Packaging redesigns.

The First Design.

“For young non-smokers and social smokers, e-cigarettes are positioned as sociallyattractive and part of a rapidly growing trend.”

- Report on the marketing of electronic cigarettes in the UK

The Old Pack.

A Vapour Cigarette starter pack by “I Love Vapour.”

The New Pack.

The Second Design.

A home baking kit for Chocolate Cake.

The Old Pack.

I wanted a design which still felt home prepared, but with something extrato draw in the target buyer.

This new pack resembles a high quality take away box, suggesting the

ingredients have been freshly prepared. It is designed to feel as if

the user is opening a gift.

The New Pack.

This new pack resembles a high quality take away box, suggesting the

ingredients have been freshly prepared. It is designed to feel as if

the user is opening a gift.

Thank you for reading!