tracxn! subscription commerce startup landscape - march 2015

SUBSCRIPTION COMMERCEFeed Overview

March 2015

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Tracxn tracks startups across 50+ sectors

Illustrative Sectors TrackedENTERPRISE

INFRASTRUCTUREENTERPRISE

APPLICATIONSMOBILE CONSUMER

TECH FINTECH EDUCATION HEALTHCARE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

SAAS

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

VERTICAL SAAS

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

SHARING ECONOMY

TRAVEL

GAMING

INTERNET OF THINGS

3D PRINTING

DRONES

BITCOIN

PAYMENTS

CROWDFUNDING

EDUCATION IT

SELF LEARNING

ED. MARKETPLACES

HEALTHCARE IT

DIGITAL HEALTH

MEDICAL DEVICES


Subscription Commerce– Sector Overview

• Over $650M invested since January 2014

• 39 investments in the last year

– 13 investments in the Food segment

– 8 investments in the Women segment

• Most active investors

Andreessen Horowitz (ShoeDazzle, Dollar Shave Club, AgLocal, Julep, Le Tote,

Cratejoy, Soylent )

Lerer Ventures (Barkbox, Birchbox, Le Tote, Plated, OrderGroove, Soylent)

Y Combinator(Le Tote, Goldbely, Cratejoy, Zen Health, Soylent)

SV Angel(Babbaco, Oyster, Quarterly, Cratejoy, Gobble)

Box Group(Harry’s, BarkBox, Oyster, Blue Apron)


24 17

127

270

200

678

33

26

42

64

38

0

10

20

30

40

50

60

70

0

100

200

300

400

500

600

700

800

2009 2010 2011 2012 2013 2014

Num

ber

of F

und

ing

Rou

nd

s

Am

ou

nt of F

und

ing

(in

Mill

ion

s)

Amount of Funding Number of Funding Rounds

Subscription Commerce– $1.15B in 2012-14

Notable

rounds

ShoeDazzle: $7M ShoeDazzle: $13M ShoeDazzle: $40M

JustFab: $33M

JustFab: $76M

GlossyBox: $72M

JustFab: $40M

The Honest Co.- $25M

Harrys: $122.5M

JustFab: $85M


20

33

49

22

3

6

10

15

0

10

20

30

40

50

60

70

2011 2012 2013 2014

Early Late

41%

17%

2013 Witnessed a Spurt in Funding Rounds with 49

Early and 10 Late Stage rounds

13%

As the sector has matured, the

number of late stage rounds has

grown to 41% in 2014


MEN

APPARELS & ACCESSORIES

ESSENTIALS

Subscription Commerce – MarketMap

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING

PERSONAL CARE & FITNESS

SUPPLEMENTS PERSONAL CARE CONTRACEPTIVE

FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


MEN

APPARELS & ACCESSORIESBombfell ($730K), Five Four,

Blacksocks

ESSENTIALSHarry’s($127M), Dollar Shave

Club(($73M), Manpacks($500K)

HORIZONTAL

PET

FOOD & ACCESSORIESPetFlow($15M), Pet Circle($2.5M)

WOMEN

APPARELS & ACCESSORIESJustFab($249M), Shoe

Dazzle($66M), Stitch Fix($47M)

BEAUTYGlossyBox($72M),

Birchbox($72M), Julep($56M)

INNERWEARAdore Me($11.5M), MeUndies($1.4M)

JEWELLERYRoksBox($1.5M), Bezel Box

ESSENTIALSHello Flo, Sage & Row, GetJuniper

INFANTS & BABYCARE

MOM & BABYCAREThe Honest Company($122M),

Citrus Lane($6.6M)

TOYS AND BOOKSPley($16.75M), Kiwi Crate($7M),

BabbaCo($1.2M)

CLOTHINGFabkids($2.6M),

Wittlebee($2.5M) PERSONAL CARE & FITNESSSUPPLEMENTS

Bulu Box($4M), Zen Health($120K)

PERSONAL CAREGoodMouth($1M), Quip

CONTRACEPTIVERubberit($25K),

RubberClub

FOOD

RECIPE BOXHelloFresh($66.5M), Blue

Apron($58M), Plated($21.4M)

GROCERYDoor to Door Organics($27.5M),

AgLocal($3.8M)

SNACK BOXNatureBox($28.5M), Love With

Food($2.1M), Graze($1.4M)

MEALSGoldbely($3M), Pop-Up

Pantry($1.7M)

BEVERAGES

TEATeabox($1M), Tealet($20K)

COFFEEPact Coffee($4.2M), Craft

Coffee($158K)

ALCOHOLClub W($3.6M), Flaviar($400K),

GrapeSeed($250K)

FLOWERS

FLOWER DELIVERYH.BLOOM($18)

Quarterly($3.6M), ShutterCal($52K)

Subscription Commerce – Sub-Sector Map


3.7M

5.2M

9.8M

17M

25M

162M

201M

244M

638M

0 50000000 100000000 150000000 200000000 250000000 300000000 350000000 400000000 450000000

Horizontal

Personal Care & Fitness

Beverages

Flowers

Pets

Infants & Kids

Men

Food

Women

Total Sub-Sector Funding

Subscription Commerce – Funding Across

Sub-sectors


0

50

100

150

200

250

Food Infants & Kids Men Women

Fun

din

g ($

M)

2009 2010 2011 2012 2013 2014

Established companies like Harry’s

and Dollar Shave Club continue to

garner more funding. A host of companies continue to

receive early(Plated, Soylent) as well

as late stage (HelloFresh, Blue

Apron) funding

Subscription Commerce– Trend in

Sub-sector Funding from 2009-2014


0

2

4

6

8

10

12

14

16

18

Beverages Flowers Horizontal Personal Care & Fitness Pets

Fun

din

g ($

M)

2009 2010 2011 2012 2013 2014

No fresh funding in these

sectors.

Market remains concentrated with

established companies like

BarkBox and PetCircle attracting

most of the funding

Subscription Commerce– Trend in

Sub-sector Funding from 2009-2014


Recently Funded Sub-sectors

MEN - ESSENTIALS• Harry’s- US(Raised $122.5M, Jan 2014 from Tiger Global, Thrive Capital, Highland Capital Partners, Lake Star, Harrison Metal)• Dollar Shave Club- US ($50M Series C, Sep 2014 from Pritzker Group, Venrock)

WOMEN – APPAREL & ACCESSORIES• JustFab– US ($85M Series D, Aug 2014 from Passport Capital, MatrixPartners, TCV)• Stitch Fix – US ($30M Series C, June 2014 from Benchmark, Baseline Ventures)• Le Tote - US ($8.8M, Feb 2015 from Andreessen Horowitz, Google Ventures, Lerer Ventures, Scrum Ventures, Y Combinator, FundersClub,

TMT Investments)

WOMEN – BEAUTY• Birchbox - US ($60M Series B, April 2014 from Viking Global Investors, First Round Capital, Accel Partners, Aspect Ventures, Consigliere,

Glynn Capital Management)• Julep - US ($30M Series C, April 2014 from Azure Capital, Madrona Venture Group, Altimeter Capital, Andreessen Horowitz)

FOOD – RECIPE BOX• HelloFresh US ($50M Series D, June 2014 from Insight Partners, Phenomen VC)• Blue Apron- US ($50M Series C, April 2014 from Stripes Group, First Round Capital, Bessemer Venture Partners)• Plated - US ($15M Series A, Aug 2014 from Greycroft Partners, Formation 8, ff Venture Capital, Lerer Hippeau, Great Oaks VC)

FOOD - GROCERY• Door to Door Organics – US ($25.5M, Nov 2014 from Greenmont Capital Partners, Arlon Group)• AgLocal – US($1.3M, April 2014 from Andreessen Horowitz, OpenAir Equity Partners, Chicago Ventures)


Active Investors

YCombinator

500 Startups

First Round Capital

SV Angel A16ZLerer

VenturesFelicis

Ventures

LightspeedVenture Partners

Box GroupGreat Oaks

Venture Capital

Incubator VC

MENBeSpoke Post,

Bombfell, Manpacks

Dollar ShaveClub

Dollar Shave Club

Harry’sBeSpoke Post,

Bombfell

WO

MEN

Apparels & Accessories

Le Tote Le ToteLe Tote,

ShoeDazzleLe Tote

ShoeDazzle, StitchFix

Beauty Birchbox Julep Birchbox

Infants & BabycareKiwi Crate, Sproutkin

Kiwi Crate BabbaC Kiwi CrateThe Honest Company

FOO

D

GroceryMile High Organics

AgLocal

Recipe Box Soylent PlateJoy Blue Apron Gobble Soylent Plated, Soylent Gobble BlueApron Plated

Snack Box & Meals Goldbely Love With FoodFoodzie, Real Food Works

Kitchit Foodzie Love With Food


SELECT SUB-SECTOR DEEP DIVEIDEAL FOR SCANNING AFTER INITIAL PRIORITIZATION OF SUB-SECTORS

(ELSE CAN BE QUITE OVERWHELMING!)

MEN FOODINFANTS &

BABYCAREWOMEN BEVERAGES

PERSONAL CARE

& FITNESS

FLOWERS PETS OTHERS


Deep Dive - Men

MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY

Men WomenInfants &

Baby careFood Beverages

Personal care &

FitnessFlowers Pets Horizontal Others


Company Details: Men (1/7)

Company Details Funding Investors

Men

Bespoke Post [New York City, 2011]: Bespoke Post is targeting the men’s shopping space by offering themed

boxes that cost around the same price as a gym membership ($45/month, shipping included). Boxes includes a

shave kit, a travel theme, a high-end cocktail set, a shoeshine kit, a “weekender” box, and others. Customers can

opt-out of receiving the box as often as they want after receiving the email that details the current box’s theme.

Bespoke Post has targeted its customer base by cultivating relationships with media companies and brands,

beginning with a Details Magazine partnership.

$875k

500 Startups, Great Oaks Venture

Capital, Scout Ventures,

Entrepreneurs Roundtable

Accelerator

Men

Svbscription [New York City, 2012]: Svbscription is a luxury subscription service for men. The service uses a

magazine subscription model to deliver exclusive, luxury products from sought after brands and designers. It’s not

a sampling service or a discount clearance site. They offer a selection of clothing, home wares, grooming, books

and technology . Each member is assigned a personal stylist based on their preferences. They have recently, in

September 2014, started catering to women also.

Men - Apparel &

Accessories

Bombfell [New York City, 2011]: Bombfell is a monthly clothing subscription built for men. It offers one piece of

fashionable clothing every month depending on subscriber's choice, e.g., button-downs, jeans, sweaters. Every

item is only $69 and shipping is free, including returns. Saw six consecutive months of double-digit revenue

growth before receiving seed funding in Feb 2013. Founded by Harvard alumini. Backed by 500 Startups and a

Dogpatch Labs alumni.

$730k

500 Startups, Great Oaks Venture

Capital, SOSventures, Romulus

Capital, David Shen Ventures

Men - Apparel &

Accessories

Twenty Fourward [Panama, 2013]: T-Shirt subscription service that sends out a designer T-Shirt every month

made by independent artists or design driven brands. Charges $25/month.

Men - Apparel &

Accessories

Hot Spot Shirt [Fishers, 2013]: Hot Spot Monthly scours T-Shirts from various bars, pubs, lounges and other

local attractions named on 'Best Of' lists around the US and delivers them to customers for $20/month. Located in

Fishers, Indiana, United States.

Men WomenInfants &


Personal care &





Men - Apparel &

Accessories

Soul Socks [New York City, 2013]: Online men's socks subscription service started in 2013 by sole founder Alex

Realmuto. Started his own brand. Delivers one pair a month for $12 monthly.

Men - Apparel &

Accessories

Soxiety [London, 2013]: Premier high-quality socks subscription service, designed and produced by artisanal

manufacturers in Northern Italy from finest material like mercerized cotton lisle and cashmere. Company has

direct relation with manufacturers. Has annual subscription($120) and online direct sales model with a minimum

3-pair order. Company is raising an equity round of $350k on Angellist.

Men - Apparel &

Accessories

AnkleSwagger [San Francisco, 2013]: Luxury socks retailer for men that delivers 3 pairs of socks per order and

allows subscription on a quarterly basis with 1, 2, 4 or 8 orders per quarter.

Men - Apparel &

Accessories

Sockscribe Me [San Francisco, 2013]: Sockscribe Me is a subscription based service which randomly delivers

a pair of new colourful, funny and humorous socks every month to the subscriber's doorstep. Charges

$12+/month. Founded by a former Google employee.

Men - Apparel &

Accessories

SockFancy [Atlanta, 2013]: SockFancy is an Atlanta-based sock subscription startup that curates and delivers a

random pair of socks every month for $9 a month(+$2 shipping). Manuallu selects sock pairs from its partner

socks brands.

