Download - Tower award winners2014-final v2
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WELCOME TO THE 2014
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Sima Dahl
President
Sway Factory
&
BMA Board
member
and Ambassador
Your Emcee
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#bmatower
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Food, beverage & Event Sponsors
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Tower co-Chairs
Margaret Essary Devin Hogan
SVP, Creative & Marketing Services Director, global
marketing
Solomon Page HIMSS
BMA Chicago Board Co-Secretary
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Chapter & Support sponsors
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Award Pick Up Instructions
Pick up award on stage -
get a pinch and picture
from the presenter
Pick up award at the end
of the presentation near
the registration desk.
Then, head to the photo
booth with your team!!
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Brian Krause
Vice President
Marketing &
Communications,
Molex
&
BMA Board President
Now Presenting…
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Agency promotion
material
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Website
By
CBD
Agency Promotion Material
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Website
By
Slack and
Company
Agency Promotion
Material
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Website
By
Mobium
Agency Promotion Material
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Away-from-home
advertising
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Client Success Stories
High performance.
Delivered.
By
Accenture
Away-from-home advertising
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Cars.comOutdoor 3d
Video Billboard
By
Resolution Productions
Group
Away-from-home advertising
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Fellowes
Air Purifiers
“Breathe Easy”
Airport Displays
By
gyro
Away-from-home advertising
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Client Success
Stories
High
performance.
Delivered.
By
Accenture
Away-from-home advertising
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Direct response
marketing
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Burning
Ambitions
Mailer
By
BMO Capital
Markets
Direct response marketing
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GATES
Continuous Mining Mailer
By
Slack and Company
Direct response marketing
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Tomahawk VIP for
CASE Construction
By
Slack and Company
Direct response marketing
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Broadcast
advertising
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USG
“It’s Your World.
Build It.”
Olympic :30 TV
By
gyro
Broadcast Advertising
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PotashCorp’s
Nourishing
Human
Potential
By
gyro
Broadcast Advertising
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CDW
By
Ogilvy &
Mather
Broadcast Advertising
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Digital advertising
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John Deere’s
Building
Together:
Reflection
By
gyro
Digital advertising
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Condor Hard
Hat for
Grainger
By
Ogilvy &
Mather
Digital advertising
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DCP
Midstream
811 Campaign
Digital
Banners
By
gyro
Digital advertising
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Corporate/brand
identity
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Naming GE
Predictivity
By
Slack and
Company
Corporate/brand identity
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USG
By
gyro
Corporate/brand identity
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Client Success Stories
High Performance.
Delivered.
By
Accenture
Corporate/brand identity
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Custom publishing
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Health Tech Report – CDW
Healthcare
By
StudioNorth
& Outlook Marketing Services
Custom Publishing
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USG
“It’s Your World. Build It.”
Brand Book
By
gyro
Custom Publishing
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Face-to-face
marketing
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Dire States:
The Drive To Revive
America’s Ailing Infrastructure
By
Slack and Company
Face-to-face marketing
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Philips at
RSNA 2013
By
LGS
Communicati
on
Face-to-face marketing
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CDW Healthcare HIMSS14
Trade Show Experience
By
StudioNorth &
Outlook Mktg
Face-to-face marketing
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Demand Generation
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GATES
Continuous
Mining
Campaign
By
Slack and
Company
Demand Generation
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Siemens
Perfect
Harmony
Uptime All the
Time
By
The Mx Group
Demand Generation
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PotashCorp’s
eKonomics
By
gyro
Demand Generation
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integrated marketing
program
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TPH Spectra
Truth or Dare
Challenge
By
Symmetri
Marketing
Group
Integrated Marketing Communications Programs
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John
Deere's
For
Generations
By
gyro
Integrated Marketing Communications Programs
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Grainger
By
Ogilvy &
Mather
Integrated Marketing Communications Programs
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Internal branding
and communications
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USG
"It's Your
World. Build
It." 'We Build'
Video
By
gyro
Internal branding and communications
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Bringing
Ambitions to
Life
By
BMO Capital
Markets
Internal branding and communications
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GE
Downstream
Technology
Solutions
Internal
Launch
By
Slack and
Internal branding and communications
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Marketing activation
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The POWER
OF e
for Xylem
By
Branigan
Communicatio
ns
Marketing activation
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TPH Spectra
Truth or Dare
Challenge
By
Symmetri
Marketing
Group
Marketing activation
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Grainger
By
Ogilvy &
Mather
Marketing Activation
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TPH Spectra
Truth or Dare
Challenge
By
Symmetri
Marketing
Group
Marketing activation
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Social media
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Pentair Pool
Poolfyi
ONLINE
COMMUNITY
By
Blue Flame
Thinking
Social media
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CDW
By
Ogilvy &
Mather
Social media
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USG
Brand
Ambassador
Social Media
Engagement
By
Tell Your Story
Social media
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2014 Tower Awards Judges • Madhur Aggarwal, Vice President, Marketing Strategy and Growth Initiatives, SAP
• Nadar Ashway, Principal, Creative Director, Moddern Marketing
• Linda Brunner, Vice President, Web Operations Management, SIemens Healthcare
• Kathy Bucaro Zobens, Co-Founder & President, LiquidIron
• Matt Collins, Vice President, Marketing, IBM Global Business Services, NA
• Michelle Comparetti, Vice President, Director, Intouch Solutions NYC
• Debbie Day, SVP, PMO & Business Office, ACTIVE Network
• Jamie DePeau, SVP, Chief Marketing Officer, Lincoln Financial Group
• James Donovan, SVP, Global Marketing, Teradata
• Jason Ferrara, Senior Vice President, Marketing, Lanyon
• Frank Guido, Director - Marketing Communications, Windstream
• Chad Hartman, Director of Marketing, Tropical Foods
• Stephanie Inglis, Vice President Communications Strategy, motom b2b
• Jeff Mikula, Vice President, Marketing & Communications, VHA Inc.
