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PROGRAM CREATORS: PROGRAMME CONÇU PAR :

TRADE ACCELERATOR PROGRAM CANADA January 31 | February 1 | February 13 | March 20

Application Package


More than ever, the World Trade Centre Winnipeg is leading the way to results. The Trade Accelerator Program

(TAP) Canada is an innovative and dynamic program aimed at helping Manitoba’s small and medium sized

enterprises (SMEs) overcome barriers to exporting. The WTC Winnipeg is pleased to offer TAP Canada in

Manitoba, a program that is rapidly gaining momentum across Canada, and a reputation of achieving real

results, fast.

Brokering Connections Connecting the dots of the trade promotion ecosystem TAP Canada brings all the players of international trade development located in Manitoba to the table. Through TAP Canada, SMEs access all the disseminated information and programs designed to foster their global growth under one roof.

Promoting International Growth Bringing hands-on training and expertise to real life business situations faced by SMEs With the input of its Expert Partners, TAP Canada brings thought-provoking ideas to the participating companies that help them reach beyond their traditional markets. Businesses leave the program with a comprehensive Export Plan, vetted by the best experts in each industry. Subsequent to their participation in TAP, businesses will be encouraged to participate in follow-up trade development activities targeting their chosen markets. TAP Canada is transforming Canada-bound SMEs into active international companies with impressive growth trajectories.

TRADE ACCELERATOR PROGRAM CANADA


Now is the time for Canadian companies to export globally.

A lower Canadian dollar, limited domestic growth and uncertainty in the U.S. have established the right

conditions for Canadian firms to diversify and go global.

To help Manitoba businesses increase their export potential, WTC Winnipeg offers the Trade Accelerator

Program (TAP) Canada.

At the same time, uncertainty in the trade relationship with our largest trading partner, the USA, means

that it is even more important for Canadian companies to diversify and prepare their companies for long-

term success in new export markets.

Through its Expert Partners, TAP Canada gives companies access to Canada’s top exporting advisors,

resources and contacts. Companies will have the opportunity to work with industry leaders to build a

comprehensive Export Plan, and then begin its implementation.

WTC Winnipeg encourages companies to take advantage of this unique opportunity to accelerate their

firm’s growth and export capacity. The services and visibility offered through TAP Canada are valued at

approximately $25,000.

This extensive program is offered to Manitoba businesses for only $495 +GST.

PROGRAM DESCRIPTION


PROGRAM ACTIVITIES


Course Format

15-20 companies per class | 3-step process:

Step 1 (2 days) January 31 and February 1: Export Readiness Training

Comprehensive and practical training session

Industry-led training delivered by leading international trade practitioners

15-minute presentation segments

Interactive discussions, exercises, and role play

One-on-one attention to each company

Easy access to and interaction with TAP Canada’s roster of expert partners

Step 2 (1 day) February 13: Export Plan Workshop

Hands-on workshop where participants are guided step-by-step through the process of writing

their company’s Export Plan

Participants use a customized template document to design their Export Plan

Access to TAP Canada partners and experts for detailed information on elements of the Export

Plan

Step 3 (1 day) March 20: Mentoring and Validation Workshop

One-on-one sessions with TAP Canada partners and experts to review and validate their Export

Plan and prepare for follow-up opportunities.

CURRICULUM


The companies sought for TAP Canada participation should meet the following criteria:

Is already exporting a product, service or technology, but wishes to diversify its export markets

- OR - Has taken significant preparatory steps to develop their business abroad

Generates more than $1,000,000 in annual revenue

Is willing to dedicate at two senior representatives to participate in all stages of the program

Has a product, service or technology with a strong competitive advantage as a result of quality or

patent protection

Is a good corporate citizen devoid of corruption and environment and human rights violations

Can share two years of financial statements with its application to demonstrate its solvency

The extensive TAP Canada program is offered to Manitoba businesses for only $495 +GST.