Men WomenInfants &


Personal care &





Men - Apparel &

Accessories

Seat 14A [San Francisco, 2013]: Offers a fresh, complete “GQ” looks in the user's inbox every 1-2 weeks. Every

outfit includes 2-4 items matching in color, accessories, based on what’s currently in season and can be made in

user's measurements at no extra cost. Outfits are priced at a fraction of what a comparable brand would cost and

delivered in 2 weeks with free global shipping.Vertically integrated - all design, sourcing, manufacturing and

logistics are in-house in New Delhi, India. No middlemen. Profitable on first buy - average outfit is $150 and has

40-50% margin. Focus on North American market. It closed shop in 2014.

$75k 500 Startups

Men - Apparel &

Accessories

Five Four Club [Los Angeles, 2012]: Five Four is a contemporary apparel brand based out of Los Angeles,

founded in 2002. The collection consists of denim, sportswear and accessories. For $60/month, members receive

a new package every month.Every member is assigned a personal stylist, who hand picks their package every

month and ensures that members receive items that match their preferences.

Men - Apparel &

Accessories

The Mr. Collection [Los Angeles, 2012]: Online men's fashion clothing and accessories rental subscription

service with the option to buy at 40% of retail price. Packs are sent on the 10th of each month and feature a mix of

menswear designer labels, everyday brands and key essentials. Founded by husband-wife team in 2012.

Men - Apparel &

Accessories

Sockclub [Austin, 2012]: Monthly subscription service that delivers you fancy and crazy colourful socks for $12

from a variety of brands. In Nov 2013, its started selling its own design which was manufactured in a mill in North

Carolina. Catalogues socks for direct online sale. Customers can customize their socks online. 1000+ monthly

subscribers, according to founder Noah Lee.

Men - Apparel &

Accessories

Zoraab [New York City, 2012]: Monthly subscription service and online retailer of men’s socks showcasing a

large variety of brands and styles. Categories - partywear, colourful and classic. Charges $20+/month. Has about

500 subscribers. In May 2014, it started online sale of a line of men's accessories including bowtie, pocket square

and watches. Founded by siblings Sunny and Tina Israni. According to founder's profile, company is developing

its own private label.

Men WomenInfants &


Personal care &





Men - Apparel &

Accessories

Zockster [Chicago, 2012]: Zockster delivers 3 pairs of bamboo socks on a subscription basis -

monthly($14/month), every-other-month or quarterly. Customers can choose from men's black dress socks, and

women's and men's white ankle socks.

Men - Apparel &

Accessories

Foot Cardigan [Dallas, 2012]: Foot Cardigan delivers one random pair of unusual novelty socks to your mailbox

at $11/ month( including $2 in shipping costs for its global customers in Canada, Germany and Australia). They

design their own socks, made out of polyester and spandex. Almost 50% sales happen as gifts, with 70% sales in

men's socks. Consisting of 5 partners, the company had 4000 subscribers in March 2014, while it reported 2000+

subscribers in Nov 2013.

Men - Apparel &

Accessories

Five Four [Los Angeles, 2012]: Five Four is a Los Angeles based contemporary apparel brand that produces an

array of denim, sportswear and footwear since 2002. In 2012, it launched the Five Four Club, a monthly

subscription service for men's clothing, where club members can create their own style profile and begin receiving

their curated packages at $60/month. The bootstrapped business now has over 40,000 subscribers, generating

more than $30 million annually and is currently profitable. Has 65 employees. Closed its offline and eCommerce

business.

Men - Apparel &

Accessories

FreshNeck [New York City, 2012]: Launched in Dec 2012, FreshNeck is an online, subscription-based, men's

neckwear exchange/renting service where customers can have access to designer accessories like ties, bow ties,

pocket squares and cufflinks, wear it for some time and then exchange it for next item. Charge $20+/month.

Company has its own inventory-queue management technology. Acquired competitor Tietry in 2013.

Men - Apparel &

Accessories

Dive Bar Shirt Club [Happy, 2011]: Dive Bar Shirt Club is a T-shirt subscription service where customers receive

1 T-shirt every month. These are from Dive Bars all over America and no T-shirt is repeated and are thus "retired".

The bars are picked by the crew and submissions of users. A unique postcard is included with every delivery.

They cater to both Male and Female categories. The membership costs $22 per month. They have more than 200

tees in their Hall of Fame as of January 2015. They have around 8000 members from more than 28 countries as

of December,2014. They are part of Cannon Blue Enterprises, Inc.

Men WomenInfants &


Personal care &



Company Details: Men (5/7)Company Details Funding Investors

Men - Apparel &

Accessories

Curator and Mule [New York City, 2011]: Curator and Mule is a seasonal subscription based delivery service for

men’s accessories like sunglasses, wallets, canvas pouch, hats etc. curated from boutique US brands like

Wovenn, UrbanCow, EvolutionMan and NYC Shades. Charges $60/box.

Men - Apparel &

Accessories

Sock Panda [Los Angeles, 2011]: Sock Panda has exclusive socks designs under its own label and ships a

single pair of socks to men (60% subscribers) or women for a monthly subscription fee of $13. Consumers select

either a plan called Out There, which has whimsical designs, or Classy, which are more conservative. In Dec

2013, David Peck, a co-founder claimed to have subscribers numbered in thousands without being specific.

Based in Los Angeles and San Francisco.

Men - Apparel &

Accessories

Blacksocks [Zurich, 1999]: Sock subscription service and online retailer since 1999. For an annual subscription

price, customers receive three pairs of socks three times a year. They provide options such as calf socks, knee

socks and silk cashmere socks.They introduced socks with RFID technology which makes them uniquely

identifiable when sorting. Manufacturing near Milan, Italy. The company has also expanded into a line of

underwear and t-shirts. 60,000 active customers, primarily in France, Germany and Switzerland as of 2014. They

claim to have sold 3 million socks as of January 2015 since inception. Expanded to US with New York office in

2009 where Lori Rosen, founder of PR firm The Rosen Group acts as the managing partner for U.S. operations.

The socks are delivered to 75 countries around the world as of 2014.

Men - Essentials

Harry's [New York City, 2013]: Launched in early 2013, Harry's is a vertically integrated shaving supplies

startup. Sold over 100k shaving kits in its first 9 months, and even opened a barbershop in New York. Acquired a

93-yrs old razor blade German manufacturing company, Feintechnik in Jan 2014 for $100M.

$211.5M

BoxGroup, Red Swan, Harrison

Metal Capital, Tiger Global

Management, Thrive Capital,

Highland Capital Partners, Lakestar

Men - Essentials

Dollar Shave Club [Los Angeles, 2011]: Dollar Shave Club is a consumer services company that delivers

personal grooming products on a subscription basis, by mail. The company provides fresh razor blades to its

members on a monthly basis and offers additional grooming products on demand for home delivery through its

online platform, cutting out the traditional retail channels. Offers three levels of membership plans based on

pricing. Currently serves over 330,000 subscribers.

$72.8M

Kleiner Perkins Caufield & Byers,

Andreessen Horowitz, Felicis

Ventures, Science, Cowboy

Ventures, White Star Capital,

Shasta Ventures, Rustic Canyon

Partners, Venrock, Comcast

Ventures, Pritzker Group Venture

Capital, Battery Ventures

Men WomenInfants &


Personal care &





Men - Essentials

Manpacks [Providence, 2010]: Manpacks is a web-based service for subscription delivery of men’s essentials,

including underwear, razors, condoms, grooming and other products from top-name brands such as Calvin Klein,

Champion, Gillette, Saxx, Grooming Lounge, and PACT. Scheduled deliveries occur on 3-month intervals with

customers managing their service via dashboards where they modify upcoming orders, delay shipments, or “ship

now” to receive products right away.

$500k500 Startups, Venture51, Kima

Ventures, Betaspring

Men - Essentials

MyShavingClub [Addison, 2012]: MyShavingClub is a Chicago, IL-based company that delivers personal

grooming products, such as razors, by mail. The company operates on a subscription-based model for home

delivery rather selling through conventional retail channels. Self backed by founders, and received additional

funding from Appro Inc.

$250k

Men - Essentials

Rabixo [Sao Paulo, 2012]: Rabixo is a Brazilian site that offers Underwear, Socks,

Razors,Deodorants,Condoms,Shampoos,Soaps,Brushes,Toothpaste by subscription. Every three months, a new

kit is delivered containing all the products chosen by the subscriber. They have a referral program with benefits for

the user.

$115k

Men - Essentials

Root Bizzle: Monthly Tie Club [Boston, 2014]: Rootbizzle provides its customers with curated monthly

menswear accessories from the style of their choice, starting with socks, ties, and bow ties. For $25 per month,

customers receive a 100% silk neck-tie shipped to their door each month, from the style of their choice. Splitzee

partnered with Root Bizzle to feature their monthly neck-tie subscription-based service in the curated group-gifting

marketplace, SplitzeeGifts.

Men - Essentials

Manvelope [Dallas, 2013]: Manvelope is a subscription service for men that provides underwear, socks and

grooming products on a schedule. Allows customers to decide their subscription products.

Men WomenInfants &


Personal care &





Men - Essentials

Erkek Paketi [Ankara, 2012]: Erkek Paketi is a Turkey-based eCommerce subscription service that delivers men

underwear, socks, shaving products and condoms - every one, two or three months. Customers can choose from

6 prepared subscription packages with multiple customization options. Currently ships only within Turkey, with

plans to expand to Middle East and Russia. Founded by Turkish serial entrepreneur, Ersin Mete Erturk, with

funding from Turkey’s EME Technology Foreign Trade Co.

Men - Essentials

Men Are Useless [Farnham, 2010]: Company sends out a men's grooming essential box including shaving,

toiletries, skincare, hair and beard grooming products on a monthly basis.

Men - Essentials

Raz*War [Belgium, 2009]: Online subscription of quality razor blades & shaving products sent on a quarterly

basis. It sells its original range of shaving products sold at a fair price. Razwar is a business of the company

Growthbridge.

Men WomenInfants &


Personal care &



Deep Dive - Women

Men WomenInfants &


Personal care &


MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


Company Details: Women (1/9)


Women

Hammock Pack [Brooklyn, 2012]: They provide a selection of products that are local to each monthly

destination. Geared towards women, each pack is filled with a mix of food, bath products, housewares, and

accessories you'll only find while visiting each city.

Women

Unbound [New York City, 2012]: Unbound is a one-time delivery or quarterly subscription service of lustful

products for women. They provide product guidance and curation to women in the erotic product market.Each box

is composed of a selection of products from around the world and explores a different theme every 90 days. They

also publish erotica and sexual lifestyle content .

Women

Dazzley, LLC [Minneapolis, 2012]: Dazzley box is a monthly subscription box for women that includes 5 or more

items including beauty, food or designer products along with a piece of jewellry. Charges $25/month, valued at

over $40. Company based in Minneapolis, launched in Aug 2012.

Women Apparel

& Accessories

JustFab [El Segundo, 2010]: Just Fab is an online fashion retailer with a monthly membership program at just

$40/month for women's shoes and handbags where style experts and fashion consultants review each individual’s

style for offering product recommendations. They design and manufacture their own shoes to sell at lower-than-

retail prices by cutting out the middle-man. Have over 35 million members worldwide for their portfolio brands

including JustFab, FabKids, ShoeDazzle and Fabletics. According to founder Adam Goldberg, company expects

to generate $400M revenue in 2014($300M in 2013) to become profitable. Valued at just over $1 billion (post

Series D funding in Aug 2014) and will use the latest funding to back international expansion of new product lines.

$249M

Matrix Partners, Technology

Crossover Ventures, Rho Capital

Partners, Intelligent Beauty, Rho

Ventures, Passport Capital

Women Apparel

& Accessories

Stitch Fix [San Francisco, 2011]: Women create a style profile on Stitch Fix and receive a box with five clothing

items hand-picked by a stylist, along with styling tips. They can try on the clothes at home, keep what they like,

and send back the rest in a prepaid envelope. Its algorithms factor in over 500 million data points, leveraging

customer data and feedback, to find well-matched clothing. The styling service costs $20. Clothing items cost an

average of $55. Annual revenue run rate in the ballpark of $150 million

$46.8M

Baseline Ventures, Lightspeed

Venture Partners, Western

Technology Investment,

Benchmark

Men WomenInfants &


Personal care &





Women Apparel

& Accessories

ShoeDazzle [El Segundo, 2009]: ShoeDazzle, is a subscription service that sends out its own selection of

women’s shoe designs curated each month by celebrities and Hollywood stylists. Every month, the company

debuts a new selection of exclusive and brand-name shoes, handbags and more, including a custom online

showroom, curated to each client’s individual style preferences. Company merged with competitor Justfab.com in

Aug 2013, which combined had $300M+ annual revenue and 33 million members (earlier Shoedazzle reported to

have 13 million members in 2012).

$66M

Polaris Partners, Crosscut

Ventures, Lightspeed Venture

Partners, Andreessen Horowitz

Women Apparel

& Accessories

Ellie [Santa Monica, 2012]: Ellie provides high-quality athletic gear at cheaper prices. Ellie has vertically

integrated its production process in-house so it can turn around new designs in two to four weeks. People can buy

individual items or subscribe at $49.95 per month to receive two items per month. Members can return items they

don’t want with free shipping.

