Customer Experience is the New Marketing

Marketing Cloud:

Laura Guzmán Account Executive

Salesforce Marketing Cloud lguzmanlinares@salesforce.com

@LauGuzLin

Forward-Looking Statements

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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Connect Your Customers’ Entire Experience

Email

Mobile

Web

Social

Advertising

Sales data

Service cases

IoT data

Communities

Apps

Analytics

Advocate

E

ngage

Onboar

d

Acquire

Awareness

Marketers Play a Special Role

BECOME A CUSTOMER COMPANYPowered by Lightning

Connect to your customers in a whole new way.

Run your business from your phone.

Build 1-to-1 customer journeys.

Get smarter about your customers.

IoTIoT

Marketing Cloud#1 marketing application

1-to-1 Customer Journeys Journey Builder

All Channels & Devices Email, mobile, social, ads, web, and IoT

Predictive Marketing Predictive content, audiences, and journeys

Connected CRM Customer experiences across marketing, sales, service, and apps

JOURNEY BUILDER

EMAILSTUDIO

MOBILESTUDIO

SOCIALSTUDIO

ADVERTISING STUDIO

WEBSTUDIO

AUDIENCEBUILDER

PERSONALIZATIONBUILDER

CONTENTBUILDER

ANALYTICSBUILDER

JOURNEY BUILDER

EMAILSTUDIO

MOBILESTUDIO

SOCIALSTUDIO

ADVERTISING STUDIO

WEBSTUDIO

AUDIENCEBUILDER

PERSONALIZATIONBUILDER

CONTENTBUILDER

ANALYTICSBUILDER

JOURNEY BUILDER

EMAILSTUDIO

MOBILESTUDIO

SOCIALSTUDIO

ADVERTISING STUDIO

WEBSTUDIO

AUDIENCEBUILDER

PERSONALIZATIONBUILDER

CONTENTBUILDER

ANALYTICSBUILDER

EMAILSTUDIO

MOBILESTUDIO

SOCIALSTUDIO

ADVERTISING STUDIO

WEBSTUDIO

AUDIENCEBUILDER

PERSONALIZATIONBUILDER

CONTENTBUILDER

ANALYTICSBUILDER

JOURNEY BUILDER

So what’s next?

NEW

Advertising Studio

Introducing:

NEW

Marketing Cloud Mobile App

Introducing:

NEW

Command Center

Introducing:

Build billions of emails for hundreds of brands

Launch campaigns in minutes, not days

Deliver recommendations via every channel

Fanatics Scores with Speed & Personalization

Build powerful emails that deliver results

Email Studio

Email creation flow Build the way you want with modules,customizable templates, or AMPscript

Email send flow Automatically test, review, and validate each subscriber

Enhanced automation Scale your marketing by automating campaigns, data imports, and reporting

$38 return for every dollar spent on Email Marketing

NEW

Run your marketing from your phone

Mobile App

Mobile performance tracking Manage journeys, emails, and automations across multiple brands

Works across channels Pause, resume, and cancel email sends right from the app

iOS available today Free to all customers across all Marketing Cloud Editions

NEW

Nestlé Waters Transforms the Customer ModelDelivering their products directly to the consumers home

Web StudioCreate branded content for web and apps

Build Landing Pages and Microsites Create content with a drag-and-drop editor, without programming knowledge

Capture and Integrate Data Collect user data from forms, enhancing the personalization across other channels

Predict Recommendations Understand behavior and preferences of new visitors and repeat customers

Gain Insight Analyze page views, click-through and conversion rates across pages

Social StudioListen, analyze, engage, and publish

Discover Actionable Insight Gather real time customer, brand, and marketing feedback with easy to use social analytics

Collaborate at Scale Engage, manage, collaborate, and publish on social across teams and company

Create Connected Campaigns Trigger journeys, create leads, and target ads from social interactions

Manage Social Anywhere Powerful mobile apps for Apple and Android

Command CenterShowcase your marketing presence

Deliver Digital Insights Track customer interactions, brand health, and campaign results in real-time

Create Great Customer Experiences Uncover opportunities to engage in real-time and adapt strategies and programs

Engage Employees Rally employees around customer experience

Highlight Marketing Success Create alignment on marketing priorities and results

Companies Are Looking to Transform Their Culture Move From Individual Team Objectives to Delighting the Customer

Mobile Marketing

Website Content

Paid Media

Email Marketing

“Drive app installs”

“Maximize web traffic”

“Grow our subscriber list”

“Drive awareness cost-efficiently”

Social Marketing

“Improve our share of voice”

Customer Service

“Resolve inquiries quickly”

Focus Every Team on the Customer and Executing the Journey

Mobile Marketing

Website Content

Social Marketing

Paid Media

IoTIoT

Companies Are Looking to Transform Their Culture

Email Marketing

Customer Service

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