SALALAH COLLEGE OF TECHNOLOGYBUSINESS STUDIES DEPARTMENT

Course: EntrepreneurshipSection: ____

Semester II, A.Y. 2014-15

A Business Plan on

Auto Parts Company TOYOTA

Submitted by:

S.N

o.

Name of the Student Id No.

1 Yazed Abdalrhman Said 46S121182 Khalid Salim Musallam Tabook 42S112453 Aseel Araf Ahmed 42J132994 Mohammed Said Al-raai 46J12825 Araf Ali Al-Amri 42J12236

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EXECUTIVE SUMMARY

Write an Executive summary of your business plan by following the instructions given below for providing the information in different paragraphs. The executive summary is usually short and concise (1-2 pages).

Paragraph 1:

What is your line of business?

When will you launch the business?

What is the product that you would like to offer?

What is your vision and mission in setting up the business?

What are the objectives of your business?

Where is the location of your business?

Paragraph 2:

Who will be your target customers?

How will you sell your products?

In comparison with your competitors, how will you position your business?

Paragraph 3:

How much is the cost of setting up your business?

How much profit you expect to get in next three years?

Paragraph 4:

What is the background of the entrepreneur?

What is your qualifications and background in relation to your business?

Paragraph 5:

Write a concluding statement.

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TABLE OF CONTENTS

I.

BUSINESS DESCRIPTION:

1.1 Name of the industry to which the business belongs:

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S.No. Topics Page No.

I

Business Description Nature of the Industry Name of the Business Organization Description of Products/Services Brand/Logo Vision, Mission and Objectives Ownership and Organizational structure

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II

Market Analysis Target Customers Comparative Advantage Advertising and Sales promotion Pricing strategy Sales and Distribution

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III

Physical Facilities and Raw Materials Location of business Physical facilities Raw Materials and Stock Sources of Raw Materials Other Expenses

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IV Human Resources Human Resources required Recruitment and Training

10

VFinancial Planning

Capital Required Sources of Funds

11

VISales Forecasting and Profit Estimation

Sales Forecasting Profit Estimation

12

VIIConclusion 14

VIII References

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Auto parts company

1.2 Name of the Business organization:

Suhail Bahawan Group

1.3 Details of Products/Services:

- Genuine parts specifications agency.

- Made in Japan.

- One year warranty with free check up every 6 months.

1.4 Brand name/ Logo:

1.5 Vision, Mission and Objectives

Vision:

offering the best Auto Parts services to our customers

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Mission:

To provide modern and luxury Auto Parts in Dhofar region.

Major objectives or goals of your business:

• High service quality

• Be a leader business in Dhofar region

• Gaining enough money.

1.6 Ownership and Organizational Structure:

Details of the ownership:

• Yazed 20%• Aseel 40%• Mohammed 20%• Araf 10%• Khalid 10%

Organizational structure:

II. MARKET ANALYSIS

2.1 Determine your Target Customers: (a) Individuals

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S.No. Gender (Male/Female)

Age Group Place of the Customers

Remarks

Male 18-50 Dhofar regionFemale 25-42 Salalah

(b) OrganizationsS.No. Organization Place Remarks

Diwan Dhofar

Royal Oman police Dhofar

Dhofar power company Dhofar

Omantel company Dhofar

2.2 Describe the unique benefits / competitive advantage of your product or service.

- free check up every 6 months.- 24 hour services- If buying parts over 100 Rials get free prize

2.3 Which media will you use for advertising?

- Oman TV- Social media ( Facebook, Instagram, Whatsapp and Twitter)

2.4 How will you promote the sales of you product/services?

- Advertising- Marketing

2.5 Pricing Strategy: Explain how you will determine the price and what strategy would you follow in pricing ?

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• Quality of product/services

• Market demands

2.6. Sales and Distribution: How will you sell/distribute the product?

Make more branches

III. PHYSICAL FACILITIES AND RAW MATERIALS 3.1 Location of the Business:

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Write the location of your business:

Our business is located in Salalah Industrial area

Advantages of the location;

• Near to many Auto rapair workshops

• There are many people are living in Salalah

• Tourists will be one of the customers of our services during khareef season.