$2M

Trinity Ventures, Rustic Canyon

Partners, Blumberg Capital, White

Star Capital

Women Apparel

& Accessories

Le Tote [San Francisco, 2012]: Women’s fashion rental service offering apparel and accessory rentals for only

$49 per month(3 garments and 2 accessories) and jewelry rentals for $19/month (3 pieces). Curated products

from brands like Shopbop, Nordstorm, Nastygal and Piperlime. $70,000 in monthly revenue and 30% m-o-m

growth with user-based in 48 states and 93% retention, Aug 2013.

$10.8M

Andreessen Horowitz, Google

Ventures, Lerer Ventures, Scrum

Ventures, Y Combinator, 500

Startups, FundersClub, TMT

Investments

Women Apparel

& Accessories

Ladada [San Francisco, 2014]: Ladada is a monthly subscription service that delivers curated, fashionable

women's products curated from upcoming designers at affordable price points. A professional shopper will pick

out items for the customer based on her style and preferences. Customers can choose products, company

charges a $20 fee per product. Raised funding from Kickstarter campaign.

$30k

Women Apparel

& Accessories

Gwynnie Bee [New York, 2011]: Gwynnie Bee is a monthly subscription clothing service offering name brand

and emerging designer brands in sizes 10-32. Customers subscribe to a plan of their choosing and get to curate a

virtual closet from over 1500 styles. Gwynnie Bee the n sends out a box with clothing every month. Customers

can wear the items for as long as they like, then exchange them for new items.

Men WomenInfants &


Personal care &





Women Apparel

& Accessories

Elizabeth & Clarke [New York City, 2011]: eCommerce subscription service for women apparel. Delivers

designer-quality blouses and tees, made with luxury fabrics for $30 or less. Designs itself and has direct relation

with suppliers, delivers $200 retail price worth products for $30 every month.

Women - Beauty

Birchbox [New York City, 2010]: Launched in 2010, Birchbox is the discovery commerce platform that offers

consumers a personalized way to discover, sample, shop and learn about the best products and brands available.

Birchbox members have first-touch experiences with products each month and access to educational content to

help them get the most out of their products. 800 brands including top brands like Kiehl’s, Benefit, Deborah

Lippmann and Stila have partnered with Birchbox.

$71.9M

First Round Capital, Accel

Partners, Lerer Ventures, Harrison

Metal Capital, Forerunner

Ventures, Red Swan, Aspect

Ventures, Consigliere Brand

Capital, LLC, Glynn Capital

Management

Women - Beauty

GlossyBox [Berlin, 2011]: Rocket Internet startup, Glossybox is an online platform for beauty and cosmetics

products discovery and monthly subscription service in which users get upto 5 miniature cosmetic products for

sampling for $21. It shipped 2 million boxes to customers in its first 1.5 years of operations in 16 countries, while

employing reportedly over 300 employees. Company shut down its many international branches(Asian, Latin

American) in Nov 2013, leading to laying-off employees and one of the co-founders leaving the company.

Currently operates in 7 countries.

€55MInvestment AB Kinnevik, HV

Holtzbrinck Ventures

Women - Beauty

Julep [Seattle, 2007]: US-based cosmetics brand and e-commerce platform that offers beauty products through

its website, boutique nail parlours and salons in Seattle and on a monthly subscription service. The company

produces and sells its own nail polishes, mascaras, moisturisers, lip glosses, face creams and other cosmetics. It

creates new products based on crowdsourced customer feedback gathered via social channels. It successfully

completed a crowdfunding campaign for its nail-polishing tool in Mar 2014, raising over $140,000 from 6200 fans.

Focuses on speed to market and launched 52 different products in 2013.

$55.7M

Andreessen Horowitz, Maveron,

Western Technology Investment,

Version One Ventures, Alliance of

Angels, Azure Capital Partners,

Madrona Venture Group, Altimeter

Capital

Women - Beauty

POPSUGAR [San Francisco, 2006]: POPSUGAR is where content and commerce connect online. As a global

commerce, original content and technology company, POPSUGAR targets women 18-40 years old and delivers

the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, parenting, fitness and

food, and the ability to shop for it all, in one place. POPSUGAR has over 30M users and 50M video views per

month and is also a leading fashion search engine for millions of products.

$46MSequoia Capital, NBC Universal,

Institutional Venture Partners

Men WomenInfants &


Personal care &





Women - Beauty

Ipsy [San Mateo, 2011]: Ipsy is an on-line subscription-based beauty products delivery service centred around

women where each month, subscribers receive a beautiful Glam Bag with deluxe samples and full-sized beauty

products. Members can watch and play along with the stylists with the same products that they are using. Costs

around $10 a month. Co-Founded by Youtube's leading beauty Vlogger Michelle Phan

$3.8M Crosscut Ventures, Amalfi Capital

Women - Beauty

bellabox Australia [Melbourne, 2011]: bellabox is is a premium monthly beauty box of high-end cosmetic

samples. Each month customers get a curated box of 5 high-end beauty products for $15. The company claims

12 percent monthly growth in subscribers and now has 40,000 monthly members in Australia and Singapore.

$4.07MAllure Media, Elevation Capital

Management Limited

Women - Beauty

FancyBox [Buenos Aires, 2012]: Founded in Spain, Fancybox is an online beauty subscription system where

consumers receive a box with samples or real size products and related content. Has 200+ brands offering 5000+

products. It operates in Latin America in Argentina, Chile, Colombia, Perú and México. Refocused on online retail

model recently after facing lagging supply of samples by brands. Recently offered IPO on Startup Stock

Exchange.

€1.2M

Women - Beauty

Fab Bag [Mumbai, 2012]: Fab Bag offers an online retail platform for beauty discovery and subscription providing

deluxe beauty and cosmetic samples in a monthly bag. Member benefits also include discounts on sampled

products and detailed information on how to use these products. Launched in 2012 under the brand “Vellvette”

and rebranded to FabBag in late 2013.

$500k India Quotient

Women - Beauty

Scentbird [New York City, 2013]: Scentbird offers customers a monthly subscription of perfumes at $15 a

month. Its perfume recommendation engine pairs women up with the right perfume for every occasion and mood.

Their algorithm places each consumer in one of the 8 Fragrance archetypes which ensures accurate suggestions.

Men WomenInfants &


Personal care &





Women - Beauty

Nailed Kit [San Francisco, 2013]: Nail Kit offers a DIY nail kit that requires no nail polish. Customers need to

stick on the nail color strips and decals. Each kit includes a full set of Solid Base Decals, Rhinestones, a Nail File

and Shaping Stick. The company offers monthly subscriptions for $10 ($15 for international shipping).

Women - Beauty

Nail Art Society [Los Angeles, 2012]: Company curates and delivers monthly manicure kits including the latest

tools, polishes and nail accessories for only $11.95 a month. Members get exclusive content on nail art.

Women - Beauty

Beauty Box 5 [Austin, 2012]: Beauty Box 5 is a monthly subscription-based, beauty sampling service that

delivers 4-5 deluxe samples and full-sized products to the customers. Targeting young women by introducing new

brands and products and related content. Part of Snapbrands ,which offers a variety of subscription-based product

delivery services.

Women - Beauty

curlBOX [Atlanta, 2011]: Hair-products subscription service for women with naturally curly hair. Delivers a box

every month with upto 7 curated samples of products from over 100 partner brands. Charges $20/month

Women - Beauty

Goodebox [Oregon, 2011]: Goodebox is a members only service providing trial sized healthy, eco-sensitive,

beauty and personal care products, along with occasional samples of natural & organic health and wellness

products. Each month, members receive 6 trial sized healthy beauty & personal care products. Members also

receive exclusive discounts, giveaways, sneak peeks at upcoming products, practical tips and more.

Men WomenInfants &


Personal care &





Women - Beauty

Joliebox [Paris, 2011]: Paris-based subscription service that delivered a monthly box of beauty samples to your

door. It was acquired by US competitor Birchbox in 2012, who originally came up with the business model.

Founder Quentin Vacher acts as head of Europe business for Birchbox now.

Women - Beauty

LilaKutu [Istanbul, 2011]: LilaKutu, is a beauty and cosmetics products discovery and recommendation platform,

targeting over 18 million online women of Turkey. Provides original content, e-commerce and a monthly sample

box subscription service similar to Birchbox. Gives personalised recommendations based on visitors’ virtual profile

created based on their beauty needs and preferences and website behaviour analytics.

$250kOttoman Ventures, Aslanoba

Capital

Women - Beauty

Loose Button [Toronto, 2010]: Loose Button is a fast-growing media company based in Toronto and New York.

Luxe Box Members receive a seasonal Luxe Box with 7 to 8 trial-sized beauty and lifestyle items custom selected

by their Beauty Editors. Members also receive exclusive access to private events, product launches and beauty

tips and tutorials. Users fill out a profile that tells Loose Button information about their hair colour, complexion,

skin tone, and make up preferences. Their distribution network has reached millions of online shoppers across

North America. Servicing billion dollar brands owned by major CPGs such as Procter & Gamble, L'Oréal, and

Estée Lauder.

Women -

Essentials

Sage & Row [New York City, 2014]: Premium end-to-end women's shaving products delivered right to your door

on a monthly subscription basis. Founded in July 2014 by two women Harvard graduates from same year.

Women -

Essentials

Hello Flo [New York City, 2013]: Subscription service for feminine care packages that includes tampon supplies,

treats and practical advice for girls and parents. Charge around $30/month. Partner with brands like Always and

Tampax Pearl for supplies

Men WomenInfants &


Personal care &





Women -

Essentials

The Period Store [New York City, 2013]: Online subscription for female-friendly period products like tampons,

pads, liners, sponges, cups, chocolate and art delivered to your door on a monthly basis. Sources treats from

independent vendors and artists.

Women -

Essentials

GetJuniper [San Francisco, 2012]: Launched in 2013, Juniper is a monthly care package service for women

that includes a customized pack of tampons along with gourmet treats.

Women -

Essentials

Trinket Women [London, 2010]: eCommerce subscription company that delivers natural cotton feminine care

products every month by post. Founders have background in mobile and technology companies. Backed by Angel

Investor William Reeve, the Co-CEO of Hubbub, a UK online grocery business.

William Reeve

Women -

Jewellery

RocksBox [San Francisco, 2012]: RocksBox membership features the latest looks from the top independent

jewelry designers including House of Harlow, CC Sky, Gorjana and Loren Hope. 3 pieces of jewelry are hand-

picked and delivered to you for only $19 a month. Users can try on as long as they like and buy at exclusive

member prices. Raised seed funding on Valentine's day, 2014 from Matrix Partners, Ellen Levy(MD, Silicon Valley

Connect) and Sonja Perkins(MD, Menlo Ventures). Cash-flow positive since Dec 2013, customer base growing

30-40% m-o-m.

$1.5M Matrix Partners, MuckerLab

Women -

Jewellery

Bezel Box [Las Vegas, 2013]: Bezel Box provides boutique jewellery subscription boxes starting at $19.97 a

month. Customer can choose the style profile for the jewellery they want. They give 4-5 pieces of jewellery(lead

and nickel free) in the package. Every box contains a quote card that provides inspirational quotes from the

fashion industry’s icons.

Men WomenInfants &


Personal care &





Women -

Jewellery

Jewelbits [New York City, 2013]: Jewelry Subscription Box. Every month they deliver 2 to 4 hand selected

boutique jewelry pieces to members based on their personal style - currently offering 3 options. Sourced locally

from New York. Charges $33/month for jewellery worth $125 in retail price. Co-founded by a Google employee.

Women -

Jewellery

For the Makers [New York City, 2012]: For the Makers is a space for sharing ideas, skills and inspiration.

Receive all the materials to make 4 fashion-forward DIY projects each month. For the Makers delivers DIY

tutorials to members inbox and hand-selected materials to their doorstep. Projects range from jewelry and

wearable accessories to home and paper goods. The box contains tips, tricks and techniques from expert

designers.

Women -

Jewellery

Mynt Box [Austin, 2012]: Myntbox is jewelry subscription and eCommerce business that sends monthly trendy

jewelry box containing 3 to 5 pieces of jewellery. Expanded eCommerce direct sales in 2014. 3 broad subscription

styles- Boho, Luxe, or Mixe. Charges $40/month. Found by husband-wife team in Austin who ran various online

retail businesses.

Women -

innerwear

Adore Me [New York City, 2011]: AdoreMe is a vertically integrated women's intimates brand that offers

designer crafted, perfectly fitting women's intimates at significantly cheaper price points. Operates on a rapid

manufacture-to-retail cycle in which the brand introduces a new 30-40 piece collection every month. Shipped its

100,000th order in 2012.

$11.5M

Redhills Ventures, Jaina Capital,

Upfront Ventures, White Star

Capital

Women -

innerwear

MeUndies [Los Angeles, 2010]: MeUndies is a designer, manufacturer and online retailer of top quality basic

apparel -underwear, T-Shirts and socks. Customers can buy a pair, or sign up for a monthly/quarterly subscription

service. By eliminating brick and mortar stores, retail middlemen and brand-licensing fees, it reduces the end-

price. Began as underwear subscription, started selling t-shirts and socks in early 2013.

