edge edtech accelerator - marketing & growth program
TRANSCRIPT
EDGE EDTECH ACCELERATOR MARKETING + GROWTH FUNDAMENTALS
Cezary Pietrzak September 24, 2015
@ckp cezary.co
I’M HOSTING OFFICE HOURS ON GROWTH
MONDAYS 4PM-7PM
9 WEEKS
45-MIN SESSIONS
(EXCEPT TUE 11/3)
ADMIN
MY EXPERTISE IS IN STARTUP MARKETING
2000-2004 business degree +
marketing specialization
2005-2008 consumer insights +
brand strategy
2008-2012 co-founder + biz dev + marketing
(acquired by TripAdvisor)
2012 early-stage marketing
(tech incubator)
2013 marketing + growth (B2B mobile startup)
2014 marketing consulting (high-growth startups)
Cezary & Co
ABOUT ME
I WRITE A STARTUP MARKETING BLOG: CEZARY.CO
ABOUT ME
I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT
QUAL branding
positioning messaging
customer exploration market research
QUANT analytics/KPIs
funnel analysis conversion tracking
A/B testing optimization
+
PHILOSOPHY
HALF THE BATTLE IS PUTTING THINGS ON PAPER
PHILOSOPHY
+ FRAMEWORKS
MY AREAS OF EXPERTISE
CORE marketing fundamentals canvas
customer profiles messaging / message architecture moments + places / day-in-the life
traction channels hypothesis testing
CHANNEL-SPECIFIC marketing funnels
user acquisition (organic + paid) content marketing email automation
lead gen cold outreach
sales process mapping referral programs
MARKETING FUNDAMENTALS CANVAS
CORE
CUSTOMER PROFILES
CORE
MESSAGING ARCHITECTURE
CORE
MOMENTS & PLACES
CORE
TRACTION CHANNELS
CORE
HYPOTHESIS TESTING
CORE
MARKETING FUNNELS
CHANNEL-SPECIFIC
USER ACQUISITION
CHANNEL-SPECIFIC
EMAIL AUTOMATION
CHANNEL-SPECIFIC
LEAD GEN
CHANNEL-SPECIFIC
COLD OUTREACH
CHANNEL-SPECIFIC
REFERRAL PROGRAMS
CHANNEL-SPECIFIC
MARKETING TOOLS
CORE
MARKETING RESOURCES
