIONIn its 2010 campaign, 350.org coordinated 7,347 different climate “work parties” in 188 countries that aimed to get to work on the climate crisis. Months leading up to the global day of action in 10/10/10 were dedicated to helping interested people build work parties through online resources and capacity building.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
4) COUNTER PROPAGANDANew media can serve as an effective medium for fighting black propaganda with an extensive network of supporters who will mirror our counter-content or generate their own.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISMIN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
FIGHT THE SMEARSDuring the 2008 election campaign of Barack Obama, his new media team employed a web portal where black propaganda are reported in by his network of supporters.
The portal then served as the repository of clarificatory information on Obama, disputing such smears as questions on his nationality, stands on issues, etc.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
TIT-FOR-TAT 2.0Supporters reported misinformation received from non-supporters to the site. The site then spreads the facts to all its supporters who then send the information to their respective networks.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
5) MOBILIZING SUPPORTERSOur aim in tapping new media is to translate the “online” into the “offline”: mobilize our network to participate in the different aspects of our struggle in the parliament of the streets.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
PEOPLE POWER 2The uprising of millions of Filipino people against corrupt president Joseph Estrada in 2001 is widely known to be one of the most successful campaigns that was organized largely through SMS coordination.
People Power 2 (PP2) organizers were all armed with cellular phones, to ensure a steady flow of warm bodies and tight coordination with different participating forces in the 4 days of the revolution.
IN PEOPLE'S CAMPAIGNS
INFO-ACTIVISM
PP2: ICT MAINSTREAMINGThe mass movement that toppled the Estrada administration was a full case study of “ICT Mainstreaming” – integrating the use of ICTs in the day-to-day operations of a project or campaign. From propaganda to media liaison to the mobilization of millions of protesters, SMS and other new media technologies were utilized to make the protest movement successful.
IN PEOPLE'S CAMPAIGNS
OUTLINE● Info-Activism in People's Campaigns● Internet and New Media Trends● Local New Media Practices
INTERNET
STATE OF INTERNET
AND NEW MEDIA TRENDS
INTERNET
STATE OF INTERNET
AND NEW MEDIA TRENDS
INTERNET
STATE OF INTERNET
AND NEW MEDIA TRENDS
INTERNET
STATE OF INTERNET
AND NEW MEDIA TRENDS
INTERNET
STATE OF INTERNET
AND NEW MEDIA TRENDS
INTERNET
STATE OF INTERNET● A significant portion of the urban population has
access to the internet. Internet World Stats pegs users at 29.7 million as of June 2010 (19.7% penetration)
● The online population is composed primarily of upper-middle to middle socio-economic classes and youth
AND NEW MEDIA TRENDS
INTERNET
STATE OF INTERNET● Search is emerging as the top online activity, with
its usage rising from 58% of users in 2009 to 77% in 2010 (Importance of SEO?)
● Users search primarily for creative and entertaining content
● Broadband speed remains an expensive but slow public utility: Internet bandwidth average in 2007 ranked only 85 out of 133 countries with 1.1 Mb/s per 10,000 population.
AND NEW MEDIA TRENDS
INTERNET
STATE OF NEW MEDIA
AND NEW MEDIA TRENDS
INTERNET
STATE OF NEW MEDIA
AND NEW MEDIA TRENDS
INTERNET
STATE OF NEW MEDIA
AND NEW MEDIA TRENDS
INTERNET
STATE OF NEW MEDIA
AND NEW MEDIA TRENDS
INTERNET
STATE OF NEW MEDIA● An estimated 73.544 million mobile
subscribers at the end of June 2009 pegs mobile penetration rate at 80.5%
● The Philippines is the 6th largest user of Facebook in the entire world with 17.9 million users as of November 2010
AND NEW MEDIA TRENDS
INTERNET
A FEW INSIGHTS● New media campaigns should preferrably
be accessible to mobile (web, SMS)
● Should be creative and fresh enough to compete with visual entertainment in engaging the online population
● Integration of social networking sites especially but not limited to Facebook is integral to maximizing online reach
AND NEW MEDIA TRENDS
INTERNET
A FEW INSIGHTS● Should be implemented under the
principle of Appropiate Technology by using whatever new media technology is available and fitting to the local area
● Approach should also cater accordingly to the social profiles of the particular segment of the online population we are targetting (Youth? Upper-middle class? Video preference? Etc.)