$1.4M

Men WomenInfants &


Personal care &





Women -

innerwear

Underclub [San Francisco, 2014]: Underclub offers subscription service for Women Underwear. The user can

choose monthly, bi-monthly or quarterly delivery. The subscription is $21 for one pair of underwear from high end

brands. The user is asked many questions ranging from their size and preference of brand to the styles they

prefer or would want to try.

Women -

innerwear

The Enclosed [San Francisco, 2013]: Enclosed is lingerie subscription service delivering a single pair of high-

end panties monthly. Concierge service provider that sources apparel from designers from Europe, South and

North America made of fine materials like lace from Calais, France, silk from China.

Women -

innerwear

The Knicker Issue [Manchester, 2012]: Online eCommerce platform to order basic apparel subscription for

women that delivers a curated pair of undergarments every month. Also sells jewellery and scarves online.

Founder has worked in sales role for UK's boutique women brands.

Women -

innerwear

Lingerie Letters [Cape Town, 2011]: South Africa's lingerie eCommerce based subscription service, delivering

designer knickers monthly. R99 p/m. All lingerie is manufactured in South Africa locally. The company aims to

fund multiple online subscription and e-commerce start ups.

Women -

innerwear

Panty by Post [Vancouver, 2009]: Subscription service for women's essentials posting a piece of panty every

month. Choice of multiple product styles. Sources products from manufacturers in Columbia, South America who

employee stay at home women - fair trade product. Founded in 2009, company has expanded operations to

France and Russia.

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Personal care &



Deep Dive – Infants & Babycare

Men WomenInfants &


Personal care &


MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


Company Details: Infants & Babycare (1/5)


Infants & Kids -

Clothing

Fabkids [San Francisco, 2012]: FabKids is a children’s brand and subscription eCommerce business that

delivers a personalized and curated selection for kids outfit every month. 3-piece of outfits for $50/month.

Launched by ShopStyle founder Andy Moss and celebrity spokeswoman Christina Applegate. JustFab acquired

the company in Jan 2013 to add children's clothing to its growing product line.

$2.6M

Infants & Kids -

Clothing

Wittlebee [Culver City, 2012]: Kids clothing club where parents can get recurring/one-time shipments of

children’s clothing for $39.99 a month, 8 items in total from kids clothesmaker brands like American Apparel and

Cottonseed. Acquired Cottonseed in Nov 2012. Launched out of LA’s Science incubator. Acquired by Fabkids in

late 2013, after company failed to raise a funding round.

$2.5M

Google Ventures, Crosslink Capital,

Rincon Venture Partners, Science,

SoftTech VC

Infants & Kids -

Mom & Babycare

The Honest Company [Santa Monica, 2011]: The Honest Company offers a monthly subscription service of

customized eco-friendly family product bundles including diapers, wipes, baby bath, skin care and home cleaning

products delivered directly to customer’s front doors. It designs and manufactures its own products. Charges for

the bundles and no fixed subscription fees. Also sells wholesale to retailers like such as Target, WholeFoods,

Nordstroms, and Costco, among others. Helmed by Hollywood star Jessica Alba, Christopher Gavigan, Brian Lee,

and Sean Kane.

$122M

General Catalyst Partners,

Lightspeed Venture Partners,

Institutional Venture Partners,

Iconiq Capital, Pritzker Group

Venture Capital, Wellington

Management

Infants & Kids -

Mom & Babycare

Citrus Lane [Mountain View, 2011]: Citrus Lane helps parents discover innovative baby products in monthly

boxes as care packages and provides online content for babycare. The care package has 4 to 5 “best of” products

based on the child’s age (newborn to 3 years) at $25 per month with free shipping. They also provide 3, 6 and 12

month gift packages. Every product they include has been recommended and reviewed by their advisory board

and community. Clocked revenue of $6M in 2013, expected to double to $12M in 2014. Has more than 400,000

members and 45,000 paying subscribers. Acquired by Care.com in July 2014 for $48.6M - $22.9 million is in cash,

$8.1 million is in equity

$6.6M GGV Capital, Greylock Partners

Infants & Kids -

Mom & Babycare

Nonabox [Madrid, 2011]: Nonabox is a subscription model for mums and their babies up to 24 months. It

delivers a monthly box with a curated selection of 6-9 pregnancy and baby products for €25. Launched in Spain

1st of March 2012, in less than 6 months started to operate also in Germany and Italy leading the market of the

three countries. It partners with around 160 brands.

€1.32M

Bertelsmann Digital Media

Investments, H-FARM Ventures,

Kibo Ventures

Men WomenInfants &


Personal care &





Infants & Kids -

Mom & Babycare

EcoCentricMom [Georgetown, 2012]: Subscription service for healthy, natural and organic products for moms,

moms-to-be and baby, delivered every-other-month. Partners with boutique baby product brands like Amara Baby

Food, Bears Beauty, Bioray and Einvite. Delivers to US and Canada.

Infants & Kids -

Mom & Babycare

Stork Stack [Chicago, 2012]: Stork Stack is a monthly subscription service($21+/month) that delivers hand-

picked products for baby and on-demand baby shower stacks as gifts for expecting moms. Founded by a

husband-and-wife team. As of April 2014, Stork Stack has merged with Bluum.

Infants & Kids -

Mom & Babycare

Bluum.com [New York City, 2011]: Bluum is a subscription service for babies and moms. Bluum's team of

experts search and curate healthy and mostly organically produced products that are healthy for babies and

moms. Products include those for soon-to-be-moms and children of 0 to 5 years.

Infants & Kids -

Toys & Books

Pley [San Jose, 2013]: Pley(former Pleygo) allows customers to rent unlimited LEGO sets for kids through

monthly subscriptions to develop their creativity, building and problem solving skills. 250 options that includes Star

Wars, Batman, Chima and Friends among others. 25k+ subscriptions till date. To date, Pley has shipped more

than 75,000 packages from its San Jose warehouse. Monthly Pley subscriptions are available at three levels: $15,

$25 and $39. Company built on the premise that educational toys for kids are expensive, needed only temporarily

and can be consumed collaboratively.

$16.75M

Allegro Venture Partners,

Correlation Ventures, Western

Technology Investment, Floodgate,

Maven Ventures | VC & Incubator

Infants & Kids -

Toys & Books

Kiwi Crate [Mountain View, 2011]: Kiwi Crate delivers hands-on activity box for kids based on monthly

subscription ($20) basis. The products are science activities and arts and crafts projects designed to be

educational as well as entertaining for kids. Kiwi Crate provides all the necessary materials, ideas and instructions

for themed activities. The company acquired Wonderbox in 2013.

$7M

Mayfield Fund, Comcast, Felicis

Ventures, Forerunner Ventures,

Consigliere Brand Capital, LLC,

First Round Capital, 500 Startups,

Comcast Ventures, First Round

Men WomenInfants &


Personal care &





Infants & Kids -

Toys & Books

BabbaCo [Chicago, 2007]: BabbaCo delivers BabbaBox, a theme-based monthly subscription box for kids ages

3-6 filled with projects, activities, books, digital downloads and online content. Got acquired by Barefootbooks in

Jan 2014.

$1.23M

Lightbank, SV Angel, NextView

Ventures, Sandbox Industries,

Excelerate Labs

Infants & Kids -

Toys & Books

Wummelbox [New York City, 2012]: Wummelbox, the US branch of Wummelkiste, develops creative arts &

crafts projects for kids between the ages of 3 and 8 which they deliver on a monthly subscription basis. The

branch was shut due to scaling problems in shipping from Europe to America.

$1M Blumberg Capital, Team Europe

Infants & Kids -

Toys & Books

Sproutkin [San Francisco, 2012]: Sproutkin is a subscription service for theme-based children's books. Parents

of children ages 3 to 6 receive a shipment of 10 books at a time, not necessarily to keep, while babies(0-3 yrs) get

to keep their stuff. Charges $25/month. The company was founded by Raelyn Bleharski, a former lawyer with two

kids of her own, alongside ex-Airtime folks Alda Dennis and Mark Jen. Received $1M funding from 500 Startups.

$1M 500 Startups

Infants & Kids -

Toys & Books

Zoobean [Virginia, 2012]: Zoobean is a subscription based children's book delivery service. Book are

recommended by users and then curated by a team of experts. Books are cataloged with tags and filters.

Founded by a former teacher of the year and Google’s head of K-12 education outreach

$500k Kapor Capital

Infants & Kids -

Toys & Books

SurpriseRide [Washington DC, 2012]: Surprise Ride curates monthly subscription based activity boxes for kids

ages 6-11 where parents can find fun and engaging activities for their kids. Charges $25+/month. Founded by

Harvard graduate Donna Khalife and her sister Rosy Khalife. Received Angel funding from QualComm founder

Irwin Jacobs.

$200k Betaspring

Men WomenInfants &


Personal care &





Infants & Kids -

Toys & Books

Peekapak [Toronto, 2013]: Peekapak is a start-up offering monthly hands-on storytelling adventure pack

designed for children aged 3-7. Each box contains a storybook and 2-3 related craft activities. Charges

$20+/month. Raised over $10k from Kickstarter crowdfunding and $25k in funding from NSERC to ‘Researching

optimal home play contexts and materials’. Joined Jolt, Toronto based Accelerator's Summer program 2014.

$56k JOLT

Infants & Kids -

Toys & Books

Agent Ribbit [Johnstown, 2014]: Subscription eCommerce company that delivers engaging and investigative

science projects for kids(4-9 yrs) every month for $25 month. Each box has 4 projects. Launched in Jun 2014

Infants & Kids -

Toys & Books

Box of Awesome [London, 2013]: Kids subscription box filled with games, movies, collectibles and books.

Delivered every 2 months. Partners with kids brands to curate physical and digital products for 8-14 yrs kids.

Founded by a small team of online gaming companies (Fight My Monster, Jolt Online, DemonWare)

Infants & Kids -

Toys & Books

Little Pnuts, LLC [New Orleans, 2012]: The service ships 3-5 organic, eco-friendly, natural or sustainably made

toys for children aged newborn to 5 years old. Little Pnuts works with eco-companies like PlanToys, miYim, Green

Toys, Little Sapling Toys, Wonderworld, glob, HABA and Hape. Awards-Red Tricycle Top Boxes(2014):

Subscription Services for New Parents- Handpicked Toys for Your Baby’s Development. Red Tricycle(2013 ) -

Totally Awesome Award Toy Subscription Service

Infants & Kids -

Toys & Books

Green Kid Crafts [Anchorage, 2010]: Online, eco-friendly kids craft & activity mail-order subscription service.

Delivers 3 projects suitable for kids ages 3-8 every month. Their green craft kits are made of recycled materials

and have tools to educate children about recycling, reducing waste and protecting the environment. Processed

over 10,000 orders in 2012. Founded by an environmental scientist, Penny Bauder.

Men WomenInfants &


Personal care &





Infants & Kids -

Toys & Books

Little Passports [San Francisco, 2009]: Little Passports develops innovative products for children to learn about

other countries and cultures in a fun and engaging way. Their products include activity books, souvenirs and

access to online games among others. They cater to the age of 3-12 years with different plans for each age

group. They claim to have a subscriber base of 35,000 members and revenue of roughly $5 million as of August

2014. They raised $175,000 in seed funding as Convertible notes.

Infants & Kids -

Toys & Books

Just the Right Book [Madison, 2009]: Just the Right Book matches books and readers through their

subscriptions, FictionFinder and Contemporary Classics quizzes, and their Reading Guides. They also provide

Gift subscriptions. Booksellers select the 'just the right book' for each subscriber based on their individual tastes

and interests. No two subscription are ever the same.Users can get one of their recommended books for free,

then pay $19.99 per month to get a book in the mail each month that's chosen just for them.

Men WomenInfants &


Personal care &



Deep Dive - Food

Men WomenInfants &


Personal care &


MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


Company Details: Food (1/11)


Food

DinnerLab [New Orleans, 2011]: Dinner Lab is a membership-based social dining service that connects

undiscovered chefs with adventurous diners. Each market hosts two dinners a week and feature up-and-coming

culinary talent from the local community, as well as skilled chefs from around the country, for once-in-a lifetime

dinner parties at remote locations that are disclosed to attendees the day before the events. Over the course of a

year, the company may host up to 100 events in a single city. Dinner Lab members pay $100 – $175 for the

annual membership and each even costs between $70 and $75. Founder Brian Bordainick was part of the Forbes

30 under 30 list in 2012.

$2.1M

Food

Soylent [Los Angeles, 2013]: Soylent is a food supplement that can be personalized for different body types and

customized based on the individual's taste. They offer one time purchase as well as subscription service starting

at $70/week.

