trade book review

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Post on 21-Oct-2014

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This is a personal review on authors Brian Solis and Deirdre Breakenridge's book, "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR."

TRANSCRIPT

Page 1: Trade Book Review
Page 2: Trade Book Review

Principal of FutureWorks, an award-winning New Media agency in Silicon Valley and one of the

most prominent leaders and published authors in

new media.

President and Executive Director of

Communications at PFS Marketwyse, a

marketing communications

agency in New Jersey.

Deirdre BreakenridgeBrian Solis

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“We live in a ‘social economy,’

and the only way

to succeed in

it is to participate” (Solis

& Breakenridge,

p. 17, 2009).

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Page 6: Trade Book Review

Read comments and

interact with individuals you want to

connect with.

=

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After reading this book, I want

to learn more about the effects of Social

Media. Both positive and

negative. What will PR

be like 20 years from

now?

Page 10: Trade Book Review

YES! If you are a PR

professional, this book is a

must read. It is a very useful resource and

provides valuable

information about how you can stay ahead

in this fast paced world.

Page 11: Trade Book Review

Senior Public Relations major at Georgia

Southern University.

Trade Book ReviewPRCA 3711

Contact:kristen.kelley87@gmai

l.com

Kristen and her Golden Retriever, J.J.