ad network basis for free
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Ad Network basic for FREE!A short thought and research on…WHAT is ad network?, HOW does ad network work?, andWHY to work with Ad Network?
Ad Network Overview
Find it out for FREE …
Why?
What? How?
WHAT?
Publishers Think
ClientMoney
Advertisers Think
Place ads on multiple Website
New media channel for audience reaching
Sales Immediately
What is ad network?
Basic model
Advertisers Publishers
Ad Network
BuySell
HOW?
The Long Tail has Grown
Unique
users
Portal Inventory Content rich inventory
Small sites, blogs
Inventory Ranking
Travel Autos Technology Men
Focused Content sites
Top Portals
Engagement/time spent in
creases
How does ad network do?
Categorized by Demographic (e.g. Men, Women, Teens)
Categorize by Content Type (i.e. News, Sports, Tech)
Publishers
Auto
Sports
Advertisers
Ad Network
Types of ad network
• Representative Network
• Blind Network
• Vertical Network
• and more ….
WHY?
Publisher
1. Why should you join?2. Ad Network Selection Checklist
1. Why should you join?
Monetizing your (remnant) inventory
Reach out to agencies and advertisers
2. AD NETWORK SELECTION CHECKLIST FOR PUBLISHERs
• Recommendations (Reliability and Credibility)
• Advertiser ads quality and ads control ability• Placement Requirement• Compensation (CPM/CPC/CPA)• House Ads and Remnant Space• Payment terms and method• Stats and Tracking• Channel conflict (Report, Data, …)
Advertiser
1. Why should I work with an ad network?
2. Ad Network Selection Checklist
1. Why should I work with them?
Source: Collective Media Ad Network Study 2010
Inventory quality and targeting technology will continue to become common as top-tier ad networks rise above the rest.
Source: Collective Media Ad Network Study 2010
2. Ad Network Selection Checklist for Advertisers
• Brand-safety
• Transparency
• Target audience reach
• Targeting capabilities
• Digital platform capabilities
• Reporting capability
• Responsive staff
Let’s TalkLoi TranSales ExecutiveKomli Media Vietnam
W: http://www.komli.com/sea E: [email protected] M: +84 122 888 1077