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New England Chapter Redesigns their TSEA Webpage

Author:  Amana Arayan Image:  aarayan@tsea.org

Several weeks ago, we talked to TSEA New England Chapter member Ellie Cook-Venezia about what we could do with our chapter webpages to better help recruit new members. As a marketing and social media expert, Ellie knows what people respond to. She suggested three changes:

a photo of one of their meetings,mini profiles and photos of some of their members, andsummaries of their meetings.

We thought that Ellie's recommendations were a great marketing concept and worked with her to redesign the first phase of the TSEA New England Chapter's [1] new webpage which was launched on April 27, 2011. Ellie is working with some of the other New England Chapter members to add more mini profiles and hopes to add a chapter meeting summary page after their next meeting. Other chapters who are interested in a similar redesign of their chapter webpages should contact me at aarayan@tsea.org [2].

"According to Margit Weisgal, CME, TSEA's President and CEO,  "Chapter leaders like Ellie Cook-Venezia keep TSEA fresh and relevant to the exhibit managers of today.  We value input like hers to the Association."

Amana Arayan is Editorial Assistant and Education SpecialistTrade Show Exhibitors Association

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