ELIGIBILITY GUIDELINES


PARTICIPANT FEEDBACK


Application Requirements

Companies that meet the eligibility guidelines are welcome to apply for the program by submitting the following completed and signed application form to Alberto Velasco, Director of Trade Services. Please note that WTC Winnipeg may subsequently request the participating company’s income statements for the last two fiscal years. Alberto Velasco | Director of Trade Services, World Trade Centre Winnipeg Email: [email protected] | Phone: 204.289.4099 | Fax: 204.289.4092 Address: World Trade Centre Winnipeg, c/o Alberto Velasco, Director of Trade Services, 219 Provencher Blvd, 3rd floor, Winnipeg, MB R2H 0G4

Contact Information

Mr. ☐ Ms. ☐

First name: ______________ Last name:

Title: ______________ Company:

Address: ______________ Website:

City: ______________ Email:

Province: ______________ Telephone:

Postal code: ________ Cell phone:

Special dietary requirements: ____________________________________________________________

APPLICATION FORM

mailto:[email protected]


Company Profile

What is your company’s legal structure?

Corporation ☐ Partnership ☐ Sole proprietorship ☐ Branch/Subsidiary (foreign owned) ☐

Other ☐___________________________

Please describe your company’s main product/service. If more than one, identify the main product/service you will focus on for the purposes of TAP Canada. (maximum 200 words)

Please describe your company by selecting from the categories below:

Product Services Sector

☐ Manufacturing ☐ IT consulting/Web ☐ Resource extraction

☐ Assembly/Fabrication/Warehousing ☐ Marketing/Sales ☐ Energy tech (inc. renewable)

☐ Distribution/Logistics ☐ HR consultation/Recruitment ☐ Transport/Logistics

☐ Packaging/Printing ☐ Accounting/Tax advisory ☐ Agri-Food/Food processing

☐ Wholesale/Retail ☐ Legal advisory ☐ Infrastructure/construction

☐ Other/None ☐ Engineering ☐ IT/ICT/Smart Tech

☐ Research & development ☐ Textiles/Clothing/Apparel

☐ Other/None ☐ Automotive

☐ Aerospace

☐ Recreation & leisure

☐ Education/Learning

☐ Banking/Financial services

☐ Multi-sector/Other

☐ Other____________________________________________________________________________________

☐ Other____________________________________________________________________________________

Describe your company’s value proposition (maximum 200 words):


To whom do you sell your company’s products/services? (check all that apply)

Manufacturer ☐ Wholesaler ☐ Distributor ☐ Retailer ☐ Consumer ☐

What percentage of your sales are online (via e-commerce platforms)?

None ☐ 1-10% ☐ 11-20% ☐ 21-40% ☐ 41-60% ☐ Over 60% ☐

Are you currently exporting?

Yes ☐ No ☐

How long has your company been exporting?

No exports ☐ Last 12 months ☐ 1-3 years ☐ 4-5 years ☐ 6-10 years ☐ Over 10 years ☐

If your company is currently exporting, what are the top 3 markets?

Market #1 __________________ Market #2 ___________________ Market #3 ____________________

Please indicate the number of employees and gross revenue for your organisation during the specified fiscal years:

Fiscal year Number of employees (full and part-time) Gross revenue

Current _________________________________ ___________________

2016 _________________________________ ___________________

2015 _________________________________ ___________________

2014 _________________________________ ___________________

If your company exports, please indicate your company’s export revenue for the specified time periods, as well as percentage of total sales that are the result of your exporting activities:

Fiscal year Export revenue Percentage of total sales

Current __________________ _______________________________________

2016 __________________ _______________________________________

2015 __________________ _______________________________________

2014 __________________ _______________________________________


What is your annual spend on the following operational expenditures (indicate range in dollars):

Marketing

$10,000 - $20,000 ☐ $20,001 - $50,000 ☐ $50,001 - $100,000 ☐

$100,001 - $500,000 ☐ More than $500,000 ☐

Staffing

$10,000 - $20,000 ☐ $20,001 - $50,000 ☐ $50,001 - $100,000 ☐

$100,001 - $500,000 ☐ More than $500,000 ☐

Recruitment

$10,000 - $20,000 ☐ $20,001 - $50,000 ☐ $50,001 - $100,000 ☐

$100,001 - $500,000 ☐ More than $500,000 ☐

Research and development

$10,000 - $20,000 ☐ $20,001 - $50,000 ☐ $50,001 - $100,000 ☐

$100,001 - $500,000 ☐ More than $500,000 ☐

Professional advice

$10,000 - $20,000 ☐ $20,001 - $50,000 ☐ $50,001 - $100,000 ☐

$100,001 - $500,000 ☐ More than $500,000 ☐

Investment into company (facilities, equipment, etc.)