$12.3M

Y Combinator, Andreessen

Horowitz, Initialized Capital, Lerer

Ventures

Food

Carnivore Club [Toronto, 2013]: Each month the members receive a faux-wood box filled with 4-6 hand-crafted

cured meats from top artisans. Along with it they include descriptions of the meat and their story. They raised

$22,602 on Crowd-funding platform indiegogo.com. They will be launching a platform to showcase the meat

maestros depicting the amount of time and precision in every piece of meat they make. Carnivore Club ships to all

the provinces in Canada. Subscription starts at $50 or one-time order at $55.

Food

Candy Japan [Tokushima, 2013]: Subscription service that sends you Japanese candy by post twice a month

for $25. 956 subscribers as of July, 2014. Sole founder Bemmu Sepponen who is a Software Developer by

profession runs the service

Food - Grocery

Door to Door Organics [Lafayette, 2007]: Door to Door Organics partners with organic farmers and creators of

natural food products to deliver boxes of groceries to its customers on a subscription basis. The company

primarily focuses on produce, but its offerings also include sustainably raised meat, eggs, artisan bread, and local

dairy. Customers can place and customize their orders online each week and get to choose the size of the box

and its contents. The company partners with multiple farms to diversify its inventory and can deliver to homes,

offices, and schools. The company has recipe suggestions as well as other suggested ingredients to prepare tasty

dishes.

$27.5MGreenmont Capital Partners, Arlon

Group

Men WomenInfants &


Personal care &





Food - Grocery

AgLocal [Mission, 2011]: Online marketplace for the buying and selling pasture-raised meats by local farmers in

the United States. Recently launched monthly subscription-based delivery program that brings sustainably

sourced meat products offered by family-operated farms to people’s homes. Was earlier focused on businesses

like restaurants and chefs. It also provides online payment management and invoicing system. Currently delivers

to Arizona, California, Idaho, Oregon, Nevada, Utah, Washington and Wyoming. The boxes, which are sourced

from farms throughout California, Oregon and Washington, are packaged in the San Francisco warehouse.

Company was a part of 7 Startups' NewMe Accelerator in 2012.

$3.8M

Andreessen Horowitz, OPENAIR

Equity Partners, Artists and

Instigators, Dundee Venture

Capital, NewMe Accelerator,

Chicago Ventures

Food - Grocery

Mile High Organics [Boulder, 2010]: Mile High Organics is a USDA certified organic online grocer that delivers

more than 600 premium organic, non-genetically modified products from farms/regional suppliers to home and

office. Delivers in Denver and surrounding regions. Company ensures ethics and environment of produce and

delivers in reusable containers, insulation and ice packs.

$2.2M 500 Startups, TA Venture

Food - Grocery

Conscious Box [Portland, 2011]: Conscious Box is a subscription based service which sends the subscribers a

curated collection of products from organic food and eco-friendly cosmetics, home-care and lifestyle companies

for a monthly fee of $20.

$400k Birchmere Ventures

Food - Grocery

Nextdoorganics [Brooklyn, 2011]: Nextdoorganics is a full-service local food company that provides year-round

local organic produce, small-batch products, and prepared foods to CSA members in New York City. They

currently offer weekly packages that can be picked up at 11 pick-up locations or delivered to 19 different

neighbourhoods in Brooklyn and Manhattan. Their subscription ranges from $20-50/week.

$130K

Food - Grocery

Quinciple [New York City, 2012]: Partners with local farmers and other food, wine and drinks producers to

deliver food ingredients weekly to customers on a subscription basis. Customers can use its online platform to join

the subscription program. Its boxes contain 12-14 items - fruits, vegetables, dairy products, fish, grains etc. –

along with recipes. Currently available in New York. Provides home delivery via a bicycle rickshaw or allows pick-

up at select locations in Brooklyn. According to founders, its membership has increased 25-30 percent every

month.

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Food - Grocery

Vegan Cuts [Ottawa, 2011]: Vegan Cuts is an online marketplace with a monthly snack and beauty box

subscription service. They provide vegan food and cruelty free(PETA certified) cosmetics and luxurious skincare

products.Their most popular product-Vegan Cuts Snack Box, a subscription box that delivers 7+ new vegan

products each month.They raised $14,442(Goal of $10,000) on Crowd-funding platform indiegogo.com in 2013.

Food - Grocery

From The Farmer LLC [Potomac, 2011]: Weekly farm-to-consumer delivery company with an emphasis on

fresh, high quality, local produced fruits and vegetables. Provides delivery of 6-10 seasonal items per week to

Washington D.C. and Baltimore area in United States.

Food - Grocery

Blissmo [San Francisco, 2010]: Monthy subscription box of organic healthcare and food products. Each month

Blissmo delivers a curated Blissmobox to your door packed with a selection of health conscious products. Brings

products from over 400 US brands. Started by entrepreneurs with background at eBay, Kiva, 1Bog and World of

Good. Snack boxes are are priced between $20 to $100.

Food - Grocery

Fresh Picks [Chicago, 2006]: Husband & wife stared subscription based home delivery service of local and

organic produce, meats, dairy, eggs and other food products. Dedicated to green sustainable agriculture & farms.

Partners with Midwest farms for sourcing produce.

Food - Grocery

Doorstep Dairy [Lancaster, 2002]: Subscription for weekly delivery of milk, eggs, baked goods and other locally-

sourced products from local farmers and vendors in Lancaster, Chester and Berks counties in the United States.

Customers can set-up their orders on its online platform

Men WomenInfants &


Personal care &





Food - Grocery

Full Circle [Seattle, 1996]: Each week, Full Circle brings farm-fresh, locally-sourced, and sustainably-grown

fruits, veggies and all-natural artisan products directly to your door. The user can customize from various

alternatives or go with handpicked selection of the best of the season. They also offer grocery items like eggs,

breads, meats and cheeses to chocolates, jams, pastas. As of 2012 they had 18,000 subscribers.

Food - Grocery

Farm Fresh To You [California, 1976]: A family business, Farm Fresh To You is a subscription Community

Supported Agriculture (CSA) provider of organic produce based in Capay Valley, California. It connects

consumers to the farms that grow their food by delivering fresh organic produce from its own farm and trusted

partner farms, right to the doorsteps of homes and offices in areas of California.

Food - Meals

Goldbely [San Francisco, 2012]: Goldbely offers a curated online marketplace to discover various kinds of food

dishes from regional establishments and get them home delivered. Allows users to shop by region or by category

of food. The company also lets customers order regional food from anywhere in the US and the food is delivered

the next day. Started a monthly subscription package in December 2014. All of the products they feature are

hand-selected by their team of food explorers. Provides payment and delivery services. The company launched

its iPhone app in Nov 2014.

$3M

Intel Capital, 500 Startups, ACE &

Company, Y Combinator,

FundersClub

Food - Meals

Foodzie [San Francisco, 2008]: Foodzie is an online marketplace and subscription tasting box where

consumers can discover and buy food directly from small artisan producers. The Foodzie technology makes it

simple for small producers to sell their products online and aggregate all these products within a marketplace that

makes it easy for “foodies” to discover the very best food. Acquired by Video eCommerce service Joyous with its

team also joining Joyous. Foodzie is now part of Joyus.

$1.02M

SoftTech VC, First Round Capital,

Social Leverage, Felicis Ventures,

Techstars

Food - Meals

Real Food Works [Philadelphia, 2012]: Real Food Works offers a subscription program featuring wholesome,

delicious, nutritionally optimized meals prepared by local independent restaurants and delivered fresh to

customers each week. Each partner creates dishes that reflect their own culinary vision yet still meet strict

nutritional requirements. Dishes are offered in a rotating weekly menu of 25 different options each week. Real

Food Works has over a dozen restaurant partners, hundreds of customers, and has served over 40,000 meals to

the Great Philadelphia area.

$375kFirst Round Capital, Benjamin

Franklin Technology Partners

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Food - Meals

Mantry [New York City, 2012]: Subscription service that captures America’s tastiest offerings - the best artisan

foods - and delivers them directly to customers. Geared towards men. Ships 6 full size American Artisan food

products every month in a signature wooden crate. They raised $46,027(goal of $5000) on crowd-funding platform

kickstarter.com in November,2014.

Food - Meals

Gourmet Spotting [New York City, 2012]: Monthly subscription service of gourmet food &snacks sourced from

local independent artisans and food brands. It delivers 4 to 6 sample/full-size products paired with recipes from

chefs for $29.99+/month. Customers get curated products like white truffle olive oil, fresh pasta sauce from Italy,

Spanish saffron in threads, tea served at the Waldorf Astoria, chocolate tastings etc.

Food - Meals

Knoshy [Connecticut, 2012]: Online portal to help users discover new artisan food across USA. Enables users

to enter a monthly subscription for food box which are hand-picked selections from various food producers.

Food - Meals

DeliverLean [Boca Raton, 2011]: DeliverLean delivers healthy meals to customers. Meals are priced at $7.95,

and customers can mix and match dietary plans, choosing from six meal plans. The company lets users choose

between 2 week and monthly subscriptions. Each DeliverLean package includes a breakdown of a meal’s

calories, protein and carbohydrates. The company had 1,500 subscribers in May 2014, and had plans to increase

this number to 5,000. Since 2012, DeliverLean has gone from $2.9 million in revenue to an expected $10 million

by the end of 2014. More than 130 employees work the kitchens. The team plans to expand to New York by the

end of 2014 and Los Angeles by 2016

Food - Meals

Pop-Up Pantry [Los Angeles, 2011]: Subscription based restaurant quality gourmet food delivery service.

Company managed food development, manufacturing, and fulfillment in-house. Launched out of Launchpad LA

accelerator in July 2012 with seed funding of $1.7M. Closed in 6 months after it failed to scale the business. At its

peak, Pop-Up Pantry had 10 full time employees and 20 to 30 contractors.

$1.7M

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Food - Recipe

Ingredients

HelloFresh [New York City, 2012]: HelloFresh is a grocery subscription service where customers receive a

weekly box containing three to five easy-to-cook recipes created by professional chefs and nutritionists with

instructions and related content. Charges $10/meal. Sources fresh seasonal and organic local food with no frozen

groceries. Users can swap a meal that they don't like with another. Operates in 75% of US and in Germany,

United Kingdom, Netherlands, Australia and Austria under a franchise model.

$67.5M

Rocket Internet, HV Holtzbrinck

Ventures, Investment AB Kinnevik,

Vorwerk Direct Selling Ventures,

Phenomen Ventures, Insight

Venture Partners

Food - Recipe

Ingredients

Blue Apron [New York City, 2012]: Blue Apron delivers meal kits including pre-measured ingredients and recipe

cards in refrigerated boxes to subscribed members for about $60 a week. Users choose from six recipes and the

recipes are changed each week. The service costs $10 per person for each meal. Blue Apron buys food in bulk

and splits it up among many subscribers. It aims to introduce home chefs to local, in-season ingredients

customers may not find in their neighborhood groceries.

$58M

Bessemer Venture Partners, First

Round Capital, Graph Ventures,

BoxGroup, Stripes Group

Food - Recipe

Ingredients

Plated [New York City, 2012]: Plated offers a meal ingredient and recipe subscription service. The company

delivers meal boxes containing ingredients and instructions consumers need to cook meals at home. Each week

the menu features seven chef-designed recipes including four meat & fish options and three vegetarian dishes.

The recipes, developed by Plated staff and partner-chefs in company's own premises, use in-season and

regionally produced ingredients. The recipes are included as a hard copy within shipped meal boxes, and also

made available to users online, sometimes with an accompanying video cooking lesson. Customers subscribe for

a monthly membership ($10 per month) or an annual membership ($8 per month), and then pay $12 per person

per plate. The startup currently delivers to 80% of the US. Incubated at Techstars.

$21.4M

ff Venture Capital, Techstars,

Founder Collective, Lerer Ventures,

Great Oaks Venture Capital,

Greycroft Partners, Formation 8

Food - Recipe

Ingredients

Gousto [London, 2012]: Gousto, the UK recipe kit subscription and grocery delivery service. Gousto operates a

recipe kit subscription service in the UK where you are sent three recipes per-week out of a choice of ten, along

with the required fresh ingredients needed. It differentiates itself from competitors mainly by offering the ability to

choose from a list of ten meals each week, rather than being more random, but also by using organic ingredients

and offering better prices. Currently delivering 100k+ meals per month.

$11MAngel CoFund, MMC Ventures,

Unilever Ventures

Food - Recipe

Ingredients

Gobble [Palo Alto, 2010]: Gobble delivers recipe dinner kit including ingredients and recipes for a set number of

meals each week to its users. Takes care of the prep work, cleaning and cutting the vegetables, as well as

marinating the meat, to give its users a dinner kit that can be prepared in 10 minutes or fewer, with just one pan.

Gobble cycled through different models, including a marketplace for home-cooked food and a subscription meal

delivery service. Part of Y Combinator Winter 2014 class.

$1.2MFelicis Ventures, Founder

Collective, SV Angel, Thrive Capital

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Food - Recipe

Ingredients

Farmivore [New York City, 2014]: Farmivore delivers a convenient weekly or bi-weekly subscription box of fresh,

organic fruits and vegetables right to your doorstep for $40/box. Ingredients are pre-portioned for juicing purposes.

