Track it easy!

Simple and accurateinbound calls tracker for your website

Alloka is web-based, no-install and easy-to-start call-tracking service that lets you know everything about phone callers from your website:

• How many and what quality calls does your site bring to you.

• Which marketing channel, Facebook, Google Adwords or... whatever, works for you and which doesn’t.

• Which site pages are hot, bring you maximum calls.

• Which search engine keywords give you maximum calls.

• Which referrals work to generate calls.

No more annoying question: «Where did you hear about us?»

No more blind marketing: choose only advertising that brings you leads

Our vision

We are eager to be as commonly used by marketing managers as website clicks analytics (e.g. Google Analytics) became some years ago.

Everyone gathers statistics about site visitors. Why does nobody care about callers? In our vision it is much more important to analyze inbound calls than just clicks. Clicks are not something that businesses really need. Businesses need calls and orders, so use Alloka and track them.

 

My Site isMy Calls!Not just clicks.

$3.8 bln

Global Online Advertising Market to Reach US$72.76 Billion by 2015*

OUR TAKE! We assume at least 30-50% of the market.

$76 bln/year

$1-1,5

bln

Market opportunity

*According to a New Report by Global Industry Analysts, Inc

Global market foronline marketing analyticsto reach in 2015

Steps to realize Market opportunity

We have a credible claim to become the number one player in the EMEA market and to be in the top three in the global market.  

1) We are first in the Russian, East European and ASIAN market

2) We are the only company to offer a FREE service as one of our plans

3) We plan to open our SDK for developers to make apps using our platform and branch into other markets through this collaboration

We make all these steps faster than anyone else and become one of the top 3 in the global market by user base by 2015!

The productis a web-based call tracker which, being embedded in a site, shows the source of every inbound call by landline or mobile phone

 

Solves the eternal problemof marketing managers

know the source of every call received not waste advertising budget choose perfect (or at least adequate)

marketing channels increase conversion rates and receive

maximum of leads for one’s advertising budget (which is always insufficient)

Our customers areSMEs which have a website and receive leads through the internet. They spend money on website promotion and strive to increase website conversion rate. They evaluate general contact cost and try to reduce it.

The person who writes us a check is usually the marketing manager or business owner (entrepreneur)

Average check is from $20 to $100 monthly 

WOW! I received TWICE MORE LEADS for the

same advertising budget!

Alloka removes

headache: how not to waste

money invested in

advertising  

A company built a new apartment block in the city. To attract buyers it planned an online advertising campaign at 20 websites and advertising networks.

It used Alloka to track inbound calls (the most important moment in the story!).

After the first week they made first analytical slice. Only 40% of chosen websites generated leads.

The company rearranged its advertising plan, rejecting media with low conversion rates and received 55% more leads for the same amount of money.

Customer Case

Customer: Real Estate DeveloperObject: New apartment complexBudget for advertising: $20K/monthDuration of campaign: 3 monthsAdvertising channels: 20Cost of lead after 1st week: $150Cost of lead after using Alloka: 65$

How we are selling

The main idea for selling the service is “freemium”:

The «Free plan userbase» brings us «PRO» clients.

To attract customers we use

1) Direct advertising

2) Referral program

3) Educational articles

4) Collaboration with other services for cross-selling

The cost of acquiring a client is not higher than 1 month of commercial use of service

We use our own technology to reducethe cost of leads we receive!

The team

Mikhail Denisov, founder, idea maker. Has experience launching and developing internet startups and mobile services: www.nn.ru , www.moskva.com, doroga.tv. More than 7 years in internet marketing.

Alex Pomazov. Co-founder and commercial officer. Has experience launching and managing an advertising agency for 7 years. Has connections in top management of top 10 telecom companies of Russia and media holdings.

Maria Podolyak, product manager. Worked for Yandex (Russian competitor to Google) as product manager. After Yandex she gave birth to a beautiful child and took part as co-founder of an Israel-based tech startup Licensario where she continued to improve skills in product development management.

Konstantin Siniushin. Mentor. Founder at The Untitled Venture Company, ex CEO at ЕМС Russia. Investor at seed stage of Alloka. Co-founder at Epam (IPO company). Has experience managing global IT-company and experience selling tech-startups to strategic investors.

Revenue model

Users pay us for minutes of tracked calls.

Economically speaking, we add value to voice traffic we buy at telecom providers.

We have several plans: 

1) Totally free

2) Pay as you go

3) Basic / $19.99 per month

4) PRO / $99.99 per month

5) Enterprise (customized for agencies and corporations)

One minute of a call forwarded from website costs from $0.01 to $0.17 depending on location and chosen tariff.

challengers leaders

niche players visionaries

Yandex

Alloka

Twilio

Freesp

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Adinsight

Ifbyphone

Jetinteracti

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Calltracking

Рекламер

Easy ca

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Ab

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to E

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Completeness of Vision

Google

Infinity ca

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Logmyca

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Competitors and Complimentary Services

Round A $2,6 mln. from Eden Ventures, May 2012

Round A $1,8 mln. From InVenture, June 2012Round A $3 mln. September, 2010

Round B $16 mln. От Second Century Ventures в 2011

$34 mln. in Rounds A,B,C.From Bessemer Venture Partners, Union Square Ventures and 500 Startups+ round from Infocomm Investmentsin July, 2012 for Asian expansion

Competitors and Complimentary Services

Feature Alloka AdInsight

Freespee ifbyphone twilio

Dynamic numbers in call tracking • • • • •

Fixed channel call tracking • • • • •

Online registration and start of use • • • • •

Simple 3 step integration •

Absolutely free plan •

API for integration • • • • •

SDK for Apps • •

Competitors

Project Manager at @Mail.ru Real Estate

“We are ready to use Alloka as a service of call statistics for our clients”

Project Manager at Auto.ru

“We would use Alloka as anti-fraud service against phone call cheaters and to gather statistics of advertising conversions”

Business Development Manager at Begun

“Alloka would be perfect for our needs”

Feedback

Product Marketing and business development

Markets to go and investments needed

Stage 1

6 months

- Перевод функционала сайта и технической документации на английский язык

- Регистрация нероссийкой компании

- Открытие счетов и заключение договоров с сервис-провайдерами западных рынков

RussiaUkraineBalticsFinland

Stage 2

12 months

GermanyFranceIsraelUSA_____

Hong Kong JapanAsiaSouth America

327 978$

1 685 976$

- Translating service documentation and interface to English

- Registrating company in Delaware, US

- Preparing infrastructure to deal with international clients and partners

- Sales and support to new markets

- Localization to German, French and Spanish languages

- Localization to eastern markets

- API- Dynamic numbers

in call tracking- pay per minute

billing

- SDK for Apps- IVA - intellectual

advertising integrated into service + RTB

- developing features

Road map

Thank you for attention!

Allokally yours!