 

3.2 Physical Facilities: (Building, Machinery, Equipment, etc.)

Facilities Quantity ( Units) Price per unit(OMR)

Total Cost(OMR)

Building 1 1000 1000Machinery 2 500 1000Equipments 3 1000 3000

Grand Total 5000

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3.3 Raw materials: (This is applicable if you choose manufacturing business)

Name of the Raw Material

Source/ Supplier

Quantity Price per unit (OMR)

Total Cost(OMR)

Remarks

Grand Total

3.4 Other Expenses (If any) (Table can be modified according to the nature of business)

Expense Per month(OMR) Total Costper annum

(OMR)

Grand Total

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IV. HUMAN RESOURSES:

4.1. Give the details of human resources (employees) required for your business:

S.No Position/Title Qualification Responsibilities Salary per month (OMR)

Total Costper annum

(OMR)

1 Manager Master degreeIn business

Manage all the business

800 9600

2 Staff IT diploma Varied responsibilities.

500 3500

3 Secretary Secondary school

Answers phone and receive customers

700 8400

Grand Total 21500

4.2 Recruitment and Training:

Write how do you recruit the above required employees?

First, we do interviews with them.Second, we should know about their qualifications and experiences and specifications.

Is there any training required for the employees? If yes, explain.

Three months general Training

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V. FINANCIAL PLANNING:

5.1 Determine how much money you will need to start your business (Use the physical facilities cost, raw material cost, Employees’ salaries, other expenses, working capital etc.)

S.No. Details of Cost/Expense Amount (OMR)

Physical facilities 60000Total other expenses 7000Salaries - employees 21500

Total funds required 88500

5.2 Sources of funds (Explain how and from where you will get the required funds)

S.No. Sources of Funds Amount (OMR)

1 Own Capital 1000010000

2 Loan from friends/relatives

3 Loan from Banks/Financial Institutions

100000100000

4 Other Sources

Total 110.000

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VI. SALES FORECASTING AND PROFIT ESTIMATION

6.1 Sales Forecasting: Write the expected sales of your product or services:

Month Sales Units/ Number of customers

Price per unit/customer

(average price)

Total sales (per month)

(OMR)

January100 80 8000

February125 110 13750

March109 125 13625

April150 100 15000

May80 120 9600

June75 138 10350

July178 95 16910

August200 142 28400

September302 45 13590

October250 115 28750

November180 60 10800

December210210 57 11970

Grand Total (per annum)

180745

*In case of service business, specify the number of customers.

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6.2 Profit Estimation:

Calculate the estimated profit from your business:

Profit = Total Revenue – Total Expenses

The estimation of profit can be made by preparing projected Income Statement as follows:

Projected Income Statement (for the year______)

Revenue: Amount (OMR)(per annum)

Sales Revenue (per annum) Revenue from other sources

180745180745

Total Revenue 180745180745

Less: Cost of Goods sold*

Gross Profit 154245154245

Less: Operating & other expenses

Administrative expenses:

Rent 1200012000

Salaries 2150021500

Telephone/ Fax/ Internet charges 20002000

Electricity & Water charges 15001500

Stationery etc. 10001000

Travelling expenses 20002000

Depreciation 20002000

Marketing expenses: ------

Salesman salaries & Commission 24002400

Advertisement/Promotion 20002000

Selling & Distribution expenses 10001000

Others Expenses ( If any) ----

Interest Expense ----

Total Expenses 4740047400

Net Profit(Gross Profit-Total expenses)

106845106845

*Cost of Goods sold = Opening stock + Purchases + Direct expenses- Closing stock

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VII. CONCLUSION: Write a paragraph stating the feasibility of the proposed business and discuss the various issues and risks associated with the implementation of this business plan.

We see that our business is new in Salalah, we may face some risks and challenges. we think

the project will be successful because the environment is safe but we may face financial

problems or we may disagree on some issues. Finally, we hope that we execute our project as

soon possible .

VIII. REFERENCES: Write the details of books/reports/articles etc., which you have referred in writing this business plan.

• Reading about business plans on internet

• www.toyota.com

• Newspapers articles about marketing in Oman

• Interviews with specialists

• (successful business plan). 2015 by Mohammed Ali

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