Every box contains enough ingredients to make 8 full servings of juice. Source from organic food distributors and

local farms directly.

$40kEntrepreneurs Roundtable

Accelerator

Food - Recipe

Ingredients

Chicory [New York City, 2013]: Chicory is a grocery-shopping platform that lets users discover recipes from

across the web and instantly create a complete shopping list with all needed ingredients and gets all the

ingredients and regular groceries delivered from their local online grocer. Chicory’s 'smart cart' calculates how

much of each ingredient is needed and orders the exact amount from local online grocers. Incubated at Colgate

University.

$40KEntrepreneurs Roundtable

Accelerator

Food - Recipe

Ingredients

Forage [San Francisco, 2014]: Forage delivers weekly meal ingredients with gourmet recipes selected from

famous restaurants and chefs in San Francisco. Provides portioned ingredients for recipes, prepped in restaurant

kitchens that can be prepared under 20 min. Startup by founders behind Foodzie (Acquired by Joyous, video

eCommerce service) and Torbit (Acquired by Walmart Labs). Backed by Twitter’s Ev Williams and Whole Foods

Board Member Hass Hassan

Food - Recipe

Ingredients

Hatchery [Boca Raton, 2013]: Hatchery provides a subscription tasting box service that focuses on artisan

cooking ingredients and products sourced from small producers across the country. For $20 per month,

subscribers receive a delivery of curated, sample-size artisan ingredients and condiments to their doorstep every

month. Users can then buy ingredients that they like from the company website.

Food - Recipe

Ingredients

PlateJoy [Cambridge, 2013]: PlateJoy provides weekly home delivery of personalized ready-to-cook dinner kits

with recipe infographics. Costs $79+/week. When users first join PlateJoy, the service asks them questions about

their diet, lifestyle, total members and shopping stores to personalise their meals. It partners with local grocery

stores like SafeWay, Whole Foods, and Peapod who deliver the necessary ingredients to prepare these meals to

the customer's doorstep. Company incubated at 500 Startups in 2013.

500 Startups

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Food - Recipe

Ingredients

PeachDish [Atlanta, 2013]: PeachDish is an Atlanta-based e-commerce startup focusing on the delivery of fresh

ingredients and instructions to consumer’s homes so they can cook wholesome dinners with ease. For a monthly

subscription, the company mails a box of fresh food and recipe cards every week. There are two meals for two in

each box. It costs $50 a week for these two meals. The company uses Amazon for payments. Based in Atlanta it

has easy access to transportation hubs, local farms and food artisans.

Food - Snack

Box

NatureBox [San Carlos, 2012]: NatureBox is an online service for healthy snack food. NatureBox provides

subscribers with its branded food delivering it each month in a recyclable snack box. It currently offers more than

120 options for any taste from vegans to the gluten-conscious. Each NatureBox includes 15-20 servings of 4-6

items curated by a nutritionist based upon a seasonally based health and wellness theme. The snacks are

sourced from local growers and independent food suppliers across the U.S. The snacks are free from high

fructose corn syrup, hydrogenated oils, trans fats and artificial sweeteners, flavors, and colors. The company

experienced 20X growth in 2013 with 1 million orders shipped. The website receives over 1 million monthly

visitors, with 850K fans on the Facebook page.

$28.5M

General Catalyst Partners,

Redpoint Ventures, Plug & Play

Ventures, SoftBank Capital,

Canaan Partners

Food - Snack

Box

Love With Food [San Mateo, 2011]: Online food discovery platform for consumers aiming to disrupt the $60B

gourmet food industry. It partners with food brands like General Mills, Nestlé, SoyJoy and Lindt Chocolates to

provide a monthly delivery service of sample snack boxes for $10+/month. For every box delivered, a meal is

donate to food banks across America. Made 100,000 deliveries in first 18 months. Makes 60% of its revenues

from sales of its subscription boxes, with another 20 percent coming from eCommerce of full-sized packages.

Brands use the platform to get assessment of customer response to new products and increase market reach.

$2.1M

500 Startups, TEEC Angel Fund,

Great Oaks Venture Capital, Scrum

Ventures, Kapor Capital

Food - Snack

Box

Graze [London, 2008]: Graze is a UK based company that manufactures and daily delivers letterbox-sized

parcels of healthy snacks to subscribers. Launched in America in Dec, 2013 and signed up 100,000 subscribers

across 48 states, Mar 2014. $70M turnover in 2013. Proprietary logistics solution. Currently employ around 250

people.

$1.4MOctopus, DFJ Esprit, JamJar

Investments

Food - Snack

Box

Bestowed [New York City, 2012]: Bestowed delivers its monthly subscribers healthy food, snacks, beverages

and lifestyle products with expert health tips and recipes created by its in-house chef. For $17/month, customers

receive a box with samples of 8+ products. All products are hand-picked by celebrity nutritionist and author

Heather Bauer. Shipping throughout United States. Has its online marketplace for direct purchase.

$75k

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Food - Snack

Box

Better Health Box [Arlington, 2014]: Better Health Box offer monthly boxes for people with chronic disorders

like diabetes or those who would like to improve their brain power, sex life, overall health, or are looking for

healthy snacks for kids. Along with the products sent is included educational information, reviews, recipes,

coupons, and tips to live a healthier lifestyle. They also offer the boxes to Offices and Healthcare organizations.

Food - Snack

Box

UrthBox [San Francisco, 2013]: UrthBox is a monthly subscription service that helps consumers discover

healthy snacks. Each month, UrthBox members are shipped a box of up to 20 hand-picked food and beverage

products available in Standard, Gluten-Free, Diet, Vegan or Snacker options. Members may purchase more of

what they like in local stores or in the UrthBox shop at special discounts.

Food - Snack

Box

MunchPak [Scottsdale, 2013]: Munchpak is a subscription box delivered monthly. Their boxes are filled with a

variety of the most popular snacks from Ireland, UK, Australia, Japan, United States, Canada, and other countries

from all over the world. $21 and $39 per month packs. Customers can also order snacks using thiemobile app -

Push for Snacks -at $10 per box

Food - Snack

Box

Watanut [Augusta, 2013]: Watanut is nut-focused snack subscription box with a curated collection of four snack

mixes that include nuts, fruits, and granola. Boxes are priced at $25.

Food - Snack

Box

Nibblr [Golden Valley, 2013]: Delivers curated snack boxes at $6.99. Snacks are personalized based on

individual ratings and preferences. A box of four portion-controlled snacks in individually sealed trays is delivered.

Users can go online and rate the products, from "Love it" to "No thanks." While they can't choose exactly what

they get, the company will know what individuals liked and will send snacks accordingly. Nibblr is part of General

Mills Inc.

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Food - Snack

Box

GetSnackbox [Vancouver, 2013]: With Snackbox users can discover 10-12 nutritionist approved snacks

delivered to their home every month. The Canadian service is merging with Healthy Surprise, California based

health subscription box service. Started by founder of Vancouver based startup Foodee, a corporate meal delivery

service ordering group meals from local restaurants.

Food - Snack

Box

Oh My Green! [Stanford, 2013]: Oh My Green! supplies organic and non-GMO snacks to retail outlets and

cafeterias of major universities and corporations and direct-to-customers through a full-size snack subscription

box featuring small, independent, and well known brands.

Food - Snack

Box

Peckish Snacks [Chicago, 2012]: Peckish works with nutritionists and deliver a wide variety of quality, delicious

and nutritious snacks from around the world at the office. Boxes are priced at $5.99 and customers can choose

from a variety of themes such as a "Nutrition Box" or a "Sweet Tooth" box.

Food - Snack

Box

Nourish Snacks [New York City, 2012]: Nourish provides non-GMO, gluten-free, and minimally processed

subscription-based snacks. each box costs $12.50 a week, and contains 5 snacks which are all less than 200

calories. The snacks are blends of dried nuts, veggies, and fruit. Snacks are prepared by Today Show Nutrition

Expert Joy Bauer

VaynerRSE

Food - Snack

Box

Yumvelope [Libertyville, 2012]: Monthly Subscription-based snack delivery service. Yumvelope sends out 6+

all-natural full sized snacks - that the company claims aren’t found in regular grocery stores - monthly for $21 by

USPS. Since launching their custom site at the end of 2012, Yumvelope sales have more than doubled (Oct

2014).

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Food - Snack

Box

Sprigbox [Columbus, 2012]: Subscription service for a curated assortment of delicious and healthy gluten free,

organic, mostly raw and vegan snacks shipped your door or business each month. Partners with small and local

food vendors who are looking to expand and open up their brand across the United States. Charges $18.97/mo

for 7+ servings. Discontinued in April 2014

Food - Snack

Box

Flavrbox [Bristol, 2011]: Flavrbox is a monthly subscription service where the customers get a monthly or

quarterly box of foodie treats. They have the choice of a regular or vegetarian box and the option of viewing the

box beforehand if they wish. Each box contains a booklet which includes details of the featured products and

companies and may contain gift vouchers. Featured in the Guardian as the #1 food and drinks gift in 2012

Food - Snack

Box

PaleoPax [New York, 2011]: PaleoPax is an online health store dedicated to providing foods that stay within the

Paleo diet plan. Focusing on food that is naturally grown, without artificial sweeteners, additives, colorings, and

preservatives; PaleoPax is a monthly subscription service that delivers straight to customer's home at $49 per kit.

They claim to have have averaged 32% month-over-month growth of subscribers.

Food - Snack

Box

Healthy Surprise [Santa Monica, 2011]: Healthy Surprise is a monthly subscription service which sends its

clients vegan, gluten free and natural snacks every month. Charges $40+/month. Has over 10,000 subscribers at

present.

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Deep Dive - Beverages

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MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


Company Details: Beverages (1/5)


Beverages -

Alcohol

Club W [Manhattan Beach, 2011]: Club W is a customized, subscription based site for wine. Their team of

curators source wine from around the world and deliver 3 new bottles for $39 every month. They have direct

relations with vineyards and farmers. Their website uses an algorithm to give personalized wine

recommendations based on customer's tastes and purchasing histories. Hit revenue rate of $1M in first 12 weeks.

Sold over 100k bottles by 2013, before raising seed funding.

$3.6MCrosscut Ventures, 500 Startups,

Guild Capital, Siemer Ventures

Beverages -

Alcohol

Flaviar [London, 2012]: Flaviar is an alcohol subscription service(£24.99/month) that delivers a curated tasting

pack consisting of 5 premium spirit flavors each month(Whisky, Rum, Cognac, Gin). Also allows direct purchase

on website. Started full-bottle sales in 2013.

€400k Speedinvest

Beverages -

Alcohol

GrapeSeed [California, 2014]: GrapeSeed creates brands in partnership with leading winemakers. Brands are

offered exclusively to the member community who fund projects by paying a monthly subscription fee. Wines are

exclusively made for members and are not available in shops or online. GrapeSeed is a luxury brand incubator.

Their addressable market is the top 10% of wine drinkers - the luxury wine consumer which accounts for $3.4B in

sales annually. Winemakers are validated by Wine Spectator or Wine Advocate (Parker).Wines will be available

for pre-order in January 2015 and shipping in March 2015.

$250K

Beverages -

Alcohol

VINEBOX [San Francisco, 2014]: VINEBOX provides users with glass quantity(Tubes) samples of 3 wines each

month.The user can order bottles of the samples they like.The user can access their VineBox account to access

the list of wines they have tasted along with notes, ratings, & reviews.They offer monthly,3- or 6- month

subscriptions .

Beverages -

Alcohol

The Box Noir [San Francisco, 2013]: The Box Noir is a monthly subscription based service that delivers curated

selections of wines, beers, or spirits. Each box also includes cocktail recipes and the self-published guidebook of

bar terms.

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Beverages -

Alcohol

Julibox [South Orange, 2013]: Julibox is a subscription based cocktail discovery service. Julibox provides two

cocktail recipes every month along with all of the spirits and mixers required to make them. The cocktails are

curated by world-class mixologists and designed for easy home preparation. Prices start at $36/mo.

Beverages -

Coffee

Pact Coffee [London, 2012]: Pact, previously YourGrind.com, prepares and delivers fresh coffee to customers

on a subscription basis. It acquires coffee directly from farmers across the world, roasts the beans, and regularly

ships them to subscribers, based on their habits. Competes with established UK subscription coffee players such

as HasBean and Kopi. Plans to expand team with receiving Series A funding attended by angel investors like

Songkick founder Ian Hogarth, Robin Klein of Index Ventures, and Naked Wines founder Rowan Gormley.

$4.2M Connect Ventures, MMC Ventures

Beverages -

Coffee

Kopi [London, 2011]: Gourmet coffee by monthly subscription for $9, delivered through mail. Every month Kopi

handpicks and delivers one new premium coffee with a content booklet about it. UK leader in coffee subscription

market, it was recently acquired by one of the UK’s largest coffee companies, Cafédirect.

$100k

Beverages -

Coffee

MistoBox [San Francisco, 2012]: Coffee subscription service that delivers four coffee samples with educational

content booklet for $20/month. Customers can buy full packets on its website. Team samples over 50 coffees

every month. Mistobox works with more than 30 u.S. roasters and offers more than 500 coffee packages/ month.

