The Land of the Rising Sun!

Japan

Sakichi Toyoda(1867-1930) Automatic Loom

Kiichiro Toyoda (1894- 1952) Used chain conveyor into the Assembly line

Eiji Toyoda (1913)Implementation of Jidoka and JIT.

FOUNDERS OF TOYOTA

• Toyota Motor Corporation is aJapanese automotive manufacturer headquartered in Toyota, Aichi, Japan.

• As of January 2014, is the fourteenth-largestcompany in the world by revenue.

• Toyota was the largest automobile manufacturer in 2012 (by production).

• Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year..

• In 2013 the multinational corporation consisted of 333,498 employees worldwide.

Business segmentation• Automotive• Design, manufacture and sales of

passenger cars,recreational vehicles, SUVs and related parts

• Financial services• Provisions of loans to car buyers

and car deales• Others• Industrial vehicles (forklifts, etc.)

Toyota Total Sales By Region

Japan, 25%

Oceania, 3%

Asia, 11%

Middle East, 7%Africa

, 4%

Europe, 14%

Latin America, 4%

North America, 32%

The logo made its debut on the 1989 Toyota Celsior

The three ovals in the new logo combine to form the letter "T", which stands for Toyota.

The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the “customer and the company”

The larger oval surrounding both of these inner ovals represents the "global

expansion of Toyota's technology and unlimited potential for the future."

LOGO

70 different models sold under its name TOYOTA• TRUCKS: T100, Tacoma(4x2&4x4), Tundra CrewMax(4x2&4x4), Tundra Double

Cap(4x2&4x4), TundraRegular Cap(4x2&4x4)

• SEDANS: Avalon, Camry, Corolla, ECHO,

• SUVs: 4Runner, FJ Cruiser, Highlander, Highlander hybrid, Land cruiser, RAV4, Venza, etc.

• WAGONS: Prius plug-in, Prius V, Pruis C, etc.

• Tercel, Supra, Yaris, etc....

The manufacturer's suggested retail price (MSRP), list price or recommended retail price (RRP) of aproduct is the price which the manufacturer recommends that the retailer sell the product.

TOYOTA uses:

• show room,• advertisement,• free drive plan,• special offer and exhibitions,• after sales services,• Toyota’s blog: (http://blog.toyota.com)

• TV programme,• Websites (www.toyota-global.com)

as a means of promotional strategy.

• Continuous improvement.

• Customer Satisfaction.

• Quality Products.

• Unique Production System

• . Respect for people.

• segmentation, targeting, and positioning nurtured by its variety of offers and productattributes.

Why Toyota is successful

THANKS