trade book review
Post on 21-Oct-2014
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DESCRIPTION
This is a personal review on authors Brian Solis and Deirdre Breakenridge's book, "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR."TRANSCRIPT
Principal of FutureWorks, an award-winning New Media agency in Silicon Valley and one of the
most prominent leaders and published authors in
new media.
President and Executive Director of
Communications at PFS Marketwyse, a
marketing communications
agency in New Jersey.
Deirdre BreakenridgeBrian Solis
“We live in a ‘social economy,’
and the only way
to succeed in
it is to participate” (Solis
& Breakenridge,
p. 17, 2009).
Read comments and
interact with individuals you want to
connect with.
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After reading this book, I want
to learn more about the effects of Social
Media. Both positive and
negative. What will PR
be like 20 years from
now?
YES! If you are a PR
professional, this book is a
must read. It is a very useful resource and
provides valuable
information about how you can stay ahead
in this fast paced world.
Senior Public Relations major at Georgia
Southern University.
Trade Book ReviewPRCA 3711
Contact:kristen.kelley87@gmai
l.com
Kristen and her Golden Retriever, J.J.