• Scott Moore, Vice President Digital Strategy, motom b2b
• Phil Paranicas, Director of New Product Development, ThomasNet
• Jeff Perkins, Vice President of Global Online Marketing, PGi
• Clint Poole VP, Marketing, Lionbridge
• Christine Searight, Director, Corporate Marketing, Gannett
• Shawn Taylor, Associate Creative Director, SteinIAS
• Kathi Wright, VP, Marketing & Communications, Wells Fargo Capital Finance
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Kathy Bucaro
Zobens
Co-Founder &
President at Liquid
Iron
USA/Spain
Welcome to the stage
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George Rafeedie
Co-Founder Tell Your
story and co-workers
&
BMA Membership co-
chair
Welcome to the stage
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Mobile advertising
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Mobile advertising
Client Success Stories. High Performance.
Delivered. By Accenture
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GE Power
Generation
Services
Interactive
App
By
Slack and
Company
Mobile advertising
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Print advertising
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Print Advertising
Client
Success
Stories –
High
Performance.
Delivered.
By
Accenture
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John Deere's
For
Generations
By
gyro
Print Advertising
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Promotional and
incentive marketing
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Vector Kit for
central Life
Sciences
By
Celtic
Chicago
Promotional and incentive
marketing
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Herff Jones
Teacher
Shout Out
website
By
Mobium
Promotional and incentive
marketing
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GATES
Expanding
Project
Odyssey
By
Slack and
Company
Promotional and incentive
marketing
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Public Relations
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The POWER
OF e for
XYLem
By
Branigan
Communicati
ons
Public relations
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FutureFood
2050. How
Ingenuity
Will Feed the
World.
By
Slack and
Company
Public relations
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OSI PR
Strategy
By
Boomm
Marketing &
Communicatio
ns
Public relations
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Miscellaneous
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CBD
"Words of
Wisdom
from Kick-
Ass
Women™”
By
CBD
Miscellaneous -
Illustration
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DCP
Midstream
Wellness
Program
By
gyro
MISCellaneous -
Calendars
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Client
Success
Stories –
High
Performance.
Delivered.
By
Accenture
Miscellaneous -
PHOTOGRAPHY
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Sales enablement
tools
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GE Oil and
Gas
Brochure
By
Slack and
Company
Sales enablement tools
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Marvin
Windows
"Control
Without
Compromise
”
By
gyro
Sales enablement tools
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INGREDION
—Cost
Calculators
By
Slack and
Company
Sales enablement tools
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Search marketing
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vAuto
Provision
PPC Search
Program
By
The Mx
Group
Search marketing
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Search marketing
Marketing
Fortune 1000
Campaign
By
CyrusOne
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Digital
marketing tools
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Marvin
Windows
"Control
Without
Compromise
”
By
gyro
digital marketing tools
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PotashCorp'
s eKonomics
By
gyro
digital marketing tools
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Marketing, brand and
communications
strategy
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Client
Success
Stories.
High
Performance
. Delivered.
By
Accenture
Marketing, brand and communications strategy
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FutureFood
2050 – How
Ingenuity Will
Feed the
World
By
Slack and
Company
Marketing, brand and communications strategy
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USG
"It's Your
World. Build
It.”
By
gyro
Marketing, brand and communications strategy
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Video
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Children's
Advocacy
Center
Gala Video
By
Plum
Productions
Video
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John Deere's
For
Generations:
Green Giant
By
gyro
Video
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Herff Jones
Teacher Shout
Out “Peas”
Stop Motion
By
Mobium
Video
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John Deere's
For
Generations:
Cerrado
By
gyro
Video
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Web Presence
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Web presence
Case IH
BeRedandRea
dy.com
Productivity
Hub
By
LoSasso
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CDW
By
Ogilvy &
Mather
Web Presence
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Microsite FOR
Speed Queen
By
Nelson
Schmidt
Web presence
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BEST IN SHOW
PEOPLE’S
CHOICE
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Nominees
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USG
By
gyro
Best in Show
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PEOPLE’S
CHOICE
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CDW
Healthcare
HIMSS14
Trade Show
Experience
By
StudioNorth
&
Outlook Mktg
People’s Choice
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Award Pick Up Instructions
Pick up award on
stage -
get a pinch and
picture from the
presenter
Pick up award at the
end of the
presentation near the
registration desk.
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Thank you
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Upcoming BMA Events
11/13 Marketing Innovators Luncheon
Topic: It's Not About Wins and Losses: Emotionally Connect Even
When You Can't Control the Outcome
Speaker: Michael Williams, Chief Marketing Officer, Grand prix of
America, Formula 1
11/19 Breakfast Seminar
Topic: B2B Branding in the Digital Age
Speaker: Debra Zahay, PhD, Professor of Marketing, Aurora
University
12/11 Marketing Innovators Luncheon
Topic: Big Data is not just a project
Speaker: Sunny Mallavarapu, Digital Strategy Leader, Bosch