Social Media Marketing

Proposal

New Media Driver’s License Class – 2011

Joan Gilbert Gargaro

Who is Trader Joe?

Fearless Adventurer

Searches & Seeks

World Traveler

Risk & Romance

Natural Living

Fun & Exciting

Unique & Quirky

Hard-To- Beat

Authentic Persona

What is Trader Joe’s?

Privately Held Company

Owned by Albrecht Family

Specialty Grocery Markets

350 Stores in over 20 States

80% Private Label Brands

Marketing GoalsPositive Customer Experience

Unique & Healthy Selections

Friendly, Helpful Staff

Informative Signs

Affordable Prices

REAL VALUE + SALE$ = R.O.I.

Niche

Markets

Well-Educated

International Travel

Health Conscious

Experiential

Wine Connoisseurs

Cultural Cooks

Found in:

College Towns

Urban & Suburbs

Social Media Strategies

OutReach/Rewards Program

Bloggers = #1 for Trader Joes

Facebook Fans/Followers

Independent PR Sources =

Top Marketers!

Website Enhancement

SEO & Adwords

YouTube Ad Contests

Shopping Lists to Print

Cooking Demo’s –Wine Fests Evites

Introduce New Products

Develop Mobile Applications

Active & InteractiveCommunications

Trader Joe’s is Listening . . . . . Customers Respond

Content + Information

Engagement

Customer “Cheerleaders”

Momentum

Sales Success!

Metrics for Success

• Analytics - Google

• Website Activity

• Blogger Outreach

• Facebook Fans

• Mobile App’s

• Twitter

• YouTube Ad Contest

Social Media Budget Allocation - $50k

Expenses

TJ WebsiteBloggersMobile ApGoogleFB & Twit

Trader Joe’s Fearless Foods