trade nassau presentation social media seminar
TRANSCRIPT
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Bill Corbett LinkedIn for your brand & business
Craig YarisFacebook & timelines for business success
Pedram Tabibi Social Media - Legal & Privacy Issues
Basil C. Puglisi Search & Social Optimization of Content
WELCOME!
dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei
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Bill Corbett, Jr.516-775-0435 x1
[email protected] @wjcorbett
corbettprblog.comcorbettpr.com
www.corbettpr.com
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LinkedIn Strategies for Your Brand and
Business ImageProfile Optimization - 100%Your Connections (database)
Image Matters Credibility & trust 7 x more likely to be
read Real world recognition
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Profile Optimization - 100%
Why? Its your brand page Competitive advantage vs. disadvantage Search relevance (internal and external) Geographic relevance Industry relevance More content = more ways to engage
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Your LinkedIn Database“Bring the real world into the cyber world and visa
versa”
Download it and use it One of your most valuable assets Frequently updatedIn mail is effective /less spam
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Craig Yaris
Twitter.com/CraigEYarisTwitter.com/EsquireTech
Linkedin.com/in/CraigEYarisFacebook.com/EsquireTechSolutionswww.EsqTechSolutions.comwww.gplus.to/craigyaris
Changes to Social Media that Impact Business Strategy
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Social Marketing is all about… Engagement
Getting your audience to interact with your branding and marketing messages
Connecting Being the conduit between your
audience and valuable content and resources
Relevance Making sure your content adds value to
your audience Participation
Getting your hands dirty. The audience controls the message
Transparency Let your customers in to show your
humanity. Your only human!
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Best Practices for Timeline Publish More Visual Content
Posts including a photo or video generates 2x more engagement than other types
Feature Custom Tabs in Views & Apps Toolbar Can use pictures to offer a call to
action Highlight specific posts
Will take up the entire width of the timeline
Pin New Featured Promotions Posts will be visible at the top of the
page
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Make Them LIKE You!
Incorporate Social Plug-ins on your Blog and Website Code is provided by Facebook
Let e-mail subscribers know about your Page, and Ask for the Like!
Use Facebook Ads Publish “Remarkable” content!
Give them a reason to Like you Let people know they will get
something if they Like you! Ask friends to Like you
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Pedram Tabibi516-747-0300 x124
www.mlg.com
Pedram Tabibi is a “social media attorney” and associate in the Meltzer Lippe corporate department. He writes a weekly column for the Long Island Business News “Young Island Blog,” where he address the legal implications of social media in the business environment.
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Who owns a social media account and its content: employer or employee?
Consideration of privacy and intellectual property law in social media.
Legal implications of using social media in the hiring process.
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Basil C. Puglisi, M.P.A. Digital Brand Marketing Education
& Interactives& Puglisi Consulting Group, Inc.
basilpuglisi.com facebook.com/basilpuglisi
twitter.com/basilpuglisi linkedin.com/in/basilpuglisipinterest.com/basilpuglisi
digg.com/basilpuglisi stumbleupon.com/stumbler/basilpuglisi
quora.com/Basil-C-Puglisi bebo.com/basilpuglisi
delicious.com/basilpuglisi google.com/profiles/basilpuglisi
reddit.com/user/BasilPuglisidigitalbrandmarketing/basilpuglisi
about.me/basilpuglisi basilpuglisi.tumblr.com/
northfork.patch.com/users/basil-c-puglisi
Search & Social Optimization of Content
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Search Optimization for Content• Title of the Post• URL • First 50 Words keyword density• Alt Tags on Images• Featured Image• Video Content
Social Optimization for Content:• Share Buttons• RSS Feed(s)• Descriptions• Featured Image• Empire Avenue
Search & Social Optimization of Content
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Shortcuts get you cut off, from traffic!Don’t get caught in Trends!
1980 – Telemarketing1990 – Direct Mailers2000-2005 Keywords for Search (Google, Yahoo)2005-2008 Email Marketing, PPC, Banner Ads2009 – Social Sharing (Facebook, Twitter)2010 – Social Bookmarking (Digg, Reddit, StumbleUpon)2011 – Video (YouTube, Vimeo, Conferencing)2012 – Pictures (Pinterest)
Search & Social Optimization of Content
Create Genuine Content that utilizes everything, 70% effective across 100% of sources is more effective
then 100% effective across 50% of the sources.It’s also safer!
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dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei
THANK YOU!
Craig Yaris - Pedram Tabibi –
Basil C. Puglisi – Bill Corbett