AND NEW MEDIA TRENDS
OUTLINE● Info-Activism in People's Campaigns● Internet and New Media Trends● Local New Media Practices
GOOD LOCAL
BLOG ACTION DAY PILIPINAS 2009
Blog Action Day 2009 fully mobilized the Philippine blogosphere, including the most prominent Filipino bloggers to talk about Climate Change.
BAD Phils 2009 attracted the coverage of CNN, thanks to the recent typhoons Ketsana and Parma still fresh in the global consciousness. CPU took the opportunity to conduct a Blog Action Briefer to educate its volunteers who will participate in the event.
NEW MEDIA PRACTICES
GOOD LOCAL
TXTPOWER ONLINEFUNDRAISING
In the face of Typhoon Ondoy, TXTPower helped generate funds for disaster response efforts utilizing Paypal, an online financial transaction tool. It tapped Filipino netizens, overseas Filipinos and citizens from other countries to generate a total of P1,722,817.29 in donations to PNRC.
NEW MEDIA PRACTICES
GOOD LOCAL
VOTE REPORT PH
The Vote Report PH monitoring system integrates SMS, e-mail and web posts to an Ushahidi online GIS-based website which maps the events as they are reported.
Vote Report PH worked with Kontra Daya & other networks and people's organizations to extensively gather and verify reports.
NEW MEDIA PRACTICES
GOOD LOCAL
VOTE REPORT PH
The Technology for Transparency Network identified the following as Vote Report PH’s strengths compared to other Ushahidi implementations:
● A 6-month pre-election preparation which includes extensive voter education for citizens to promote and teach the proper use of the monitoring system.
● A sustained blogging effort to highlight the more urgent reports of poll fraud.
NEW MEDIA PRACTICES
GOOD LOCAL
KPL ONLINE TEAM
Kabataan Partylist tapped around 80 volunteer online campaigners in their electoral campaign last 2010. They covered all popular social networking sites with a regular stream of news, updates and campaign materials.
Its core group has remained active in their issue-based campaigns beyond the elections, and is now engaged in the #Education4All online campaign being conducted complementary to their november strikes.
NEW MEDIA PRACTICES
GOOD LOCAL
SOFTWARE FREEDOMDAY PHILIPPINES
The main 2010 Philippine celebration of Software Freedom Day, or the international celebration of free/open source software (FOSS) was mainly organized and promoted through sustained new media coordination and promotions (sweep and targetted through e-Mails and Social Networking Sites).
NEW MEDIA PRACTICES
GOOD LOCAL
SOFTWARE FREEDOMDAY PHILIPPINES
CPU and the SFD Network originally aimed for an audience of 300 participants. Turnout numbered at 700, the most number of SFD celebrants in Philippine history.
Interviewed participants cited reposts in Facebook and retweets in Twitter, and the word-of-mouth it generated as their main referral to the SFD.
NEW MEDIA PRACTICES
IN CONCLUSION:
TIBAK INTO THE FUTURE
● Though penetration rates are still low on an average, New Media still has efficient reach to a significant portion of the population.
● Given this limitation of Philippine New Media, its interactive networking charactersitics should be capitalized – link and translate the online into the offline.
● Of course, the correct mass line is still the most important factor in the success of any people's campaign.
PHILIPPINE INFO-ACTIVISM
IN CONCLUSION:
TIBAK INTO THE FUTURE
“The comprehensive tibak must then consider it a necessity to propel himself into the Information Era, and must treat cyberspace as another venue to expose social ferment and advocate social change.”
PHILIPPINE INFO-ACTIVISM
Computer Professionals' Union. Tibak into the Future. Prometheus Bound column in Manila Times. Manila, July 2009.