$10,000 - $20,000 ☐ $20,001 - $50,000 ☐ $50,001 - $100,000 ☐

$100,001 - $500,000 ☐ More than $500,000 ☐

What is your main export challenge?

Strategy ☐ Sales ☐ Regulatory Challenges ☐

Capital & Financing ☐ Risk Management ☐ Local Market Adaptation ☐

Other_________________________________________

Intentions and Expectations

What are your objectives for expanding globally? (maximum 200 words):


Which export markets are you interested in entering and why? (maximum 200 words)

What are your expectations for the Trade Accelerator Program (TAP) Canada? (maximum 200 words)

Key Dates

January 17 > Application deadline for participating companies

January 18 > Cancellation deadline - no refunds after this date

January 31 & > Two full days of interactive workshops February 1

February 13 > Export plan development full-day workshop

March 5 > Deadline for participating companies to submit finalized export plans

March 20 > Mentoring day; one-on-one review meetings


Program Commitments

My company is willing to:

Commit to 4 full days (two-day training session, export plan workshop day, mentoring day)

Yes ☐

Commit to writing and submitting our export plan for review by March 5, 2018

Yes ☐

Dedicate two senior representatives to participate in the program

Yes ☐ Contact information for second representative:

Name: ________________________________________________________________

Title: ________________________________________________________________

Email: ________________________________________________________________

Telephone: ________________________________________________________________

Special dietary requirements: _____________________________________________

Share information about your company’s exporting activity following the program

Yes ☐

Were you nominated to apply to this program?

Yes ☐ No ☐ If yes, by which organisation?

Please indicate your preferred payment method ($495 +GST):

☐ Invoice ☐ Credit card Name: ________________________________________

Number: ________________________________________

Expiration: ________________________________________

Client Authorization

The participant, and the organisation whom the participant represents, hereby:

Release the World Trade Centre Winnipeg and Toronto Region Board of Trade from any liability

whatsoever and they hereby waive any recourse, claim or legal action of any kind whatsoever;


Authorize the World Trade Centre Winnipeg and Toronto Region Board of Trade to share

pertinent information with the program’s partnering and participating organisations;

Consent to receive EDC’s electronic trade information and messages and understand that we can

withdraw consent at any time;

Acknowledge and agree that by attending this event, participants consent to allowing their image

to be recorded by way of photographs or videos or other digital or other recordings, and further

agree that any recordings incorporating their image may be used by the World Trade Centre

Winnipeg (WTC Winnipeg) in various publications, press releases, promotional activities or other

related endeavors and may be edited, displayed and exploited in any manner deemed fit by WTC

Winnipeg. Recordings may also appear on WTC Winnipeg’s website, related social media pages or

promotional or other materials. Please note that third party news and media outlets may also

cover the events and that their likeness and voice may be recorded and distributed accordingly;

Consent to the World Trade Centre Winnipeg collecting, storing and sharing of contact

information with partners and other participants in the TAP Canada, in accordance with the WTC

Winnipeg’s Privacy Policy. We understand that we can withdraw consent at any time.

I, ________________ , have read and agreed to the Program Commitments and to the Client Authorization terms above (please enter full name).

Date: _____

Signature: __________________________________________________________________________ TAP-WINNIPEG is an operating partner of Canada’s national Trade Accelerator Program. TAP Canada is a dynamic, hands-on six-week workshop for small to medium-sized enterprises, providing essential knowledge, resources and coaching to strategically scale-up and overcome barriers to exporting.

For further information: Alberto Velasco | Director of Trade Services 204.289.4099 | [email protected] | www.wtcwinnipeg.com

mailto:[email protected]

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