Founded at the University of Arizona. Received $75k investment from business magnate Mark Cuban after their

presentation on the AbC show “Shark Tank”.

$84k

Beverages -

Coffee

Craft Coffee [Brooklyn, 2010]: Coffee subscription service that delivers three samples in tasting box, along with

tasting notes and brew tips. Partners with different independent roasters in the US to source beans. Every month

company selects 4 out of about 50 samples from multiple roasters. Shipped more than 50,000 pounds of coffee as

of Aug 2014. Has raised funding from Y Combinator, 500 Startups, Initialized Capital, and other prominent angels.

Created a new discovery model in Aug 2014 called the DNA Project based on order data to find the perfect coffee

beans for each customer. Y Combinator Summer 2014 Batch

$158K Kima Ventures, 500 Startups

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Beverages -

Coffee

Have a Coffee [Espirito Santo do Pinhal, 2014]: Brazilian subscription service. Company curates small batches

of around 100 units from producers managing plantations of quality 'Arabica Coffee' and roasts the beans itself

before delivering.

Beverages -

Coffee

Bear State Coffee [Santa Monica, 2013]: Bear State Coffee is a monthly coffee subscription service that curates

and delivers the best artisanal coffees in California. Bear State is also a community where world-class roasters,

coffee drinkers and experts get together to change the in-home coffee experience

Beverages -

Coffee

Perfect Coffee [San Francisco, 2013]: Perfect Coffee partners with top roasters (Blue Bottle, Philz, Stumptown

and many more) for coffee. It uses a patented optical grind analysis system, that captures exactly how a coffee

roaster’s quality control team brews the cup and replicates it for each coffee packet. Its patent-pending

stabilization process ensures that the pre-ground coffee stays fresh for months. The subscription coffee comes

with instructions for preparing the coffee. Both co-founders have an extensive background in the e-commerce

industry.

Beverages -

Coffee

Moustache Coffee Club [Los Angeles, 2013]: Coffee curation club that sources and ships freshly micro-

roasted, single origin coffee beans from a variety of top roasters, such as Intelligentsia and Handsome Coffee.

Subscription price begins at $17.99 for delivery every two weeks.

Beverages -

Coffee

eightpointnine [Trondheim, 2011]: eightpointnine is a UK based artisan coffee company which sells delicious

fair-trade coffee to customers who want to create their own personalised blend of coffee beans from around the

world via a series of sliding scales, adjusting levels of body from rich to light and flavours from fresh to spicy to

suit.

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Beverages -

Coffee

Bean & Ground [London, 2011]: Bean and Ground is supplying freshly roasted coffee in UK for a monthly

subscription. Delivers two125g packages every month. According to founder profile the company has 1000+

subscribers in U.K.

Beverages -

Coffee

Tonx [Los Angeles, 2011]: Tonx is a coffee subscription service company that delivers fresh coffee beans every

week. They source coffees from farms, roast the beans mere hours before shipping and delivers them to the

customers. Deliver globally to Australia, Canada, Germany, France, Italy, Japan, Netherlands, New Zealand,

United Kingdom, and United States. Charge $19/shipment for US delivery. Acquired by SF Bay area based Blue

Bottle Coffee, a coffee roaster that earlier raised $26M from VCs and tech investors.

Karlin Ventures

Beverages -

Coffee

Hasbean [Stafford, 1999]: Has Bean is an online retailer, roasting and selling fine speciality coffees from all

around the world direct to home consumers.They source coffee beans from Uganda,Rwanda in Africa to

Guatemala,Costa Rica in America to name a few.They provide Weekly/Monthly subscription packs too.

Beverages - Tea

Teabox [Darjeeling, 2012]: Teabox delivers tea, direct from plantation sources worldwide. Has shipped over

10,000 kgs of tea across 65 countries. Currently it specialises in Indian (Black, Green, White, Oolong, Chai) teas

from Darjeeling, Assam, Nilgiri, Kangra regions. Top markets include Russia, US, Australia, Canada. Has offices

in Bangalore and Darjeeling. They have raised capital to increase its subscription offerings.

$1M Accel Partners

Beverages - Tea

Tealet [Las Vegas, 2012]: Tealet is a direct from grower e-commerce marketplace and subscription service that

allows US tea drinkers to connect with teas growers from around the world. Growers post their stories and teas

while drinkers browse, review, and purchase them.

$20k Blue Startups

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Beverages - Tea

simplygoodtea [Ottawa, 2013]: Simply Good Tea is a monthly subscription service of tea. They deliver 4

varieties of loose tea leafs every month. They also provide tea infusion bottle. The subscription costs $26/month.

They raised $25,476 ( goal of $8,000) on crowd-funding platform indiegogo.com by 25 March, 2014.

Beverages - Tea

Steeply [Toronto, 2013]: Steeply gives customers fresh, loose leaf tea shipped to their door monthly. Ships at

homes and offices. Charges $20/month enough for about 35 cups worth of tea. First entrepreneurial foray of

Adam Mckerlie, software manager at a Toronto travel company.

Beverages - Tea

Handmade Tea [Pittsburgh, 2011]: Monthly tea subscription service. Creates unique craft tea blends in small-

batches with ingredients like brussels sprouts, rhubarb, cacao nibs, tomatillo etc. Blends are created by

independent artists who partner with the company.

Men WomenInfants &


Personal care &



Deep Dive – Personal Care & Fitness

Men WomenInfants &


Personal care &


MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


Company Details: Personal Care & Fitness (1/4)


Personal Care &

Fitness

KlutchClub [Chicago, 2012]: KlutchClub is a monthly subscription service that sends a hand-picked themed box

of holistic health, fitness and wellness products – organic protein bars, workout wear, skincare products, tea etc.

from niche brands. Each box is full of 9-12, $50+ of products, but only costs subscribers around $17 apiece.

Personal Care &

Fitness -

Contraceptives

rubberit [Mexico City, 2012]: Rubberit is a condom subscription service that matches every purchase with

donations to disadvantaged sectors. Their members receive a monthly delivery of condoms, with as much

discretion as their privacy-needs elicit. Each box includes a lubricant. Simultaneously, the same amount of

condoms purchased through this platform is taken by rubberit to communities under precarious economic

conditions in their pilot country, Mexico. RubberIt is part of MexicanVC(acquired by 500 startups) program.

$25k Mexican.VC, 500 Startups

Personal Care &

Fitness -

Contraceptives

RubberClub.com [New York, 2012]: RubberClub is a subscription condom delivery services. Customers can

pick a plan and start receiving their favorite brand name condoms in a discrete package to your door every month.

Personal Care &

Fitness -

Contraceptives

Rubber of the Month [Los Angeles, 2012]: Rubber of the Month is a monthly condom subscription service,

delivering the customers a monthly package of condoms in flexible brands/quanitites

Personal Care &

Fitness -

Personal Care

GoodMouth [New York City, 2013]: GoodMouth is a dental focused startup. The company offers regular home

delivery of toothbrushes, oral hygiene kits and branded personalized oral health information. The company has a

B2B model where it partners with dental firms to send individually branded toothbrushes to patients every 3

months. For every subscription purchased the Giving Goodness program donates two brushes, or the equivalent

in dental care, to someone in need through dedicated healthcare nonprofits.

$1M

Men WomenInfants &


Personal care &





Personal Care &

Fitness -

Personal Care

quip. [New York City, 2014]: Quip provides electric and manual toothbrushes along with brush-heads and

toothpaste of their own design. They provide quarterly subscription service for the brush-heads and tooth-

paste(twice a day usage for 3 months) according to ones need. They also provide one-off purchase of their items.

The sizes are available as Home and Travel purpose. The user pays $25 to $40 for a starter kit ($5 to $20 for a

non-electric brush) and $10 every three months for both new bristles and two tubes of toothpaste. It begins

shipping in February 2015.

Personal Care &

Fitness -

Personal Care

Sudz Club by Bare Necessities [Arizona City, 2014]: Sudz Club is a subscription service that delivers a supply

of hygienic products to an individuals residence or dorm room on a monthly basis. They send free promotional

products from sponsors along with the delivery. They offer basic and premium subscriptions starting from

$20/month and also offer one-time delivery. They earned their start-up funding through the ASU Edson Student

Entrepreneur Initiative.

Personal Care &

Fitness -

Personal Care

Dr. Squatch Soap Co. [Friday Harbor, 2013]: Dr. Squatch Soap Co. manufacturers natural homemade soap

bars for men made primarily from natural oils. The soaps are affordably priced and delivery is automated.

Subscriptions range from $5-$12 a month.

Supplements

Bulu Box [Lincoln, 2012]: Bulu Box is a vitamin and supplements subscription company where users get a box

with 4-5 samples of products from premium brands with educational content delivered at $10/ month. Over 5,000

brands like PowerBar, Garden of Life and Hydroxycut partner with Bulu Box. Company partners with fitness

experts like Larysa DiDio and Ali Vincent who curate the products. Raised revenue by 750% last year,

implemented a rewards points program and introduced ROI sampling technology. Raised $2M funding in May

2014 and employed a new CTO.

$3.99M

Dundee Venture Capital, Linseed

Capital, Mid-America Angels,

Enterprise Institute, Midwest

Venture Alliance

Supplements

Zen Health [San Francisco, 2014]: Zen Health is a YCombinator S2014 startup that provides Zenamins, a

personalised health supplements subscription service for vitamins, minerals and other supplements categories,

charging $30+/month for 3 pills/day. Launcing with 50 supplement categories. Founder Arad Rostampour had

recently sold his $10 million-funded startup SocialShield to Avira.

$120K Y Combinator

Men WomenInfants &


Personal care &





Supplements

EnduroPacks [New York City, 2013]: EnduroPacks offers a daily system of essential vitamins and minerals for

endurance athletes. Customers receive a monthly pack of essential vitamins and minerals for pre-, during-, and

post-workout endurance training. Their system contains a 30 day supply of 4 essential products: a liquid multi-

vitamin, a concentrated electrolyte spray, transdermal amino acid patches, and a L-glutamine complex. They

currently ship everywhere within the United States.

$100k

Supplements

Nootrobox [San Francisco, 2014]: US-based Subscription service for nootropic supplement stacks that boost

brain's memory, focus and energy. Produce, distribute and deliver their own supplements called RISE, developed

by collating materials and studies about ingredients used in other nootropics. Packs of pills range $9-$53/month.

Launched in Jul 2014. Founders former Google employee and founder of Glassmap, a real-time map app that

was acquired by Groupon.

Supplements

StrideBox [Chicago, 2013]: StrideBox is a monthly subscription service of curated nutrition products for runners

and other endurance athletes. It partners with companies and brands that make performance related products to

put together a box full of 6-8 product samples that costs around $15 per month.

Supplements

Koge Vitamins [Toronto, 2012]: Koge is a Toronto-based vitamin supplements subscription company. Koge

provides premium quality vitamins in goal-oriented packs and delivers them every month. Users of its website

select a specific track of vitamins they want to take, depending on their goals or identity. Over time Koge’s plans

to launch personalized vitamin selections tailored to each individual

Supplements

Pump Ups [New York City, 2012]: Subscription-based sports supplements discovery service that delivers

premium 6 supplement samples, health snacks, and fitness foods to your door each month for $20. Partnered with

with brands sold in GNC like Detour Bar, Cellucor, BSN, Inner Armour, Muscle Milk and more. Founders acquired

over 200+ customers after 3 months before selling the business.

Men WomenInfants &


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Supplements

Kona Kase [Washington DC, 2012]: Kona Kase delivers a personal energy box monthly that includes nutritional

food products and health supplements for athletic activities. Joined The Feed company in May 2014.

Supplements

JackedPack [New York City, 2012]: JackedPack is a subscription service where customers receive a box of

curated sports nutrition supplement samples including protein bars, health shakes, etc. each month from best

brands in the industry. Products geared towards serious lifters and bodybuilders. Products also available on GNC

shelves. Started by two Harvard grads.

Men WomenInfants &


Personal care &



Deep Dive - Flowers

Men WomenInfants &


Personal care &


MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


Company Details: Flowers (1/1)


Flowers

H.BLOOM [New York City, 2010]: H.BLOOM is an eCommerce company that provides a subscription-based

luxury flower arrangements delivery at affordable prices to consumer and corporate customers like hotels,

restaurants, offices and local businesses. In-house designers make arrangements based on request. Current

customers include The Ritz Carlton Hotel, The W Hotel, Hugo Boss, Ralph Lauren, Tesla Motors and Omega.

Operates in New York City, Chicago, San Francisco and Washington, D.C. In Forbes' America's 2014 most

promising companies list.

$18M Battery Ventures, Shasta Ventures

Flowers

Secret Blossom [Melbourne, 2013]: Secret Blossom is Melbourne’s premier floral subscription service providing

freshly selected seasonal flowers presented with an artistic flair. Delivers weekly, bi-weekly and monthly. Prices

starting for $30/bunch.

