WELCOME TO THE 2014

Sima Dahl

President

Sway Factory

&

BMA Board

member

and Ambassador

Your Emcee

#bmatower

Food, beverage & Event Sponsors

Tower co-Chairs

Margaret Essary Devin Hogan

SVP, Creative & Marketing Services Director, global

marketing

Solomon Page HIMSS

BMA Chicago Board Co-Secretary

Chapter & Support sponsors

Award Pick Up Instructions

Pick up award on stage -

get a pinch and picture

from the presenter

Pick up award at the end

of the presentation near

the registration desk.

Then, head to the photo

booth with your team!!

Brian Krause

Vice President

Marketing &

Communications,

Molex

&

BMA Board President

Now Presenting…

Agency promotion

material

Website

By

CBD

Agency Promotion Material

Website

By

Slack and

Company

Agency Promotion

Material

Website

By

Mobium

Agency Promotion Material

Away-from-home

advertising

Client Success Stories

High performance.

Delivered.

By

Accenture

Away-from-home advertising

Cars.comOutdoor 3d

Video Billboard

By

Resolution Productions

Group

Away-from-home advertising

Fellowes

Air Purifiers

“Breathe Easy”

Airport Displays

By

gyro

Away-from-home advertising

Client Success

Stories

High

performance.

Delivered.

By

Accenture

Away-from-home advertising

Direct response

marketing

Burning

Ambitions

Mailer

By

BMO Capital

Markets

Direct response marketing

GATES

Continuous Mining Mailer

By

Slack and Company

Direct response marketing

Tomahawk VIP for

CASE Construction

By

Slack and Company

Direct response marketing

Broadcast

advertising

USG

“It’s Your World.

Build It.”

Olympic :30 TV

By

gyro

Broadcast Advertising

PotashCorp’s

Nourishing

Human

Potential

By

gyro

Broadcast Advertising

CDW

By

Ogilvy &

Mather

Broadcast Advertising

Digital advertising

John Deere’s

Building

Together:

Reflection

By

gyro

Digital advertising

Condor Hard

Hat for

Grainger

By

Ogilvy &

Mather

Digital advertising

DCP

Midstream

811 Campaign

Digital

Banners

By

gyro

Digital advertising

Corporate/brand

identity

Naming GE

Predictivity

By

Slack and

Company

Corporate/brand identity

USG

By

gyro

Corporate/brand identity

Client Success Stories

High Performance.

Delivered.

By

Accenture

Corporate/brand identity

Custom publishing

Health Tech Report – CDW

Healthcare

By

StudioNorth

& Outlook Marketing Services

Custom Publishing

USG

“It’s Your World. Build It.”

Brand Book

By

gyro

Custom Publishing

Face-to-face

marketing

Dire States:

The Drive To Revive

America’s Ailing Infrastructure

By

Slack and Company

Face-to-face marketing

Philips at

RSNA 2013

By

LGS

Communicati

on

Face-to-face marketing

CDW Healthcare HIMSS14

Trade Show Experience

By

StudioNorth &

Outlook Mktg

Face-to-face marketing

Demand Generation

GATES

Continuous

Mining

Campaign

By

Slack and

Company

Demand Generation

Siemens

Perfect

Harmony

Uptime All the

Time

By

The Mx Group

Demand Generation

PotashCorp’s

eKonomics

By

gyro

Demand Generation

integrated marketing

program

TPH Spectra

Truth or Dare

Challenge

By

Symmetri

Marketing

Group

Integrated Marketing Communications Programs

John

Deere's

For

Generations

By

gyro

Integrated Marketing Communications Programs

Grainger

By

Ogilvy &

Mather

Integrated Marketing Communications Programs

Internal branding

and communications

USG

"It's Your

World. Build

It." 'We Build'

Video

By

gyro

Internal branding and communications

Bringing

Ambitions to

Life

By

BMO Capital

Markets

Internal branding and communications

GE

Downstream

Technology

Solutions

Internal

Launch

By

Slack and

Internal branding and communications

Marketing activation

The POWER

OF e

for Xylem

By

Branigan

Communicatio

ns

Marketing activation

TPH Spectra

Truth or Dare

Challenge

By

Symmetri

Marketing

Group

Marketing activation

Grainger

By

Ogilvy &

Mather

Marketing Activation

TPH Spectra

Truth or Dare

Challenge

By

Symmetri

Marketing

Group

Marketing activation

Social media

Pentair Pool

Poolfyi

ONLINE

COMMUNITY

By

Blue Flame

Thinking

Social media

CDW

By

Ogilvy &

Mather

Social media

USG

Brand

Ambassador

Social Media

Engagement

By

Tell Your Story

Social media

2014 Tower Awards Judges • Madhur Aggarwal, Vice President, Marketing Strategy and Growth Initiatives, SAP

• Nadar Ashway, Principal, Creative Director, Moddern Marketing

• Linda Brunner, Vice President, Web Operations Management, SIemens Healthcare

• Kathy Bucaro Zobens, Co-Founder & President, LiquidIron

• Matt Collins, Vice President, Marketing, IBM Global Business Services, NA

• Michelle Comparetti, Vice President, Director, Intouch Solutions NYC

• Debbie Day, SVP, PMO & Business Office, ACTIVE Network

• Jamie DePeau, SVP, Chief Marketing Officer, Lincoln Financial Group

• James Donovan, SVP, Global Marketing, Teradata

• Jason Ferrara, Senior Vice President, Marketing, Lanyon

• Frank Guido, Director - Marketing Communications, Windstream

• Chad Hartman, Director of Marketing, Tropical Foods

• Stephanie Inglis, Vice President Communications Strategy, motom b2b

• Jeff Mikula, Vice President, Marketing & Communications, VHA Inc.