Flowers

Bloom & Wild [London, 2013]: Bloom & Wild is a UK-based subscription florist that delivers whole bouquets to

consumers and businesses in boxes that fit through a standard UK letterbox. Company buys direct from growers

ensuring fresh flowers delivery.

Men WomenInfants &


Personal care &



Deep Dive - Pet

Men WomenInfants &


Personal care &


MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


Company Details: Pets (1/2)


Pets

BarkBox [New York City, 2011]: BarkBox, a dog goodies subscription and content platform for dog-lovers, is the

original product by Bark&Co. More than 200k customers receive monthly boxes- small, medium and large.

Charges $17-$29/month. Launched mobile app in Nov 2012. The option to purchase favourite goodies isn't

available online – only within the app itself, which makes it a mobile-first mindset company.

$21.73M

Resolute.vc, Lerer Ventures, RRE

Ventures, Polaris Partners,

Bertelsmann Digital Media

Investments, 500 Startups,

BoxGroup, Slow Ventures, Daher

Capital, CAA Ventures, Vast

Ventures, City National Bank

Pets

Pet Circle [Sydney, 2011]: PetCircle(formerly Paws for Life) is an Australian based Dog food delivery service.

They deliver all premium dog and cat food brands plus medications, toys, accessories and treats. They claim to

have shipped over 100,000 orders of pet food and accessories and are servicing over 50,000 customers as of

January, 2015.

$2.5M

Pets

PetBox [San Diego, 2012]: PetBox curates pet products from leading and upcoming brands and delivers them to

pet owners on a monthly basis. Members can also pack their own customized boxes. Petbox has shipped over

80,000 units till date.

$975k

Pets

My Dog Bowl [Laguna Niguel, 2012]: MyDogBowl is a monthly subscription service that delivers food for Cats

and Dogs. Customers select their prefered brand and food preferences and the company ships the food to feed

the pet. It automates the next delivery working with customers.

Pets

Bugsy's Box [Montreal, 2012]: Bugsy’s Box is a subscription e-commerce company which offers a box of

goodies for dogs including treats, toys, care items and accessories. They deliver full size items and samples from

large and boutique brands. Deliver out of NY and Montreal, Canada.

Men WomenInfants &


Personal care &



Company Details: Pets (2/2)


Pets

BestFriendBox [New York City, 2012]: BestFriendBox is a monthly subscription service for pet lovers. Cat and

dog owners across the U.S. can join BestFriendBox to receive a monthly delivery of hand-picked, gourmet,

natural treats and toys for their furry friends.

Men WomenInfants &


Personal care &



Deep Dive - Horizontal

Men WomenInfants &


Personal care &


MEN


ESSENTIALS

HORIZONTAL

PET

FOOD

WOMEN


BEAUTY

INNERWEAR

JEWELLERY

ESSENTIALS

INFANTS & BABYCARE

MOM & BABYCARE

TOYS AND BOOKS

CLOTHING



FOOD

RECIPE BOX

GROCERY

SNACK BOX

MEALS

BEVERAGES

TEA

COFFEE

ALCOHOL

GOODIES

FLOWERS

FLOWER DELIVERY


Company Details: Horizontal (1/2)


Horizontal

Quarterly [West Hollywood, 2011]: Quarterly offers a design-oriented subscription Giftbox service that enables

customers to receive gifts curated by influential contributors including respected entrepreneurs, designers and

organizations. Past contributors include President of the Rhode Island School of Design, John Maeda, Behance

Founder Scott Belsky, and Alexis Ohanian of Reddit, Breadpig. It acquired rival 12Society in 2013. They had more

than 8000 subscribers in 2013.

$3.65MTrue Ventures, Collaborative Fund,

SV Angel, VegasTechFund

Horizontal

ShutterCal [Providence, 2013]: ShutterCal is a photo journal community with a monthly subscription print

service. Focusing on the family photo market, ShutterCal helps families journal, organize, and print their 30

favourite photos of each day. Their monthly subscription print service combines members journalling and

photograph together into beautiful packs of prints delivered monthly.

$52k Betaspring

Horizontal

Startup Threads [New York City, 2011]: Merchandise marketing service service for start-ups that designs and

ships printed t-shirts, hoodies and other swags on their behalf to customers on a monthly subscription basis. They

advertise events like conference, campus recruiting mission or meetups etc. Start-ups can use its API to to ship

merchandise directly to customers. Worked with Hipmunk, Gumroad, Sendgrid, Start-up Weekend and SeatGeek.

$40k

Horizontal

Nerd Block [Toronto, 2013]: Nerd Block is a monthly mystery geek package subscription delivery service, like

comic con in a box. For $19.99 a month plus shipping($13.99 for kids), it delivers a custom, limited edition t-shirt,

toys and collectibles from famous brands including Star Wars, Adventure Time, Doctor Who and Marvel. Targets

video game and movie fanatics, toy and comic collectors. They deliver to 27 countries and claim to have a

valuation of $20M as of January, 2015.

Horizontal

Sam's Clan [New York City, 2012]: Sam’s Clan is a subscription commerce platform that helps consumers

discover American made products. Their discovery boxes are sent to consumers once a month with

men’s/women’s apparel, home goods, accessories, and beauty goods. Through the platform, Sam’s Clan has an

initiative to create 1 million new American jobs by shifting purchases to American manufactured goods. Sam's

Clan is a project of Morefield Partners, a NYC based startup incubator.

Men WomenInfants &


Personal care &



Company Details: Horizontal (2/2)


Horizontal

Loot Crate [Los Angeles, 2012]: Loot Crate is a Hollywood-based monthly subscription for crates of tech and

video game-themed stuff. Each month they deliver 6-8 products like collectibles, stickers and t-shirts worth $40+

retail value for less than $20. It partners with top geek and gaming brands and franchises. Partnered with Marvel

this July 2014. Shipping to US, Canada, Australia and the UK

Horizontal

Not-another-bill [London, 2011]: London-based subscription service where users receive a surprise gift every

month in their post. Gifts are curated by artist designers and brands based on customer's personal preferences.

Prices Euro 18+/month. Founded by Ned Corbett-Winder, a former art director. Has 1800+ subscribers as of Jan

2014

Horizontal

TurntableKitchen [San Francisco, 2010]: Turntable Kitchen is at the intersection of Food and Music. They offer

Pairings Box comprising of - Exclusive 7" Vinyl,Digital Mix-tape,1-2 Premium Ingredients,3 Seasonal

Recipes,Tasting Notes. The music provided in their box are available for digital download to subscribers. They

provide a printed gift card in case of Gift subscription. Their blog is updated with new recipes and music

frequently.

Horizontal

fair ivy surprise package subscriptions [Santa Monica, 2009]: A subscription to Fair Ivy means that a

handmade, hand wrapped gift will be delivered to the person(or pet) of your choice each and every month. Each

one is sent by an individual crafter who creates and wraps the goodie along with an information card with details

of the artist’s process and inspiration . They send 2-4 new handmade gifts every single month. The eco-friendly

service starts $20/month. They also offer one time gifting option.

Horizontal -

College Students

Pijon [New York City, 2013]: Pijon is a NYC-based technology company that specializes in sending college

students monthly care packages filled with 5-6 curated products including healthy snacks, health and beauty

supplies, household essentials, etc. that fit the individual student and time of year perfectly. Part of 8th batch of

500 startups accelerator program. Pijon launched in August 2013 and has sold over 18k PijonBoxes to 3,700+

subscribers across 1,250+ campuses in all 50 US states. Company claims to have over 50% m-o-m growth rate.

500 Startups

Men WomenInfants &


Personal care &



OTHER SUB-SECTORS


Company Details: Others (1/4)


Art & Crafts

ArtSnacks [Boston, 2013]: ArtSnacks is a monthly subscription service for art supplies that delivers 4-5 hand-

picked art supplies, tested by working art professionals. Charges $20+/month

Art & Crafts

Art in a Box [Oakland, 2008]: Artinabox enables the users to receive an original work of art featuring Bay Area

artists on a subscription basis. The users will be sent a link to an online form where they can give them three

adjectives to describe the art taste. The subscribers can also choose how often to receive boxes. The charges are

$50/month which includes shipping as well.

Art & Crafts -

Knitting

KnitCrate [New York, 2012]: Knitting subscription service delivering packages with yarns, patterns and extras.

Offers monthly, bi-monthly and gift subscription options Sources yarns from both well-known brands.

Smoking

Products

Burn Box [Atlanta, 2014]: BurnBox is a monthly subscription membership that sends a box of smoking products

catered to the style of the customers straight to their doors. The users can choose either one of the two options:

Monthly or half-yearly subscriptions. The pricing is based on the type of subscription of the box. They claim to

have recorded growth of 232 % over 3 months till December,2014.

Smoking

Products

420 Goody Box [Scottsdale, 2014]: A monthly surprise box of five to eight curated smokin' gear, goodies,

novelties and munchies. Subscribers sign up from its online portal and receive a monthly care package shipped to

their location for $20. Partners with local brands who can also sell their products directly in its online marketplace

Found by serial enterepreneur Elle Fine.

Men WomenInfants &


Personal care &





Smoking

Products

Cannabox [Denver, 2013]: Cannabox is the monthly gear and swag membership for cannabis smokers that

delivers a discovery box containing rolling papers, blunt wraps, pipes and others goods from emerging and indie

companies. Each month, delivers 5-7 new items. Charges $20/month.

Adventure Gear

Outdoor Exchange [Fairlawn, 2014]: Online platform to rent outdoor gear such as tents, kayaks and fishing

equipment on a subscription basis. Catalogue of 300+ high-end, expensive gear. Its warehouse in Fairlawn

stocked with gears from manufacturers and distributors. Basic subscriptions($100) allow users to rent one item

per week, with additional items rent-able at 10% of product’s value. Limited shipping services at present. Recently

started an Indiegogo campaign to boost its membership and form a community sharing marketplace. Expects to

be fully operational by July, after which basic subscription costs will double.

Fishing Supplies

Mystery Tackle Box [Chicago, 2012]: Mystery Tackle Box sends a box to subscribers with new and assorted

tackle. For $15 per month subscribers receive a box monthly. They can receive boxes less frequently for less

money. The company claims that the boxes are filled with at least $20 in value.

Household

Products

FilterEasy [Raleigh, 2012]: The company offers an online subscription service that sends the air filters for HVAC

systems. Consumers who sign up online for FilterEasy's service select how many filters they need (most homes

need 1 to 3 filters); filter size; the filter grade they want; and whether them want them delivered monthly, every

other month, or once every three months. The company charge prices that are comparably priced to buying filters

from big-box retailers.

$1.51MThe Iron Yard, RTP Capital

Associates

Household

Products

The Handy Box [Helena, 2014]: The Handy Box is a monthly subscription box service delivering a box of handy

tools and gadgets. The tools are aimed at helping users with some household project or repair job. The Handy

Box will contain 4-6 different items each month, with a total retail value of $40 or more.

Men WomenInfants &


Personal care &





Household

Products

ePantry [San Francisco, 2012]: ePantry is a subscription service for green and sustainable common household

goods and other toiletries. It offers a variety of sustainable household items that are automatically shipped to

customers on a regular schedule, based on when they are expected to run out.

Household

Products -

Kitchen

Jangneus [Oxford, 2009]: Jangneus is a retailer of Dishcloths and Tea Towels inspired by Swedish kitchen

culture. Tea towels are made from natural and renewable materials; linen and cotton and the dishclothes are

100% biodegradable.They provide yearly subscription for their products ranging starting from £35.

Couples

Unbox Love [South Jordan, 2014]: Unbox Love is a monthly subscription for couples.The subscription service

delivers a date-in-a-box to customers' doorstep every month. Unbox Love is designed to provide couples with

everything they need to experience fun, creative, and engaging dates with little to no planning on their part.

Religious

Faithbox [New York City, 2014]: Faithbox sends subscribers monthly boxes with affirmations, prayers, quotes,

and cause-based goods. It donates a portion of box sales to select charities throughout the year (give).

Local Events

UpOut [San Francisco, 2011]: UpOut builds services to help locals get find events in their city. The Insiders Club

is an invite-only membership for locals. For just $20 per month, subscribers choose up to 2 new experiences and

the company sends them a pair of complimentary tickets to these events. Events include cocktail tastings,

musicals, unique parties or cooking classes.

$850kSand Hill Angels, TEEC Angel

Fund

Men WomenInfants &


Personal care &





Movie Tickets

MoviePass [New York City, 2011]: MoviePass is a subscription service that allows customers to see movies in

theatres at a fixed monthly price. With the use of location based mobile technologies the user will have the ability

to check into their movie theatre of choice. Includes features for social sharing and rating movies. Backed by

major investors including AOL Ventures, True Ventures, Lambert Media, Moxie Pictures, Brian Lee, Diego

Berdakin, MJ Eng, Ryan Steelberg and Adam Lilling.

$3.7M

AOL Ventures, Lambert Media

Group, True Ventures, William

Morris Endeavor Entertainment,

NALA Investments, Structure,

Moxie Pictures

Men WomenInfants &


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