• Scott Moore, Vice President Digital Strategy, motom b2b

• Phil Paranicas, Director of New Product Development, ThomasNet

• Jeff Perkins, Vice President of Global Online Marketing, PGi

• Clint Poole VP, Marketing, Lionbridge

• Christine Searight, Director, Corporate Marketing, Gannett

• Shawn Taylor, Associate Creative Director, SteinIAS

• Kathi Wright, VP, Marketing & Communications, Wells Fargo Capital Finance

Kathy Bucaro

Zobens

Co-Founder &

President at Liquid

Iron

USA/Spain

Welcome to the stage

George Rafeedie

Co-Founder Tell Your

story and co-workers

&

BMA Membership co-

chair

Welcome to the stage

Mobile advertising

Mobile advertising

Client Success Stories. High Performance.

Delivered. By Accenture

GE Power

Generation

Services

Interactive

App

By

Slack and

Company

Mobile advertising

Print advertising

Print Advertising

Client

Success

Stories –

High

Performance.

Delivered.

By

Accenture

John Deere's

For

Generations

By

gyro

Print Advertising

Promotional and

incentive marketing

Vector Kit for

central Life

Sciences

By

Celtic

Chicago

Promotional and incentive

marketing

Herff Jones

Teacher

Shout Out

website

By

Mobium

Promotional and incentive

marketing

GATES

Expanding

Project

Odyssey

By

Slack and

Company

Promotional and incentive

marketing

Public Relations

The POWER

OF e for

XYLem

By

Branigan

Communicati

ons

Public relations

FutureFood

2050. How

Ingenuity

Will Feed the

World.

By

Slack and

Company

Public relations

OSI PR

Strategy

By

Boomm

Marketing &

Communicatio

ns

Public relations

Miscellaneous

CBD

"Words of

Wisdom

from Kick-

Ass

Women™”

By

CBD

Miscellaneous -

Illustration

DCP

Midstream

Wellness

Program

By

gyro

MISCellaneous -

Calendars

Client

Success

Stories –

High

Performance.

Delivered.

By

Accenture

Miscellaneous -

PHOTOGRAPHY

Sales enablement

tools

GE Oil and

Gas

Brochure

By

Slack and

Company

Sales enablement tools

Marvin

Windows

"Control

Without

Compromise

”

By

gyro

Sales enablement tools

INGREDION

—Cost

Calculators

By

Slack and

Company

Sales enablement tools

Search marketing

vAuto

Provision

PPC Search

Program

By

The Mx

Group

Search marketing

Search marketing

Marketing

Fortune 1000

Campaign

By

CyrusOne

Digital

marketing tools

Marvin

Windows

"Control

Without

Compromise

”

By

gyro

digital marketing tools

PotashCorp'

s eKonomics

By

gyro

digital marketing tools

Marketing, brand and

communications

strategy

Client

Success

Stories.

High

Performance

. Delivered.

By

Accenture

Marketing, brand and communications strategy

FutureFood

2050 – How

Ingenuity Will

Feed the

World

By

Slack and

Company

Marketing, brand and communications strategy

USG

"It's Your

World. Build

It.”

By

gyro

Marketing, brand and communications strategy

Video

Children's

Advocacy

Center

Gala Video

By

Plum

Productions

Video

John Deere's

For

Generations:

Green Giant

By

gyro

Video

Herff Jones

Teacher Shout

Out “Peas”

Stop Motion

By

Mobium

Video

John Deere's

For

Generations:

Cerrado

By

gyro

Video

Web Presence

Web presence

Case IH

BeRedandRea

dy.com

Productivity

Hub

By

LoSasso

CDW

By

Ogilvy &

Mather

Web Presence

Microsite FOR

Speed Queen

By

Nelson

Schmidt

Web presence

BEST IN SHOW

PEOPLE’S

CHOICE

Nominees

USG

By

gyro

Best in Show

PEOPLE’S

CHOICE

CDW

Healthcare

HIMSS14

Trade Show

Experience

By

StudioNorth

&

Outlook Mktg

People’s Choice

Award Pick Up Instructions

Pick up award on

stage -

get a pinch and

picture from the

presenter

Pick up award at the

end of the

presentation near the

registration desk.

Thank you

Upcoming BMA Events

11/13 Marketing Innovators Luncheon

Topic: It's Not About Wins and Losses: Emotionally Connect Even

When You Can't Control the Outcome

Speaker: Michael Williams, Chief Marketing Officer, Grand prix of

America, Formula 1

11/19 Breakfast Seminar

Topic: B2B Branding in the Digital Age

Speaker: Debra Zahay, PhD, Professor of Marketing, Aurora

University

12/11 Marketing Innovators Luncheon

Topic: Big Data is not just a project

Speaker: Sunny Mallavarapu, Digital Strategy Leader, Bosch